The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


Clotaire Rapaille - 2006
    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

Made in America: Immigrant Students in Our Public Schools


Laurie Olsen - 1997
    Laurie Olsen spent two-and-a-half years in the Madison High community attending classes and interviewing teachers, administrators, students, and parents.

Geography, an Integrated Approach


David Waugh - 1995
    The bestselling A Level text which contains advice from leading authorities in the field of geography research.

Civilization and Its Discontents


Sigmund Freud - 1930
    It is both witness and tribute to the late theory of mind—the so-called structural theory, with its stress on aggression, indeed the death drive, as the pitiless adversary of eros.Civilization and Its Discontents is one of the last of Freud's books, written in the decade before his death and first published in German in 1929. In it he states his views on the broad question of man's place in the world, a place Freud defines in terms of ceaseless conflict between the individual's quest for freedom and society's demand for conformity.Freud's theme is that what works for civilization doesn't necessarily work for man. Man, by nature aggressive and egotistical, seeks self-satisfaction. But culture inhibits his instinctual drives. The result is a pervasive and familiar guilt.Of the various English translations of Freud's major works to appear in his lifetime, only one was authorized by Freud himself: The Standard Edition of the Complete Psychological Works of Sigmund Freud under the general editorship of James Strachey.Freud approved the overall editorial plan, specific renderings of key words and phrases, and the addition of valuable notes, from bibliographical and explanatory. Many of the translations were done by Strachey himself; the rest were prepared under his supervision. The result was to place the Standard Edition in a position of unquestioned supremacy over all other existing versions.

Lead with Literacy: A Pirate Leader's Guide to Developing a Culture of Readers


Mandy Ellis - 2018
    

Gender: In World Perspective


Raewyn W. Connell - 2009
    Introducing modern gender studies, gender theories and gender politics, this text traces the history of Western intellectuals' ideas and discusses current findings on gender differences, inequalities and patterns in the state and corporations.

The City Reader


Richard T. LeGates - 1996
    It has been extensively updated to reflect the latest thinking on globalization, information technology and urban theory. Classic writings from such authors as Lewis Mumford, Jane Jacobs and Le Corbusier, meet the best contemporary writings of, among others, Peter Hall, Saskia Sassen and Manuel Castells.

Concepts of Genetics


William S. Klug - 2005
    The authors capture students' interest with up-to-date coverage of cutting edge topics and research. This text will help students connect the science of genetics to the issues of today through interesting and thought-provoking applications. The sixth edition boasts the next generation of media integration including Gen CD-X (student CD-ROM and Companion Website).

Post-Truth: How Bullshit Conquered the World


James Ball - 2017
    The year saw two shock election results, each of which has the potential to reshape the world: the UK's decision to leave the EU, and the elevation of Donald Trump to the office of U.S. President. The campaigns highlighted many of the same issues in their home countries: social division, anger at the elite, anti-immigration sentiment, and more―but more than anything, they heralded an unprecedented rise of bullshit.

An Inquiry into the Nature and Causes of the Wealth of Nations


Adam Smith - 1776
    Written in clear and incisive prose, The Wealth of Nations articulates the concepts indispensable to an understanding of contemporary society; and Robert Reich's Introduction both clarifies Smith's analyses and illuminates his overall relevance to the world in which we live. As Reich writes, "Smith's mind ranged over issues as fresh and topical today as they were in the late eighteenth century--jobs, wages, politics, government, trade, education, business, and ethics."Introduction by Robert Reich - Commentary by R. H. Campbell and A. S. Skinner - Includes a Modern Library Reading Group Guide

Illustrated Bible Survey: An Introduction


Ed Hindson - 2013
    Based on more than thirty years of scholarly research and classroom teaching, editors Ed Hindson, Elmer Towns, and scholars from Liberty University provide a visually engaging, practical, readable, and insightful overview of God’s Word and its eternal message. Ideally suited for undergraduate students, laymen, and pastors, this volume features:• More than 200 full-color photographs, maps, charts, and illustrations• Introductions to each book of the Bible, including background, date, author, outline, and message• Introductory chapters on the themes of the Bible, how we got our Bible, and the people and places of the Bible• Sidebars on the unique features, beneficial insights, and practical applications of biblical truths• Study questions and recommended further readingECPA Gold Medallion award winners Hindson and Towns draw from a lifetime of teaching more than 100,000 students. They represent quality evangelical scholarship, along with a passion to make the Scriptures come to life as they open windows of insight into the biblical text. This exciting survey highlights the key elements of the literature, history, archaeology, and wisdom of the biblical text with an eye on the practical application of its timeless truths, moral principles, and theological insights so desperately needed in today’s world.

Anarchy, State, and Utopia


Robert Nozick - 1974
    National Book Award in category Philosophy and Religion, has been translated into 11 languages, and was named one of the "100 most influential books since the war" (1945–1995) by the U.K. Times Literary Supplement.

Child Development


John W. Santrock - 1978
    Used by hundreds of thousands of students over ten editions, its learning-goals-driven learning system provides a clearer understanding of the content. The fully revised eleventh edition reinforces the highly contemporary tone and focus by featuring hundreds of new citations, including material from chapters from the sixth edition of the " Handbook of Child Psychology ."

Leviathan


Thomas Hobbes - 1651
    But his penetrating work of political philosophy - now fully revised and with a new introduction for this edition - opened up questions about the nature of statecraft and society that influenced governments across the world.

Study Guide with Solutions Manual for McMurry's Organic Chemistry


John McMurry - 1984
    Written by Susan McMurry, the Study Guide and Solutions Manual provide answers and explanations to all in-text and end-of-chapter exercises.