In these pages the virtuoso scientists who plumbed the secrets of electricity come vividly to life, including familiar giants like Thomas Edison; the visionary Michael Faraday, who struggled against the prejudices of the British class system; and Samuel Morse, a painter who, before inventing the telegraph, ran for mayor of New York on a platform of persecuting Catholics. Here too is Alan Turing, whose dream of a marvelous thinking machine—what we know as the computer—was met with indifference, and who ended his life in despair after British authorities forced him to undergo experimental treatments to “cure” his homosexuality. From the frigid waters of the Atlantic to the streets of Hamburg during a World War II firestorm to the interior of the human body, Electric Universe is a mesmerizing journey of discovery by a master science writer.

    Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital." Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition. In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.

    Here, in one of the most important and fascinating books of his career, Aldous Huxley uses his tremendous knowledge of human relations to compare the modern-day world with his prophetic fantasy. He scrutinizes threats to humanity, such as overpopulation, propaganda, and chemical persuasion, and explains why we have found it virtually impossible to avoid them. Brave New World Revisited is a trenchant plea that humankind should educate itself for freedom before it is too late. Brave New World Revisted (first published in 1958) is not a reissue or revision of 0060850523 Brave New World. Brave New World is a novel, whereas Brave New World Revisted is a nonfiction exploration of the themes in Brave New World.

    The Unwritten Laws of Business is such a book. Originally published over 60 years ago as The Unwritten Laws of Engineering, it has sold over 100,000 copies, despite the fact that it has never been available before to general readers. Fully revised for business readers today, here are but a few of the gems you’ll find in this little-known business classic: If you take care of your present job well, the future will take care of itself.The individual who says nothing is usually credited with having nothing to say.Whenever you are performing someone else’s function, you are probably neglecting your own.Martyrdom only rarely makes heroes, and in the business world, such heroes and martyrs often find themselves unemployed.Refreshingly free of the latest business fads and jargon, this is a book that is wise and insightful, capturing and distilling the timeless truths and principles that underlie management and business the world over.The little book with the big history.In the summer of 2005, Business 2.0 published a cover story on Raytheon CEO William Swanson’s self-published pamphlet, Swanson’s Unwritten Rules of Management. Lauded by such chief executives as Jack Welch and Warren Buffett, the booklet becamea quiet phenomenon. As it turned out, much of Swanson’s book drew from a classic of business literature that has been in print for more than sixty years. Now, in a new edition revised and updated for business readers today, we are reissuing the 1944 classic that inspired a number of Swanson’s “rules”: The Unwritten Laws of Business. Filled with sage advice and written in a spare, engaging style, The Unwritten Laws of Business offers insights on working with others, reporting to a boss, organizing a project, running a meeting, advancing your career, and more. Here’s just a sprinkling of the old-fashioned, yet surprisingly relevant, wisdom you’ll find in these pages:If you have no intention of listening to, considering, and perhaps using, someone’s opinion, don’t ask for it.Count any meeting a failure that does not end up with a definite understanding as to what’s going to be done, who’s going to do it, and when.The common belief that everyone can do anything if they just try hard enough is a formula for inefficiency at best and for complete failure at worst.It is natural enough to “look out for Number One first,” but when you do, your associates will be noticeably disinclined to look out for you.Whether you’re a corporate neophyte or seasoned manager, this charming book reveals everything you need to know about the “unwritten” laws of business.

    In Decoding the Universe, Charles Seife draws on his gift for making cutting-edge science accessible to explain how this new tool is deciphering everything from the purpose of our DNA to the parallel universes of our Byzantine cosmos. The result is an exhilarating adventure that deftly combines cryptology, physics, biology, and mathematics to cast light on the new understanding of the laws that govern life and the universe.

    This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

    Objects in harmonic motion have the ability to transfer some of their energy over large distances. Light Nature: This chapter covers the nature of light, polarization, and color.

    Fukuyama sketches a brief history of man's changing understanding of human nature: from Plato and Aristotle to the modernity's utopians and dictators who sought to remake mankind for ideological ends. Fukuyama argues that the ability to manipulate the DNA of all of one person's descendants will have profound, and potentially terrible, consequences for our political order, even if undertaken with the best of intentions. In Our Posthuman Future, one of our greatest social philosophers begins to describe the potential effects of genetic exploration on the foundation of liberal democracy: the belief that human beings are equal by nature.

    Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

    This book presents a radically new answer, insisting that global society has only begun to realize its full potential. Author Howard Bloom argues that there’s a hidden mandate beneath the surface of capitalism: "It’s struggling to whisper and rumble its message to you and me. That hidden imperative can lift us from economic crisis, can make us a leader in the next-generation economy, and can dramatically upgrade our ability to empower our fellow human beings." Bloom sees crisis as opportunity, opportunity for the whole human race.In more than eighty short, fast chapters, insights appear suddenly, like the quick bursts of flashbulbs, taking the reader on a sweeping tour of human history, from the Stone Age to the present. Every chapter conveys a radically new way to see the astonishing mechanism we call "Western Civilization." Bloom marvels at how humans have turned toxic waste into food and fuel, trash into treasure, and garbage into gold. He shows how we've produced material miracles based on immaterial things—passion, persistence, and fantasy. He shows that what many regard as the end is just the beginning. The beginning of something you've never before imagined. The author explains why the secret to capitalism’s next great leap does not lie in new financial tricks, but in tapping things right under our noses in radically new ways—that is, tapping our imagination, our desire to feel useful, our desire to help others, and our desire to be recognized for contributing to the welfare of humanity. The key to next-generation capitalism lies in a big-picture view that's utterly unlike anything you've previously perceived. A big-picture view that will startle you. A big-picture view with which you can ignite the world, get a new handle on your life, and help transform society. This brilliant, inspirational work of daring ideas and breathtaking research offers more than hope. It offers unseen levels of understanding. Understanding that can literally redefine what it means to be a human being.From the Trade Paperback edition.

    Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

    Since it was concerned with ultimate possibilities, and not with achievements to be expected in the near future, even the remarkable events of the last decade have dated it very little. But Arthur Clarke has gone over the book making corrections and comments where necessary in order to bring it right up-to-date. The author, amongst many fascinating excursions into what the future may hold, discusses the fourth dimension and the obsolescence of the law of gravity, the exploration of the entire solar system and the colonization of some of it; seas will be mined for energy and minerals, and asteroids will be pulled to Earth to supply needed materials; men, already bigger than they need be, may be bred smaller to be more efficient on less food.

    In case study format, this informative reference answers questions surrounding nuclear energy, the potential of sustainable fossil fuels, and the possibilities of sharing renewable power with foreign countries. While underlining the difficulty of minimizing consumption, the tone remains positive as it debunks misinformation and clearly explains the calculations of expenditure per person to encourage people to make individual changes that will benefit the world at large.

    He shows rather that new tools are more often the sparks that ignite scientific discovery. Such tool-driven revolutions have profound social consequences--the invention of the telescope turning the Medieval world view upside down, the widespread use of household appliances in the 1950s replacing servants, to cite just two examples. In looking ahead, Dyson suggests that solar energy, genetics, and the Internet will have similarly transformative effects, with the potential to produce a more just and equitable society. Solar power could bring electricity to even the poorest, most remote areas of third world nations, allowing everyone access to the vast stores of information on the Internet and effectively ending the cultural isolation of the poorest countries. Similarly, breakthroughs in genetics may well enable us to give our children healthier lives and grow more efficient crops, thus restoring the economic and human vitality of village cultures devalued and dislocated by the global market.Written with passionate conviction about the ethical uses of science, The Sun, the Genome, and the Internet is both a brilliant reinterpretation of the scientific process and a challenge to use new technologies to close, rather than widen, the gap between rich and poor.

    But it was a role he took up late in life, that of writer, that won him enduring fame and critical acclaim—as well as the devotion of readers worldwide. Though the 1976 collection A River Runs Through It and Other Stories was the only book Maclean published in his lifetime, it was an unexpected success, and the moving family tragedy of the title novella—based largely on Maclean’s memories of his childhood home in Montana—has proved to be one of the most enduring American stories ever written.The Norman Maclean Reader is a wonderful addition to Maclean’s celebrated oeuvre. Bringing together previously unpublished materials with incidental writings and selections from his more famous works, the Reader will serve as the perfect introduction for readers new to Maclean, while offering longtime fans new insight into his life and career. In this evocative collection, Maclean as both a writer and a man becomes evident. Perceptive, intimate essays deal with his career as a teacher and a literary scholar, as well as the wealth of family stories for which Maclean is famous. Complete with a generous selection of letters, as well as excerpts from a 1986 interview, The Norman Maclean Reader provides a fully fleshed-out portrait of this much admired author, showing us a writer fully aware of the nuances of his craft, and a man as at home in the academic environment of the University of Chicago as in the quiet mountains of his beloved Montana.Multifarious and moving, the works collected in The Norman Maclean Reader serve as both a summation and a celebration, giving readers a chance once again to hear one of American literature’s most distinctive voices.