In user experience, stories help us to understand our users, learn about their goals, explain our research, and demonstrate our design ideas. In this book, Quesenbery and Brooks teach you how to craft and tell your own unique stories to improve your designs.

    Service Design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.A set of 23 international authors and even more online contributors from the global service design community invested their knwoledge, experience and passion together to create this book. It introduces service design thinking in a manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.

    As the words "at work" suggest, Peter Seibel focuses on how his interviewees tackle the day–to–day work of programming, while revealing much more, like how they became great programmers, how they recognize programming talent in others, and what kinds of problems they find most interesting. Hundreds of people have suggested names of programmers to interview on the Coders at Work web site: http://www.codersatwork.com. The complete list was 284 names. Having digested everyone’s feedback, we selected 16 folks who’ve been kind enough to agree to be interviewed:- Frances Allen: Pioneer in optimizing compilers, first woman to win the Turing Award (2006) and first female IBM fellow- Joe Armstrong: Inventor of Erlang- Joshua Bloch: Author of the Java collections framework, now at Google- Bernie Cosell: One of the main software guys behind the original ARPANET IMPs and a master debugger- Douglas Crockford: JSON founder, JavaScript architect at Yahoo!- L. Peter Deutsch: Author of Ghostscript, implementer of Smalltalk-80 at Xerox PARC and Lisp 1.5 on PDP-1- Brendan Eich: Inventor of JavaScript, CTO of the Mozilla Corporation - Brad Fitzpatrick: Writer of LiveJournal, OpenID, memcached, and Perlbal - Dan Ingalls: Smalltalk implementor and designer- Simon Peyton Jones: Coinventor of Haskell and lead designer of Glasgow Haskell Compiler- Donald Knuth: Author of The Art of Computer Programming and creator of TeX- Peter Norvig: Director of Research at Google and author of the standard text on AI- Guy Steele: Coinventor of Scheme and part of the Common Lisp Gang of Five, currently working on Fortress- Ken Thompson: Inventor of UNIX- Jamie Zawinski: Author of XEmacs and early Netscape/Mozilla hackerWhat you’ll learn:How the best programmers in the world do their jobWho is this book for?Programmers interested in the point of view of leaders in the field. Programmers looking for approaches that work for some of these outstanding programmers.

     Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and used by cross-disciplinary teams in nearly any design project.   Methods and techniques are organized alphabetically for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references for further reading. On the right-hand page, images and cases studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning) through 5 (launch and monitor).Build more meaningful products with these methods and more: A/B Testing, Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Technique, Directed Storytelling, Flexible Modeling, Image Boards, Graffiti Walls, Heuristic Evaluation, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.  This essential guide:Dismantles the myth that user research methods are complicated, expensive, and time-consumingCreates a shared meaning for cross-disciplinary design teamsIllustrates methods with compelling visualizations and case studiesCharacterizes each method at a glanceIndicates when methods are best employed to help prioritize appropriate design research strategiesUniversal Methods of Design is an essential resource for designers of all levels and specializations.

    The result is a tremendous amount of time and money wasted due to wrong assumptions, lack of focus, poor communication of objectives, lack of understanding and misalignment with overall goals. There has to be a better way to deliver!This handbook is a practical guide to impact mapping, a simple yet incredibly effective method for collaborative strategic planning that helps organisations make an impact with software. Impact mapping helps to create better plans and roadmaps that ensure alignment of business and delivery, and are easily adaptable to change. Impact mapping fits nicely into several current trends in software product management and release planning, including goal-oriented requirements engineering, frequent iterative delivery, agile and lean software methods, lean startup product development cycles, and design thinking.Who is this book for?The primary audience of this book are senior people involved in building software products or delivering software projects, from both business and delivery sides. This includes business sponsors and those whose responsibilities include product ownership, project oversight or portfolio management, architecture, business analysis, quality improvement and assurance and delivery. - Business people assigned to software projects will learn how to communicate their ideas better.- Senior product or project sponsors will learn how to communicate their assumptions more effectively to delivery teams, how to engage delivery teams to make better strategic decisions, and how to manage their project portfolio more effectively.- Delivery teams that are already working under the umbrella of agile or lean delivery methods, and more recently lean startup ideas, will learn how to better focus deliverables and engage business sponsors and users.- Delivery teams moving to agile or lean delivery methods will get ideas on how to address some common issues with scaling these practices, such as creating a big picture view, splitting work into small chunks that still have business value and reporting progress more meaningfully.About the authorGojko Adzic is a strategic software delivery consultant who works with ambitious teams to improve the quality of their software products and processes. Gojko won the 2012 Jolt Award for the best book, was voted by peers as the most influential agile testing professional in 2011, and his blog won the UK Agile Award for the best online publication in 2010. To get in touch, write to gojko@neuri.co.uk or visit http://gojko.net.

    In this practical guide, author Amir Shevat shows you how to design and build great conversational experiences and delightful bots that makes people s life more fun and productive.You ll explore several real-world bot examples to understand what works and what doesn t, and learn practical design patterns for your own bot-building toolbox. This book is ideal for beginners and intermediate designers, as well as senior professionals exploring the conversational user experience paradigm. No coding experience or prior knowledge of conversational UI is required.Learn what bots are, and understand bot types and major components that compose a botExplore different use-cases of bots and best practices around these use casesExamine real-life examples and learn from their experienceUnderstand the bot anatomy (Onboarding, Notifications, Conversations, Advance UI controls) and their associated design patternsPrototype your own first bot and experiment with user feedback"

    The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality video games. Good game design happens when you view your game from many different perspectives, or lenses. While touring through the unusual territory that is game design, this book gives the reader one hundred of these lenses—one hundred sets of insightful questions to ask yourself that will help make your game better. These lenses are gathered from fields as diverse as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, writing, puzzle design, and anthropology. Anyone who reads this book will be inspired to become a better game designer—and will understand how to do it.

    . . . Put this one on your must-have list if you have software, love software, hate programmers, or even ARE a programmer, because Mr. Platt (who teaches programming) has set out to puncture the bloated egos of all those who think that just because they can write a program, they can make it easy to use. . . . This book is funny, but it is also an important wake-up call for software companies that want to reduce the size of their customer support bills. If you were ever stuck for an answer to the question, 'Why do good programmers make such awful software?' this book holds the answer."--John McCormick, Locksmith columnist, TechRepublic.com "I must say first, I don't get many computing manuscripts that make me laugh out loud. Between the laughs, Dave Platt delivers some very interesting insight and perspective, all in a lucid and engaging style. I don't get much of that either!"--Henry Leitner, assistant dean for information technology andsenior lecturer on computer science, Harvard University "A riotous book for all of us downtrodden computer users, written in language that we understand."--Stacy Baratelli, author's barber "David's unique take on the problems that bedevil software creation made me think about the process in new ways. If you care about the quality of the software you create or use, read this book."--Dave Chappell, principal, Chappell & Associates "I began to read it in my office but stopped before I reached the bottom of the first page. I couldn't keep a grin off my face! I'll enjoy it after I go back home and find a safe place to read."--Tsukasa Makino, IT manager "David explains, in terms that my mother-in-law can understand, why the software we use today can be so frustrating, even dangerous at times, and gives us some real ideas on what we can do about it."--Jim Brosseau, Clarrus Consulting Group, Inc. A Book for Anyone Who Uses a Computer Today...and Just Wants to Scream! Today's software sucks. There's no other good way to say it. It's unsafe, allowing criminal programs to creep through the Internet wires into our very bedrooms. It's unreliable, crashing when we need it most, wiping out hours or days of work with no way to get it back. And it's hard to use, requiring large amounts of head-banging to figure out the simplest operations.It's no secret that software sucks. You know that from personal experience, whether you use computers for work or personal tasks. In this book, programming insider David Platt explains why that's the case and, more importantly, why it doesn't have to be that way. And he explains it in plain, jargon-free English that's a joy to read, using real-world examples with which you're already familiar. In the end, he suggests what you, as a typical user, without a technical background, can do about this sad state of our software--how you, as an informed consumer, don't have to take the abuse that bad software dishes out.As you might expect from the book's title, Dave's expose is laced with humor--sometimes outrageous, but always dead on. You'll laugh out loud as you recall incidents with your own software that made you cry. You'll slap your thigh with the same hand that so often pounded your computer desk and wished it was a bad programmer's face. But Dave hasn't written this book just for laughs. He's written it to give long-overdue voice to your own discovery--that software does, indeed, suck, but it shouldn't.

    "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    Now this classic book has been fully updated and revised with leading-edge practices--and hundreds of new code samples--illustrating the art and science of software construction. Capturing the body of knowledge available from research, academia, and everyday commercial practice, McConnell synthesizes the most effective techniques and must-know principles into clear, pragmatic guidance. No matter what your experience level, development environment, or project size, this book will inform and stimulate your thinking--and help you build the highest quality code. Discover the timeless techniques and strategies that help you: Design for minimum complexity and maximum creativity Reap the benefits of collaborative development Apply defensive programming techniques to reduce and flush out errors Exploit opportunities to refactor--or evolve--code, and do it safely Use construction practices that are right-weight for your project Debug problems quickly and effectively Resolve critical construction issues early and correctly Build quality into the beginning, middle, and end of your project

    And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines. It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.

    Significant numbers of poorly designed programs have been created by less-experienced developers, resulting in applications that are inefficient and hard to maintain and extend. Increasingly, software system professionals are discovering just how difficult it is to work with these inherited, non-optimal applications. For several years, expert-level object programmers have employed a growing collection of techniques to improve the structural integrity and performance of such existing software programs. Referred to as refactoring, these practices have remained in the domain of experts because no attempt has been made to transcribe the lore into a form that all developers could use... until now. In Refactoring: Improving the Design of Existing Software, renowned object technology mentor Martin Fowler breaks new ground, demystifying these master practices and demonstrating how software practitioners can realize the significant benefits of this new process.

    "His book is very compatible with XP. It is not about drawing pictures of a domain; it is about how you think of it, the language you use to talk about it, and how you organize your software to reflect your improving understanding of it. Eric thinks that learning about your problem domain is as likely to happen at the end of your project as at the beginning, and so refactoring is a big part of his technique. "The book is a fun read. Eric has lots of interesting stories, and he has a way with words. I see this book as essential reading for software developers--it is a future classic." --Ralph Johnson, author of Design Patterns "If you don't think you are getting value from your investment in object-oriented programming, this book will tell you what you've forgotten to do. "Eric Evans convincingly argues for the importance of domain modeling as the central focus of development and provides a solid framework and set of techniques for accomplishing it. This is timeless wisdom, and will hold up long after the methodologies du jour have gone out of fashion." --Dave Collins, author of Designing Object-Oriented User Interfaces "Eric weaves real-world experience modeling--and building--business applications into a practical, useful book. Written from the perspective of a trusted practitioner, Eric's descriptions of ubiquitous language, the benefits of sharing models with users, object life-cycle management, logical and physical application structuring, and the process and results of deep refactoring are major contributions to our field." --Luke Hohmann, author of Beyond Software Architecture "This book belongs on the shelf of every thoughtful software developer." --Kent Beck "What Eric has managed to capture is a part of the design process that experienced object designers have always used, but that we have been singularly unsuccessful as a group in conveying to the rest of the industry. We've given away bits and pieces of this knowledge...but we've never organized and systematized the principles of building domain logic. This book is important." --Kyle Brown, author of Enterprise Java(TM) Programming with IBM(R) WebSphere(R) The software development community widely acknowledges that domain modeling is central to software design. Through domain models, software developers are able to express rich functionality and translate it into a software implementation that truly serves the needs of its users. But despite its obvious importance, there are few practical resources that explain how to incorporate effective domain modeling into the software development process. Domain-Driven Design fills that need. This is not a book about specific technologies. It offers readers a systematic approach to domain-driven design, presenting an extensive set of design best practices, experience-based techniques, and fundamental principles that facilitate the development of software projects facing complex domains. Intertwining design and development practice, this book incorporates numerous examples based on actual projects to illustrate the application of domain-driven design to real-world software development. Readers learn how to use a domain model to make a complex development effort more focused and dynamic. A core of best practices and standard patterns provides a common language for the development team. A shift in emphasis--refactoring not just the code but the model underlying the code--in combination with the frequent iterations of Agile development leads to deeper insight into domains and enhanced communication between domain expert and programmer. Domain-Driven Design then builds on this foundation, and addresses modeling and design for complex systems and larger organizations.Specific topics covered include:Getting all team members to speak the same language Connecting model and implementation more deeply Sharpening key distinctions in a model Managing the lifecycle of a domain object Writing domain code that is safe to combine in elaborate ways Making complex code obvious and predictable Formulating a domain vision statement Distilling the core of a complex domain Digging out implicit concepts needed in the model Applying analysis patterns Relating design patterns to the model Maintaining model integrity in a large system Dealing with coexisting models on the same project Organizing systems with large-scale structures Recognizing and responding to modeling breakthroughs With this book in hand, object-oriented developers, system analysts, and designers will have the guidance they need to organize and focus their work, create rich and useful domain models, and leverage those models into quality, long-lasting software implementations.

    Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively. Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin's experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum's roles, artifacts, and activities. Essential Scrum will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.

    But how can you design a voice interface for your mobile app so that users can talk to it? And not just to facilitate question-and-answer sessions, but also provide an engaging, compelling experience?With this practical guide, you ll learn basic voice user interface (VUI) principles for designing mobile apps that makes speech an important tool for interaction. You ll learn how to choose the right speech recognition engine, use best methods for testing VUI on mobile, and dive into advanced VUI design topics to make your VUI not just functional but great.Ideal for product managers, UX designers, and VUI designers, this book explains basic VUI principles for mobile app design, and shows you how to measure the performance of your VUI app and improve upon it. You ll also learn how to determine whether using voice for your app is a good idea in the first placeVUI design is not just about making things cool it s about making a user s experience more natural, more powerful, and more human."