Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force—encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own.Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyondChoose your best marketing opportunities—and avoid the pitfalls Use gaming to recruit and develop better employeesLearn practical lessons from America’s Army and other innovative case studies Channel the passion of your user communitiesHelp your customers improve your products and services—and have fun doing it What gamers do better than computers, scientists, or governmentsUse games to solve problems that can’t be solved any other way

    Featuring concept art and commentary by BioWare on the games' characters, locations, vehicles, weapons, and more, "The Art of the Mass Effect Universe" is the most complete companion available to gaming's most compelling series.

    Becca struggles to make sense of her new relationship with an outcast dad, and the code of the Prophet which promises a superior existence with strict obedience. Blanketed by apocalyptic prophecies of world destruction for unbelievers and looming threats of being declared an apostate, she strives to “Keep Sweet” alongside an enormous new family of three mothers, a new father, and dozens of brothers and sisters. Underneath the beauty of wholesome childhood adventures with family and friends is an aching awareness that something isn’t right as she grows into womanhood and realizes her future is not her own. She must break the code before it is too late.

    Living as a man, outside the shadow of the gods, he seeks solitude in the unfamiliar lands of Norse mythology. With new purpose and his son at his side, Kratos must fight for survival as powerful forces threaten to disrupt the new life he has created.An intimate chronicle of the years-long odyssey to bring Kratos and Atreus's beautiful and brutal world to life.Step into Midgard and explore beyond, as Dark Horse Books and Santa Monica Studio proudly present the quintessential companion to the enormously anticipated God of War. This is a document unlike any other that sets readers on an exhaustive behind-the-scenes journey to witness the creation of an epic of tremendous scale.

    Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

    Remember what a wild frontier the early days of home gaming were? Manufacturers releasing new consoles at a breakneck pace; developers creating games that kept us up all night, then going bankrupt the next day; and what self-respecting kid didn't beg their parents for an Atari or a Nintendo? This explosion of computers, consoles, and games was genuinely unlike anything the tech world has seen before or since.This thoroughly researched and geeky trip down memory lane pulls together the most entertaining stories from this dynamic era, and brings you the classic tech that should never be forgotten.

    With full-color photographs, MYST / RIVEN: The Art of the Game gives readers a behind-the-scenes look at the luminous art and fantastic creation of the world's bestselling CD-ROM phenomenon, MYST, and its stunning sequel, RIVEN.

    Thus begins the tale of a legend, of a boy who would become one of the Four Champions of Rubrum, of the man who would become feared as the Ice Reaper...

    Meet the greatest players you never saw. Discover how one game can cause 35 divorces, one honeymoon and a police raid. Go the next level with our guide to Extreme FMIain Macintosh writes about football for numerous publications in Asia, USA and the UK and is one of the Football 50, the top football writers on Twitter according to TEAMtalk. Kenny Millar is a sportswriter for The Sunday Post. Neil White is a former sportswriter for The Sunday Times. All three are Football Manager addicts.

    Marvel at Chichen Itza's massive El Castilo pyramid, swim in a cenote, and party in a steamy Caribbean cantina in Merida; all with your trusted travel companion. Get to the heart of Cancun, Cozumel and the Yucatan and begin your journey now! Inside Lonely Planet Cancun, Cozumel & the Yucatan Travel Guide: Color maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - cuisine, history, art, literature, Maya heritage, landscapes, wildlife, customs and etiquette Over 30 maps Covers Cancun, Isla Mujeres, Isla Cozumel, Riviera Maya, Costa Maya and the Southern Caribbean Coast, Yucatan State, Chichen Itza, Campeche, Chiapas and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Cancun, Cozumel & the Yucatan, our most comprehensive guide to Cancun, Cozumel and the Yucatan, is perfect for both exploring top sights and taking roads less traveled. Looking for more extensive coverage? Check out Lonely Planet Mexico for a comprehensive look at all the country has to offer. Authors: Written and researched by Lonely Planet, John Hecht, Lucas Vidgen. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveler community. Lonely Planet covers must-see spots but also enables curious travelers to get off beaten paths to understand more of the culture of the places in which they find themselves.

    Kalecgyos, a member of a decimate race of blue dragons, quests towards the elven kingdom of Quel'Thalas in search of answers, but he will have to deal with a vengeful dwarf, the army of the Undead Scourge, and the mystery behind an enchanting peasant girl before he can finally obtain what he seeks.

    It was written by the game's first level designer, John Staats, from notes he took during WoW's creation. The WoW Diary explains why developers do things and debunks popular myths about the games industry. In great detail he covers the what it took to finish the project; the surprises, the arguments, the mistakes, and Blizzard's formula for success.

    But how did the famously straight-talking entrepreneur end up fronting one of our most successful and long-running shows, and why were some of his biggest challenges during his ten years in television to be found outside the boardroom and off camera? In Unscripted, Alan Sugar reveals all this and more as he embarks on a new and sometimes bewildering career. He describes how he lost patience with some of the luvvies, wafflers and wannabees he encountered along the way, and tells us what he really thought of some of the tasks and candidates he came across during the making of The Apprentice, giving his reaction to the egos and the backbiting as well as the genuine talent that shone through. He explains how he brought on board Nick Hewer, Margaret Mountford and Karren Brady, what became of the winners when the cameras stopped rolling - and how working on the show has inspired him and many others. As with his previous books, What You See Is What You Get and The Way I See It, there is no ghostwriter; this is written by the man himself. And, as ever, it is honest, funny and outspoken - Alan Sugar at his entertaining best.

    She has risen from the ranks of soldier and rebel to become the unstoppable Queen of Blades, supreme ruler over a race of bloodthirsty aliens. But now she has fallen from her seat of power and been taken in by those who wish to separate the woman from the monster--a task which may be more difficult than it was to dethrone her. Take a look inside the mind of one of the greatest villains in gaming history and prepare yourself for StarCraft 2: Heart of the Swarm with this explosive new comic from Blizzard Entertainment, Kerrigan: Hope and Vengeance.

    For fans of gaming, this is the perfect read. For those new to gaming, it is the perfect introduction' The ScotsmanA thrilling illustrated journey through the history of video games and what they really mean to usPac-Man. Mario. Minecraft. Doom.Ever since he first booted up his brother's dusty old Atari, comic artist Edward Ross has been hooked on video games. Years later, he began to wonder: what makes games so special? Why do we play? And how do games shape the world we live in?This lovingly illustrated book takes us through the history of video games, from the pioneering prototypes of the 1950s to the modern era of blockbuster hits and ingenious indie gems. Exploring the people and politics behind one of the world's most exciting art-forms, Gamish is a love letter to something that has always been more than just a game.