Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

    How long should it take before you stop having to force it and start doing it automatically?The surprising answers are found in Making Habits, Breaking Habits, a psychologist's popular examination of one of the most powerful and under-appreciated processes in the mind. Although people like to think that they are in control, much of human behavior occurs without any decision-making or conscious thought.Drawing on hundreds of fascinating studies, psychologist Jeremy Dean busts the myths to finally explain why seemingly easy habits, like eating an apple a day, can be surprisingly difficult to form, and how to take charge of your brain's natural “autopilot” to make any change stick.Witty and intriguing, Making Habits, Breaking Habits shows how behavior is more than just a product of what you think. It is possible to bend your habits to your will—and be happier, more creative, and more productive.

    Written in a clear and accessible narrative, the 7th Edition focuses on fundamental principles and their applications to solving real circuit analysis problems, and devotes six chapters to examining electronic devices. With an eye-catching visual program and practical exercises, this book provides readers with the problem-solving experience they need in a style that makes complex material thoroughly understandable. For professionals with a career in electronics, engineering, technical sales, field service, industrial manufacturing, service shop repair, and/or technical writing.

    What will she do? And what are the implications for her behavior later in life?The world's leading expert on self-control, Walter Mischel has proven that the ability to delay gratification is critical for a successful life, predicting higher SAT scores, better social and cognitive functioning, a healthier lifestyle and a greater sense of self-worth. But is willpower prewired, or can it be taught?In The Marshmallow Test, Mischel explains how self-control can be mastered and applied to challenges in everyday life—from weight control to quitting smoking, overcoming heartbreak, making major decisions, and planning for retirement. With profound implications for the choices we make in parenting, education, public policy and self-care, The Marshmallow Test will change the way you think about who we are and what we can be.

    Yates traces the art of memory from its treatment by Greek orators, through its Gothic transformations in the Middle Ages, to the occult forms it took in the Renaissance, and finally to its use in the seventeenth century. This book, the first to relate the art of memory to the history of culture as a whole, was revolutionary when it first appeared and continues to mesmerize readers with its lucid and revelatory insights.

    Every New Year’s Day, my list of resolutions is: Ambitious. I aim for everything from losing weight to saving more money for my retirement. Realistic. I just try to bump my good behavior up a notch--be a better friend, give more money to charity---without giving myself any strict deadlines or goals.Precise. I decide exactly how many men I will ask for a date, or how many new jobs I will apply for. Whenever I decide to change something, it’s usually because:My doctor has put the fear of God into me.I read a magazine article about why making this change is important.I start daydreaming about how great life will be after I make the change. True or False: When you want to make a big change in your life, timing is crucial. Failure is:Impossible.Inevitable. Not in my vocabulary.(The answers are on the inside back flap.)Learn the secret to making changes that stickEvery so often people get inspired (again!) to lose weight, get organized, start saving, or stop worrying –but a few months later they give up, frustrated. It doesn’t have to be that way. In This Year I Wil . . .l, bestselling author M.J. Ryan offers breakthrough wisdom and coaching to help readers make this time the time that change becomes permanent. Why do people find it so hard to change? The secret is that everyone has their own formula for making changes that stick, but most people don’t know what theirs is. They think there is one way to lose five pounds, and another way to stay on top of their e-mail, but they don’t realize that for all changes, there is one system that works best for each individual. This Year I Will . . . helps you lock on to your unique formula for planning, implementing, and seeing a life change through, so you can use it again and again to tackle anything else you’d like to do. For anyone who has broken a New Year’s resolution, fallen off a diet, or given up on fulfilling a dream, the ingenious strategies, inspiring stories, and sheer motivational energy of This Year I Will . . . help you make a promise to yourself that you can actually keep.Answers to the jacket quiz: c, c, false, b. Take the whole quiz and learn your score at M.J. Ryan’s Web site, www.mj-ryan.com.

    The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    You tell your friends about them later, not sure exactly what it was about them that impressed you so much.I make an effort to surround myself with this kind of person because I’ve gained so much from them in the past. Just by living their lives they make me work harder and push myself to achieve more, to be happier, to live a fuller, richer life.Over the years I’ve picked up a lot of useful pieces of advice from these people, while at the same time observing and trying to figure out what makes them tick. I’ve worked to apply many of these same lessons to my own life and have seen very positive changes as a result.I wrote this book to share some of these tidbits of knowledge with everyone because I firmly believe that if the world has more inspiring, ambitious and remarkable people we’ll all be a lot better off.

    More and more people are declining traditional education and college degrees. Instead they’re getting the knowledge, training, and inspiration they need outside of the classroom. Drawing on extensive research and over 100 interviews with independent learners, Kio Stark offers the ultimate guide to learning without school. Don’t Go Back to School provides models and methods for taking a new kind of path through learning, and transforming that alternative education into an exciting career path. This inspiring, practical guide provides concrete strategies and resources for getting started as an independent learner. If you’re debating whether college, trade school, or independent learning will get you where you want to be, Don’t Go Back to School is essential reading.

    It's compelling, it's straightforward, and it can change your life. Zombie Economics is for anyone in the midst of financial uncertainty, a place where carelessness and timidity will cost you. From the creeping spread of unpaid bills to the lumbering advance of creditors, Zombie Economics confronts the biggest threats to your personal economy, takes aim, and then takes them down. Specific chapters include: A Basement Full of Ammo Saving yourself by saving money They'll Eat the Fat Ones First Using fitness as a financial asset Shooting Dad in the Head Ending your relationships with the financially infected With simple, easy-to-use techniques for identifying-and eliminating-your financial weak spots, Zombie Economics turns victims into survivors. Watch a Video"

    Many of today’s jobs require that you be familiar with Microsoft Excel. How can you become proficient at Excel when companies aren’t willing to teach you this valuable skill? This leaves many people trying to learn as they go and never quite feeling 100% comfortable with the program. What’s worse, most people haven’t even scratched the surface of Excel’s potential, even if they’ve been using it for years. If you feel this way, you’re not alone. Think about this for a second; what will your career look like in a year if you don’t take action today and improve your Excel skills? How about five years from now? Unless you take matters into your own hands things may not look much different. According to a recent Wall Street Journal article, people who show proficiency in Microsoft Excel and other common office applications earn, on average, 13% more than those who don’t. For most people this could mean tens of thousands of dollars over just a few years, and this doesn’t even factor in lost promotions and job offers. Can you afford to leave so much on the table as a result of maintaining the status quo? I’ve experienced this transformation in my career and can tell you first hand how it has helped me. When I was fresh out of college and working my first accounting job my manager asked me to complete a project that involved using VLOOKUPS. I enthusiastically obliged, walked back to my desk, and proceeded to panic. I tricked myself into thinking that I was an excel expert only because I knew a few formulas, my limited knowledge only scratched the surface. I turned to a college buddy for help; Google. I eventually managed to learn what I needed, after a lot of time and energy. I’ve climbed the ladder and worn many hats since then. I can’t say that the opportunities I’ve earned in my career are solely due to my increasing Excel proficiency. What I can definitely say is that Excel has earned me more opportunities to prove myself to management than waiting for opportunities to materialize on their own. That’s why I decided to write this book. My goal is to take you from Excel novice to master in the shortest time possible. I wrote my book specifically for the busy professional, in an easy to read manner that gets straight to the point and teaches the meat of Excel. I wrote this book for you. Don’t take my word for it: "I think the writing style is helpful for readers to engage. I like that as I read the book, I felt as if I was in front of someone who was actually teaching me. I also liked the fact that the book is written in a laid back manner. I mean Excel is difficult as it is, why would you want to make it worst by adding some weird terminology to the book? Its plain, simple and easy to follow." -Eliana Pereira, Accountant I have helped many people improve their careers through Excel and now it’s your turn. Here is what you get when you download my book: -18 chapters of the most useful Excel techniques that will immediately take your skills to the next level -Practical use cases plus downloadable workbooks so that you can take what you learn and feel, first hand, how to apply those skills to real world scenarios -A FREE copy of my latest book on Google Sheets so you can stay ahead of the curve You’re at the point of decision.

    But all too often when we interact with people—especially those who report to us—we simply tell them what we think they need to know. This shuts them down. To generate bold new ideas, to avoid disastrous mistakes, to develop agility and flexibility, we need to practice Humble Inquiry.Ed Schein defines Humble Inquiry as “the fine art of drawing someone out, of asking questions to which you do not know the answer, of building a relationship based on curiosity and interest in the other person.” In this seminal work, Schein contrasts Humble Inquiry with other kinds of inquiry, shows the benefits Humble Inquiry provides in many different settings, and offers advice on overcoming the cultural, organizational, and psychological barriers that keep us from practicing it.

    A favourite of job hunters and career changers for more than three decades, it continues to be a mainstay on best-seller lists, from Amazon.com to BusinessWeek to the New York Times, where it has spent five and a half years.

     Spot inconsistencies and lies, and apply logic to your daily life. If you want to become a critical, effective, and rational thinker instead of an irrational and snap-judging one, this book is for you. Critical thinking skills strengthen your decision making muscle, speed up your analysis and judgment, and help you spot errors easily. The Critical Mind offers a thorough introduction to the rules and principles of critical thinking. You will find widely usable and situation-specific advice on how to critically approach your daily life, business, friendships, opinions, and even social media. Critical thinking not only saves you time but saves you money and helps you prevent misunderstanding and disappointment. • Learn the main elements of critical thinking. • The theories and practices of the best critical thinkers of the world. • Tips to keep your brain in good shape and receptive to analysis. • Solve your problems with critical thinking. • Become a quicker and better decision maker. Cut out the inefficiencies of your life. The Critical Mind is a guideline for everyone who wishes to learn the basics of critical thinking. If you work in business, education, healthcare, or you study, you’ll find the book equally useful. The book takes a deep look at the framework of geniuses like Richard Paul and Linda Elder to give you a well-established foundation on effective thought. • Become a more effective communicator having relevant argument points. • How to apply critical thinking in a group. • Guiding questions that help you think more critically. • Four types of critical thinking exercise to deepen your knowledge each day. The Critical Mind gives you the best theories and practices to become a more successful and better thinker. Know that the people whom you admire for their mind aren’t aliens, they just use their minds differently. In this book, I unveil how and what they do differently. Delete this. Too repetitive. Put something about the author Discover hidden opportunities, gain a solution-oriented mindset, solve difficult tasks, and understand the world more deeply. Critical thinking will enhance your creativity, logic, intelligence, and helps you navigate through everyday life matters more easily. Think faster, argue better, and succeed consistently.

    Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd—the result can be, well, sometimes interesting, even funny, but often disastrous.Even with English as a global language, it’s easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.