Same as many big time collegiate sports programs. Seems no matter how the team transgresses off the field, if they excel on the field, everyone forgives them. Writer, professor and conflicted Seminole Diane Roberts looks at the problems plaguing her campus in Tallahassee, examining them within the context of college football itself and its significance in American life, and explores how the game shapes our culture.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Ursula Nordstrom, director of Harper's Department of Books for Boys and Girls from 1940 to 1973, was arguably the single most creative force for innovation in children's book publishing in the United States during the twentieth century. Considered an editor of maverick temperament and taste, her unorthodox vision helped create such classics as Goodnight Moon, Charlotte's Web, Where the Wild Things Are, Harold and the Purple Crayon, and The Giving Tree.Leonard S. Marcus has culled an exceptional collection of letters from the HarperCollins archives. The letters included here are representative of the brilliant correspondence that was instrumental in the creation of some of the most beloved books in the world today. Full of wit and humor, they are immensely entertaining, thought-provoking, and moving in their revelation of the devotion and high-voltage intellect of an incomparably gifted editor, mentor, and publishing visionary.

    Each entry gives readers a summary of the work, its censorship history and suggestions for further reading.

    With record-collector zeal, Cook analyzes everything from Sidney Bechet's 78s to Norah Jones' recent chart-topper.

    

    YouTube : I Invented You Tube is the true story of how Eric Skaggs gave Chad Hurley the idea for YouTube from domain name to exit strategy and everything else in between in exchange for a promise of one percent of $1.65 billion.

    In a world that is overflowing with man's traditions, that often put a dark cloud over God's truth, you will be astonished by the answers that now await you concerning the mysteries of death.

    The silver medal, inscribed with the words "In the Service of Humanity," was created to acknowledge those "whose selfless actions preserved life in the face of persecution." Some of the recipients, like Frank Foley, a British spy whose cover was working at the British embassy in Berlin, took huge risks issuing forged visas to enable around 10,000 Jews to escape Germany before the outbreak of war. Others, like the 10 POWs who hid and cared for Hannah Sarah Rigler as she escaped from a death march, showed great humanity in the face of horrendous cruelty and suffering. All the recipients of the award were ordinary people, acting on no one's authority but their own, who found they could not stand idly by in the face of this great evil. Collected here for the first time are the remarkable stories of the medal's recipients, a moving testament to the bravery of those whose inspiring actions stand out in stark relief at a time of such horror.

    Charting the controversy that has always dogged the publication — from its flirtation with fascism in the 1930s to its fractious relationship with celebrities today, Addison explains how the divisive paper has shaped British journalism and, indeed, Britain itself.With colorful portraits of rambunctious life behind the masthead (discover why one corridor is dubbed "scary" by staffers), Mail Men includes fascinating biographical details of key figures in the history of the paper — including idiosyncratic boss Paul Dacre, unrivaled moral arbiter for Middle England and the highest paid newspaper editor in the U.K.Drawing on interviews with over 100 of the paper’s journalists, past and present — as well as fans, victims, and critics — this is the uncut story of the Mail Men who created and ran the paper, and the underlings who were expected to give their lives to this peculiarly British institution.

     Do you want to turn your passion into passive income streams? Yes, you can get paid and do, teach what you love! Do you want to build an online teaching business with little to no investment up front? Do you want to become an entrepreneur? Do you want to work from home? If you’ve answered “yes” to even one of these questions then reading this eBook may turn out to be the best decision you’ve made this year!The ultimate purpose of this training (eBook, PDF files, 3 in-depth video sessions) is to teach you how to create products for your online teaching in a form of video courses. Howdy,My name is Vladimir Raykov.I’m a best-selling online instructor teaching over 12000 students and 20 online courses. I’m also the creator of STEP-BY-STEP TO YOUR FIRST 1000 STUDENTS program. During the last year, I’ve been gathering the best techniques for creating an online course and I’ve put them into this free training that is intended especially for beginners. I will completely reveal the exact 3-Step System for producing high-quality courses that I used to reach 5 figures for my online teaching business, doing it part-time and without spending money on advertising.HERE IS JUST A FRACTION OF WHAT YOU WILL LEARN FROM MY EBOOK AND FREE VIDEO TRAINING• Top 7 reasons why you should create an online course that generates income.• Top 7 (costly) mistakes beginner online instructors make and how to avoid them.• The 3-Step System for producing online courses with the velocity of light.• The top 4 mega-niches which are responsible for over 80% of the revenue generated by online instructors.• How to structure and organize your course. More specifically, how to make an outline for your course and the most effective internal structure of ALL your lectures.• All the tools (software) you will need to create products for your online teaching business of an utmost quality.• 6 Steps of a lecture creation.• The exact technical specifications for your video lectures.• The microphone I use to record crystal clear audio files.• How to get a professionally designed thumbnail for your course for free.• How to write a winning title for your course – basic copywriting skills part 1.• How to write a winning description for your course – basic copywriting skills part 2.• The best platforms to launch your course as a self-published instructor and their business models. • And much, much more!THE BEST PART• You don’t need to have a website.• You don’t have to pay for advertising.• You don’t have to FILM yourself. • You don’t have to be a technical savvy.• You don’t have to worry about video hosting. • You don’t have to have a higher academic degree.

    Setting out on his own exploration, Roberto Calasso enters the flow, the tortuous movement, the physiology of Kafka’s work to discover why K. and Josef K.–the protagonists of The Castle and The Trial–are so radically different from any other character in the history of the novel, and to determine who, in the end, is K. The culmination of Calasso’s lifelong fascination with Kafka’s work, K. is also an unprecedented consideration of the mystery of Kafka himself.

    In the summer of 1964, aged twenty, Ray Davies led The Kinks to fame with their number one hit ‘You Really Got Me’. Within months, they were challenging The Beatles and The Rolling Stones in the charts, swamped by fans and renowned for the rioting at their gigs. Over the next three decades, Davies wrote a string of enduring classics – ‘All Day and All of the Night’, ‘Sunny Afternoon’, ‘Waterloo Sunset’, ‘Lola’ – that secured his status as one of the handful of people to have redefined pop culture over the last fifty years.But Ray’s journey from working-class Muswell Hill to the Rock ’n’ Roll Hall of Fame was tumultuous in the extreme, featuring breakdowns, bitter lawsuits, spectacular punch-ups and a ban from entering the USA for almost four years. His relationship with his brother Dave, The Kinks’ lead guitarist, is surely the most ferocious and abusive in music history. Based on countless interviews conducted over several decades, this richly detailed and revelatory biography presents the most frank and intimate portrait yet of Ray Davies, and promises to be the definitive biography of this most fascinating and complicated life.

    Get paid to travel and write about it.Only no one told Jules that it would mean eating oily seabirds, repeatedly falling off a husky sled, getting stranded on a Mediterranean island, and crash-landing in Iran.The exotic destinations come thick and fast – Hong Kong, Hawaii, Huddersfield – as Jules navigates what it means to be a travel writer in a world with endless surprises up its sleeve.Add in a cast of larger-than-life characters – Elvis, Captain Cook, his own travel-mad Dad – and an eye for the ridiculous, and this journey with Jules is one you won’t want to miss.

    And how do you do that? By learning to Push in the Orangetheory Fitness workout. By doing so, you also learn to do the same in your life - to take on new challenges, to pursue your biggest goals, and to become the best version of you.What makes Orangetheory different from every workout you’ve tried? Why is it one of the fastest-growing fitness franchises today? And how can it change your life? In Push, you’ll learn the amazing story behind Orangetheory, the journey Ellen Latham took to create it, and how to apply the elements of Base, Push, and All Out from the workout studio to your own life.