Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

    For six years it was in the front line of the free world's battle. It endured the horrors of the blitz of 1940 and 1941, and the terrifying new bombs - the V2s, the V2s. Other cities suffered more intensely; no other city was so consistently under attack for so long a time.This is the story of Londoners at war - for Philip Ziegler, best known as a biographer, is above all fascinated by the people who found their lives so suddenly and violently transformed: the querulous yet strangely gallant housewife from West Hampstead; the turbulent, left-wing, retired schoolmaster from Walthamstow, always standing up to the authorities; the odiously snobbish woman from Kensington, sneering at the 'scum' who took shelter in the Underground; the typist from Fulham; the plumber from Woolwich. It was their war every bit as much as it was Churchill's or the King's, and this is their story.Through a wealth of interviews and unpublished letters and diaries, as well as books and newspapers, the author has built up a dazzling portrait of an entire population under siege. There were cowards, there were criminals, there were incompetents, but what emerges from these pages is above all a record - in story after story - of astonishing patience, dignity, courage and humour. "I hope," Ziegler writes, "we will never have to endure again what they went through between 1939 and 1945. I hope, if we did, that we would conduct ourselves as well."

    Explains to outsiders the conflicts between the financial interests of the coal and land companies, and the moral rights of the vulnerable mountaineers.

    It is also the direction taken throughout history by the adventurous, the curious, the solitary, and the foolhardy. Based in the North himself, Peter Davidson, in The Idea of North, explores the very concept of "north" through its many manifestations in painting, legend, and literature. Tracing a northbound route from rural England—whose mild climate keeps it from being truly northern—to the wind-shorn highlands of Scotland, then through Scandinavia and into the desolate, icebound Arctic Circle, Davidson takes the reader on a journey from the heart of society to its most far-flung outposts. But we never fully leave civilization behind; rather, it is our companion on his alluring ramble through the north in art and story. Davidson presents a north that is haunted by Moomintrolls and the ghosts of long-lost Arctic explorers but at the same time, somehow, home to the fragile beauty of a Baltic midsummer evening. He sets the Icelandic Sagas, Nabokov's snowy fictional kingdom of Zembla, and Hans Christian Andersen's cryptic, forbidding Snow Queen alongside the works of such artists as Eric Ravilious, Ian Hamilton Finlay, and Andy Goldsworthy, demonstrating how each illuminates a different facet of humanity's relationship to the earth's most dangerous and austere terrain. Through the lens of Davidson's easy erudition and astonishing range of reference, we come to see that the north is more a goal than a place, receding always before us, just over the horizon, past the last town, off the edge of the map. True north may be unreachable, but The Idea of North brings intrepid readers closer than ever before.

    With the Russian Red Army closing in from the east and Allied troops advancing from the west, Hitler forced the POWs deeper into the heart of Germany. Over the next several months these prisoners were forced to walk more than 500 miles through the severest of winter conditions, and hundreds died from exhaustion, disease, and starvation. Here—for the first time—interviews with the POWs who survived as well as their diaries and letters bring this astonishing tale of endurance and courage to life.

    Their magnificent pyramids, colossal temples, and brooding Sphinx never fail to awe and astound us. But even more amazing are other artifacts, ones that the Egyptians never meant for us to see - rolls of papyrus, pottery chips, and tombs - that tell us about the people who built the grand structures that grace the Egyptian landscape.

    Using hundreds of first-hand accounts and sources, Smith bring us from the Neolithic age to the present, peppering her engaging prose with enlightening and often surprising details.Subconscious cleanliness has been with us since the first cell ejected a foreign invader. Even at the earliest stages of human development, our bodies produced pleasure-giving chemical opiates when things smelled or felt clean, inducing us to do things like bathing and removing dirty clothes. The need to be clean led directly to socialization, as we turned to our fellows for help with those hard to reach spots. In Eurasia during the Bronze Age, an emerging hierarchy of wealthy elites turned their love of grooming into an explosion of the cosmetic and luxury goods industry, greatly effecting the culture and economy of a vast area and leading to advances in chemistry and medicine. The history that follows, from Greece and Rome, where citizens focused much of their leisure time on perfecting, bathing, or just writing about the model athletic body, through Europe in the middle ages and the following centuries, is full of intriguing customs, convoluted treatises, and many reversals. Baths were good for you, baths were bad for you, baths were good again--but only if they were quite cold. Even the enlightened medical knowledge of modern times could not stop an onslaught of health remedies, treatments, spas, and New Age nature cures that were to follow. While today we are immeasurably closer--perhaps too close--to knowing just what "clean" means to our bodies, we are still just as far as we ever were on agreeing what it means to our souls. This engrossing and highly original work will introduce you to the customs and ideas of a myriad of cultures from centuries of human history. Not only will you gain a new perspective on the wonderful diversity of the world, but you'll never look at your toothbrush the same way again.

    The dynasty began in 1901 with Henry Pierrepoint, who was followed into the gruesome profession by his brother Thomas, and in time, his eldest son Albert. Between them, they carried out an amazing 900 executions. This book recounts the lives and tales of the Pierrepoint family, their reasons for taking up the profession, and the inside details of the execution cases and the deeds themselves. Insight is shed on the feuds and intense rivalry between fellow hangmen, as well as the notorious cases that kept the family firmly in the spotlight. With extracts from diaries and comments on the family's representation in the media, this book provides a fascinating look at a profession that is long gone, but certainly not forgotten.

    This 6x #1 Bestselling book Red Light Therapy: Miracle Medicine brings you everything you've ever wanted to know about near-infrared and red light therapy in one concise, simple and complete guide.What You Will Learn:- What is red light therapy?- How it works?- History of Red Light Therapy- An in depth look at how red light therapy heals- A to Z list of diseases and conditions its scientifically proven to treat- Questions and Answers- BONUS #1: Includes the FREE audiobook of Red Light Therapy: Miracle Medicine- BONUS #2: Free Red Light Therapy Dose Guide- BONUS #3: Includes FREE coupon for an infrared and red light therapy device- Backed by over 270 scientific and clinical studiesWhatever your disease or condition, there is probably nobody who cannot benefit significantly from near-infrared and red light therapy.

    Think Like a Commoner dispels such prejudices by explaining the rich history and promising future of the commons—an ageless paradigm of cooperation and fairness that is re-making our world.With graceful prose and dozens of fascinating stories, David Bollier describes the quiet revolution that is pioneering practical forms of self-governance and production controlled by people themselves. Think Like a Commoner explains how the commons:Is an exploding field of DIY innovation ranging from Wikipedia and seed-sharing to community forests, collaborative consumption, and beyond Challenges the standard narrative of market economics by explaining how cooperation generates significant value and human fulfillment Provides a framework of law and social action that can help us move beyond the pathologies of neoliberal capitalismWe have a choice: ignore the commons and suffer the ongoing private plunder of our common wealth, or Think Like a Commoner and learn how to rebuild our society and reclaim our shared inheritance. This accessible, comprehensive introduction to the commons will surprise and enlighten you, and provoke you to action.David Bollier is an author, activist, blogger, and independent scholar. He is the author of six books on different aspects of the commons, including Green Governance, The Wealth of the Commons, and Viral Spiral, and is a frequent speaker at conferences, colleges and universities, and policy workshops.

    Dogfights in the sky, ruthless political maneuvers, legendary heroes of the air like Richthofen (the "Red Baron") and Douglas Bader, this book combines all of these colorful, dramatic, and evocative accounts of the furious air conflicts that saved Britain from German invasion.

    This is a practical, hands-on guide for anyone trying to design systems that reflect the way customers want to do their work. The authors developed Contextual Design, the method discussed here, through their work with teams struggling to design products and internal systems. In this book, you'll find the underlying principles of the method and how to apply them to different problems, constraints, and organizational situations.Contextual Design enables you to+ gather detailed data about how people work and use systems + develop a coherent picture of a whole customer population + generate systems designs from a knowledge of customer work+ diagram a set of existing systems, showing their relationships, inconsistencies, redundancies, and omissions

    Marina Warner uses her superb historical and literary skills to move beyond conventional biography and to capture the essence of Joan of Arc, both as she lived in her own time and as she has "grown" in the human imagination over the five centuries since her death. She has examined the court documents from Joan of Arc's 1431 Inquisition trial for heresy and woven the facts together with an analysis of the histories, biographies, plays, and paintings and sculptures that have appeared over time to honor this heroine and symbol of France's nationhood. Warner shows how the few facts that are known about the woman Joan have been shaped to suit the aims of those who have chosen her as their hero. The book places Joan in the context of the mythology of the female hero and takes note of her historical antecedents, both pagan and Christian and the role she has played up to the present as the embodiment of an ideal, whether as Amazon, saint, child of nature, or personification of virtue.

    An introduction to classical music, and a chronological survey of its development since Medieval times, through era overviews and biographies of 338 composers, this books is the freshest, friendliest and most attractive listener-focused guide on the market, spanning 1,000 years of classical music history from medieval chanting monks to the minimalists of the 20th century.

    The Love of Learning and the Desire for God is composed of a series of lectures given to young monks at the Institute of Monastic Studies at Sant'Anselmo in Rome during the winter of 1955-56.