- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

    However, knowing how to bend the rules and make certain grids work for the job at hand takes skill.This book will outline and demonstrate basic layout/grid guidelines and rules through 100 entries including choosing the a typeface for the project, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

    Inside these pages some of the biggest (and smallest) mysteries of the natural world are explained in essays by real working scientists, which are then illustrated by artists given free rein to be as literal or as imaginative as they like. The result is a celebration of the wonder that inspires every new discovery. Featuring work by such contemporary luminaries as Lisa Congdon, Jen Corace, Neil Farber, Susie Ghahremani, Jeremyville, and many more, this is a work of scientific and artistic exploration to pique the interest of both the intellectually and imaginatively curious.

    Author, artist and media writer Vicki Amorose offers a step-by-step approach that will enable you to create a professional artist statement. From there, she shows you how to develop the material to represent you and your work for funding, exhibition material, proposals and websites. Art-Write is filled with timely advice to connect with your viewers and promote and sell your art.

    In The Elements of Landscape Oil Painting, established Watson-Guptill author and noted instructor/painter Suzanne Brooker presents the fundamentals necessary for mastering landscape oil painting, breaking landscapes down into component parts: sky, terrain, trees, and water. Each featured element builds off the previous, with additional lessons on the latest brushes, paints, and other tools used by artists. Key methods like observation, rendering, and color mixing are supported by demonstration paintings and samples from a variety of the best landscape oil painters of all time. With The Elements of Landscape Oil Painting, oil painters looking to break into landscape painting or enhance their work will find all the necessary ingredients for success.

    His posts were inspired by the desire to re-create simple and everyday observations and stories from his own life that everyone could relate to. In Niemann’s hands, mundane experiences such as riding the subway or trying to get a good night’s sleep were transformed into delightful flights of visual fancy. The struggle to keep up with housework became a battle against adorable but crafty goblins, and nostalgia about New York manifested in simple but strikingly spot-on LEGO creations. This brilliantly illustrated collection of reflections on modern life includes all 16 of the original blog posts as well as a new chapter created exclusively for the book. Also available from Christoph Niemann: Sunday Sketching and I LEGO N.Y. Praise for Abstract City: “Everyday experiences—from looking at leaves to riding city subways—are funny and fresh and often a source of wonder when depicted by this brilliant graphic designer.” —Readers Digest “I will call Christoph when anything awful happens to me. And he will make me laugh like crazy about the whole thing. Because he is insanely funny and completely tenderly true. I love every column he did and will do.” —Maira Kalman, author/illustrator of And the Pursuit of Happiness “Christoph Niemann is the best illustrator alive. Every single time I come across a piece of his work, which is often as he either works all the time, or worse, draws incredibly fast, it is wonderful. While the rest of us are lucky to get a proper piece out here and there, Christoph produces hit after hit after hit. If he wasn’t such a genuinely sweet man, we’d surely hate his ass a lot.” —Stefan Sagmeister, author of Things I Have Learned in My Life So Far “Few books have more probingly and humorously gotten inside the mind and day-to-day experience of an artist.” —NPR.org "What’s terrifying (to me, certainly, and possibly to many of his peers) is that nearly every idea he has seems to be equally well formed . . . once again, performing neat, virtuosic circles around the rest of us, to our delight." —PRINT magazine "Irresistible." —Very Short List “A masterpiece of sophisticated humor, this is a brilliant one-of-a-kind work.” —Library Journal, starred review

    Inspirational. Entertaining. One thousand blank journals are currently circulating throughout the world, beckoning contributors who find the journals by chance on trains, in cafés, and anonymously left on doorsteps. Artist Someguy shares more than 250 of the best entries: a collage of African countries repositioned into a new continent; the musings of a teen trapped in a drug- ravaged community; a student's humorous personal ad for his ideal girlfriend ("C-cup required!"). A faux leather cover and two beautifully embroidered pages bring the look and feel of the original journals to life. The perfect gift for journalists, aspiring artists, designers, and anyone who can't wait for one of the journals to magically appear in their lives.

    The book also includes descriptions of laquerware under candlelight, and women in the darkness of the house of pleasure.

    Often moving beyond the traditional image associated with this medium, this survey illustrates the richness, eclecticism, dynamism and contemporaneity of painting.

    The result is You Are an Artist, a journey of creation through which you'll invent imaginary friends, sort books, declare a cause, construct a landscape, find your band, and become someone else (or at least try). Your challenge is to filter these assignments through the lens of your own experience and make art that reflects the world as you see it.You don't have to know how to draw well, stretch a canvas, or mix a paint colour that perfectly matches that of a mountain stream. This book is for anyone who wants to make art, regardless of experience level. The only materials you'll need are what you already have on hand or can source for free.You Are an Artist brings together more than 50 assignments gathered from some of the most innovative creators working today, including Sonya Clark, Michelle Grabner, The Guerrilla Girls, Fritz Haeg, Pablo Helguera, Nina Katchadourian, Toyin Ojih Odutola, J. Morgan Puett, Dread Scott, Alec Soth, Gillian Wearing, and many others.

    This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

    Wilcox casts away theory and looks at how pigments really work -- so artists can mix their own colors and get the most out of those greenish blues and purplish reds.

    They turn to philosophy, history, and science to understand why we are drawn to beauty and how it influences the way we feel and behave. Determined to translate their findings into action, Sagmeister & Walsh show us how beauty can improve the world.

    Here, for the first time, is an in-world exploration of Christopher Nolan's Batman: The Dark Knight Manual, the definitive guide to his tools, vehicles, and technologies. Following the destruction of Wayne Manor, Bruce Wayne began to assemble key sketches, diagrams, observations, and other top-secret documents germane to becoming Batman; he then entrusted this manual to his faithful butler, Alfred. Every defining moment is detailed here, charting Wayne's collaborations with Lucius Fox at Wayne Enterprises on the latest cutting-edge technology. This package features a distressed vintage cover design and includes removable documents, including the design and capability of the famed utility belt, the hi-tech functions of Batman’s cowl, and every detail of his amazing arsenal of weapons and gadgets, The Dark Knight Manual reveals how Bruce Wayne operates as Gotham's greatest protector. BATMAN and all related characters and elements are trademarks of and © DC Comics. (s12)

    If you want to succeed in life or business, this book is a must.