Book picks similar to
Contemporary Business by Louis E. Boone
business
textbooks
nonfiction
college
Chemistry
Raymond Chang - 1988
It strikes a balance between theory and application by incorporating real examples, and helping students visualize the three-dimensional atomic and molecular structures that are the basis of chemical activity.
Psychology: Themes and Variations
Wayne Weiten - 1900
"Critical Thinking Applications" in every chapter give you specific critical thinking strategies you can apply to what you read. Every chapter of this book offers tools to help you focus on what's important-showing you how to study in ways that help you retain information and do your very best on exams.
The Norton Anthology of World Literature, Volumes A, B, C: Beginnings to 1650
M.H. AbramsRobert Lyons Danly - 2003
W. Norton changed the way world literature is taught by introducing The Norton Anthology of World Masterpieces, Expanded Edition. Leading the field once again, Norton is proud to publish the anthology for the new century, The Norton Anthology of World Literature, Second Edition. Now published in six paperback volumes (packaged in two attractive slipcases), the new anthology boasts slimmer volumes, thicker paper, a bolder typeface, and dozens of newly included or newly translated works from around the world. The Norton Anthology of World Literature represents continuity as well as change. Like its predecessor, the anthology is a compact library of world literature, offering an astounding forty-three complete longer works, more than fifty prose works, over one hundred lyric poems, and twenty-three plays. More portable, more suitable for period courses, more pleasant to read, and more attuned to current teaching and research trends, The Norton Anthology of World Literature remains the most authoritative, comprehensive, and teachable anthology for the world literature survey.
Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch - 1997
It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.
Life in the Universe
Jeffrey O. Bennett - 2002
It has been developed specifically for emerging courses in astrobiology, though it can also be used for introductory astronomy.
Abnormal Child Psychology
Eric J. Mash - 2002
Appropriate for novice and expert alike, this book traces the developmental course of each disorder and shows how biological, psychological, and sociocultural factors interact with a child's environment. This MEDIA EDITION gives students a chance to see how troubled children behave in their homes, in their schools, and in their communities, reinforcing the author's commitment to providing students with access to real children in their natural settings. Through the power of CengageNOW, students now have access to an unparalleled personal learning system. Since one of the best ways to introduce students to a particular problem of childhood or adolescence is to first describe a real child, the authors begin each chapter with engaging first-person accounts and case histories of a child with a particular disorder. This child is then referred to throughout the entire chapter, illustrating the categorical and dimensional approaches used to describe disorders, as well as bringing life to the theories Mash and Wolfe present. Embracing today's world with leading-edge coverage of the DSM-IV-TR and dimensional approaches to classification, Mash and Wolfe's comprehensive introduction covers many topics: evidence-based assessment and treatment, contemporary research and cutting-edge theories related to the predominantly inattentive ADHD subtype, early-onset and the developmental propensity model of conduct disorder, the triple vulnerability model of anxiety, the tripartite model in children, depression, and autism.
Research Methods for Social Work
Allen Rubin - 1989
This best-selling text that has empowered more than 100,000 students just like you! Considered the best social work research methods resource, RESEARCH METHODS FOR SOCIAL WORK balances essential content with enlightening examples, consistently revealing the important connections between real research and true-to-life social work practice.
Understanding Human Sexuality
Janet Shibley Hyde - 2010
The author team features a unique combination of a psychologist and a sociologist, which gives this text a distinct interdisciplinary perspective. The thoroughly revised eleventh edition of Hyde, Understanding Human Sexuality, has updated coverage on modern topics such as ethnic groups and sexuality, media influences, new contraceptives, sexual orientation, and gay marriage and civil unions. Hyde comes with access to SexSource Online, an online resource of quality video clips to accompany course material.
Research Methods for Business Students
Mark N.K. Saunders - 2006
Using real-life case studies and written with a student-centered approach, this new edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Investment Analysis and Portfolio Management
Frank K. Reilly - 1979
Mixing investment instruments and capital markets with the theoretical detail on evaluating investments and opportunities to satisfy risk-return objectives along with how investment practice and theory is influenced by globalization. The material is intended to be rigorous and empirical yet not overly quantitative. Reilly/Brown provides the best foundation, used extensively by professionals, organizations, and schools across the country. A great source for those with both a theoretical and practical need for investment expertise.
Everything's an Argument with Readings
Andrea A. Lunsford - 1998
Newly streamlined, its signature engaging, and jargon-free instruction emphasizes cultural currency, humor, and visual argument. Students love Everything's an Argument because it helps them understand how a world of argument already surrounds them; instructors love it because it helps students construct their own personally meaningful arguments about that world. The print text is now integrated with e-Pages for Everything's an Argument, designed to take advantage of what the Web can do. Also available in a brief version without the reader and as an e-Book.
Gardner's Art through the Ages: A Global History. Enhanced Edition, Volume I (with ArtStudy Online Printed Access Card and Timeline)
Fred S. Kleiner - 1926
Over 100 additional new images are integrated into Volume I, and appear online as full size digital images with discussions written by the author. These bonus images are complemented by groundbreaking media support for students including video study tools and a robust eBook.
Give me liberty!: an American history, volume 1
Eric Foner - 2005
Give Me Liberty! examines the changing meanings of freedom, the social conditions that make freedom possible and its shifting boundaries from colonial times to the early twenty-first century.