Seemingly random events -- the flapping of a flag, a storm-driven wave striking the shore, a pinball's path -- often appear to have no order, no rational pattern. Explicating the theory of chaos and the consequences of its principal findings -- that actual, precise rules may govern such apparently random behavior -- has been a major part of the work of Edward N. Lorenz. In The Essence of Chaos, Lorenz presents to the general reader the features of this "new science," with its far-reaching implications for much of modern life, from weather prediction to philosophy, and he describes its considerable impact on emerging scientific fields.Unlike the phenomena dealt with in relativity theory and quantum mechanics, systems that are now described as "chaotic" can be observed without telescopes or microscopes. They range from the simplest happenings, such as the falling of a leaf, to the most complex processes, like the fluctuations of climate. Each process that qualifies, however, has certain quantifiable characteristics: how it unfolds depends very sensitively upon its present state, so that, even though it is not random, it seems to be. Lorenz uses examples from everyday life, and simple calculations, to show how the essential nature of chaotic systems can be understood. In order to expedite this task, he has constructed a mathematical model of a board sliding down a ski slope as his primary illustrative example. With this model as his base, he explains various chaotic phenomena, including some associated concepts such as strange attractors and bifurcations.As a meteorologist, Lorenz initially became interested in the field of chaos because of its implications for weather forecasting. In a chapter ranging through the history of weather prediction and meteorology to a brief picture of our current understanding of climate, he introduces many of the researchers who conceived the experiments and theories, and he describes his own initial encounter with chaos.A further discussion invites readers to make their own chaos. Still others debate the nature of randomness and its relationship to chaotic systems, and describe three related fields of scientific thought: nonlinearity, complexity, and fractality. Appendixes present the first publication of Lorenz's seminal paper "Does the Flap of a Butterfly's Wing in Brazil Set Off a Tornado in Texas?"; the mathematical equations from which the copious illustrations were derived; and a glossary.

    Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    All things are possible, only one thing actually happens; everything else is in the realm of probability. The twin disciplines of probability and statistics underpin every modern science and sketch the shape of all purposeful group activity- politics, economics, medicine, law, sports-giving humans a handle on the essential uncertainty of their existence. Yet while we are all aware of the hard facts, most of us still refuse to take account of probability-preferring to drive, not fly; buying into market blips; smoking cigarettes; denying we will ever age. There are some people, though-gamblers, risk buyers, forensic experts, doctors, strategists- who find probability's mass of incomplete uncertainties delightful and revelatory. "Chances Are" is their story. Combining philosophical and historical background with portraits of the men and women who command the forces of probability, this engaging, wide-ranging, and clearly written volume will be welcomed not only by the proven audiences for popular books like "E=MC2" and "The Golden Ratio" but by anyone interested in the workings of fate.

    In the modern experimentalist paradigm, these techniques address clear causal questions such as: Do smaller classes increase learning? Should wife batterers be arrested? How much does education raise wages? Mostly Harmless Econometrics shows how the basic tools of applied econometrics allow the data to speak.In addition to econometric essentials, Mostly Harmless Econometrics covers important new extensions--regression-discontinuity designs and quantile regression--as well as how to get standard errors right. Joshua Angrist and Jorn-Steffen Pischke explain why fancier econometric techniques are typically unnecessary and even dangerous. The applied econometric methods emphasized in this book are easy to use and relevant for many areas of contemporary social science.An irreverent review of econometric essentials A focus on tools that applied researchers use most Chapters on regression-discontinuity designs, quantile regression, and standard errors Many empirical examples A clear and concise resource with wide applications

    He sifts through over 30,000 survey submissions to uncover the world’s favourite number, and meets a mathematician who looks for universes in his garage. He attends the World Mathematical Congress in India, and visits the engineer who designed the first roller-coaster loop. Get hooked on math as Alex delves deep into humankind’s turbulent relationship with numbers, and reveals how they have shaped the world we live in.

    In Tammet's world, numbers are beautiful and mathematics illuminates our lives and minds. Using anecdotes, everyday examples, and ruminations on history, literature, and more, Tammet allows us to share his unique insights and delight in the way numbers, fractions, and equations underpin all our lives. Inspired by the complexity of snowflakes, Anne Boleyn's eleven fingers, or his many siblings, Tammet explores questions such as why time seems to speed up as we age, whether there is such a thing as an average person, and how we can make sense of those we love. Thinking In Numbers will change the way you think about math and fire your imagination to see the world with fresh eyes.

    Professor Lofti Zadeh masterminded "fuzzy logic"--a way of programming computers to "make decisions" bases on imprecise data and complex situations. In "Fuzzy Logic," Daniel McNeill and Paul Freiberger relate the compelling tale of this remarkable new technology, the genius who brought it to life, and how it will soon affect the lives of every one of us.

    Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it's so ineffective? Can a sex change boost your salary?SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as:How is a street prostitute like a department-store Santa?Why are doctors so bad at washing their hands?How much good do car seats do?What's the best way to catch a terrorist?Did TV cause a rise in crime?What do hurricanes, heart attacks, and highway deaths have in common?Are people hard-wired for altruism or selfishness?Can eating kangaroo save the planet?Which adds more value: a pimp or a Realtor?Levitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically. By examining how people respond to incentives, they show the world for what it really is – good, bad, ugly, and, in the final analysis, super freaky.Freakonomics has been imitated many times over – but only now, with SuperFreakonomics, has it met its match.

    Book is unique in its emphasis on the frequency approach and its use in the solution of problems. Contents include: Fundamentals and Algorithms; Polynomial Approximation — Classical Theory; Fourier Approximation — Modern Theory; and Exponential Approximation.

    Beautifully illustrated with old engravings as well as contemporary imagery, Sacred Number introduces basic counting systems; significant numbers from major religious texts; the importance of astronomy, geometry, and music to number quality; how numbers affect architecture. Lundy explains why the ideas of Pythagoras still resonate, and she profiles each number from one to ten to show its distinct qualities: why, for example, the golden section is associated with five, and seven with the Virgin Mary.

    In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.   Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

    Including accessible primers on: • The early Ancient Greek philosophers and the ‘big three’: Socrates, Plato and Aristotle • Key schools of philosophy and their impact on modern life • Insights into the main questions philosophers have explored over the years: Who am I? What is the meaning of life? Do I have free will? • Practical applications for the theories of Descartes, Kant, Wollstonecraft, Marx, Nietzsche and many more. This illuminating little book will introduce you to the key thinkers, themes and theories you need to know to understand how human ideas have sculpted the world we live in and the way we think today.

    The book explores a wide variety of applications and examples, ranging from coincidences and paradoxes to Google PageRank and Markov chain Monte Carlo MCMC. Additional application areas explored include genetics, medicine, computer science, and information theory. The print book version includes a code that provides free access to an eBook version. The authors present the material in an accessible style and motivate concepts using real-world examples. Throughout, they use stories to uncover connections between the fundamental distributions in statistics and conditioning to reduce complicated problems to manageable pieces. The book includes many intuitive explanations, diagrams, and practice problems. Each chapter ends with a section showing how to perform relevant simulations and calculations in R, a free statistical software environment.

    In these cautionary tales of greedy gamblers, reckless businessmen, and ruthless con men, Sherlock Holmes uses his deep understanding of probability, statistics, decision theory, and game theory to solve crimes and protect the innocent. But it's not just the characters in these well-crafted stories that are deceived by statistics or fall prey to gambling fallacies. We all suffer from the results of poor decisions. In this illuminating collection, Bruce entertains while teaching us to avoid similar blunders. From "The Execution of Andrews" to "The Case of the Gambling Nobleman," there has never been a more exciting way to learn when to take a calculated risk-and how to spot a scam.

    Much of the book takes the form of a discussion between a teacher and his students. They propose various solutions to some mathematical problems and investigate the strengths and weaknesses of these solutions. Their discussion (which mirrors certain real developments in the history of mathematics) raises some philosophical problems and some problems about the nature of mathematical discovery or creativity. Imre Lakatos is concerned throughout to combat the classical picture of mathematical development as a steady accumulation of established truths. He shows that mathematics grows instead through a richer, more dramatic process of the successive improvement of creative hypotheses by attempts to 'prove' them and by criticism of these attempts: the logic of proofs and refutations.