The Book of Questions


Gregory Stock - 1985
    Ask your parents. Ask someone you hardly know. THE BOOK OF QUESTIONS gives you permission to ask those things that are too bold, too embarrassing, or just too difficult to ask by yourself. You will find questions of integrity; of sex; of what you would do for money; even things too personal to talk about out loud.Whether you use it as a tool for self-discovery or as a provocative way to stimulate conversation, this book constantly challenges attitudes, orals, beliefs--and it challenges you.--back cover

Suicidal: Why We Kill Ourselves


Jesse Bering - 2018
    He was a successful psychologist and writer, with books to his name and bylines in major magazines. But none of that mattered. The impulse to take his own life remained. At times it felt all but inescapable.   Bering survived. And in addition to relief, the fading of his suicidal thoughts brought curiosity. Where had they come from? Would they return? Is the suicidal impulse found in other animals? Or is our vulnerability to suicide a uniquely human evolutionary development? In Suicidal, Bering answers all these questions and more, taking us through the science and psychology of suicide, revealing its cognitive secrets and the subtle tricks our minds play on us when we’re easy emotional prey. Scientific studies, personal stories, and remarkable cross-species comparisons come together to help readers critically analyze their own doomsday thoughts while gaining broad insight into a problem that, tragically, will most likely touch all of us at some point in our lives. But while the subject is certainly a heavy one, Bering’s touch is light. Having been through this himself, he knows that sometimes the most effective response to our darkest moments is a gentle humor, one that, while not denying the seriousness of suffering, at the same time acknowledges our complicated, flawed, and yet precious existence.   Authoritative, accessible, personal, profound—there’s never been a book on suicide like this. It will help you understand yourself and your loved ones, and it will change the way you think about this most vexing of human problems.

A Theory of Semiotics


Umberto Eco - 1978
    the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." --Journal of Aesthetics and Art Criticism..". draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." --Language in Society..". a major contribution to the field of semiotic studies." --Robert Scholes, Journal of Aesthetics and Art Criticism..". the most significant text on the subject published in the English language that I know of." --Arthur Asa Berger, Journal of CommunicationEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs--communication and signification--and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.

Willful Blindness: Why We Ignore the Obvious at Our Peril


Margaret Heffernan - 2011
    A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety, and to protect prestige. Greater understanding leads to solutions, and Heffernan shows how--by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems--we can be more mindful of what's going on around us and be proactive instead of reactive.Covering everything from our choice of mates to the SEC, Bernard Madoff's investors, the embers of BP's refinery, the military in Afghanistan, and the dog-eat-dog world of subprime mortgage lenders, this provocative book demonstrates how failing to see--or admit to ourselves or our colleagues--the issues and problems in plain sight can ruin private lives and bring down corporations. Heffernan explains how willful blindness develops before exploring ways that institutions and individuals can combat it. In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness, is a tour de force on human behavior that will open your eyes.

Straw Dogs: Thoughts on Humans and Other Animals


John N. Gray - 2002
    From Plato to Christianity, from the Enlightenment to Nietzsche, the Western tradition has been based on arrogant and erroneous beliefs about human beings and their place in the world. Philosophies such as liberalism and Marxism think of humankind as a species whose destiny is to transcend natural limits and conquer the Earth. Even in the present day, despite Darwin's discoveries, nearly all schools of thought take as their starting point the belief that humans are radically different from other animals. John Gray argues that this humanist belief is an illusion. The aim of Straw Dogs is to explore how the world and human life look once humanism has been finally abandoned.Straw Dogs explores philosophical issues such as the nature of the self, free will, morality, progress and the value of truth. Drawing his inspiration from art, poetry, and the frontiers of science as well as philosophy itself, John Gray presents a post-humanist view of the world and of human life. Straw Dogs is an exhilarating, sometimes disturbing book that leads the reader to question their deepest beliefs.

The Hero With a Thousand Faces


Joseph Campbell - 1949
    Examining heroic myths in the light of modern psychology, it considers not only the patterns and stages of mythology but also its relevance to our lives today--and to the life of any person seeking a fully realized existence.Myth, according to Campbell, is the projection of a culture's dreams onto a large screen; Campbell's book, like Star Wars, the film it helped inspire, is an exploration of the big-picture moments from the stage that is our world. It is a must-have resource for both experienced students of mythology and the explorer just beginning to approach myth as a source of knowledge.

Simple Self-Healing: The Magic of Autosuggestion


Émile Coué - 2017
    French psychologist Émile Coué was one of the more underappreciated geniuses of 20th century medicine. Almost a hundred years ago, Coué’s popular self-healing method – which he called autosuggestion – helped cure thousands of people annually. Today, however, few people have ever even heard of him. This book introduces you to Coué’s overlooked formula, and will surprise you in the process. If you grasp the simplicity of autosuggestion, you’ll be able to use this wonderful tool as you wish – and it should help make your life “better and better.” Get your copy now.

Madness: A Brief History


Roy Porter - 2002
    Roy Porter's historical overview of madness reveals the radically different perceptions of madness and approaches to its treatment, from antiquity to the beginning of the 21st century.Looking back on his confinement to Bethlem, Restoration playwright Nathaniel Lee declared: "They called me mad, and I called them mad, and damn them, they outvoted me." As Roy Porter shows in Madness: A Brief History, thinking about who qualifies as insane, what causes mental illness, and how such illness should be treated has varied wildly throughout recorded history, sometimes veering dangerously close to the arbitrariness Lee describes and often encompassing cures considerably worse than the illness itself.Drawing upon eyewitness accounts of doctors, writers, artists, and the mad themselves, Roy Porter tells the story of our changing notions of insanity and of the treatments for mental illness that have been employed from antiquity to the present day. Beginning with 5,000-year-old skulls with tiny holes bored in them (to allow demons to escape), through conceptions of madness as an acute phase in the trial of souls, as an imbalance of "the humors," as the "divine fury" of creative genius, or as the malfunctioning of brain chemistry, Porter shows the many ways madness has been perceived and misperceived in every historical period. He takes us on a fascinating round of treatments, ranging from exorcism and therapeutic terror--including immersion in a tub of eels--to the first asylums, shock therapy, the birth of psychoanalysis, and the current use of psychotropic drugs.Throughout, Madness: A Brief History offers a balanced view, showing both the humane attempts to help the insane as well as the ridiculous and often cruel misunderstanding that have bedeviled our efforts to heal the mind of its myriad afflictions.

On the Mode of Existence of Technical Objects


Gilbert Simondon - 1958
    Simondon’s prolific intellectual curiosity led his philosophical and scientific reflections to traverse a variety of areas of research, including philosophy, psychology, the beginnings of cybernetics, and the foundations of religion. For Simondon, the human/machine distinction is perhaps not a simple dichotomy. There is much we can learn from our technical objects, and while it has been said that humans have an alienating rapport with technical objects, Simondon takes up the task of a true thinker who sees the potential for humanity to uncover life-affirming modes of technical objects whereby we can discover potentiality for novel, healthful, and dis-alienating rapports with them. For Simondon, by way of studying its genesis, one must grant to the technical object the same ontological status as that of the aesthetic object or even a living being. His work thus opens up exciting new entry points into studying the human’s rapport with its continually changing technical reality. This first complete English-language translation of Gilbert Simondon’s groundbreaking and influential work finally presents to Anglophone readers one of the pinnacle works of France’s most unique thinkers of technics.

The Universe Doesn't Give a Flying Fuck About You


Johnny B. Truant - 2012
    If you have a "next big thing" in mind you want to do because you know it will be awesome (starting the business, making the big move, launching the nonprofit, writing the book) but are afraid of doing what it would take to make that thing happen, then you should read this.The universe is very big. You are very small. In fact, you're so small and so insignificant in the big picture that you don't even register to the eye of the cosmos. The universe was here before you were born and will be here long after you're gone, and your life is but a blip on its vast, vast radar. If your life is to matter, it's not going to matter to the universe. It's up to you make your life matter in the only way you can: by doing things that make a difference to you, to those around you, and to those whose lives you touch. Time is short. You have exactly NOW to do whatever it is you're here to do, or to let the inexorable passage of hours and days and years kill your potential like fruit left to die on a vine. The universe doesn’t hate you, but it doesn’t love you, either. You’re just an atom in its infinite workings. The universe doesn’t care if you live, die, suffer, or thrive. Whatever your life here will mean is up to you. Stop worrying so much about what others think and start being who you're supposed to be. It's time to do some epic shit.

Approaching the Natural: A Health Manifesto


Sid Garza-Hillman - 2012
    Sid’s philosophy is simple: the closer the human species moves by degrees to its natural design, the healthier and therefore happier it will be.In the years he has been a practicing nutritionist and health coach, Sid has honed an approach that makes achieving health and happiness a real possibility for virtually everyone. He has done this by addressing both the mental and physical aspects of achieving sustainable long-term health, and goes well beyond what any quick-fix diet/health plan can ever achieve. He passionately argues that health profoundly affects our happiness, and vice-versa, and applies his philosophy to nutrition, exercise, the mind, the family, and the world as a whole.Approaching the Natural: A Health Manifesto is accessible, clear, edgy and humorous. Sid distills his years of research into a book readers will want to carry with them as a quick reference when negotiating our most unnatural world – especially gen-x and gen-y’ers for whom there is a substantial lack of result-oriented health books that are this easy and actually fun to read.

The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room


Patrick Grim - 2017
    Bad arguments, fallacious reasoning, misleading language, and built-in cognitive biases are all traps that keep us from rational decision making-to say nothing of advertisers and politicians who want to convince us with half-truths and empty rhetoric. The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room offers the skills to do just that. Taught by award-winning Professor Patrick Grim of the State University of New York at Stony Brook, this applied philosophy course arms you against the perils of bad thinking and supplies you with an arsenal of strategies to help you be more creative, logical, inventive, realistic, and rational in all aspects of your daily life, from the office to the voting booth.

Personality Types: Using the Enneagram for Self-Discovery


Don Richard Riso - 1987
    No matter from which point of view we approach it, we discover fresh conjunctions of new and old ideas." So writes Don Riso in this expanded edition of his classic interpretation of the Enneagram, the ancient psychological system used to understand the human personality. In addition to updating the descriptions of the nine personality types, Personality Types, Revised greatly expands the accompanying guidelines and, for the first time, uncovers the Core Dynamics, or Levels of Development, within each type. This skeletal system provides far more information about the inner tension and movements of the nine personalities than has previously been published. This increased specificity will allow therapists, social workers, personnel managers, students of the Enneagram, and general readers alike to use it with much greater precision as they unlock the secrets of self-understanding, and thus self-transformation.

Made to Stick: Why Some Ideas Survive and Others Die


Chip Heath - 2006
    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

The Weird and the Eerie


Mark Fisher - 2016
    The Weird and the Eerie are closely related but distinct modes, each possessing its own distinct properties. Both have often been associated with Horror, yet this emphasis overlooks the aching fascination that such texts can exercise. The Weird and the Eerie both fundamentally concern the outside and the unknown, which are not intrinsically horrifying, even if they are always unsettling. Perhaps a proper understanding of the human condition requires examination of liminal concepts such as the weird and the eerie. These two modes will be analysed with reference to the work of authors such as H.P. Lovecraft, H.G. Wells, M.R. James, Christopher Priest, Joan Lindsay, Nigel Kneale, Daphne Du Maurier, Alan Garner and Margaret Atwood, and films by Stanley Kubrick, Jonathan Glazer and Christoper Nolan.