Let My People Go Surfing: The Education of a Reluctant Businessman


Yvon Chouinard - 2005
    From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

We All Scream: The Fall of the Gifford's Ice Cream Empire


Andrew Gifford - 2017
    But behind the iconic business’s happy facade lay elaborate schemes, a crushing bankruptcy, two million dollars of missing cash, and a tragic suicide. As the last Gifford heir unfolds his story with remarkable immediacy and candor, he reveals the byzantine betrayals and intrigue rooted in the company from its modest beginnings—dark influences that would ultimately destroy the legendary Gifford business and its troubled founding family.

The Man Behind the Wheel: How Onkar S. Kanwar Created a Global Giant


Tim Bouquet - 2017
    However, there was no factory. It was a company registered in name only. Apollo Tyres. Thanks to Onkar Singh Kanwar, Raunaq’s eldest son, Apollo is today one of India’s most successful automotive companies with a turnover in excess of $2 billion and factories across India and in Europe.This is the story, never told before, of how Onkar Singh Kanwar built Apollo from scratch and took it to the world stage. To do it, he had to combat strikes and union intimidation, the restrictions of the Licence Raj, politically motivated nationalisation, and near bankruptcy.As if that was not enough, he also had to endure and survive a traumatic falling-out with the father he so admired. Never before has Onkar Kanwar spoken so openly or movingly about the father he still reveres and his regrets that life should have been so different from what he would have liked it to be.The Man Behind the Wheel recounts these dramatic events in compelling detail as Onkar Kanwar follows his steadfast vision to build not just a company, but also an industrial institution. For the first time Onkar Kanwar’s closest friends and colleagues have spoken about the triumphs and the setbacks that have shaped both his and the company’s life and times. His wife and family share their personal insights of the man who is at the hub and heart of their world and how his values as a Sikh, father, brother and husband have moulded him as an entrepreneur.The Man Behind the Wheel is the insightful and exciting story of a highly successful company and its creator as he takes us on a journey through his early days in the US of the 1960s, importing and exporting in the pre-boom Middle East, to building factories in Vadodara and Chennai, and further expansion to the Netherlands and Hungary with stop-offs in China and a highly charged courtroom battle in the United States.But tellingly, it is also the story of fathers and sons and of family dynasties and responsibilities played out against the backdrop of India’s first seventy years since Independence.

Things I've Been Silent About


Azar Nafisi - 2008
    Under it I wrote: “Falling in Love in Tehran. Going to Parties in Tehran. Watching the Marx Brothers in Tehran. Reading Lolita in Tehran. I wrote about repressive laws and executions, about public and political abominations. Eventually I drifted into writing about private betrayals, implicating myself and those close to me in ways I had never imagined.--From Things I Have Been Silent AboutAzar Nafisi, author of the beloved international bestseller Reading Lolita in Tehran, now gives us a stunning personal story of growing up in Iran, memories of her life lived in thrall to a powerful and complex mother, against the background of a country’s political revolution. A girl’s pain over family secrets; a young woman’s discovery of the power of sensuality in literature; the price a family pays for freedom in a country beset by political upheaval–these and other threads are woven together in this beautiful memoir, as a gifted storyteller once again transforms the way we see the world and “reminds us of why we read in the first place” (Newsday).Nafisi’s intelligent and complicated mother, disappointed in her dreams of leading an important and romantic life, created mesmerizing fictions about herself, her family, and her past. But her daughter soon learned that these narratives of triumph hid as much as they revealed. Nafisi’s father escaped into narratives of another kind, enchanting his children with the classic tales like the Shahnamah, the Persian Book of Kings. When her father started seeing other women, young Azar began to keep his secrets from her mother. Nafisi’s complicity in these childhood dramas ultimately led her to resist remaining silent about other personal, as well as political, cultural, and social, injustices. Reaching back in time to reflect on other generations in the Nafisi family, Things I’ve Been Silent About is also a powerful historical portrait of a family that spans many periods of change leading up to the Islamic Revolution of 1978-79, which turned Azar Nafisi’s beloved Iran into a religious dictatorship. Writing of her mother’s historic term in Parliament, even while her father, once mayor of Tehran, was in jail, Nafisi explores the remarkable “coffee hours” her mother presided over, where at first women came together to gossip, to tell fortunes, and to give silent acknowledgment of things never spoken about, and which then evolved into gatherings where men and women would meet to openly discuss the unfolding revolution. Things I’ve Been Silent About is, finally, a deeply personal reflection on women’s choices, and on how Azar Nafisi found the inspiration for a different kind of life. This unforgettable portrait of a woman, a family, and a troubled homeland is a stunning book that readers will embrace, a new triumph from an author who is a modern master of the memoir.

Scratch Beginnings: Me, $25, and the Search for the American Dream


Adam Shepard - 2007
    Scratch Beginnings is Shepard's response to the now-famous books Nickel and Dimed and Bait and Switch, where Barbara Ehrenreich has written on the hopeless pursuit of the American Dream. This book offers his observation of what it is like for so many people on the lower end of the spectrum, the blunt end of the stick. In this poignant account, Shepard goes on a search for the vitality of the American Dream, and, in turn, discovers so much more. Scratch Beginnings is unquestionably one of the most engaging works of the social science genre. No matter your reading interest, Shepard's facile writing style is sure to keep you turning the pages.

The Key Man: The True Story of How the Global Elite Was Duped by a Capitalist Fairy Tale


Simon Clark - 2021
    The founder of Abraaj, a Dubai-based private-equity firm, Naqvi was the Key Man to the global elite searching for impact investments to make money and do good. He persuaded politicians he could help stabilize the Middle East after 9/11 by providing jobs and guided executives to opportunities in cities they struggled to find on the map. Bill Gates helped him start a $1 billion fund to improve healthcare in poor countries and the UN and Interpol appointed him to boards. As Pope Francis blessed a move to harness capitalism for the good of the poor, Naqvi won the support of Obama’s administration and investors, who compared him to Tom Cruise in Mission: Impossible.In 2018, Simon Clark and Will Louch were contacted by an anonymous whistleblower who said Naqvi had swindled investors out of hundreds of millions of dollars and offered bribes to sustain his billionaire lifestyle. Digging into the claims, Clark and Louch uncovered hundreds of documents and exposed the wrongdoing. In April 2019—months after their exposé broke—Naqvi was arrested on charges of fraud and racketeering, and faces up to 291 years in jail. Populated by a cast of larger-than-life characters and moving across Asia, Africa, Europe and America, The Key Man is the story of how the global elite was duped by a capitalist fairytale. Clark and Louch shine a light on efforts to clean up global capital flows even as opaque private equity firms amass trillions of dollars and offshore tax havens cast a veil of secrecy which prevents regulators, investors and citizens from understanding what’s really going on in the finance industry.

Devil at My Heels


Louis Zamperini - 2003
    On May 27, 1943, his B–24 crashed into the Pacific Ocean. Louis and two other survivors found a raft amid the flaming wreckage and waited for rescue. Instead, they drifted two thousand miles for forty–seven days. Their only food: two shark livers and three raw albatross. Their only water: sporadic rainfall. Their only companions: hope and faith–and the ever–present sharks. On the forty–seventh day, mere skeletons close to death, Zamperini and pilot Russell Phillips spotted land–and were captured by the Japanese. Thus began more than two years of torture and humiliation as a prisoner of war.Zamperini was threatened with beheading, subject to medical experiments, routinely beaten, hidden in a secret interrogation facility, starved and forced into slave labour, and was the constant victim of a brutal prison guard nicknamed the Bird–a man so vicious that the other guards feared him and called him a psychopath. Meanwhile, the Army Air Corps declared Zamperini dead and President Roosevelt sends official condolences to his family, who never gave up hope that he was alive.Somehow, Zamperini survived and he returned home a hero. The celebration was short–lived. He plunged into drinking and brawling and the depths of rage and despair. Nightly, the Bird's face leered at him in his dreams. It would take years, but with the love of his wife and the power of faith, he was able to stop the nightmares and the drinking.A stirring memoir from one of the greatest of the "Greatest Generation," DEVIL AT MY HEELS is a living document about the brutality of war, the tenacity of the human spirit, and the power of forgiveness.

The Turnaround: How America's Top Cop Reversed the Crime Epidemic


William Bratton - 1998
    When Bill Bratton was sworn in as New York City's police commissioner in 1994, he made what many considered a bold promise: The NYPD would fight crime in every borough...and win.  It seemed foolhardy; even everybody knows you can't win the war on crime.  But Bratton delivered.  In an extraordinary twenty-seven months, serious crime in New York City went down by 33 percent, the murder rate was cut in half--and Bill Bratton was heralded as the most charismatic  and respected law enforcement official in America..  In this outspoken account of his news-making career, Bratton reveals how his cutting-edge policing strategies brought about the historic reduction in crime.Bratton's success made national news and landed him on the cover of Time.  It also landed him in political hot water.  Bratton earned such positive press that before he'd completed his first week on the job, the administration of New York's media-hungry mayor Rudolph Giuliani, threatened to fire him.  Bratton gives a vivid, behind-the-scenes look at the sizzle and substance, and he pulls no punches describing the personalities who really run the city.Bratton grew up in a working-class Boston neighborhood, always dreaming of being a cop.  As a young officer under Robert di Grazia, Boston's progressive police commissioner, he got a ground-level view of real police reform and also saw what happens when an outspoken, dynamic, reform-minded police commissioner starts to outshine an ambitious mayor.  He was soon in the forefront of the community policing movement and a rising star in the profession.  Bratton had turned around four major police departments when he accepted the number one police job in America.When Bratton arrived at the NYPD, New York's Finest were almost hiding; they had given up on preventing crime and were trying only to respond to it.  Narcotics,  Vice,  Auto Theft, and the Gun Squads all worked banker's hours while the competition--the bad guys--worked around the clock.  Bratton changed that.  He brought talent to the top and instilled pride in the force; he listened to the people in the neighborhoods and to the cops on the street.  Bratton and his "dream team" created Compstat, a combination of computer statistics analysis and an unwavering demand for accountability.  Cops were called on the carpet, and crime began to drop.  With Bratton on the job, New York City was turned around.Today, New York's plummeting crime rate and improved quality of life remain a national success story.  Bratton is directly responsible, and his strategies are being studied and implemented by police forces across the country and around the world.  In Turnaround, Bratton shows how the war on crime can be won once and for all.

Coach: The A. L. Williams Story


Art Williams - 2006
    Williams and it "ragtag army of part-timers" took on a Goliath-sezed insurance industry.

Kiss Me Like a Stranger: My Search for Love and Art


Gene Wilder - 2005
    From his early work with Woody Allen to the rich group of movies he made with Mel Brooks to his partnership on screen with Richard Pryor, Wilders performances are still discussed and celebrated today. Kiss Me Like A Stranger is an intimate glimpse of the man behind the image on the screen. In this book, Wilder talks about everything from his experiences in psychoanalysis to why he got into acting to how a midwestern childhood with a sick mother changed him. He writes about the creative process on stage and on screen, and divulges moments from life on the sets of the some of the most iconic movies of our time. He also opens up about his love affairs and marriages, including his marriage to comedian Gilda Radner. But the core of Kiss Me Like A Stranger is an actors search for truth and a realization of why the choices he madesome of them so serendipitous they were practically accidentalchanged the course of his life.

The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time


David A. Vise - 2005
    The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

Is It Just Me?


Miranda Hart - 2012
    Now I have your attention it would be rude if I didn't tell you a little about my literary feast. So, here is the thing: is it just me or does anyone else find that adulthood offers no refuge from the unexpected horrors, peculiar lack of physical coordination and sometimes unexplained nudity, that accompanied childhood and adolescence? Does everybody struggle with the hazards that accompany, say, sitting elegantly on a bar stool; using chopsticks; pretending to understand the bank crisis; pedicures - surely it's plain wrong for a stranger to fondle your feet? Or is it just me? I am proud to say I have a wealth of awkward experiences - from school days to life as an office temp - and here I offer my 18-year-old self (and I hope you too dear reader) some much needed caution and guidance on how to navigate life's rocky path. Because frankly where is the manual? The much needed manual to life. Well, fret not, for this is my attempt at one and let's call it, because it's fun, a Miran-ual. I thank you.

Conscious Capitalism: Liberating the Heroic Spirit of Business


John E. Mackey - 2012
    cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can—and do—work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.These "�Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it’s time to better understand how these organizations use four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to build strong businesses and help advance capitalism further toward realizing its highest potential.As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation—for the good of both business and society as a whole.At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.

American Icon: Alan Mulally and the Fight to Save Ford Motor Company


Bryce G. Hoffman - 2012
    With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.  Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

In the Plex: How Google Thinks, Works, and Shapes Our Lives


Steven Levy - 2011
    How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.