The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.

    It covers the twenty-one years Don spent in the US Army, including six years in Airborne infantry rifle companies, ten years in special forces and five years in military intelligence. His story covers four combat tours, three in Vietnam and one in Laos and stretches from the old “brown boot” army to the new all volunteer army. The story is told in the manner you would hear it if you were sitting with the author having a cup of coffee or a cold beer and chatting about the “good” old days. This memoir covers the following assignments: Basic Combat Training | E Co. 325th AIR, 82d Airborne Division | K Co. 511th AIR, 11th Airborne Division | B Co. 505th AIR, 82d Airborne Division | E Company, 325th, 82d Airborne Division, Fort Bragg, N.C., October 1960 | Training Co., 7th Special Forces Group Ft. Bragg, NC | A Company, 5th Special Forces Group [Sept - Dec 1961] | 1st Special Forces Group, Okinawa | B Co. 5th Special Forces Group, Ft. Bragg, NC | A Co. 3rd Special Forces Group, Ft. Bragg, NC | D Co., 1st Special Forces Group, Ft. Bragg, NC | 46th Special Forces Company [Augmented] 1967 Thailand | 1st Special Forces Group, Okinawa | Super Spook Training, Ft. Holabird, MD | The Bird Cage, Ft. Belvoir, VA | 525th Military Intelligence Group, Vietnam | Counterintelligence Special Agent Course Ft. Huachuca, AZ | Defense Against Methods of Entry Course Ft. Huachuca, AZ | 801st MI Det., 5th SFG [Abn], Ft Bragg, NC June 1971-Dec 1973 | Defense Language Institute Monterey, CA | 500th Military Intelligence Group Camp Zama, Japan | Retirement 1 March 1976 Ft. Bragg, NC Some Readers Comments: “I just got through reading all of your army experiences and enjoyed it very much., Clarence J.” “Don I enjoyed reading about your adventures and about those early Army days! I was reading the parts about “Super Spook!” lol And I was thinking to myself, Hum? “ I think I've met some people like them!” I like your particular writing style. “ Dave H. “I was researching Ft Holabird when I came across part of your memoirs. Great reading...my ass is supposed to be house-husbanding & taking care of the dogs & cats while my wife is attending nursing classes...well I guess spending the afternoon reading your memoirs are worth an ass-chewing.”, Daniel M. “Ran across a couple of your chapters years ago, but for some reason never found your website until this week. Love it, you really capture the esprit de corps serving in SF was all about.”, H.C.S. “My wife’s in Reno visiting her mother. I’m supposed to be working on an exam for the State. Instead, I’m too caught up in your story. Thanks for all that you did.” Jim. F. “Top; I just finished reading your story and I had to tell you that I think that you are a very good writer. Your style of writing kept me attentive from the first paragraph.”, Bob W. “Kudos to you for Strap Hanger, and for saying it in common language of the common soldier. I called my style a barrack philosopher style, but never equaled your style of common language in a clear and concise manner. Enjoyed your writing. Congratulations on a job well done.”, Ron A.

    Honesty, integrity and real experience that puts you in the thick of the action.' Billy BillinghamThere were three patrols that fateful January 1991 morning: Bravo One Zero, Bravo Two Zero and Bravo Three Zero. It was the opening hours of the Gulf War and the SAS were flown deep behind enemy lines to hunt down Saddam's Scud missiles, the use of which threatened a Third World War.The men of Bravo One Zero stepped off the chopper, took one look at the flat desert devoid of any cover and decided no way were they deploying into all of that. But Andy NcNab's famed Bravo Two Zero patrol did deploy, with fatal results - all bar one being captured or killed.And then there was Bravo Three Zero. These men were different. Thought differently. Acted differently. Treating as gospel the SAS's saying 'any fool can be uncomfortable', they deployed with vehicles, and while there was nowhere to hide they could make a dash for the border if desperate.Even as warnings came in that McNab's patrol was on the run, Bravo Three Zero remained undetected - the furthest Coalition forces behind Iraqi lines. Slipping through enemy positions, a string of targets were taken out. But with the desert turning bitter and snow starting to fall, they were forced to fight a running battle against the elements as much as the enemy.Though overshadowed by the fate of Bravo Two Zero, the achievements of this highly-decorated patrol are the stuff of elite forces legend. Now, for the first time, SAS veteran Des Powell reveals their story in gritty, blow-by-blow detail. Written with acclaimed military author Damien Lewis, this is a tale of edge-of-the seat daring deep inside enemy lands. Brutal, savage, unrelenting - prepare to be blown away, in a tale that proves utterly the SAS motto - who dares wins.

    Dubbed the 'man in black', guitarist Ritchie Blackmore found fame with Seventies rock giants Deep Purple, then walked away from them to create Rainbow, only to abandon them and form another band in 1997 - Blackmore's Night.

    One of the most progressive and imaginative people in British education today he has hitherto kept a low profile. This book accompanies a three part television series to be screened on BBC 2 but differs from it significantly.There is a crisis in the British education system. Year on year GCSE and A Level pupils post better exam results, with more students achieving top grades. Yet business leaders and employers complain bitterly that our schools are not producing people fit for purpose. What we have become is a nation 'Over schooled and under educated'. Far from being locked in an ivory tower, a bastion of privilege, Mr Little has used his time as a teacher and headmaster to get to grips with fundamental questions concerning education. He wants to produce people fit to work in the modern world. How do children absorb information? What kind of people does society need? What is education for? Not only is the author one of the great reforming headmasters of our time but he has planted Academies in the East end of London, founded a state boarding school near Windsor and yet is a passionate advocate of single sex schools.This book is not a text book for colleges of education- it is a book to enlighten the teaching profession and just as much for anxious parents. The book is simply arranged under topics such as authority, expectations, progress, self-confidence, sex, crises and creativity.Tony Little thinks it is time to ask some fundamental questions, and to make brave decisions about how we make our schools and our schoolchildren fit for purpose.

    

    A journey of self-realization and renewed assessment of our lives, marked by silly anecdotes, mindless distractions, and everyday truths. This book is a humorous retelling of the author’s personal blunders and mind-boggling human behavior in general, strung together by a series of hilarious open letters. It is a modest pursuit to deliver a little relief, and diversion from the pandemic’s grim realities. It’s also an attempt to reaffirm the need for a good laugh to help deal with the doom and gloom that now surrounds our lives. Each letter picks up a relatable theme of our lockdown life – be it our obsession with baking banana bread, growing out our beards, or finding the fanciest holiday homes in Goa. What comes out, is a light and delightful offering that anyone living in this era shouldn’t miss. “A breezy read that goes well with your evening tea (like Marie Gold) or finds a permanent spot on your nightstand. A perfect picker-upper if you're feeling down, it reminded me of Bill Bryson's 'A Short History of Nearly Everything' and Hugh Prather's 'Notes to Myself'.”- Manish Bhatt, Founder/CCO August Communications“Hits a cord with everyone who has left the rat race of ‘acquiring new skills’. It is honest, straightforward, and downright hilarious. I loved the book. I found it clutter-breaking, relatable and non-preachy.” - Shilpi Agarwal, Blogger @bookgasmicSome important information:o The book is part memoir, part random lists and part mean musings.o It celebrates the ability to find humor in unexpected predicaments and life in general.o It’s a collection of letters addressed to the most unlikely of receivers, filled with pithy observations, irreverent and ruthless humor about the little idiosyncrasies of life in lockdown.o Each of these perfectly bite sized letters are wonderful accompaniments to the massive mood swings that is our reality in the times of corona.o Under no circumstance, this book is to be taken seriously, seriously.Savor this quick pick-me-up with a hot cup, a pinch of salt and a great deal of grins."

    Jonny Wilkinson tells his own story and talks of the artistry of his rugby skills, his personal heroes and influences, his daily life in rugby, and England's World Cup triumph in 2003.

    This book is Celtic Frost's official history written by the front-man, Thomas Gabriel Fischer, who describes his story as full of facts and anecdotes, some unflattering, many trashy, some embarassing, many senselessly funny but all putting right the band's reported notoriety.

    It transcends the years, the standings, and all other distractions. And thanks to the countless remarkable football games between Michigan and Ohio State--and hundreds of thousands of devoted alumni and followers--the rivalry is now an enormous cultural event.

    He's a genuine voice of the people, the bastard child of Woody Guthrie and James Brown, and an elder statesman who has inspired generations of bands. He's won twenty Grammy Awards, an Oscar, two Golden Globes, and is a member of two Halls of Fame.There are dozens of books about Springsteen. What's left to say? Nothing objective, perhaps. But when it comes to music, objectivity is highly overrated. Robert Wiersema has been a Springsteen fan since he was a teenager, following tours to see multiple shows in a row, watching set lists develop in real time via the Internet, ordering bootlegs from shady vendors in Italy. His attachment is deeper than fandom, though: he's grown up with Springsteen's songs as the soundtrack to his life, beginning with his youth in rural British Columbia and continuing on through dreams of escape, falling in love, and becoming a father.Walk Like a Man is the liner notes for a mix tape, a blend of biography, music criticism, and memoir. Like the best mix tapes, it balances joy and sorrow, laughter seasoning the dark-night-of-the-soul questions that haunt us all. Wiersema's book is the story of a man becoming a man (despite getting a little lost along the way), and of Springsteen's songs and life that have accompanied him on his journey.

    

    It is the only behaviour over which we have enough control. Creating a seismic shift in behaviour across a school requires adult behaviour to be adjusted with absolute consistency. This creates a stable platform on which each school can build its authentic practice. It will result in shifts in daily routines, in how to deal with the angriest learners, in restorative practice and in how we appreciate exceptional behaviour. The book is peppered with case studies from schools across five continents, from the most challenging urban schools to the most privileged schools in the world. This is exceptional behaviour management and leading-edge practice. The approach is practical, transformative and rippling with respect for staff and learners.

    Packed from cover to cover with stunning color photographs.