Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe.How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek?Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives. We need to reorient ourselves to see the big picture so we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success. We need to start playing The Long Game.As top business thinker and Duke University professor Dorie Clark explains, we all know intellectually that lasting success takes persistence and effort. And yet so much of the relentless pressure in our culture pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment. In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard.In The Long Game, Clark shares unique principles and frameworks you can apply to your specific situation, as well as vivid stories from her own career and other professionals' experiences. Everyone is allotted the same twenty-four hours—but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined. It's never an overnight process, but the long-term payoff is immense: to finally break out of the frenetic day-to-day routine and transform your life and your career.

    Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. "Inbound Marketing" recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.Gain the insight that can increase marketing value with topics like: Inbound marketing - strategy, reputation, and tracking progressVisibility - getting found, and why content mattersConverting customers - turning prospects into leads and leads into customersBetter decisions - picking people, agencies, and campaignsThe book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them."Inbound Marketing: Attract, Engage, and Delight Customers Online" is a complete guide to attracting, engaging, and delighting customers online.

    It begins with the basics--defining these proposals and why they are necessary--and coaches you through the entire proposal process. In this book, you'll learn how to establish outcome-based business objectives and maximize your success and commensurate fees.From bestselling author Alan Weiss, Million Dollar Consulting Proposals delivers step-by-step guidance on the essential element in creating a million dollar consultancy.Outlines the nine key components to a Million Dollar Consulting proposal structure Presents a dozen Golden Rules for presenting proposals Offers online samples, forms, and templates to maximize the effectiveness of these tools The New York Post calls bestselling author Alan Weiss one of the most highly regarded independent consultants in America. Alan Weiss's expert guidance can lead your consulting business to unprecedented success, and it all starts with a million dollar proposal.

    Now, George Ross explains the tactics that too Trump to the top and how you can use those same tactics and strategies in your daily negotiations. A practical, real-world negotiation playbook, this is the ultimate guide for anyone who wants to negotiate like a proven winner.

    Author Tom Morris has emerged as one of America's most popular motivational speakers, bringing his inspirational message of ancient wisdom in modern business to thousands of employees at major companies like AT&T and Merrill Lynch. In 1998 Morris will give more than 100 keynote speeches at corporate seminars to further establish If Aristotle Ran General Motors as a must-read for anyone doing business today.

    Each book is written by leading experts in the field and includes contributions from Trump himself. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Wealth Building 101, you'll learn how to:Develop the right mindset for continued success Learn millionaire moneymaking habits Create your own financial vision statement Adopt the seven proven practices of the rich Start your own business Become a real estate entrepreneur Build your investment portfolio Master money-saving tax strategies And much more!

    

    It focuses on the tumultuous lives of two Afghan women and how their lives cross each other, spanning from the 1960s to 2003. The book was released on May 22, 2007, and received favorable prepublication reviews from Kirkus, Publishers Weekly, Library Journal, and Booklist, as well as reaching #2 on Amazon.com's bestseller list before its release. Time magazine's Lev Grossman placed it at number three in the Top 10 Fiction Books of 2007, and praised it as a "dense, rich, pressure-packed guide to enduring the unendurable." Jonathan Yardley said in the Washington Post "Book World": "Just in case you're wondering whether Khaled Hosseini's A Thousand Splendid Suns is as good as The Kite Runner, here's the answer: No. It's better."

    This book describes the techniques I've used throughout my life to get the luck I needed to get through both the hard times and the great times.

    We rarely properly appreciate what is around us and doesn’t appear to cost very much – for example, the night sky, pencils, fried eggs, zips, and the holding of hands. This essay explores the way we can grow disenchanted with our immediate circumstances and pine for what is exotic, costly and out of reach, and gently returns us to ourselves, full of new-found wonder and gratitude. Combining literature, economics and sheer good sense, Why We Hate Cheap Things reawakens us to the world around us and to the latent beauty and interest of what we have.

    The truth is that modern life is extremely stressful; there are many demands on your time and never enough hours in the day. However, being at the end of your tether, worn out and overwhelmed is not the same as having a mental disorder. In fact mental health covers a wide range of illnesses including those which most people are aware of, such as Schizophrenia (which is classed as a psychotic disorder). What you may not be aware of is the number of people who have personality disorders and the reasons for these disorders. Most people are not diagnosed until into their twenties and symptoms will naturally reduce in their forties or fifties. Knowing the difference between the various mental illnesses is essential to ensure you know when a friend or loved one needs professional help as opposed to just your care and attention. This book will guide you through the differences between personality disorders, mental disorders and psychotic disorders. It will help you to understand the different elements of a personality and how you can test your friends to find out which personality type they are. It will even enlighten you as to the basic traits of each of the sixteen personality types, according to the Myers Briggs Personality test. Reading this book will enlighten you as to the names and details of the nine main personality disorders, how to recognize the symptoms of each of these disorders and the best way to treat them. It is important to use this book as a guide to understanding these illnesses and to learn the best way to help and support anyone you know who is suffering from a personality disorder. However, a diagnosis must always be confirmed by a medical professional who will ensure treatment is available. Many people who have a mental health issue will not recognise the issue in themselves; this book will ensure you understand each condition and can help your loved one to get the appropriate treatment. Everyone deserves the chance to have a happy, fulfilling and balanced life. Read this and help those around you have that chance!

    Conscious Robots challenges us to face up to the reality of being human: just because we're conscious doesn't mean we're not robots. So what would we do with free will if we really had it? And how does “being a robot” explain why life, as Buddha suggested, is “inherently unsatisfactory”, despite our luxurious homes, successful careers and loving families? Conscious Robots shows why we’re so convinced that we’re in charge, when we’re really just carrying out our evolved pre-programmed instructions. And reveals the inevitable future, how one day humans will take control of their conscious minds, get happy and stay happy. But it will come too late for you, Dear Reader… so no point buying the book. Unless you’re extremely rich, of course. Then you can pay for the neurochemical research yourself. “Easy to understand and persuasive” “Reminded me of Douglas Adams and Terry Pratchett”

    "Using Econometrics: A Practical Guide "provides readers with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginners. New problem sets and added support make "Using Econometrics" modern and easier to use.

    And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…

    Chopra has presented to thousands Very few of us are leaders all the time, in everything we do, but all of us can become a leader in specific situations. In a committee, in business, at a social club or at a religious institution, we all find a time in our lives when we can lead. Few people set out knowingly to become leaders, rather they see a need and they find a way of dealing with it, and often others choose to follow their example.  Based on a talk that he has given to more than 60,000 people in at least seven countries, the “LEADERSHIP” mnemonic that Dr. C hopra explains is as follows: L - listen well. E - empathy. A - attitude. D - dreams and decisiveness. E - effectiveness. R - resilience. S - a sense of purpose. H - humility and humor. I - integrity and imagination. P - principles, and willingness to pack other people’s parachutes. Drawing from his experience as Faculty Dean for Continuing Education for Harvard Medical School as well as the writings and lives of great leaders throughout history, this easy-to-read, inspiring book will serve as a reminder and a guide to becoming leaders in our own lives.