How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

    Leading cycling writer Richard Moore's profile of Dave Brailsford, the head of Team Sky and the man who masterminded the British Cycling revolution, gives a unique insight into the psychology of one of the most fascinating figures in world sport.

    This is the first step.Featuring new and updated information and studies, including an introduction by actress Claudia Christian, the second edition of The Cure for Alcoholism delivers exactly what millions of alcoholics and families of alcoholics have been hoping for: a painless, dignified, and medically proven cure for their addiction. Backed by 82 clinical trials and research that extends back to 1964, The Sinclair Method deploys an opiate-blocking medication in a very specific way—in combination with ongoing drinking—to extinguish the addictive “software” in the brain. The de-addiction process rolls back the addictive mechanism in the brain to its original pre-addicted state—before the first drink was consumed, making this program an actual cure for alcoholism.Drs. Roy Eskapa and David Sinclair of The Sinclair Method have put together a sound scientific book that proves that with this particular method, alcoholism can be cured in more than 78 percent of patients. What’s more, the treatment avoids the dangerous withdrawal symptoms, allowing patients to detox gradually and safely while they are still drinking. This removes the need for expensive and unpleasant inpatient rehabilitation programs. Actual drinking levels and cravings automatically decrease until control over alcohol is restored. The bottom line is that patients can control their drinking or stop altogether with the simple yet powerful process outlined in The Cure for Alcoholism.Including a new introduction by actress Claudia Christian about The Sinclair Method’s impact on her life, updated trial information, and a letter explaining the treatment that can be given to doctors by patients, The Cure for Alcoholism is a revolutionary book for anyone who wants to gain control over drinking.

    Learning how to write a book that doesn't suck and can actually make you money -- and set you up for a full-time writing career is harder. But it's nowhere near impossible. And it's far more do-able than you can imagine. The trouble is, most books offering tips on how to write a book fail to address two key considersations: 1) Most self published non-fiction books suck 2) It's ALMOST impossible to make a living from ONE self-published non-fiction book Believe me, I tried. No one has more churned out more epic pieces of monumental Kindle crap than I have. But then, through making every mistake a writer can, I finally learned and honed a simple step-by-step approach to writing books that move readers, and allow me to have a full-time job as a writer. And it's that system I'd like to share with you in "How to Write a Book That Doesn't Suck and Will Actually Sell..." Here's a little glimpse of what I cover: In Chapter 1, I go over the "Super-Ninja Secrets to Making a Living With Your Books." I show you a simple, repeatable strategy you can use to build little silos of passive income awesomeness doing something you love. In Chapter 2, "Yeah, But What the Hell Am I Going to Write About?" I show you some quick and easy exercises to discover a book topic that's personal, meaningful and marketable. In Chapter 3, "3 Pillars to Finding a Kick-Ass Non-Fiction Book Idea" we give your book ideas the taste test, and figure out which book topic will the most effetive at building your brand, reaching your audience and making you a good chunk of change. In Chapter 4, "Research Tips for People Who Hate Research," I show you how to walk that fine line between too much research (procrastination) and not enough research (shallowness) and how to use what you find out to conquer cliches in your writing. In Chapter 5, "Ultimate Guide to a Kick-Ass and Super Marketable Book Title," we'll go over that most controversial of topics...the ever-important title of your book. In Chapter 6, "Building the Perfect Beast," I'll demonstrate a simple, easy way to outline your book -- without sucking the creativity out of it. In Chapter 7, "How to Write Books People Will Love," I lay out my personal framework for writing chapters that are easy to write -- and are loved by readers for their clarity and creativity. In Chapter 8, "6 Tips for Writing Your Damn Book," we go over some strategies to avoid writer's block and help you actually get the damn book finished. In Chapter 9, "5 Ways to Rewrite Your Book Into Super Awesomeness," I show how to actually have fun with rewriting. (Yes, it is possible.) So if you've always wanted to learn how to write a book, but you felt like the steps to writing a book were too complicated, or above your skill level, or just too difficult to complete... ...then please give "How to Write a Book That Doesn't Suck and Will Actually Sell" a chance. You just find that book -- and career -- you've always dreamed of.

    And if that’s too much to ask, remember the sage advice from the staff of a Taipei hotel: “If there is anything we can do to assist and help you, please do not contact us.”

    Let's start signing!

    The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    As the always clear and direct Stein explains here, This is not a book of theory. It is a book of usable solutions--how to fix writing that is flawed, how to improve writing that is good, how to create interesting writing in the first place. With examples from bestsellers as well as from students' drafts, Stein offers detailed sections on characterization, dialogue, pacing, flashbacks, trimming away flabby wording, the so-called triage method of revision, using the techniques of fiction to enliven nonfiction, and more.

    [It] was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother's shoulder, and said. 'Bird by bird, buddy. Just take it bird by bird.'"With this basic instruction always in mind, Anne Lamott returns to offer us a new gift: a step-by-step guide on how to write and on how to manage the writer's life. From "Getting Started,' with "Short Assignments," through "Shitty First Drafts," "Character," "Plot," "Dialogue." all the way from "False Starts" to "How Do You Know When You're Done?" Lamott encourages, instructs, and inspires. She discusses "Writers Block," "Writing Groups," and "Publication." Bracingly honest, she is also one of the funniest people alive.If you have ever wondered what it takes to be a writer, what it means to be a writer, what the contents of your school lunches said about what your parents were really like, this book is for you. From faith, love, and grace to pain, jealousy, and fear, Lamott insists that you keep your eyes open, and then shows you how to survive. And always, from the life of the artist she turns to the art of life.

    This comprehensive new edition of the top-selling PHR/SPHR Study Guide provides you expert preparation and review for these challenging exams as well as comprehensive coverage on labor relations, workforce planning, compensation, OSHA regulations.

    A How-To Guide for Practicing the Empathic Listening, Speaking, and Dialogue Skills to Achieve Relationship Success with the Important People in Your Life -- Including the "12-Day Communication Challenge!"

    With The AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which they are famous. Fully revised and updated, this new edition contains more than 3,000 A to Z entries—including more than 200 new ones—detailing the AP’s rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. You’ll find answers to such wide-ranging questions as: ·        When should the names of government bodies be spelled out and when should they be abbreviated?·        What are the general definitions of the major religious movements?·        Which companies do the big media conglomerates own?·        Who are all the members of the British Commonwealth?·        How should box scores for baseball games be filed?·        What constitutes “fair use”?·        What exactly does the Freedom of Information Act cover? With invaluable additional sections on the unique guidelines for business and sports reporting and on how you can guard against libel and copyright infringement, The AP Stylebook is the one reference that all writers, editors, and students cannot afford to be without.

    Miller shared his painful and joyful lessons about the many facets of his life and legacy and candidly spoke about the people and circumstances that influenced him. In Behind the Drive, the tables are turned as we hear firsthand from both famous and obscure people whose lives were influenced, inspired, and even transformed by the compassion, generosity, and leadership of Larry. More than 100 individuals share personal stories about the man who they came to know and love as a philanthropist, a Good Samaritan, an angel in disguise. Quite frankly, Larry H. Miller was addicted to helping people. It didn't matter who they were. It didn't matter what he was doing at the time. When Larry heard the call for help, he unassumingly went about to make things better. The marvel of Miller isn't what he did to shape a community or touch a life, it's how he did it—one person at a time. Readers might ask how did Larry H. Miller have the time to personally impact so many lives? The answer—Larry chose to use his time a little bit differently than most. Behind the Drive pulls back the curtain and shows us the difference one person can make when he's driven to serve.

    Army leaders must be able to act decisively and effectively in challenging situations. But the Army, despite its organizational structure, does not train leaders in a hierarchical manner. Dispersed leadership is the key to the success of the Army leadership model.Now, for the first time, you can have access to the Army's successful leadership philosophy and the principles that are outlined in "Be Know Do" the official Army Leadership Manual. "Be Know Do" makes this critical information available to civilian leaders in all sectors--business, government, and nonprofit--and gives them the guidelines they need to create an organization where leadership thrives.

    This book is the most engaging, focused and applied HRM text on the market.