We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Suspended for a few seconds, they float in their own space and time with their own hidden prospects. For want of a better term, we call these moments “magical” and when we remember them they are cloaked in a halo of special meaning.’For 14-year-old Johnny Clegg, hearing Zulu street music as plucked on the strings of a guitar by Charlie Mzila one evening outside a corner café in Bellevue, Johannesburg, was one such ‘magical’ moment. The success story of Juluka and later Savuka, and the cross-cultural celebration of music, language, story, dance and song that stirred the hearts of millions across the world, is well documented. Their music was the soundtrack to many South Africans’ lives during the turbulent 70s and 80s as the country moved from legislated oppression to democratic freedom. It crossed borders, boundaries and generations, resonating around the world and back again. Less known is the story of how it all began and developed. Scatterling of Africa is that origin story, as Johnny Clegg wrote it and wanted it told. It is the story of how the son of an unconventional mother, grandson of Jewish immigrants, came to realise that identity can be a choice, and home is a place you leave and return to as surely as the seasons change.

    A total eclipse of the Sun will be visible from within a narrow corridor that traverses the United States. The path of the Moon's umbral shadow will begin in the northern Pacific and cross the USA from west to east from Oregon to South Carolina. The Moon's penumbral shadow will produce a partial eclipse visible from most of North America. In fact, the 2017 full eclipse is such an important sky event that sky watchers in Europe are already planning trips to view it. 2017 Guide to the Night Sky provides all of the information needed to view this exciting eclipse and track its path. The time zones and transit of the eclipse will be noted inside the book's jacket for quick and easy reference.The night sky makes for exciting viewing any time of the year, and 2017 Guide to the Night Sky is the ideal guide to help amateur astronomers find their way for the entire 12 months. With monthly charts and other diagrams set for a latitude of 40 degrees North, it shows how the visible stars change from month to month and includes the many sky events that occur throughout the year. It is highly practical for beginning sky gazers because the objects and events may be observed with the naked eye, or nothing more complicated than a pair of binoculars.The month-by-month guides include sky activity charts and moon calendars; meteors (with dates of showers, including hourly rate of radiants); the Planets; ecliptic charts; diagrams of interesting events; plus sky and constellation maps throughout.An appendix includes a full glossary; the Greek Alphabet; the constellation genitives, abbreviations and English names; a table of common asterisms; further information; recommended astronomy journals, societies, institutions and organizations; software, and internet sources.Especially useful for beginning sky watchers, this guide will be fully updated to 2017. Its small and light format makes it the ideal portable reference for backyard astronomers.

    It shows watercolour painters of all levels how to loosen up their paintings and maintain spontaneity by painting simple watercolour studies in no more than 10 minutes.Written by popular artist Hazel Soan, the book is arranged in three parts: the first section explains all about the equipment you will need; the second section covers techniques and shows what can be achieved with watercolour in a short time span; the third section looks at various subjects that are ideal for painting quickly.All the essential techniques are covered, focusing particularly on maximizing brushstrokes and exploring colours, and there is useful advice on deciding what to include and what to leave out. With helpful chapters on painting a wide range of subjects – people, landscapes, seascapes, buildings, gardens, flowers and still life – this little guide is ideal for quick reference when working in the studio or out in the field.

    Along the way, Deadheads have built an original and authentic American subculture, with vivid jargon and rich love, and its own legends, myths, and spirituality.Skeleton Key: A Dictionary for Deadheads is the first map of what Jerry Garcia calls "the Grateful Dead outback," as seen through the eyes of the faithful, friends, and family, including Bill Walton, Elvis Costello, Tipper Gore, Al Franken, Bob Bralove, Dick Latvala, Blair Jackson, David Gans, Bruce Hornsby, Rob Wasserman, and Robert Hunter. Skeleton Key puts you on the Merry Pranksters' bus behind the real Cowboy Neal, uncovers the origins of Cherry Garcia, follows the dancing bear on its trip from psychedelic artifact to trademarked icon, and unlocks the Dead's own tape vault.Informative reading for the new fan or the most grizzled "tourhead," Skeleton Key shines throughout with Deadheads' own stories, wit, insiders' knowledge, sincere appreciation of the music of the "band beyond description," and the diverse and soulful culture it inspires.

    He's familiar to readers who made his style guides for men -- and the women who dress them -- bestselling books. Now with Before You Put That On, Boston delivers 365 expert fashion tips to help women create a wardrobe and a personal style they can be proud of every day of the year -- using much of what may already be in their closets! Lloyd Boston defines finding your style as "taking your world and giving it shape." That's what he's done for his individual and corporate clientele for years, and now with this beautifully designed book -- including his own original art -- he's offering his insider secrets to you. Boston's user-friendly references are filled with inspirational ideas for looking and feeling your most stylish.Friendly, frank, and with a wealth of professional tips at his disposal, Boston guides readers through an entire year's worth of fashion choices, beginning with a new style resolution at the top of the year, through the fresh fashion possibilities of spring and barely dressed days of summer, and back through the glittering holidays.Before You Put That On offers:• Hints for choosing garments to flatter every body type• Simple solutions for going from day to night in minutes• Tailoring tricks that bring new life to items you already own• Advice on adding accessories that turn a look from frumpy to fabulous• Organizational tips for creating a user-friendly closetNamed one of Crain's magazine's "40 Under 40," he is also a national spokesperson for companies including Tommy Hilfiger, Jones New York, and LensCrafters. As Boston himself says, "Nothing makes me happier than helping real people look their absolute best." Whether the occasion is lunch with a new client, a catch-up drink with friends, or a special holiday gathering, Before You Put That On provides classic ideas that will usher readers through every event with confidence and panache.

    The author's step-by-step approach helps students negotiate the challenging tasks involved in learning sophisticated GIS software. The fifth edition is updated to follow the new software release of ArcGIS 10. An innovative and unique feature of "Mastering ArcGIS" is its accompanying CD-ROM with narrated video clips that show students exactly how to perform chapter tutorials before attempting an exercise on their own.

    Maximum flavour. More than 100 quick, simple and slimming recipes from Kate Allinson and Kay Featherstone, authors of Pinch of Nom, the bestselling cookbook of 2019.From all-in-one family favourites to batch-cook basics and speedy sweet treats, Pinch of Nom Quick & Easy is packed with dishes so delicious you won’t even notice they’re slimming. With tasty, satisfying meals such as Veggie Satay Noodles, Creamy Cajun Chicken Pasta and Apple and Apricot Oaty Crumble, you definitely won't feel like you're missing out. Featuring Pinch of Nom’s trademark big flavours, these recipes use easy-to-find ingredients to create meals that everyone will love – whether they’re watching their waistline or not.'These fast, healthy recipes are so easy and made with simple-to-find ingredients. We’re so proud of this food that the whole family can enjoy together.' – Kate & Kay

    A veterinarian, a trainer, and a breeder team up to cover all the questions new owners tend to have, and many they don't think to ask, including:* What to ask the breeder before bringing your puppy home* Which vaccinations your puppy needs and when to get them* How to make potty training as smooth (and quick) as possible* What to do when your puppy cries at night* Why and how to crate train your puppy* When socialization should happen and how to make sure it does* When your puppy is ready to learn basic commands--like Sit, Stay, and Come--and the best way to teach them* When and how to go about leash training* How much exercise your puppy needs to stay physically and mentally healthy* What, how much, and when to feed your puppy to give him the nutrition he needs without the extra weight he doesn't* When your puppy is ready for obedience training and how to make sure it works* How and how often to bathe your puppy, brush his coat, clip his nails, and brush his teeth* How to know when a trip to the vet is needed* What causes problem behaviors, when to expect them, and how to correct them

    For the new edition, the dissection guide has been separated from thetext and remodeled to make it more distinctive and easier to read, and the text itself has been greatly expanded, with new sections on embryology, organogenesis, congenital malformations of clinical significance, and the new imaging and diagnostic techniques such as CT scanning. With an expandedgeneral introduction and additional explanations throughout, the new edition will prove the best Manual ever, answering the needs of a wide array of students and courses.

    But when he was finally released Caesar found that the world of the outlaw motorcycle gangs was changing, and that his particular values of courage, brutal force and utter loyalty to your club were making him more enemies than friends.And with Caesar Campbell you'd rather be a friend than an enemy...

    In this book you'll find 100 Asian-inspired recipes for soups, broths, salads, miso dishes, noodles and rice, as well as favourites such as teriyaki dishes, brown rice pots and iced teas. There are even tips on how to make sushi and frozen yogurt at home. Every dish provides fewer than 300 calories per serving, takes fewer than 30 minutes to master and contains minimal amounts of saturated fat. But it's not just the calories that are taken care of; the 'superfood' ingredients in the recipes provide optimum nutrition too, with potassium-rich avocados, vitamin-packed cucumbers, edamame beans full of fibre and protein, and pumpkin and sesame seeds bursting with iron and zinc. And it's food that tastes as good as it looks...

    For more than twenty years and from Blackwood, Wales to Tokyo, Japan, Nicky Wire has kept a personal visual history of the band in their various stages from Generation Terrorists through Holy Bible and right up to last year's remarkable album, Postcards from a Young Man. Edited down from over 1,000 of Wire's personal polaroids and with accompanying text by the man himself, Death of The Polaroid promises to be a rich, visual biography of one of the most loved and iconoclastic British bands of the past two decades.

    Do you like cats? And want to learn simple color pencil techniques fast? - Then this book is for you :) “I'm just saving those for a special occasion”. “They are too hard to color.” “I don't know where to start!”.Are your coloring books still sitting on the shelf? Have you had a creative block? It's when you open a coloring book, flip through black and white pages and just put the book back on the shelf.You don't have to be overwhelmed, frustrated, or feel like you have to do some hard work. Those are the very feelings we want to escape when picking up a coloring book in the first place. Coloring was supposed to be easy and fun, right..? Adult coloring books became so popular these days. Many of us has now bought enough coloring books to gather a mini collection which would last for a year of daily coloring. But here is the thing: most of us, grown-ups, have no idea how to color!“So how do I color?” - this is the number one question asked by people who pick up a coloring book. Adults want need examples, a step by step guide, or even a short crash course in coloring. That's just how adult brain works. Sometimes we have no more than half an hour to spare. When you don't know where to start, it becomes frustrating. When you have to put in a lot of thinking and effort into something that was supposed to be fun, this whole coloring thing becomes not that exciting anymore. This book provides easy to follow, step-by-step examples, and coloring basics. Get a walk through the coloring process with an artist. "How To Color Adult Coloring Books - Adult Coloring 101: Learn Easy Tips Today. How To Color For Adults, How To Color With Colored Pencils, Step By Step Color Pencil Examples Of Cat Coloring Pages"

    Television shows and newspaper articles often gloss over the shocking details because it may be too grisly for the average viewer or reader.When researching these stories, I commonly use actual police reports, court documents, and first-hand descriptions. Some of the details can be disconcerting. I do my best to not leave out any of the details in my books, no matter how depraved they may be. My intent is not to shock, but to show precisely how twisted the mind of a killer can be.That being said, if you are overly squeamish, this may not be the book for you. If you’re okay with it, then let’s proceed.Volume 5 features: longer stories, more photos, a bonus chapter, and an online appendix with additional photos, videos, and documents. Volume Five features twelve of the most incomprehensible stories of the last fifty years.