When inexperienced entrepreneurs ask my advice about their idea for a tech startup, they often worry "What if Google decides to compete with us? They will crush us!" I respond that far more startups die of suicide than homicide. If you can avoid hurting yourself, then you are already better off than most of your competitors. Startups are a chance to build something entirely original with brilliant and ambitious people. But startups are also dangerous. Limited money means there is little room for mistakes. One bad decision can mean bankruptcy. The potential payoff attracts capital, which in turn attracts scam artists. The unscrupulous often lack the skills needed to succeed, but sometimes they are smart enough to trick investors. Even entrepreneurs who start with a strong moral compass can find that the threat of failure unmoors their ethics from their ambition. Emotions matter. We might hope that those in leadership positions possess strength and resilience, but vanity and fragile egos have sabotaged many of the businesses that I’ve worked with. Defeat is always a possibility, and not everyone finds healthy ways to deal with the stress. In this book I offer both advice and also warnings. I've seen certain self-destructive patterns play out again and again, so I wanted to document one of the most extreme cases that I've witnessed. In 2015 I worked for a startup that began with an ingenious idea: to use the software techniques known as Natural Language Processing to allow people to interact with databases by writing ordinary English sentences. This was a multi-billion dollar idea that could have transformed the way people gathered and used information. However, the venture had inexperienced leadership. They burned through their $1.3 million seed money. As their resources dwindled, their confidence transformed into doubt, which was aggravated by edicts from the Board Of Directors ordering sudden changes that effectively threw away weeks' worth of work. Every startup forces its participants into extreme positions, often regarding budget and deadlines. Often these situations are absurd to the point of parody. Therefore, there is considerable humor in this story. The collision of inexperience and desperation gives rise to moments that are simply silly. I tell this story in a day-to-day format, both to capture the early optimism, and then the later sense of panic. Here then, is a cautionary tale, a warning about tendencies that everyone joining a startup should be on guard against."

    Drawing upon cultural myths and fairy tales, ancient symbols and goddesses, and the dreams of contemporary women, Murdock illustrates the need for—and the reality of—feminine values in Western culture today.

    This helpful handbook is chock-full of protection witchery and psychic self-defense techniques you can use to keep yourself and your home strong, secure, and protected.With her trademark humor and candor, best-selling author Ellen Dugan teaches how to weave safe and sensible protection magick into your Craft practice and daily life. This unique practical guide reveals how to pinpoint your psychic strengths, set boundaries, diagnose a problem with divination, and maintain health on physical, psychic, and magickal levels. You'll also find precise and potent spells, rituals, and warding techniques to defend against psychic attacks, emotional and psychic vampires, hexes, unwanted ghosts, and other forms of negativity threatening your home and your well-being.

    At this time of equal day and night, we give thanks for the harvest that will sustain us through the dark winter months. This book explores the history, legends, and traditions of the season that is honored from the Far East to the Celtic Lands, and from Scandinavia to South America. Create your own Mabon tradition with the help of the book's many recipes, magical workings, equinox rituals, and crafts for all ages. -Part of Llewellyn's successful series on each of the eight Pagan sabbats, or holidays -The author is well-known throughout the Pagan community -For anyone who celebrates the turning of the seasons and the ancient holy days -Relevant to any culturally-based path

    David Hamilton's interest in this topic was inspired by the field research tests he conducted for chemical companies. Realising that placebo tests produced comparable results with the sample that received the actual drug, Hamilton sets about understanding why.

    This Weiser Classics edition is newly re-typeset and include a new foreword by Judika Illes and a new afterword by Stuart R. Harrop, co-director of the Society of Inner Light (founded in 1924 by Dion Fortune).Dion Fortune's classic, The Mystical Qabalah, explores all aspects of the Qabalah, including the esoteric sciences of astrology and tarot, which form the basis of the Western Mystery Traditions. It provides a key to the practical working of this mystical system for both novice and initiate alike.

    From magic's origin in the Shamanic tradition can religion, which, for the world's first civilizations, had no disctinction from magic. The book includes an international sweep of ancient cultural traditions and details the medieval phenomena of witch-hunts that still have resonance in modern society. In addition, the book examines the modern wicca movement, tracing the development fromt he 1900s and its links with the Celtic tradition.Illu strated with archival material, fine art illustrtaions of legendary magic workers, and special photography, this volume is a comprehensive examination of a timeless subject.

    He takes you inside a typical interview by exploring the various types of case questions and he shares with you the acclaimed Ivy Case System which will give you the confidence to answer even the most sophisticated cases. The book includes over 40 strategy cases, ten case starts exercises and 21 ways to cut costs, plus much, much more!

    Now, with a new introduction and full-color artwork, this passionate and important text shows even more clearly that the religion of the Goddess—which is tied to the cycles of women’s bodies, the seasons, the phases of the moon, and the fertility of the earth—was the original religion of all humanity.

    It includes what you need to know about magic and the Craft, including customs and traditions, visualizations, rituals, spells, divination techniques, circlework and coven etiquette. Full description

    Tasting profiles from the booklet get the ball rolling they break down beer into style categories and include information on each variety's background, flavors, aromas, and unique character."

    The authors explain what Gardner's text actually was, how he used it, and, as far as possible, what his sources were. The book goes on to give in full the first, second and third degree initiation rites, the consecration rites, and the many non-ritual passages of the 'Book of Shadows'. The rest of the book explains what the Craft is all about, covering everything from the rationale of witchcraft to reincarnation; from ethics to sex; from symbolism to spells; from astral projection to psychic healing; from clairvoyance to witchcraft's place in today's world.

    It includes hands-on information for modern celebrations, spells and divination, recipes and crafts, invocations and prayers, and more!Yule—also known as Midwinter—is when nighttime has reached its maximum length, but there is a promise of brighter days to come as candles are lit and feasts are enjoyed. This guide to the history and modern celebration of Yule shows you how to perform rituals and magic to celebrate and work with the energy of the winter solstice.

    You'll see what it means to live as a contemporary Wiccan -- and how to worship alone or with a group. Discover how to * Worship alone or join a coven * Perform charms, blessings, and spells * Obtain necessary tools and supplies * Spot spiritual scams and inappropriate behavior * Explore a spiritual path guided by nature

    Included inside the back cover is a beautifully illustrated 18 × 24–inch wall chart of the Major Arcana tarot cards to inspire and guide you each day. Tarot cards and readings have been used since the eighteenth century as a divination tool in seeking answers to past, present, and future events, in addition to guidance and support. Their popularity continues to this day. But how do you start? With In Focus Tarot, author and professional reader Steven Bright breaks down the essentials so you can start reading tarot cards right away. Bright first thoroughly explains each of the Major and Minor Arcanas, outlining for each card:The general meaning of the cardThe card interpreted as a situationThe card interpreted as a personQuestions to help you relate a card's message on a personal levelKeywords that give quick and handy meanings for the cardMeanings of the card if reversedThen learn how to put your knowledge to work using both traditional and newer tarot card placements (called tarot spreads). You'll also find professional tips and tricks to becoming a successful tarot reader. The In Focus series applies a modern approach to teaching the classic body, mind, and spirit subjects. Authored by experts in their respective fields, these beginner's guides feature smartly designed visual material that clearly illustrates key topics within each subject. As a bonus, each book holds reference cards or a poster, held in an envelope inside the back cover, to give you a quick, go-to guide containing the most important information on the subject.