This colorful and engaging eBook will break down how to develop your business idea, pitch to investors, hire your first employees, court mentors, attract excellent board members, monetize your product, track your revenue, market on a budget, get customers and keep them!

    Currency, combines multiple historical strands that converge on the number one issue of our time, the geographic location of economic and military power in the 21st century. Economic Thriller! An incredible story of power, romance, revenge and international finance spanning three centuries. The issues could not be more timely!"Currency combines history, finance, romance and action into a timely and entertaining read on a subject that has serious economic and national security implications. My wife and I both enjoyed reading it." Hon. David M. Walker Former U.S. Comptroller General.In Currency, Wood has pulled off a first novel that captures the reader with a page-turning adventure, while it addresses head-on the most pressing and intense global economic, military and political issues of our very challenging current times.Wood's real world experience on both Wall Street and at the center of the US Military Special Operations world, combine with his love of history and command of current global issues, to create a story that is as intense and gripping as it is timely.Currency weaves the historical adventures of our US Founding Fathers who built the country's early economic structure, with current day hero Connor Murray. Connor unexpectedly finds himself thrust into a world shaped as much by greed, betrayal and violence as it by heroism, loyalty, love and the quest for personal peace.Fate forces Murray to navigate events that play out on the world stage. The United States' current economic weakness collides with its international rival's very real drive for economic, political and military influence. This collision produces an intense drama and adventure that is as scary as it is possible amidst the world's current state of affairs and balance of power.If you love a good adventure story on both the personal and international level - Currency is a must read. If you're concerned about how the United State's current economic challenges could play out for the country in a very real way - Currency is a must read. And if you want to be an early reader of a new author who has tremendous promise - Currency is definitely a must read.

    Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

    Lawrence (Lawrence of Arabia). Based on his experiences as a British Army officer working with the Bedu in the Hejaz during Word War I. These observations are one of the most valuable sets of principles for western soldiers working with indigenous forces.

    His ruthless ambition was evident from his insistence, as a three-year-old, that he would one day be 'world king'. Eton and Oxford prepared him well for a frantic career straddling the dog-eat-dog worlds of journalism and politics. His transformation from bumbling stooge on Have I Got New for You to a triumphant Mayor of London was overshadowed only by his colourful personal life, brimming with affairs, scandals and transgressions. His ascent to Number 10 in the wake of the acrimonious, era-defining Brexit referendum would prove to be only the first act in an epic drama that saw him play both hero and villain - from proroguing parliament to his controversial leadership of the Covid-19 Crisis, all against the backdrop of divorce, marriage, the birth of his sixth child, revolts among Tory MPs and the countdown to Brexit.Yet despite his celebrity, decades of media scrutiny, the endless vitriol of his critics and the enduring adoration of his supporters, there is so much we've never understood about Boris - until now. Previous biographies have either dismissed him as a lazy, deceitful opportunist or been transfixed by his charm, wit and drive. Both approaches fall short, and so many questions about Boris remain unanswered.What seismic events of his childhood have evaded scrutiny? How has he so consistently defied the odds, proved his critics wrong, and got away with increasingly reckless gambles? What were his real achievements and failures as Mayor of London, what was really going on during his time as Foreign Secretary, and why did he write two articles for the Telegraph, one in favour of Leave and the other for Remain? How have the women in his life exerted more influence than any of us realise, and why is his story ultimately one overshadowed by family secrets?Based on a wealth of new interviews and research, this is the deepest, most rounded and most comprehensive portrait to date of the man, the mind, the politics, the affairs, the family - of a loner, a lover, a leader.Revelatory, unsettling and compulsively readable, it is the most timely and indispensable book yet from Britain's leading investigative biographer.

    Rooted in the two thousand-year-old wisdom of the Tao Te Ching--"The journey of a thousand miles begins with a single step"--Kaizen is the art of making great and lasting change through small, steady increments. Kaizen is the tortoise versus the hare. Kaizen is the eleven Fortune 500 companies that significantly outperformed the market through moderate, step-by-step actions. Kaizen is losing weight not by a crash diet (which more often than not crashes) but by eating one bite less at each meal--then, a month later, eating two bites less. Kaizen is starting a life-changing exercise program by standing--just standing--on a treadmill for one minute a day. Written by an expert on Kaizen--Dr. Robert Maurer, a psychologist on the staff at the UCLA medical school who speaks and consults nationally--"One Small Step" is the gentle but potent way to effect change. Beginning by outlining the all-important role that fear plays in all types of change--and Kaizen's ability to circumvent it--Dr. Maurer then explains the 7 Small Steps: how to Think Small Thoughts, Take Small Actions, Solve Small Problems, and more. He shows how to perform mind sculpture--visualizing virtual change so that real change comes more naturally. Why small rewards motivate better than big rewards. How great discoveries are made by paying attention to the little details most of us overlook. Hundreds of examples of Kaizen at work grace the book, as well as quotes from W. Edwards Deming (who brought Kaizen to Japanese industry), Peter Drucker, coach John Wooden, and others.

    As eReaders and eReading Apps proliferate, so do book-selling services and sites. If you're selling your book on a single platform you're missing at least 40% of the digital reading audience. This book was written for authors of fiction and non-fiction who want to expand their reach and increase their income.Created by two experienced authors, Make Your Book Work Harder walks readers through the maze of book-selling platforms, including some that are well-known and others that may never even be on your radar.What you'll gain from reading this book Step-by-step how-to for using multiple platforms How to maximize your promotional time How to minimize your promotional dollars Where to find little-known publishing alternatives Free sources for promoting your book Time-saving social media services How to amp up your income by creating a book-related course Our personal preferred vendors for outsourcing formatting and social media exposure How to increase your name recognition and much, much moreYOU'VE WORKED HARD ... NOW MAKE YOUR BOOK DO SOME OF THE HEAVY LIFTING!We all know the time and energy involved in writing a book. That's why we feel that only selling on a single platform isn't leveraging the power of your book or the power of alternative publishing platforms. This book is the solution to the one-platform sales lag that every author sees over a period of time. Using our techniques you'll expose your book to new audiences who read books on multiple apps and services (including some that are subscription-based). Why settle for a single point-of-sales when you can reach most of the marketplace?BONUSES TOOWant a behind-the-scenes look at how the authors promote their own books on Facebook? One of the free downloads for anyone who purchases this book is a guide to book promotion on Facebook that can cost pennies a day. The authors have also created a secret Facebook group for readers of this book only - a group where new additions to the book will be introduced first, so you'll get a head start on trying new techniques for making more sales. TIME TO SPREAD YOUR WINGS?There's never been a better time to spread your wings and get your books out into 100% of the book-buying marketplace. Click the BUY button and get going with new promotions and more sales starting right now.

    But what stories do you need to tell and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:the Value Story, to convince customers they need what you provide;the Founder Story, to persuade investors and customers your organization is worth the investment;the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others.Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

    Packed with practical, actionable advice, the new fourth edition of Let's Get Digital delivers the very latest best practices on publishing your work and building audience.* Boost your writing career with marketing strategies that are proven to sell more books.* Discover expert tips on platform building, blogging and social media.* Learn which approaches are best for selling fiction vs. non-fiction.* Implement powerful ways to make your ebooks more discoverable.* Increase your visibility by optimizing keywords and categories.* Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution.And that's just for starters...

    Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

    In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

    His journey is chronicled in Eyes Pried Open: Rookie FBI Agent. Readers will experience both the highs and the lows of an FBI agent working bank robbery, kidnapping, murder-for-hire cases, and border-related crimes in San Diego, California. The book's from-the-heart narrative demonstrates that the typical lifestyle of an FBI agent assigned to a violent crime squad may not be for everyone. This is the first book to be written from the fresh perspective of an agent who joined the FBI after 9/11.

    Ask for a pay rise? Pushy.Take credit for an idea? Arrogant.Admit a mistake? Weak.Successfully juggle work and family? Unpromotable.In How to Be Successful Without Hurting Men's Feelings, Sarah Cooper, author of the bestselling 100 Tricks to Appear Smart in Meetings, illustrates how women can achieve their dreams, succeed in their careers and become leaders, without harming the fragile male ego.This wickedly funny tongue-in-cheek guide includes chapters on ‘How to Ace Your Job Interview Without Over-acing It’, ‘9 Non-threatening Leadership Strategies for Women’, and ‘Choose Your Own Adventure: Do You Want to Be Likeable or Successful?’. It even includes several pages to doodle on while men finish explaining things.When all else fails, there is a set of cut-outable moustaches inside to allow women to seem more man-like, which will probably lead to a quick promotion!PRAISE FOR 100 TRICKS TO APPEAR SMART IN MEETINGS:'A lot of fun and absolutely on the money' Daily Telegraph, Book of the Year'Even though it's mostly a comedy book, I can't help but think how legitmately useful I would have found this in my early twenties' The Pool'Sarah Cooper is uncannily spot on when describing the seemingly innocent behaviours of people attempting to impress others' Christine Tsai, Founding Partner, 500 STARTUPS

    Her mother, a distant relative of William Faulkner, told neighbors and family that her daughter had died. The two never saw each other again. Nearly twenty-five years later, after building her own family and happy home life, a lawyer called to say her mother was dead. In this story about the fragility of memory and the complexity of family, Beam decides to look back at her own dark history, and for the secret to her mother’s madness.

    Regardless of the wealth of book marketing tools and resources available to writers and artists today, most highly creative people still feel suspicious, confused, or just plain turned off by marketing and sales. The hidden reason behind this resistance is a deeply rooted fear that marketing for writers always results in a loss of integrity for the writer. Almost all highly creative people are also Highly Sensitive People, many of which are INFJ or INFP personality types. These Highly Sensitive Writers feel any possible threat to their integrity intensely. The fear they feel around marketing takes root in limiting beliefs that shut them down before they even begin. Lauren Sapala shares stories and strategies to help Highly Sensitive Writers shift their mindset and open up to new ways to promote their work. She helps all writers realize that—due to their Highly Sensitive nature—they might just make the best salespeople of all.