Strategic Marketing Management
Philip Kotler - 2008
For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Fintech in a Flash: Financial Technology Made Easy
Agustin Rubini - 2017
There are more than 5000 fintech startups operating, and 50 of them have already reached a billion-dollar valuation. The scope of this market goes way beyond online payments. Financial technology promises to change the way we manage our money online, disrupting the landscape of the financial services industry is being disrupted. Understanding its many facets is the key to navigating the complex nuances of this global industry.Fintech in a Flash is your comprehensive guide to the future of banking and insurance. The book aims to break down the key concepts in a way that will help you understand every aspect so that you can take advantage of new technologies. Inside you’ll find an array of hot topics such as online payments, crowdfunding, challenger banks, online insurance, digital lending, big data, and digital commerce. It will make you rethink the way that you manage your money online, and even find new ways of making online payments. Comprehensive, organized, and detailed, this guide is your go-to source for everything you need to confidently navigate the ever-changing scene of this booming industry.If you decide to buy this book now, you'll get:
Easy to understand explanations of the 14 main areas of fintech
The author's view on the future of each of these areas
Insight into the main fintech hubs in the world
Insight into the so called Unicorns, the fintech firms that have made it past a $1 billion valuation
More than 100 upcoming fintech companies to watch
About the Author:
Agustín Rubini is an argentinean-born economist, master in international business, and Director at Banking Innovations. Passionate about building the future of financial services, Agustín spends much of his time speaking and writing on financial technology and advising businesses on innovation and digital transformation. He is a specialist in driving changes in top class banks that want to lead in how customers manage their money online.
Tags:
fintech, financial technology, financial services technology, money online, online payment, online insurance, insurtech, investing online, wealth management online, wealthtech, regtech, cybercrime, digital lending, digital commerce, ecommerce, e-commerce.
Get started immediately
Download now and take the first step on your very own road to mastering fintech. Scroll to the top of the page and hit the buy button.
Go To: The Story of the Math Majors, Bridge Players, Engineers, Chess Wizards, Maverick Scientists, and Iconoclasts-- the Programmers Who Created the Software Revolution
Steve Lohr - 2001
Lohr maps out the unique seductions of programming, and gives us an intimate portrait of the peculiar kind of genius that is drawn to this blend of art, science, and engineering, introducing us to the movers and shakers of the 1950s and the open-source movement of today. With original reporting and deft storytelling, Steve Lohr shows us how software transformed the world, and what it holds in store for our future.
Quantum Mechanics
Claude Cohen-Tannoudji - 1977
Nobel-Prize-winner Claude Cohen-Tannoudji and his colleagues have written this book to eliminate precisely these difficulties. Fourteen chapters provide a clarity of organization, careful attention to pedagogical details, and a wealth of topics and examples which make this work a textbook as well as a timeless reference, allowing to tailor courses to meet students' specific needs. Each chapter starts with a clear exposition of the problem which is then treated, and logically develops the physical and mathematical concept. These chapters emphasize the underlying principles of the material, undiluted by extensive references to applications and practical examples which are put into complementary sections. The book begins with a qualitative introduction to quantum mechanical ideas using simple optical analogies and continues with a systematic and thorough presentation of the mathematical tools and postulates of quantum mechanics as well as a discussion of their physical content. Applications follow, starting with the simplest ones like e.g. the harmonic oscillator, and becoming gradually more complicated (the hydrogen atom, approximation methods, etc.). The complementary sections each expand this basic knowledge, supplying a wide range of applications and related topics as well as detailed expositions of a large number of special problems and more advanced topics, integrated as an essential portion of the text.
Digital Computer Electronics
Albert Paul Malvino - 1977
The text relates the fundamentals to three real-world examples: Intel's 8085, Motorola's 6800, and the 6502 chip used by Apple Computers. This edition includes a student version of the TASM cross-assembler software program, experiments for Digital Computer Electronics and more.
1001 Multiple Choice Questions and Answers in Surgery
Anthony J. Harding Rains - 1985
This serves as practice for MCQ format examinations and as a basis for revision in combination with textbooks such as "Bailey & Love's Short Practice of Surgery". The book is based on "Bailey & Love" and its author was the senior editor for 25 years. The third edition reflects the revisions in the new 21st edition of "Bailey & Love". It contains a complete revision of questions and introduces over 250 new questions. Part 1 provides introductory exercises; part 2 uses standard MCQs following the arrangement of chapters in "Bailey & Love"; part 3 presents MCQs at random or in runs, as in examinations. This book should be of interest to clinical period undergraduate medical students; and postgraduate surgical trainees.
The 125 Best Brain Teasers of All Time: A Mind-Blowing Challenge of Math, Logic, and Wordplay
Marcel Danesi - 2018
Collected here to keep your wits sharp, The Best Brain Teasers of All Time features the cleverest brain teasers from around the world and throughout history.The Best Brain Teasers of All Time gives you hours of fun-filled entertainment with brain teasers that develop your problem-solving skills in math, logic, and wordplay. Organized as an integrated challenge, these brain teasers build in momentum as they increase in difficulty from classic nursery rhymes to the riddle of the sphinx.The Best Brain Teasers of All Time puts your mind to the test with:
125 Brain Teasers that require no special skills to solve. Plus, each question comes with an optional clue in case you get stumped and a handy answer key in the back to test yourself or play with friends
Brain Teasers for Every Level that cater to beginners and advanced masterminds alike, with brain teasers organized by level of difficulty to improve your skills as you move forward
Hints of History that provide fun facts and background information for every brain teaser
Get ready to sharpen your wit with every “aha” moment. The Best Brain Teasers of All Time is a go-to source for timeless fun and mind-blowing challenges.
Mechatronics: Electronic Control Systems in Mechanical and Electrical Engineering
W. Bolton - 1996
This book provides a clear and comprehensive introduction to the application of electronic control systems in mechanical and electrical engineering. It gives a framework of knowledge that allows engineers and technicians to develop an interdisciplinary understanding and integrated approach to engineering.
Microbiology
Lansing M. Prescott - 2004
This title is suitable for students preparing for careers in medicine, dentistry, nursing, and allied health, as well as research, teaching, and industry.
The Rise and Fall of Adolf Hitler
William L. Shirer - 1961
Shirer was a correspondent for six years in Nazi Germany-and had a front-row seat for Hitler's rise to power. His most definitive work on the subject, The Rise and Fall of the Third Reich, is a riveting account defined by first-person experience interviewing Hitler, watching his impassioned speeches, and living in a country transformed by war and dictatorship.William Shirer was originally commissioned to write The Rise and Fall of Adolf Hitler for a young adult audience. This account loses none of the immediacy of The Rise and Fall of the Third Reich-capturing Hitler's rise from obscurity, the horror of Nazi Germany's mass killings, and the paranoia and insanity that marked Hitler's downfall. This book is by no means simplified-and is sure to appeal to adults as well as young people with an interest in World War II history.
Concepts of Modern Physics
Arthur Beiser - 2002
Focusing on the ideas, this book considers relativity and quantum ideas to provide a framework for understanding the physics of atoms and nuclei.
Fundamentals of Mathematical Statistics
S.C. Gupta
Fundamentals Of Mathematical Statistics is written by SC Gupta and VK Kapoor and published by SULTAN CHAND & SONS, Delhi.
Schaum's Outline of Advanced Mathematics for Engineers and Scientists
Murray R. Spiegel - 1971
Fully stocked with solved problemsN950 of themNit shows you how to solve problems that may not have been fully explained in class. Plus you ge"
True Stories of Messages from Beyond
Julie Aydlott - 2007
True Stories of Messages From Beyond tells 14 different personal stories of the bond we all share with those we love a bond never broken, not even by death. Each story was written by an ordinary person living an ordinary life, who was touched, changed, comforted, and even transformed by their own unique extraordinary encounters with those they love on the other side. Each encounter, whether a smell, a touch, a message in a song or another form of communication are touching, emotional and give hope to those who read them. Dennis passed away in a hospital bed in the bedroom we shared. I was with him, holding his hand, when he peacefully passed. My best friend was the first person to arrive at my house and she made all of the necessary calls for me. I remained in the room with Dennis, not able to leave his side. My friend had stepped outside for a few minutes and then the excitement began. Suddenly, everyone was calling for me to come outside. I replied that I didn't want to leave Dennis. The hospice nurse then came into the room and told me that I would forever regret not going outside. When I got outside, many of my neighbors were lining my street to see this amazing thing happening.The day of the visitation was here. It was the day I dreaded the most. Today I would have to see my daughter in a casket. I asked God to help me get through this day. He did. The funeral director gently opened the lid and we stepped forward. The next twenty minutes were a total blur. There was my girl. She looked beautiful. Only a small bruise on the bridge of her nose gave a clue to the trauma her body had undergone. It was as though time stood still. I began to cry as I have never cried before. It was a deep guttural cry that came from deep within my soul.I finally got out of bed about 6:30 a.m. and started getting ready to go to the airport. I did everything I possibly could to keep back the tears. Packing my suitcase was so hard. I walked down the stairs and my mom was sitting on the couch looking just as disappointed as I was. I cried hugging her and holding her, telling her I would be back in a few weeks: I promise Mom! I kept telling her, Don t worry I ll be back! I loaded the car, and pulled out of the driveway knowing that was the last time I would see my mom standing in the door waving goodbye to me. She was crying too. We both knew, this was it; if I made it back in a few weeks, everything would be different. I never cried so hard in my life. I believe that leaving that morning was the hardest thing I have ever had to do in my life. I had to go, with my mom standing there alive, still able to communicate, and I wouldn't ever get to see her like that again.Often the most influential evidence of life after death comes in the form of messages from loved ones who have passed on. Sometimes these messages are relayed by very convincing messages images or visuals, while other times they come as voices, slight touches and even written notes. Messages from the other side, are most often thoughts of comfort and tranquility, and often evidence that someone is still watching over us. In some of the most amazing cases, loved ones who have passed on communicate messages that are highly personal, often very important, and at times even life saving. If you have ever experienced an amazing message from a loved one after they have passed on, you don't want to miss this book! It is filled with true stories from normal people who shared their love, laughter, pain and experience through their story. After you are finished reading these amazing stories, you will feel an enormous amount of contentment with spiritual existence after death. Make sure you get your copy today! These stories are very personal, and touch on the life and death of the writers loved one.
LinkedIn Riches: How to Leverage the World's Largest Professional Network to Enhance Your Brand, Generate Leads and Increase Revenue!
John Nemo - 2014
I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I’ll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn’t matter what your experience level is when it comes to LinkedIn – literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You’ll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry - How to instantly locate your ideal prospects on LinkedIn no matter what industry you’re in - How to engage your ideal prospects on LinkedIn by creating instant likability and trust - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine - How to move new LinkedIn connections from prospects to paying customers as quickly as possible ABOUT THE AUTHOR JOHN NEMO is a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant who generated more than $135,000 in revenue for his business in just 90 days using LinkedIn. He is the creator of www.LinkedInRiches.com, an online training course that helps brands, businesses and individuals leverage LinkedIn to generate more sales leads, add new clients and increase revenue. In addition to public speaking, live trainings and presentations, Nemo also offers 1-on-1 coaching and consulting services to clients worldwide in a variety of business development, marketing and lead generation areas. The author of five previous books, John Nemo has written for nearly 150 different national and regional publications over the past 20 years, including Sports Illustrated online, The Philadelphia Inquirer, The Chicago Sun-Times and The Arizona Republic. He lives near St. Paul, Minnesota with his wife, Sara, their three sons and Rosie the dog.