It’s what we’re good at. However, designing the career we want, with the freedom, flexibility, and pay we crave, that’s more difficult. All of the above is within your grasp if you’re willing to take the plunge into freelancing. School of Motion founder Joey Korenman worked in every kind of Motion Design role before discovering that freelancing offered him not only more autonomy but also higher pay, less stress, and more creativity. Since then, he’s taught hundreds of School of Motion students his playbook for becoming a six-figure freelancer. Now he shares his experience and advice on breaking out of the nine-to-five mold in this comprehensive and tactical handbook. The Freelance Manifesto offers a field guide for Motion Design professionals looking to make the leap to freelance in two clear and concise parts. The first examines the goals, benefits, myths, and realities of the freelance lifestyle, while the second provides future freelancers with a five-step guide to launching and maintaining a solo business, including making contact, selling yourself, closing the deal, being indispensable, and becoming a lucrative enterprise. If you’re feeling stifled by long hours, low-paying gigs, and an unfulfilling career, make the choice to redesign yourself as a freelancer—and, with the help of this book and some hard work, reclaim your time, independence, and inspiration for yourself.

    You’ll begin at square one, learning how the Web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multi-column pages that adapt for mobile devices.Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts.This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels, whether you’re a beginner or brushing up on existing skills.Build HTML pages with text, links, images, tables, and formsUse style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effectsLearn about the new HTML5 elements, APIs, and CSS3 properties that are changing what you can do with web pagesMake your pages display well on mobile devices by creating a responsive web designLearn how JavaScript works—and why the language is so important in web designCreate and optimize web graphics so they’ll download as quickly as possible

    Graphic Design which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups is not good design if it is irrelevant.Graphic design which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates is not good design if it does not communicate. - Paul Rand For the design student, teacher, professional designer, and, indeed, for anyone interested in the creative communication of ideas, Paul Rand: A Designer's Art is certain to be a book that is both provocative and enlightening.

    "Grid Systems in Graphic Design - Raster Systeme für die Visuelle Gestaltung" By Josef Müller-Brockmann. English version by D. Q. Stephenson. English and German text. This is the 5th Edition, published by Verlag Niggli AG, 2007. Full title: "Grid Systems in Graphic Design. A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers - Raster Systeme für die Visuelle Gestaltung. Ein Handbuch für Grafiker, Typografen und Ausstellungsgestalter". A comprehensive handbook on modern typography and using the Grid System, illustrated with drawings, diagrams, black & white photographs & numerous examples of graphic design. Subjects include: Grid and Design Philosophy; The Typographic Grid and its purpose; Sizes of Paper; Typeface Alphabets; Margin Proportions; Construction of the Grid and Type Area; Type & Picture Area with 8, 20 and 32 Grid Fields; Photograph & Illustration in the Grid System; the Grid in Corporate Identity and Three-Dimensional Design & more.

    But every volume of The DK Art School gives the reader the precise information needed to create a delightful work of art.

    In a "witty, erudite, and entertaining" (Esquire) style, Simon Garfield explains how the experimental mishap that produced an odd shade of purple revolutionized fashion, as well as industrial applications of chemistry research. Occasionally honored in certain colleges and chemistry clubs, Perkin until now has been a forgotten man.

    Traditional topics are supplemented by several newly-emerging disciplines, such as the probabilistic basis for structural analysis, and matrix methods.KEY TOPICS: Although retaining its character as a complete traditional book on mechanics of solids with advanced overtones from the first edition, the second edition of Engineering Mechanics of Solids has been significantly revised. The book reflects an emphasis on the SI system of units and presents a simpler approach for calculations of axial stress that provides a more obvious, intuitive approach. It also now includes a greater number of chapters as well as an expanded chapter on Mechanical Properties of Materials and introduces a number of avant-garde topics. Among these topics are an advanced analytic expression for cyclic loading and a novel failure surface for brittle material. MARKET: An essential reference book for civil, mechanical, and aeronautical engineers.

    Workmanship is key to today's visual arts, when high ‘production values' are becoming increasingly commonplace. Yet craft's centrality to contemporary art has received little serious attention from critics and historians. Dispensing with clichéd arguments that craft is art, Adamson persuasively makes a case for defining craft in a more nuanced fashion. The interesting thing about craft, he argues, is that it is perceived to be 'inferior' to art. The book consists of an overview of various aspects of this second-class identity - supplementarity, sensuality, skill, the pastoral, and the amateur. It also provides historical case studies analysing craft's role in a variety of disciplines, including architecture, design, contemporary art, and the crafts themselves. Thinking Through Craft will be essential reading for anyone interested in craft or the broader visual arts.

    Born in the heart of Europe in the midst of World War I, Dada displayed a raucous skepticism about accepted values. Its embrace of new materials, of collage and assemblage techniques, of the designation of manufactured objects as art objects as well as its interest in performance, sound poetry and manifestos fundamentally shaped the terms of modern art practice and created an abiding legacy for postwar art. Yet, while the word Dada has common currency, few know much about Dada art itself. In contrast to other key avant-garde movements, there has never been a major American exhibition that explores Dada specifically in broad view. Dada--the catalogue to the exhibition on view in 2006 at the National Gallery of Art in Washington and The Museum of Modern Art in New York presents the hybrid forms of Dada art through an examination of city centers where Dada emerged: Zurich, Berlin, Cologne, Hanover, New York and Paris. Covered here are works by some 40 artists made in the period from circa 1916, when the Cabaret Voltaire was founded in Zurich, to 1926, by which time most of the Dada groups had dispersed or significantly transformed. The city sections bring together painting, sculpture, photography, collage, photomontage, prints and graphic work.Relying on dynamic design and vivid documentary images, Dada takes us through these six cities via topical essays and extensive plate sections; an illustrated chronology of the movement; witty chronicles of events in each city center; a selected bibliography; and biographies of each artist--accompanied by Dada-era photographs.

    A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

    An artist's book by the renowned Swiss duo dedicated to the questions that everyone asks themselves once in a while: Can something be unbelievable? Should I get drunk? Could I be Japanese? Is the freedom of birds overrated? Am I a farmer in winter? Does unease grow by itself? Should I crawl into my bed and stop producing things all the time?

    He also addresses the phenomenon of art critiques as a microcosm for teaching art as a whole and dissects real-life critiques, highlighting presuppositions and dynamics that make them confusing and suggesting ways to make them more helpful.Elkins's no-nonsense approach clears away the assumptions about art instruction that are not borne out by classroom practice. For example, he notes that despite much talk about instilling visual acuity and teaching technique, in practice neither teachers nor students behave as if those were their principal goals. He addresses the absurdity of pretending that sexual issues are absent from life-drawing classes and questions the practice of holding up great masters and masterpieces as models for students capable of producing only mediocre art. He also discusses types of art -- including art that takes time to complete and art that isn't serious -- that cannot be learned in studio art classes.Elkins's incisive commentary illuminates the experience of learning art for those involved in it, while opening an intriguing window for those outside the discipline.

    Known as a “modern” quilter, she actually draws much of her creative vision from quilts of the past. In Denyse Schmidt: Modern Quilts, Traditional Inspiration, Schmidt pays homage to the quilters and quilts that came before her. Each of the 20 traditional quilt designs she has reinterpreted here (among them are Irish Chain, Mariner’s Compass, and Orange Peel, to name a few) is introduced with a lively overview of the pattern’s history. Instructions are illustrated, templates are provided at full size on a pullout pattern sheet, and a complete techniques section is included at the back of the book.Praise for Denyse Schmidt: Modern Quilts, Traditional Inspiration:"Denyse Schmidt's contemporary art quilts are things of enduring style and beauty, but few fans realize her 16-year career as a textile artist began when Schmidt fell in love with tried-and-true, centuries-old traditional quilt patterns . . . Modern Quilts, Traditional Inspiration is the artist’s return to this fertile terrain, featuring her colorful and updated take on 20 time-tested designs. Full-page photos of gorgeous quilts full of those bold geometric shapes that first inspired her provide ample motivation, while detailed instructions, a pull-out book of templates, and a section detailing tools and techniques offer plenty of how-to support, even for novice makers." —American Craft Magazine"The book contains 20 traditional quilt styles that look exceptionally modern, hip, and fresh, with limited color palettes and minimal use of prints. To me, it is the best of both worlds—tried-and-true patterns with stories to tell, interpreted by this talented woman who helped define modern quilting. The modern/traditional debate is moot here, which is refreshing and wonderful." —Sew Mama Sew!“It's been 7 years since Denyse Schmidt's first book, and believe me, this new volume was well worth the wait...Whether you consider yourself a traditional or modern quilter, there is plenty of inspiration here, in projects that play with the tantalizing pairing of vintage patterns and contemporary colors. Although Denyse explains the origins and alternate names of many of the patterns, she rarely offers them straight: she riffs off old patterns like Mariner's Compass and Wagon Wheel and strips them down to stark basics." --Meg Cox, Journalist, Author, and President of the Alliance for American Quilts"Denyse Schmidt never ceases to inspire us . . . We are very excited to announce her latest book, the simply breathtaking Modern Quilts, Traditional Inspiration. Delving back to the traditional styles that first sparked her passion for quilting, Denyse gives these twenty quilt patterns a modern spin with bold, beautiful fabric choices." —The Purl Bee "In this book, [Denyse] shows off a new gamut of wonderful quilts . . . She writes in such a quiet and contemplative way, reminding me that quilting at its best isn't meant to be done in a hurry to crank something out." —Spoonflower.com