He takes us into the secret world of "Survivor" Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young "Harry Potter" fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

    The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

    What began as a fun article turned into an almost instant national sensation and since stories of the elusive creature have poured in, not just from California and the Pacific Northwest, but from around the world.              BEYOND THE FRAY: BIGFOOT features some of these personal eyewitness accounts and terrifying encounters, most taken from the transcripts of the popular podcast, iNTO THE FRAY.  These stories are unique and scary. They will leave you wondering what this creature is and will no doubt give you pause before you cross the wood line and enter the woods.

    In Language Shock, Agar reveals how deeply our language and cultural values intertwine to define who we are and how we relate to one another. From paying an electric bill in Austria to opening a bank account in Mexico to handling a parking ticket in the United States, he shows how routine tasks become lessons in the subtleties of conversation when we venture outside our cultural sphere. With humorous, insightful stories from his extensive travels, Agar engages us in a lively study of "languaculture" and enriches our view of the world.

    A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation. “Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan’s work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe’s wonder seems justified.” From the Introduction Here in one volume, are McLuhan’s key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

    Hiroki Azuma's 'Otaku' offers a critical, philosophical, and historical inquiry into the characteristics and consequences of this consumer subculture.

    When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist--Aubrey Daniels is the man to consult. What has made Daniels the man with the answers? His ability to apply scientifically based behavioral stimuli to the workplace while making it fun at the same time. Now Daniels updates his ground-breaking book with the latest and best motivational methods, perfected at such companies as Xerox, 3M, and Kodak. All-new material shows how to: create effective recognition and rewards systems in line with today's employees want; Stimulate innovations and creativity in new and exciting ways; overcome problems associated with poorly educated workers; motivate young employees from the minute they join the workforce.

    Drawing on Eastern mysticism, mythology and dream analysis to develop his theories, Jung proposed many ideas which are still influential today, including introversion, extroversion and the collective unconscious. Knowledge in a Nutshell: Carl Jung introduces psychologist Jung's ideas in an engaging and easy-to-understand format. Jungian psychology expert Gary Bobroff breaks down the concepts of the psyche, collective unconscious, archetypes, personality types and more in this concise book. He also explores the influence on Eastern philosophy and religion on Jung's ideas, and how spiritualism enriched his theories. With useful diagrams and bullet-point summaries at the end of each chapter, this book provides an essential introduction to this influential figure and explains the relevance of Jung's ideas to the modern world.ABOUT THE SERIES: The 'Knowledge in a Nutshell' series by Arcturus Publishing provides engaging introductions to many fields of knowledge, including philosophy, psychology and physics, and the ways in which human kind has sought to make sense of our world.

    We struggle to understand why people behave as they do, and why they choose dysfuntional, repetitive behaviours. We can't understand why some are habitually dependent, while others are exhaustingly self-sacrificing or unfairly unkind.If you want to improve your understanding of the Human race, the Drama Triangle will help.Once you understand three archetypal roles - the Victim, the Persecutor and the Rescuer, you can identify when you have been on the Drama Triangle in the past, if you are playing it now and who is inviting you to take up one of the roles in their Triangle.Essential reading for everyone, this book is easy to read and even easier to understand, providing a gentle introduction to this dynamic area of Transactional Analysis.

    Due to contractual restrictions, we reserve the right not to supply certain territories. Table of Contents Foreword Preface General Introduction Market Milk Special Milks Cream Butter Butteroil Ice Cream Cheese Condensed Milks Dried Milks Dried Milk Products Indian Dairy Products By-Products Appendices Index

    This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.

    To mark the book's twentieth anniversary, Kern provides an illuminating new preface about the breakthrough in interpretive approach that has made this a seminal work in interdisciplinary studies.From about 1880 to World War I, sweeping changes in technology and culture created new modes of understanding and experiencing time and space. Stephen Kern writes about the onrush of technics that reshaped life concretely--telephone, electric lighting, steamship, skyscraper, bicycle, cinema, plane, x-ray, machine gun-and the cultural innovations that shattered older forms of art and thought--the stream-of-consciousness novel, psychoanalysis, Cubism, simultaneous poetry, relativity, and the introduction of world standard time. Kern interprets this generation's revolutionized sense of past, present, and future, and of form, distance, and direction. This overview includes such figures as Proust Joyce, Mann, Wells, Gertrude Stein, Strindberg, Freud, Husserl, Apollinaire, Conrad, Picasso, and Einstein, as well as diverse sources of popular culture drawn from journals, newspapers, and magazines. It also treats new developments in personal and social relations including scientific management, assembly lines, urbanism, imperialism, and trench warfare. While exploring transformed spatial-temporal dimensions, the book focuses on the way new sensibilities subverted traditional values. Kern identifies a broad leveling of cultural hierarchies such as the Cubist breakdown of the conventional distinction between the prominent subject and the framing background, and he argues that these levelings parallel the challenge to aristocratic society, the rise of democracy, and the death of God. This entire reworking of time and space is shown finally to have influenced the conduct of diplomacy during the crisis of July 1914 and to havestructured the Cubist war that followed.

    40 pages of summaries and analysis on The Secret History by Donna Tartt. This comprehensive study guide includes the following sections written by BookRags.com: Plot Summary, Chapter Summaries & Analysis, Characters, Objects/Places, Themes, Style, and Topics for Discussion.

    The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what’s there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.Design Is Storytelling explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power; and to write and deliver strong narratives.

    One primary theme is the question, How is a speaker's communicative intent recognized? Rather than treat phonology, phonetics, morphology, syntax, semantics, and pragmatics as completely separate fields, the text shows how they interact in principled ways. Similarly, language variation and acquisition are informed by results in these fields. The text provides a sound introduction to linguistic methodology while also revealing why people are intrinsically interested in language -- the ultimate puzzle of the human mind.The fifth edition has been thoroughly revised. Revisions include, but are not limited to, the addition of selected readings sections, updated examples, new discussion on the creative nature of neologisms, and the use of IPA as the primary transcription system throughout. This edition also includes an account of the patterns of occurrence of reduced vowels in English. An understanding of these patterns enables the reader to write a phonemic transcription of any English word.