Roy Peter Clark, author of Writing Tools, aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructionals. In this practical guide, readers will learn everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. The Glamour of Grammar gives readers all the tools they need to"live inside the language" -- to take advantage of grammar to perfect their use of English, to instill meaning, and to charm through their writing. With this indispensable book, readers will come to see just how glamorous grammar can be.

    They were conducting an experiment to see if television could be used to better prepare disadvantaged preschoolers for kindergarten. What they didn’t know then was that they were starting a cultural revolution that would affect all American kids. In Sunny Days, bestselling author David Kamp captures the unique political and social moment that gave us not only Sesame Street, but also Fred Rogers’s gentle yet brave Mister Rogers’ Neighborhood; Marlo Thomas’s unabashed gender-politics primer Free to Be...You and Me; Schoolhouse Rock!, an infectious series of educational shorts dreamed up by Madison Avenue admen; and more, including The Electric Company, ZOOM, and Fat Albert and the Cosby Kids. It was a unique time when an uncommon number of media professionals and thought leaders leveraged their influence to help children learn—and, just as notably, a time of unprecedented buy-in from American parents. Kamp conducted rigorous research and interviewed such Sesame Street figures as Joan Ganz Cooney, Lloyd Morrisett, Sonia Manzano, Emilio Delgado, Loretta Long, Bob McGrath, and Frank Oz, along with Free to Be’s Marlo Thomas and The Electric Company’s Rita Moreno—and in Sunny Days, he explains how these and other like-minded individuals found their way into children’s television not for fame or money, but to make a difference. Fun, fascinating, and a masterful work of cultural history, Sunny Days captures a wondrous period in the US when a determined few proved that, with persistence and effort, they could change the lives of millions. It’s both a rollicking ride through a turbulent time and a joyful testament to what Americans are capable of at their best.

    Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core—Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring.

    Americana takes us on a four-hundred-year journey of this spirit of innovation and ambition through a series of Next Big Things -- the inventions, techniques, and industries that drove American history forward: from the telegraph, the railroad, guns, radio, and banking to flight, suburbia, and sneakers, culminating with the Internet and mobile technology at the turn of the twenty-first century. The result is a thrilling alternative history of modern America that reframes events, trends, and people we thought we knew through the prism of the value that, for better or for worse, this nation holds dearest: capitalism.In a winning, accessible style, Bhu Srinivasan boldly takes on four centuries of American enterprise, revealing the unexpected connections that link them. We learn how Andrew Carnegie's early job as a telegraph messenger boy paved the way for his leadership of the steel empire that would make him one of the nation's richest men; how the gunmaker Remington reinvented itself in the postwar years to sell typewriters; how the inner workings of the Mafia mirrored the trend of consolidation and regulation in more traditional business; and how a 1950s infrastructure bill triggered a series of events that produced one of America's most enduring brands: KFC. Reliving the heady early days of Silicon Valley, we are reminded that the start-up is an idea as old as America itself.Entertaining, eye-opening, and sweeping in its reach, Americana is an exhilarating new work of narrative history.

    Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

    Yet little is known about why for-profits have expanded so quickly and even less about how the power and influence of this big-money industry impact individual lives. Lower Ed, the first book to link the rapid expansion of for-profit degrees to America’s increasing inequality, reveals the story of an industry that exploits the pain, desperation, and aspirations of the most vulnerable and exposes the conditions that allow for-profit education to thrive.Tressie McMillan Cottom draws on her personal experience as a former counselor at two for-profit colleges and dozens of interviews with students, senior executives, and activists to detail how these schools have become so successful and to decipher the benefits, credentials, pitfalls, and real costs of a for-profit education. By humanizing the hard choices about school and survival that millions of Americans face, Lower Ed nimbly parses the larger forces that deliver some of us to Yale and others to For-Profit U in an office park off Interstate 10.

    He was both a creative visionary and a dynamic entrepreneur, roles whose demands he often could not reconcile.In his compelling new biography, noted animation historian Michael Barrier avoids the well-traveled paths of previous biographers, who have tended to portray a blemish-free Disney or to indulge in lurid speculation. Instead, he takes the full measure of the man in his many aspects. A consummate storyteller, Barrier describes how Disney transformed himself from Midwestern farm boy to scrambling young businessman to pioneering artist and, finally, to entrepreneur on a grand scale. Barrier describes in absorbing detail how Disney synchronized sound with animation in Steamboat Willie; created in Snow White and the Seven Dwarfs sympathetic cartoon characters whose appeal rivaled that of the best live-action performers; grasped television’s true potential as an unparalleled promotional device; and—not least—parlayed a backyard railroad into the Disneyland juggernaut.Based on decades of painstaking research in the Disney studio’s archives and dozens of public and private archives in the United States and Europe, The Animated Man offers freshly documented and illuminating accounts of Disney’s childhood and young adulthood in rural Missouri and Kansas City. It sheds new light on such crucial episodes in Disney’s life as the devastating 1941 strike at his studio, when his ambitions as artist and entrepreneur first came into serious conflict.Beginning in 1969, two and a half years after Disney’s death, Barrier recorded long interviews with more than 150 people who worked alongside Disney, some as early as 1922. Now almost all deceased, only a few were ever interviewed for other books. Barrier juxtaposes Disney’s own recollections against the memories of those other players to great effect. What emerges is a portrait of Walt Disney as a flawed but fascinating artist, one whose imaginative leaps allowed him to vault ahead of the competition and produce work that even today commands the attention of audiences worldwide.

    After more than forty years of interviewing heads of state, world leaders, movie stars, criminals, murderers, inspirational figures, and celebrities of all kinds, Barbara Walters has turned her gift for examination onto herself to reveal the forces that shaped her extraordinary life.Barbara Walters’s perception of the world was formed at a very early age. Her father, Lou Walters, was the owner and creative mind behind the legendary Latin Quarter nightclub, and it was his risk-taking lifestyle that gave Barbara her first taste of glamour. It also made her aware of the ups and downs, the insecurities, and even the tragedies that can occur when someone is willing to take great risks, for Lou Walters didn’t just make several fortunes—he also lost them. Barbara learned early about the damage that such an existence can do to relationships—between husband and wife as well as between parent and child. Through her roller-coaster ride of a childhood, Barbara had a close companion, her mentally challenged sister, Jackie. True, Jackie taught her younger sister much about patience and compassion, but Barbara also writes honestly about the resentment she often felt having a sister who was so “different” and the guilt that still haunts her.All of this—the financial responsibility for her family, the fear, the love—played a large part in the choices she made as she grew up: the friendships she developed, the relationships she had, the marriages she tried to make work. Ultimately, thanks to her drive, combined with a decent amount of luck, she began a career in television. And what a career it has been! Against great odds, Barbara has made it to the top of a male-dominated industry. She was the first woman cohost of the Today show, the first female network news coanchor, the host and producer of countless top-rated Specials, the star of 20/20, and the creator and cohost of The View. She has not just interviewed the world’s most fascinating figures, she has become a part of their world. These are just a few of the names that play a key role in Barbara’s life, career, and book: Yasir Arafat, Warren Beatty, Menachem Begin, George H. W. Bush, George W. Bush, Jimmy Carter, Fidel Castro, Hugo Chávez, Bill and Hillary Clinton, Roy Cohn, the Dalai Lama, Princess Diana, Katharine Hepburn, King Hussein, Angelina Jolie, Henry Kissinger, Monica Lewinsky, Richard Nixon, Rosie O’Donnell, Christopher Reeve, Anwar Sadat, John Wayne . . . the list goes on and on.Barbara Walters has spent a lifetime auditioning: for her bosses at the TV networks, for millions of viewers, for the most famous people in the world, and even for her own daughter, with whom she has had a difficult but ultimately quite wonderful and moving relationship. This book, in some ways, is her final audition, as she fully opens up both her private and public lives. In doing so, she has given us a story that is heartbreaking and honest, surprising and fun, sometimes startling, and always fascinating.

    Farrar, Straus and Giroux, 2009.

    That story, however, is not exactly true. Ralph Anspach, a professor fighting to sell his Anti-Monopoly board game decades later, unearthed the real story, which traces back to Abraham Lincoln, the Quakers, and a forgotten feminist named Lizzie Magie who invented her nearly identical Landlord's Game more than thirty years before Parker Brothers sold their version of Monopoly. Her game--underpinned by morals that were the exact opposite of what Monopoly represents today--was embraced by a constellation of left-wingers from the Progressive Era through the Great Depression, including members of Franklin Roosevelt's famed Brain Trust.A fascinating social history of corporate greed that illuminates the cutthroat nature of American business over the last century, The Monopolists reads like the best detective fiction, told through Monopoly's real-life winners and losers.

      Who but Carol Burnett herself has the timing, talent, and wit to pull back the curtain on the Emmy-Award winning show that made television history for eleven glorious seasons?In Such Good Company delves into little-known stories of the guests, sketches and antics that made the show legendary, as well as some favorite tales too good not to relive again. Carol lays it all out for us, from the show’s original conception to its evolution into one of the most beloved primetime programs of its generation. Written with all the charm and humor fans expect from a masterful entertainer like Carol Burnett, In Such Good Company skillfully highlights the elements that made the show so successful in a competitive period when TV variety shows ruled the air waves. Putting the spotlight on everyone from her talented costars to her amazing guest stars—the most celebrated and popular entertainers of their day—Carol crafts a lively portrait of the talent and creativity that went into every episode. Here are all the topics readers want to know more about, including: • how the show almost didn’t air due to the misgivings of certain CBS vice presidents; • how she discovered and hired Harvey Korman, Vicki Lawrence, Lyle Waggoner, and Tim Conway; • anecdotes about guest stars and her close freindships with many of them, including Lucille Ball, Roddy Mcdowell, Jim Nabors, Bernadette Peters, Betty Grable, Steve Lawrence, Eydie Gorme, Gloria Swanson, Rita Hayworth, and Betty White; • the people behind the scenes from Bob Mackie, her costume designer and partner in crime, to the wickedly funny cameraman who became a fixture during the show’s opening Q&A; • and Carol's takes on her favorite sketches and the unpredictable moments that took both the cast and viewers by surprise. This book is Carol's love letter to a golden era in television history through the lens of her brilliant show which won no less than 25 Emmy Awards! Get the best seat in the house as she reminisces about the outrageous tales that made working on the show as much fun as watching it.

    scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. Our scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers.Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. Remarkably, the same individuals surface repeatedly—some of the same figures who have claimed that the science of global warming is "not settled" denied the truth of studies linking smoking to lung cancer, coal smoke to acid rain, and CFCs to the ozone hole. "Doubt is our product," wrote one tobacco executive. These "experts" supplied it.Naomi Oreskes and Erik M. Conway, historians of science, roll back the rug on this dark corner of the American scientific community, showing how ideology and corporate interests, aided by a too-compliant media, have skewed public understanding of some of the most pressing issues of our era.

    Since its first release in 1997, GTA has pioneered the use of everything from 3D graphics to the voices of top Hollywood actors and repeatedly transformed the world of gaming. Despite its incredible innovations in the $75 billion game industry, it has also been a lightning rod of debate, spawning accusations of ethnic and sexual discrimination, glamorizing violence, and inciting real-life crimes. Jacked tells the turbulent and mostly unknown story of GTA's wildly ambitious creators, Rockstar Games, the invention and evolution of the franchise, and the cultural and political backlash it has provoked.Explains how British prep school brothers Sam and Dan Houser took their dream of fame, fortune, and the glamor of American pop culture and transformed it into a worldwide videogame blockbusterWritten by David Kushner, author of Masters of Doom and a top journalist on gaming, and drawn from over ten years of interviews and research, including firsthand knowledge of Grand Theft Auto's creators and detractorsOffers inside details on key episodes in the development of the series, including the financial turmoil of Rockstar games, the infamous "Hot Coffee" sex mini-game incident, and moreWhether you love Grand Theft Auto or hate it, or just want to understand the defining entertainment product of a generation, you'll want to read Jacked and get the real story behind this boundary-pushing game.

    It often begins in childhood in a darkened theater, grows into something more serious for high school actors, and reaches its passionate zenith when it comes time for love, marriage, and children, who will start the cycle all over again. Americans love musicals. Americans invented musicals. Americans perfected musicals. But what, exactly, is a musical?In The Secret Life of the American Musical, Jack Viertel takes them apart, puts them back together, sings their praises, marvels at their unflagging inventiveness, and occasionally despairs over their more embarrassing shortcomings. In the process, he invites us to fall in love all over again by showing us how musicals happen, what makes them work, how they captivate audiences, and how one landmark show leads to the next—by design or by accident, by emulation or by rebellion—from Oklahoma! to Hamilton and onward.Structured like a musical, The Secret Life of the American Musical begins with an overture and concludes with a curtain call, with stops in between for “I Want” songs, “conditional” love songs, production numbers, star turns, and finales. The ultimate insider, Viertel has spent three decades on Broadway, working on dozens of shows old and new as a conceiver, producer, dramaturg, and general creative force; he has his own unique way of looking at the process and at the people who collaborate to make musicals a reality. He shows us patterns in the architecture of classic shows and charts the inevitable evolution that has taken place in musical theater as America itself has evolved socially and politically.The Secret Life of the American Musical makes you feel as though you’ve been there in the rehearsal room, in the front row of the theater, and in the working offices of theater owners and producers as they pursue their own love affair with that rare and elusive beast—the Broadway hit.

    Draper's history is an intelligent and witty behind-the-scenes look at this cultural icon and its course from its hippie beginnings to a high-profile magazine. 16 pages of photographs.