In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.

    Navy SEAL Chris Kyle recorded the most career sniper kills in United States military history. The Pentagon has officially confirmed more than 150 of Kyle's kills (the previous American record was 109), but it has declined to verify the astonishing total number for this book. Iraqi insurgents feared Kyle so much they named him al-Shaitan (“the devil”) and placed a bounty on his head. Kyle earned legendary status among his fellow SEALs, Marines, and U.S. Army soldiers, whom he protected with deadly accuracy from rooftops and stealth positions. Gripping and unforgettable, Kyle’s masterful account of his extraordinary battlefield experiences ranks as one of the great war memoirs of all time.A native Texan who learned to shoot on childhood hunting trips with his father, Kyle was a champion saddle-bronc rider prior to joining the Navy. After 9/11, he was thrust onto the front lines of the War on Terror, and soon found his calling as a world-class sniper who performed best under fire. He recorded a personal-record 2,100-yard kill shot outside Baghdad; in Fallujah, Kyle braved heavy fire to rescue a group of Marines trapped on a street; in Ramadi, he stared down insurgents with his pistol in close combat. Kyle talks honestly about the pain of war—of twice being shot and experiencing the tragic deaths of two close friends.American Sniper also honors Kyles fellow warriors, who raised hell on and off the battlefield. And in moving first-person accounts throughout, Kyles wife, Taya, speaks openly about the strains of war on their marriage and children, as well as on Chris.Adrenaline-charged and deeply personal, American Sniper is a thrilling eyewitness account of war that only one man could tell.

    In this classic discussion, Milton and Rose Friedman explain how our freedom has been eroded and our affluence undermined through the explosion of laws, regulations, agencies, and spending in Washington. This important analysis reveals what has gone wrong in America in the past and what is necessary for our economic health to flourish.

    Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

    But what were the influences that shaped his life and intellectual development? And who inspired him to become the pioneering scientist and public thinker now famous (and infamous to some) around the world?In An Appetite for Wonder we join him on a personal journey back to an enchanting childhood in colonial Africa. There the exotic natural world was his constant companion. Boarding school in England at the age of eight, and, later, public school at Oundle introduce Dawkins, and the reader, to strange rules and eccentric schoolmasters, vividly described with both humorous affection and some reservation. An initial fervent attachment to Church of England religion soon gives way to disaffection and, later, teenage rebellion. Early signs of a preference for music, poetry and reading over practical matters become apparent as he recalls the opportunities that entered his small world.Oxford, however, is the catalyst to his life. Vigorous debate in the dynamic Zoology Department unleashes his innate intellectual curiosity, and inspirational mentors together with his own creative thinking ignite the spark that results in his radical new vision of Darwinism, The Selfish Gene.From innocent child to charismatic world-famous scientist, Richard Dawkins paints a colourful, richly textured canvas of his early life. Honest self-reflection and witty anecdotes are interspersed with touching reminiscences of his family and friends, literature, poetry and songs. We are finally able to understand the private influences that shaped the public man who, more than anyone else in his generation, explained our own origins.

    It’s about how you behave. And behavior is hard to teach, even to really smart people. How to manage money, invest it, and make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real world, people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In the psychology of money, the author shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important matters.

    He constructed a fleet of customized unicycles and a flamethrowing trumpet, outfoxed Vegas casinos, and built juggling robots. He also wrote the seminal text of the digital revolution, which has been called “the Magna Carta of the Information Age.” His discoveries would lead contemporaries to compare him to Albert Einstein and Isaac Newton. His work anticipated by decades the world we’d be living in today—and gave mathematicians and engineers the tools to bring that world to pass.In this elegantly written, exhaustively researched biography, Jimmy Soni and Rob Goodman reveal Claude Shannon’s full story for the first time. It’s the story of a small-town Michigan boy whose career stretched from the era of room-sized computers powered by gears and string to the age of Apple. It’s the story of the origins of our digital world in the tunnels of MIT and the “idea factory” of Bell Labs, in the “scientists’ war” with Nazi Germany, and in the work of Shannon’s collaborators and rivals, thinkers like Alan Turing, John von Neumann, Vannevar Bush, and Norbert Wiener.And it’s the story of Shannon’s life as an often reclusive, always playful genius. With access to Shannon’s family and friends, A Mind at Play brings this singular innovator and creative genius to life.

    He has been both a socialist opposed to the war in Vietnam and a supporter of the U.S. war against Islamic extremism in Iraq. He has been both a foreign correspondent in some of the world's most dangerous places and a legendary bon vivant with an unquenchable thirst for alcohol and literature. He is a fervent atheist, raised as a Christian, by a mother whose Jewish heritage was not revealed to him until her suicide. In other words, Christopher Hitchens contains multitudes. He sees all sides of an argument. And he believes the personal is political. This is the story of his life, a life lived large.

       Self-made billionaire Sam Zell consistently sees what others don’t. From finding a market for overpriced Playboy magazines among his junior high classmates, to buying real estate on the cheap after a market crash, to investing in often unglamorous industries with long-term value, Zell acts boldly on supply and demand trends to grab the first-mover advantage. And he can find opportunity virtually anywhere—from an arcane piece of legislation to a desert meeting in Abu Dhabi. “If everyone is going left, look right,” Zell often says. To him, conventional wisdom is nothing but a reference point. Year after year, deal after deal, he shuts out the noise of the crowd, gathers as much information as possible, then trusts his own instincts. He credits much of his independent thinking to his parents, who were Jewish refugees from World War II. Talk to any two people and you might get wild swings in their descriptions of Zell. A media firestorm ensued when the Tribune Company went into bankruptcy a year after he agreed to steward the enterprise. At the same time, his razor-sharp instincts are legendary on Wall Street, and he has sponsored over a dozen IPOs.  He’s known as the Grave Dancer for his strategy of targeting troubled assets, yet he’s created thousands of jobs. Within his own organization, he has an inordinate number of employees at every level who are fiercely loyal and have worked for him for decades. Zell’s got a big personality; he is often contrarian, blunt, and irreverent, and always curious and hardworking. This is the guy who started wearing jeans to work in the 1960s, when offices were a sea of gray suits. He’s the guy who told The Wall Street Journal in 1985, “If it ain’t fun, we don’t do it.” He rides motorcycles with his friends, the Zell’s Angels, around the world and he keeps ducks on the deck outside his office. As he writes: “I simply don’t buy into many of the made-up rules of social convention. The bottom line is: If you’re really good at what you do, you have the freedom to be who you really are.” Am I Being Too Subtle?—a reference to Zell’s favorite way to underscore a point—takes readers on a ride across his business terrain, sharing with honesty and humor stories of the times he got it right, when he didn’t, and most important, what he learned in the process.  This is an indispensable guide for the next generation of disrupters, entrepreneurs, and investors.

    Sir Alex announced his retirement as manager of Manchester United after 27 years in the role. He has gone out in a blaze of glory, with United winning the Premier League for the 13th time, and he is widely considered to be the greatest manager in the history of British soccer. Over the last quarter of a century there have been seismic changes at Manchester United, with the only constant element the quality of the manager's league-winning squad and United's run of success, which included winning the Champions League for a second time in 2008. Sir Alex created a purposeful, but welcoming, and much envied culture at the club which has lasted the test of time. He discusses managing these seismic changes, and the growth of Man U as a global sports power. He shares the farewells to Roy Keane and David Beckham, describes the process of building a new Champions League side around Ronaldo and Rooney, and ruminates upon the great rivalries with Liverpool, Arsenal, Chelsea, and City. He also shares his thoughts on the psychology of management, and his passions and interests outside the game.

    Funny. Leaving no stone unturned." . . . So say the publishers about this book I've written. What I say is that this is the story of my life, told as clear as a Texas sky and in the same rhythm that I lived it. It's a story of restlessness and the purity of the moment and living right. Of my childhood in Abbott, Texas, to the Pacific Northwest, from Nashville to Hawaii and all the way back again. Of selling vacuum cleaners and encyclopedias while hosting radio shows and writing song after song, hoping to strike gold. It's a story of true love, wild times, best friends, and barrooms, with a musical sound track ripping right through it. My life gets lived on the road, at home, and on the road again, tried and true, and I've written it all down from my heart to yours. Signed,Willie Nelson

    Lucid in his vision of America's place in the world, refreshingly candid about his family life and his time in the Senate, Obama here sets out his political convictions and inspires us to trust in the dogged optimism that has long defined us and that is our best hope going forward.

    After leaving school, he spent months hiking in the Himalayas as he considered joining the Indian Army. Upon his return to England after a change of heart, he passed SAS selection and served with 21 SAS for three years. During this time, he broke his back in several places in a free-fall parachuting accident and it was questionable whether he would ever walk again. However, after months of rehabilitation, focusing always on his childhood dream of climbing Everest, he slowly became strong enough to attempt the ultimate ascent of the world's highest peak. At 7.22 a.m. on 26 May 1998, Bear entered the Guinness Book of Records as the youngest Briton to have successfully climbed Everest and returned alive. He was only twenty-three years old and this was only the beginning of his extreme adventures...Known and admired by millions - whether from his prime-time TV adventures, as a bestselling author or as a world-class motivational speaker - Bear has been there and done it all. Now, for the first time and in his own words, this is the story of his action-packed life

    Johnny Cash's extraordinary career stretched from his days at Sun Records with Elvis Presley and Jerry Lee Lewis to the remarkable creative last hurrah, at age 69, that resulted in the brave, moving "Hurt" video.As music critic for the Los Angeles Times, Hilburn knew Cash throughout his life: he was the only music journalist at the legendary Folsom Prison concert in 1968, and he interviewed both Cash and his wife June Carter just months before their deaths. Drawing upon a trove of never-before-seen material from the singer's inner circle, Hilburn creates an utterly compelling, deeply human portrait of a towering figure in country music, a seminal influence in rock, and an icon of American popular culture. Hilburn's reporting shows the astonishing highs and deep lows that marked the journey of a man of great faith and humbling addiction who throughout his life strove to use his music to lift people's spirits.

    A small consortium of players is making billions by skimming and scalping unaware investors -- and, in so doing, they've transformed our markets from the world's envy into a barren wasteland of terror. Since these events began, Themis Trading's Joe Saluzzi and Sal Arnuk have offered an unwavering voice of reasoned dissent. Their small brokerage has stood up against the hijackers in every venue: their daily writings are now followed by investors, regulators, the media, and "Main Street" investors worldwide. Saluzzi and Arnuk don't take prisoners! Now, in "Broken Markets," they explain how all this happened, who did it, what it means, and what's coming next. You'll understand the true implications of events ranging from the crash of 1987 to the "Flash Crash" -- and discover what it all means to you and your future. Warning: you will get angry (if you aren't already). But you'll know exactly "why" you're angry, "who" you're angry at, and "what" needs to be done!