They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human.There have been many attempts to understand what makes a good story – from Joseph Campbell’s well-worn theories about myth and archetype to recent attempts to crack the ‘Bestseller Code’. But few have used a scientific approach. This is curious, for if we are to truly understand storytelling in its grandest sense, we must first come to understand the ultimate storyteller – the human brain.In this scalpel-sharp, thought-provoking book, Will Storr demonstrates how master storytellers manipulate and compel us, leading us on a journey from the Hebrew scriptures to Mr Men, from Booker Prize-winning literature to box set TV. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.

    This encouraging change not only has benefited veterans but also provides a blueprint for salvaging America's own deeply troubled healthcare system. "Best Care Anywhere" shows how a government bureaucracy, working with little notice, is setting the standard for best practices and cost reduction while the private sector is lagging in both areas. Author Phillip Longman challenges conventional wisdom by explaining exactly how market forces work to lower quality and raise prices in the healthcare sector, and how U.S. medical practices have a weak basis in science. The book, expanded from a widely praised article in the "Washington Monthly," mixes hard facts with author Philip Longmans' compelling human story of the loss of his wife to cancer. Part manifesto, part moving memoir, "Best Care Anywhere" offers new hope for addressing a major problem of contemporary society that affects all of us.

    A celebrated writing coach with a sense of humor and a gentle touch, she’s also a master writer herself with a long and distinguished career in both teaching and practicing the art of writing.The Book on Writing contains 25 chapters in three sections: A dozen essential but easy-to-apply guidelines to good writing, from the importance of clarity to the value of a conversational tone. Paula LaRocque believes learning is easier and more successful when we are not only told but also shown. So her Book on Writing is chockfull of actual writing examples that supplement and illustrate principles that apply as naturally to fiction as they do to nonfiction.How to tell a story—from building suspense, to effective description, to the uses of metaphor and literary devices. Paula LaRocque also deals with the narrative “engine” and the value of the archetype in plotting and characterization—as well as with pace and speed and leveling what she terms writing’s “speedbumps.” A clear and concise handbook that deals with common problems in grammar, usage, punctuation, and style—the kind of problems that often trouble even wordsmiths. The handbook also debunks pesky language “rules” that are actually myths. The Book on Writing is one-stop shopping for writers. Read it once, and you’ll be a better writer. Read it often, and you’ll be among the best.

    Telling True Stories presents their best advice—covering everything from finding a good topic, to structuring narrative stories, to writing and selling your first book. More than fifty well-known writers offer their most powerful tips, including: • Tom Wolfe on the emotional core of the story • Gay Talese on writing about private lives • Malcolm Gladwell on the limits of profiles • Nora Ephron on narrative writing and screenwriters • Alma Guillermoprieto on telling the story and telling the truth • Dozens of Pulitzer Prize–winning journalists from the Atlantic Monthly, New Yorker, New York Times, Los Angeles Times, Washington Post and more . . .The essays contain important counsel for new and career journalists, as well as for freelance writers, radio producers, and memoirists. Packed with refreshingly candid and insightful recommendations, Telling True Stories will show anyone fascinated by the art of writing nonfiction how to bring people, scenes, and ideas to life on the page.

    This is a book about the business of managing your screenwriting career, from advice on choosing an agent to tips on juggling three deal-making breakfasts a day. Prescriptive and useful, Breakfast with Sharks is a real guide to navigating the murky waters of the Hollywood system.Unlike most of the screenwriting books available, here’s one that tells you what to do after you’ve finished your surefire-hit screenplay. Written from the perspective of Michael Lent, an in-the-trenches working screenwriter in Hollywood, this is a real-world look into the script-to-screen business as it is practiced today.Breakfast with Sharks is filled with useful advice on everything from the ins and outs of moving to Los Angeles to understanding terms like “spec,” “option,” and “assignment.” Here you’ll learn what to expect from agents and managers and who does what in the studio hierarchy. And most important, Breakfast with Sharks will help you nail your pitch so the studio exec can’t say no.Rounded out with a Q&A section and resource lists of script competitions, film festivals, trade associations, industry publications, and more, Breakfast with Sharks is chock-full of “take this and use it right now” information for screenwriters at any stage of their careers.

    The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

    This book is about understanding this choice. Rather than prescribing what course of action each scientist ought to take, the book aims to identify a range of options. Using examples from a range of scientific controversies, The Honest Broker challenges us all - scientists, politicians and citizens - to think carefully about how best science can contribute to policy-making and a healthy democracy.

    Now four-time Emmy winner Joe Toplyn reveals his proven methods of writing for late-night television in this one-of-a-kind insider's guide. Toplyn analyzes each type of comedy piece in the late-night TV playbook and takes you step-by-step through the process of writing it. His detailed tips, techniques, and rules include: - 6 characteristics every good monologue joke topic must have - 6 specific ways to generate punch lines - 12 tools for making your jokes their funniest - 7 types of desk pieces and how to create them - 9 steps to writing parodies and other sketches - How to go after a writing job in late night - PLUS a complete sample comedy/talk show submission packet Also use this comprehensive manual to write short-form comedy for the Internet, sketch shows, magazines, reality shows, radio, advertising, and any other medium.

    With its intuitive organization, you'll easily find appropriate words for children of various ages, and discover substitute words that might work even better.This comprehensive resource keeps you in touch with reading levels for today's kids, and saves you valuable research time by putting all the information you need in one volume. You'll find:- Lists of specific words that are introduced at seven key reading levels (kindergarten through sixth grade) - A thesaurus of those words with synonyms, annotated with reading levels - Detailed guidelines for sentence length, word usage, and themes at each reading level - A thorough explanation of guidelines for national standards on reading This new edition also addresses important timely topics of the day, such as disability issues and sensitivity to race, religion, and culture. Other new additions relate to divorce, the concept of death, space exploration, the internet, fantasy and science fiction, ethnic and cultural pride, and much more.With Children's Writer's Word Book, 2nd edition, you can rest assured you'll be able to address your young audience with a vocabulary and style they'll understand and enjoy--and improve your chances with children's publishers.

    That's what happens to many bloggers. They work hard and create great content, but there's no way their blog will succeed. Why? Because they failed to research their blog topic ahead of time. In "How to Find a Profitable Blog Topic Idea" you'll learn a proven formula for locating a winning idea that merges YOUR personal passion with something that will actually make money. Start Your Blogging Journey... Finding a great niche is one of the first steps you'll take as a blogger. That's why it's important to get it right. Everything you do online depends on locating a topic that actually has profit potential. Fortunately, it's not hard to research a blog niche. Really, it's a simple process that anyone can do - even if you don't have computer experience. Follow the Six-Step Plan for Starting a Blog "How to Find a Profitable Blog Topic Idea" provides a step-by-step strategy that can be applied TODAY. Here's what's covered: Learn the 3 B's of Demonstrating Authority Complete the Four-Step Plan for Identifying Your Passion Use Four Tools to Find a "Hook" for Your Blog Follow the Seven-Step Plan to Determine the Profit Potential of ANY Market Ask Five Simple Questions to Finalize Your Blog Decision Learn How to Make LOTS of Mistakes and Still Succeed as a Blogger It's not hard to find a great blog idea. Just follow this blueprint and you can do it today. Would You Like To Know More? Download now and locate that perfect blog idea.

    It offers tools of the trade such as Clash of Context, Tension and Release, The Law of Comic Opposites, The Wildly Inappropriate Response, and The Myth of the Last Great Idea to writers, comics, and anyone else who wants to be funny.

    This isn't a kindergarten for amateur writers, the editor wrote. I'm sorry, Mr. Kipling, but you just don't know how to use the English language. A century later, John Grisham was turned down by sixteen agents before he found representation-and it was only after Hollywood showed an interest in The Firm that publishers began to take him seriously.The anxiety of rejection is an inevitable part of any writer's development. In this book, Ralph Keyes turns his attention from the difficulty of putting pen to paper-the subject of his acclaimed The Courage to Write -to the frustration of getting the product to the public. Inspiration isn't nearly as important to the successful writer, he argues, as tenacity, and he offers concrete ways to manage the struggle to publish. Drawing on his long experience as a writer and teacher of writing, Keyes provides new insight into the mind-set of publishers, the value of an agent, and the importance of encouragement and hope to the act of authorial creation.

     More people write for the Associated Press than for any other news service, and more writers take their style and word-usage cues from this world-famous institution than from any other journalism source. From the when and how of the ampersand to the rules for dashes, slashes, and brackets; from the correct moment for the overused exclamation point to the rules of engagement for the semicolon, The AP Guide to Punctuation is an invaluable and easy-to-use guide to the most important aspect of clear and persuasive writing.

    This behavior is very much different from what we humans are used to dealing with in our everyday lives, so naturally this subject is quite hard to comprehend for many. We believed that the best way to introduce the subject reliably is to start at the beginning, presenting the observations, thoughts and conclusions of each of the world’s greatest physicists through their eyes, one at a time. In this way we hope that the reader may take an enjoyable journey through the strange truths of quantum theory and understand why the conclusions of these great minds are what they are. This book starts with the most general view of the world and gradually leads readers to those new, unbelievable but real facts about the very nature of our universe.

    In First You Build a Cloud, K. C. Cole provides cogent explanations through animated prose, metaphors, and anecdotes, allowing us to comprehend the nuances of physics-gravity and light, color and shape, quarks and quasars, particles and stars, force and strength. We also come to see how the physical world is so deeply intertwined with the ways in which we think about culture, poetry, and philosophy. Cole, one of our preeminent science writers, serves as a guide into the world of such legendary scientific minds as Richard Feynman, Victor Weisskopf, brothers Frank Oppenheimer and J. Robert Oppenheimer, Philip Morrison, Vera Kistiakowsky, and Stephen Jay Gould.