Private Empire: ExxonMobil and American Power


Steve Coll - 2012
    ExxonMobil’s annual revenues are larger than the economic activity in the great majority of countries. In many of the countries where it conducts business, ExxonMobil’s sway over politics and security is greater than that of the United States embassy. In Washington, ExxonMobil spends more money lobbying Congress and the White House than almost any other corporation. Yet despite its outsized influence, it is a black box.Private Empire pulls back the curtain, tracking the corporation’s recent history and its central role on the world stage, beginning with the Exxon Valdez accident in 1989 and leading to the Deepwater Horizon oil spill in the Gulf of Mexico in 2010. The action spans the globe, moving from Moscow, to impoverished African capitals, Indonesia, and elsewhere in heart-stopping scenes that feature kidnapping cases, civil wars, and high-stakes struggles at the Kremlin. At home, Coll goes inside ExxonMobil’s K Street office and corporation headquarters in Irving, Texas, where top executives in the “God Pod” (as employees call it) oversee an extraordinary corporate culture of discipline and secrecy.The narrative is driven by larger than life characters, including corporate legend Lee “Iron Ass” Raymond, ExxonMobil’s chief executive until 2005. A close friend of Dick Cheney’s, Raymond was both the most successful and effective oil executive of his era and an unabashed skeptic about climate change and government regulation.. This position proved difficult to maintain in the face of new science and political change and Raymond’s successor, current ExxonMobil chief executive Rex Tillerson, broke with Raymond’s programs in an effort to reset ExxonMobil’s public image. The larger cast includes countless world leaders, plutocrats, dictators, guerrillas, and corporate scientists who are part of ExxonMobil’s colossal story.The first hard-hitting examination of ExxonMobil, Private Empire is the masterful result of Coll’s indefatigable reporting. He draws here on more than four hundred interviews; field reporting from the halls of Congress to the oil-laden swamps of the Niger Delta; more than one thousand pages of previously classified U.S. documents obtained under the Freedom of Information Act; heretofore unexamined court records; and many other sources. A penetrating, newsbreaking study, Private Empire is a defining portrait of ExxonMobil and the place of Big Oil in American politics and foreign policy.Winner of the Financial Times and Goldman Sachs Business Book of the Year Award 2012

Treat Your Poker Like a Business


Dusty Schmidt - 2009
    But this isn't the ability to which he attributes his success. Instead, Schmidt says his multi-million dollar achievements are due to his ability to apply old-fashioned business concepts to the game of poker. Six years into his career, Schmidt's resume is legendary: Nearly 10 million hands and 15,000 hours played. Mind-blowing win rates spanning massive sample sizes. $5 million won, and never a losing month. With "Treat Your Poker Like A Business," Schmidt teaches other online poker players to monetize their abilities as he did. He shows readers how to manage bankroll, rationalize variance, move up in stakes, avoid tilt, create new sources of revenue, and most importantly, become more profitable. Just as "Moneyball" did for baseball, "Treat Your Poker Like A Business" gives players an entirely new way to gain a competitive advantage.

We're Talking Millions!: 12 Simple Ways To Supercharge Your Retirement


Paul Merriman - 2020
    

The Facebook Effect: The Inside Story of the Company That is Connecting the World


David Kirkpatrick - 2010
    It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die


Eric Siegel - 2013
    Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

I Was Broke. Now I'm Not.


Joseph Sangl - 2008
    develop a plan for one's life, prepare a budget that actually works (for both steady income AND irregular/seasonal/cyclical income), calculate a debt freedom date, calculate how much money you will need to retire, capture the power of compound interest, investing, and insurance! Even more, this book will inspire and motivate you to take control of your own finances. You CAN do this!

What Kind of Woman


Kate Baer - 2020
    In her poem “Deliverance” about her daughter’s birth she writes “What is the word for when the light leaves the body?/What is the word for when it/at last, returns?”Through poems that are as unforgettably beautiful as they are accessible, Kate proves herself to truly be an exemplary voice in modern poetry. As easy to post on Instagram as they are to print out and frame, Kate’s words make women feel seen in their own bodies, in their own marriages, and in their own lives. Her poems are those you share with your mother, your daughter, your sister, and your friends.

Flying Drunk: The True Story of a Northwest Airlines Flight, Three Drunk Pilots, and One Man's Fight for Redemption


Joseph Balzer - 2009
    July 26, 1990 - present: Joe Balzer fights for redemption and to regain all that he has lost. Flying Drunk is his story.Since he was a young boy, Joe Balzer dreamed of flying. He pursued his goal with a vigorous passion and earned his pilot licenses, piling up hours of flight time with a wide variety of planes and jets with one overarching goal: to one day fly for a major airline. But Joe had a problem. He was an alcoholic and refused to admit to himself that he had a problem.His alcoholism caught up with him in March 1990, when Joe was arrested with two other pilots for flying a commercial airliner while under the influence of alcohol. His world began crumbling around him and his new marriage faced the ultimate test. He lost his promising career and his dignity. Every major media outlet, including The New York Times, Newsweek, and Time Magazine covered the shocking story for the stunned American flying public. The trial that followed drained Joe's life's savings and federal prison nearly broke him. Flying Drunk is Joe's bittersweet and thoroughly chilling memoir of his twisted journey to a Federal courtroom, his time in the notorious Federal penitentiary system in Atlanta, and his struggle to recapture all that he held dear.Today, Joe is a recovering alcoholic, celebrating more than nineteen years of sobriety. The long road back from perdition led him to American Airlines, where good people and a great organization recognized a talented pilot who had cleaned up his act and was ready to fly again, safely.Flying Drunk is an incredible journey of the human spirit, from childhood to hell, and back again. Everyone should read and heed its message of hope and redemption. No one who does will ever forget it.

Chernobyl 01:23:40: The Incredible True Story of the World's Worst Nuclear Disaster


Andrew Leatherbarrow - 2016
    It was an act that forced the permanent evacuation of a city, killed thousands and crippled the Soviet Union. The event spawned decades of conflicting, exaggerated and inaccurate stories. This book, the result of five years of research, presents an accessible but comprehensive account of what really happened. From the desperate fight to prevent a burning reactor core from irradiating eastern Europe, to the self-sacrifice of the heroic men who entered fields of radiation so strong that machines wouldn’t work, to the surprising truth about the legendary ‘Chernobyl divers’, all the way through to the USSR’s final show-trial. The historical narrative is interwoven with a story of the author’s own spontaneous journey to Ukraine’s still-abandoned city of Pripyat and the wider Chernobyl Zone. Complete with over 45 pages of photographs of modern-day Pripyat and technical diagrams of the power station, Chernobyl 01:23:40 is a fascinating new account of the world’s worst nuclear disaster.

Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems


Bernard Marr - 2019
    Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Extraterrestrial: The First Sign of Intelligent Life Beyond Earth


Avi Loeb - 2021
    In late 2017, scientists at a Hawaiian observatory glimpsed an object soaring through our inner solar system, moving so quickly that it could only have come from another star. Avi Loeb, Harvard’s top astronomer, showed it was not an asteroid; it was moving too fast along a strange orbit, and left no trail of gas or debris in its wake. There was only one conceivable explanation: the object was a piece of advanced technology created by a distant alien civilization.   In Extraterrestrial, Loeb takes readers inside the thrilling story of the first interstellar visitor to be spotted in our solar system. He outlines his controversial theory and its profound implications: for science, for religion, and for the future of our species and our planet. A mind-bending journey through the furthest reaches of science, space-time, and the human imagination, Extraterrestrial challenges readers to aim for the stars—and to think critically about what’s out there, no matter how strange it seems.

The Cobbler: How I Disrupted an Industry, Fell From Grace, and Came Back Stronger Than Ever


Steve Madden - 2020
    

This is esports (and How to Spell it): An Insider’s Guide to the World of Pro Gaming


Paul "ReDeYe" Chaloner - 2020
    Paul "Redeye" Chaloner is quite simply a legend of the esports scene. And now, he will use all his years of experience to write the definitive book on the modern world of esports. What is it? What is life like in an esports team? Just how much corruption and cheating goes on behind it all? And what's it like to stand in front of thousands of people, broadcasting to millions over the world, as one team sits on the brink of earning millions? "Redeye" will reveal all.What is competitive gaming, and where did it come from? What makes it so exciting? The bitter esports team and country rivalries, the scandals, the money, the last-minute Hail Mary plays; it's all here, brought to you with the trademark wit--and access--of the industry's most respected and experienced broadcaster. He'll even tell you how to spell it. This is the world of esports according to its most famous presenter.

Heads in Beds: Hospitality and Tourism Marketing


Ivo Raza - 2004
    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

A Very Special 90210 Book: 100 Essential Episodes from TV's Hottest Zip Code


Tara Ariano - 2020
    Join Tara Ariano and Sarah D. Bunting as they journey through the top 100 episodes of the series, covering everything from episode rankings to season overviews, character spotlights, and listicles. You’ll rediscover what you’ve forgotten and perhaps learn what you never knew. A Very Special 90210 Book is the perfect keepsake for every former teen fan (we know you’re out there) who wants to relive the good ol’ days at West Beverly.