Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.

    Enriched with examples from previous Ogilvy campaigns for international brands such as Coca-Cola Louis Vuitton IBM and American Express this book reveals the secrets of successful advertising in the twenty-first century.

    Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    Born in Montreal to an upper-middle class family, Frank’s life took a downturn as a young man when he was sexually assaulted by a priest. He began drinking at an early age and was soon destitute, living in degradation on the streets of Toronto. By way of a sympathetic employer, the Salvation Army, and Alcoholics Anonymous, O’Dea quit drinking and started a small business that developed into the Second Cup coffee chain. Over the years, his philanthropic activities extended to AIDS fundraising, child literacy in the Third World, and landmine removal. His message is simple: HOPE, VISION, ACTION.

    It is the road on which nearly everyone who wants to write—and many of the people who do write—get lost.”So writes Ann Patchett in "The Getaway Car", a wry, wisdom-packed memoir of her life as a writer. Here, for the first time, one of America’s most celebrated authors ("State of Wonder", "Bel Canto", "Truth and Beauty"), talks at length about her literary career—the highs and the lows—and shares advice on the craft and art of writing. In this fascinating look at the development of a novelist, we meet Patchett’s mentors (Allan Gurganas, Grace Paley, Russell Banks), see where she made wrong turns (poetry), and learn how she gets the pages written (an unromantic process of pure hard work). Woven through engaging anecdotes from Patchett’s life are lessons about writing that offer an inside peek into the storytelling process and provide a blueprint for anyone wanting to give writing a serious try. The bestselling author gives pointers on everything from finding ideas to constructing a plot to combating writer’s block. More than that, she conveys the joys and rewards of a life spent reading and writing.

    They also found that 80% of authors make less than $6,000 per year, which is not a livable income.Michelle Kulp, 10x bestselling author, has been writing a book a month since 2019 and has generated thousands of dollars in passive income now using this system.If you are any type of expert - coach, speaker, consultant, trainer, healer, CEO, business owner - this is the perfect way to share your knowledge, attract new clients, and increase your following and author-ity!Here's some of what you'll discover in 28 Books to $100K: Why volume boosts visibility?How to write books that people want.Why shorter is better?6 types of short books to write.50 templates to help you create your Killer Titles.How to launch like a Pro and become a #1 bestselling author.16 Rapid Writing Secrets to help you get your book written fast.The Bestseller Checklist.7 Questions You Must Ask Before You Write Your Book.Your 12-Month Book template.The Self-Publishing Checklist.The extra rocket fuel your books need to keep selling.Your Income Tracking Chart.The 30-Day Roadmap to Writing a Book a MonthAnd More!If you're ready to turn your dreams into a reality, make passive income by self-publishing and become a 6-Figure Author, click the BUY NOW button and let's get started on this new brand new path!

    It covers getting launched to running a multi-person shop to retiring comfortably, and is aimed at freelance graphic designers, art directors, illustrators, copywriters.

    Then there are times when life punches you in the gut, takes your wallet, and leaves you hanging upside down by your toenails.2009 was one of those times for me (the gut-punching kind). My construction business faltered after the housing bubble burst, and my wife and I found ourselves in $50,000 worth of debt. Then came the toughest decision of our young lives: we left the community we loved and moved into my parents' basement in search of a simpler life.Part of the change included laying aside my aspirations for wealth and taking up the vocation of my dreams: I would try to make money writing full time. This is the story of my first year doing exactly that.I would try to build a life out of words.Also included in the book are nine essays from folks who make money writing – they share unique tips on how to find writing work and how to improve your craft. Contributors include Andi Cumbo, Bryan Allain, Ed Cyzewski, Jason Boyett, Jeff Goins, Jennifer Luitwieler, Ken Mueller, Kristin Tennant, and Stacy Barton.

    The New Yorker offers a signature mix of reporting and commentary on politics, international affairs, and the arts, along with fiction, poetry, humor, and cartoons. Founded in 1925, The New Yorker has received more National Magazine Awards than any other magazine. Notable work in recent years includes coverage of the war on terror by George Packer, Jane Mayer, Lawrence Wright, Steve Coll, and Seymour M. Hersh; reports from the front lines of the Middle East by Jon Lee Anderson, Dexter Filkins, and Wendell Steavenson; Malcolm Gladwell on "the tipping point"; Anthony Lane on movies; James Wood on books; Elizabeth Kolbert on the environment; Atul Gawande on health care; fiction by Jonathan Franzen, Edwidge Danticat, Zadie Smith, and Haruki Murakami; humor by David Sedaris and Andy Borowitz; and cartoons by Roz Chast.

    Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative "Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC Would you like to win customers with your blog? Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. Your guide to writing a company blog This guide explains in simple steps how to write blog posts that engage readers and woo clients: Write lip-smackingly good headlines that entice people to read your posts Position your blog as a voice of authority Generate an endless stream of ideas for blog posts your customers crave to read Make your blog more engaging by describing your ideal reader Develop a unique voice to stand out in a sea of me-too blogs Captivate your readers with your blog opening Inspire your readers with your final paragraph Create a natural flow to hypnotize your readers Seduce Google to send you relevant traffic This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. Would you like to gain more readers and turn them into customers? Blog to Win Business also includes: The 5 mistakes you must avoid when defining your blog purpose How to get unstuck when your fountain of inspiration runs dry A complete editing checklist to make your blog posts more conversational The 4 rules for writing delicious sentences The 3-step formula for writing irresistible headlines This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. Who this book is for Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.

    From dating and online romance to health practices and financial planning, The Time of Your Life explores the fundamentals needed for the best future by discussing cornerstone issues such as housing, money, sex, friendship and children. Always a rebel at heart, Margaret looks at what the experts have to say and weaves through her own point of view, culling insightful and funny anecdotes from her early marriage to Prime Minister Pierre Trudeau when she was a twenty-two-year-old hippie from the west coast of Canada, to her life as a single mom raising three young boys in the often hostile glare of the media spotlight. Margaret's mental health challenges, her decision to leave her second marriage, the devastating loss of her son Michel and first husband Pierre, and her re-invention as a coveted spokesperson and fundraiser make her uniquely qualified to offer her own perspective on the choices women face in their fifties and beyond. Practical, straightforward and filled with tips and ideas for living a rich life, The Time of Your Life is the perfect book for women of all ages.

    Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills. Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as: •Generate ideas in moderation and kill ideas liberally •Prioritize through nagging •Encourage fighting within your team While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.

    It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

    Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before.Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience—both online and off Spark dialogue with your community of customers Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

    Author JoAnneh Nagler wants you to welcome your creativity and continue to make art—but to do so with a plan. In this groundbreaking book, she provides step-by-step strategies to teach writers, sculptors, painters, musicians, designers, and other artists how tohave a well-supported, well-lived life—and make art at the same time.Learn how to:Answer your own artistic callings and get to your art workGive up starving and struggling and build a supported, creative daily lifeManage time, money, and day jobs with easy-to-learn, simple toolsDevelop rock-solid creative work ethics and motivational skillsNo matter what kind of creative person you are, this book has the tools you need to live the life you’ve always wanted to live—right now, and for your whole life long.