This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

    This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    This Live Wire Writer Guide presents a simple, effective technique to sharpen your hook, charge your scenes, and amplify your voice whether you're a beginner or an expert.Most writing manuals skirt craft questions with gimmicks and quick fixes rather than plugging directly into your story's power source. Energize your fiction and boost your career with a new characterization method that jumpstarts drafting, crafting, revision, and pitching.  skill-builders to intensify language, stakes, and emotion for your readers.  battle-tested solutions for common traps, crutches, and habits.  a dynamic story-planning strategy effective for plotters and pantsers.  ample examples and exercises to help you upgrade fiction in any genre.  Blast past overused tics and types with storycraft that busts your ruts and awes your audience. Whether you like to wing it or bring it, Verbalize offers a fresh set of user-friendly, language-based tools to populate your pages and lay the foundations of unforgettable genre fiction.

    Writing the Cozy Mystery is a concise reference guide that will help you develop your characters, establish the setting, plot the story, add suspense, plant clues and solve the crime.This award-winning Second Edition contains more examples; additional writing exercises; expanded sections; and seven new chapters including The Muddle in the Middle, Romance and Murder, Special Considerations for Cozy Writers, Keeping a Series Fresh, Writing the Smart Synopsis, Mystery Movies, and Marketing Tips. You’ll find everything you need to know in an easy-to-read, clear manner to write your own mystery and maintain a long-running series. Gold Award Winner in the Royal Palm Literary AwardsGold Medal Winner in the President's Book AwardsFirst Place Winner in TopShelf Magazine Book AwardsAgatha Awards FinalistIAN Book of the Year Awards Finalist“If you are thinking about writing a cozy mystery, read this book first! Nancy lays out all the necessary steps in an interesting and informative way that is easy to follow. Highly recommended.” Catherine Bruns, USA Today Bestselling Author of the Cookies & Chance Mysteries“Nancy J. Cohen offers clear examples, practical writing exercises, and friendly advice designed to help the beginning cozy author start—and finish!—a saleable book. Even seasoned cozy writers can find helpful hints for building better characters and story.” Diane A.S. Stuckart, NY Times Bestselling Author of the Tarot Cats Mysteries “If you want to write a cozy mystery—or really, any kind of mystery—this is the book for you! Everything you need to know in one handy volume.” Victoria Thompson, Bestselling Author of the Gaslight Mystery Series

    Contents out-of-date. Removed from the market.

    Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. You’ll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. With this groundbreaking book, readers will be able to master the fine but critical art of effective communication.

    Your villain is.Are you fed up of drowning in two-dimensional villains? Frustrated with creating clichés? And failing to get your reader to root for your villain?In 13 Steps to Evil, you’ll discover: • How to develop a villain’s mindset• A step-by-step guide to creating your villain from the ground up• Why getting to the core of a villain’s personality is essential to make them credible • What pitfalls and clichés to avoid as well as the tropes your story needsFinally, there is a comprehensive writing guide to help you create superbad villains. Whether you’re just starting out or are a seasoned writer, this book will help power up your bad guy and give them that extra edge.These lessons will help you master and control your villainous minions, navigate and gain the perfect balance of good and evil, as well as strengthening your villain to give your story the tension and punch it needs.

    Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas.According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process."Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a DecisionOne truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.

    What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.

    From adjectives and exclamation points to dialect and hoopetedoodle, Elmore Leonard explains what to avoid, what to aspire to, and what to do when it sounds like "writing" (rewrite).Beautifully designed, filled with free-flowing, elegant illustrations and specially priced, Elmore Leonard's 10 Rules of Writing is the perfect writer's—and reader's—gift.

    From keeping your story simple to staying in the character's head, Elizabeth and Mark will take you through the essential steps to creating propulsive and entertaining fiction. Also includes an additional book: 'Musings From the Writer's Desk'

    Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

    Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

    Achieve Anything In Just One Year will be the last self improvement book you will ever need. You will learn to make small daily choices that will transform your life. This book will help you find your personal inspiration, rediscover your motivation and propel you out of an unfulfilled existence. Achieve Anything In Just One Year will show you that the key to a happier life is contained in the dreams you already have. You will learn that your aspirations can create new opportunities, a fresh direction for your life's path and you will find out how to unlock them. With his accessible, unique approach using tangible daily steps to reach achievable goals, Jason Harvey will help you succeed by showing you how to take small steps to a better you. Comprehensive and inspiring, Achieve Anything In Just One Year will teach you how to: -Set goals and stick with them -Take daily action that creates a ripple effect -Stay motivated, focused and balanced -Feel happier everyday -Define, pursue and celebrate personal successLearn to equip yourself with the tools to become your own personal life coach, without relying on outside motivation. You have the power to do anything you desire. The possibilities are within you. It's time to nurture that spark and let it catch fire. Jason Harvey is a Certified Life Coach and the founder of The Limitless Institute. Self Improvement / Motivational / Personal Development / Happiness / Goal Setting / Personal Transformation

    The guide also includes a section on child personality types.