Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion


Jay Heinrichs - 2007
     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

Myth and Knowing: An Introduction to World Mythology Myth and Knowing


Scott A. Leonard - 2003
    Balanced and nuanced discussions explore the ways in which myths have portrayed both men and women. In addition, art and maps contextualize selected myths, providing insights into the cultures and religious traditions from which they originated.

Literature: A Introduction to Fiction, Poetry, Drama, and Writing, Interactive Edition


X.J. Kennedy - 1979
    MyLiteratureLab icons are found in the margins of the text along with a list of media assets at the front of the anthology. The most popular Literature anthology continues to bring students the finest literature from fables to poetweets. The Twelfth Edition of "Literature: An Introductiuon to Fiction, Poetry, Drama, and Writing," edited" "by X. J. Kennedy and Dana Gioia, includes eleven new stories from students' favorite authors: ZZ Packer's "Brownies," Ray Bradbury's, "The Sound of Thunder," Anne Tyler's, "Teenage Wasteland," David Leavitt's, "A Place I've Never Been" and Isabel Allende's "The Judge's Wife." More than 60 new accessible and engaging poems have been added including former Iraqi soldier Brian Turner's "The Hurt Locker," Katha Pollit's "The Mind-Body Problem" as well as poetweets from Lawrence Bridges and Robert Pinsky. In addition, there are new poems from Kay Ryan, Benjamin Alire Saenz, H. D, Gary Snyder, Joy Harjo, Tami Haaland, Robert Hayden, Denise Levertov, and William Carlos Williams. Three new one-act plays help "ease" students into the study of this genre. The new plays include two comedies-- David Ives's, "Sure Thing" and Jane Martin's "Beauty"--as well as Edward Bok Lee's experimental drama "El Santo Americano." In addition, Milcha Sanchez-Scott's" The Cuban Swimmer "has been added." "

A Manual for Writers of Research Papers, Theses, and Dissertations: Chicago Style for Students and Researchers


Kate L. Turabian - 1955
    Bellow. Strauss. Friedman. The University of Chicago has been the home of some of the most important thinkers of the modern age. But perhaps no name has been spoken with more respect than Turabian. The dissertation secretary at Chicago for decades, Kate Turabian literally wrote the book on the successful completion and submission of the student paper. Her Manual for Writers of Research Papers, Theses, and Dissertations, created from her years of experience with research projects across all fields, has sold more than seven million copies since it was first published in 1937.Now, with this seventh edition, Turabian’s Manual has undergone its most extensive revision, ensuring that it will remain the most valuable handbook for writers at every level—from first-year undergraduates, to dissertation writers apprehensively submitting final manuscripts, to senior scholars who may be old hands at research and writing but less familiar with new media citation styles. Gregory G. Colomb, Joseph M. Williams, and the late Wayne C. Booth—the gifted team behind The Craft of Research—and the University of Chicago Press Editorial Staff combined their wide-ranging expertise to remake this classic resource. They preserve Turabian’s clear and practical advice while fully embracing the new modes of research, writing, and source citation brought about by the age of the Internet.Booth, Colomb, and Williams significantly expand the scope of previous editions by creating a guide, generous in length and tone, to the art of research and writing. Growing out of the authors’ best-selling Craft of Research, this new section provides students with an overview of every step of the research and writing process, from formulating the right questions to reading critically to building arguments and revising drafts. This leads naturally to the second part of the Manual for Writers, which offers an authoritative overview of citation practices in scholarly writing, as well as detailed information on the two main citation styles (“notes-bibliography” and “author-date”). This section has been fully revised to reflect the recommendations of the fifteenth edition of The Chicago Manual of Style and to present an expanded array of source types and updated examples, including guidance on citing electronic sources.The final section of the book treats issues of style—the details that go into making a strong paper. Here writers will find advice on a wide range of topics, including punctuation, table formatting, and use of quotations. The appendix draws together everything writers need to know about formatting research papers, theses, and dissertations and preparing them for submission. This material has been thoroughly vetted by dissertation officials at colleges and universities across the country.This seventh edition of Turabian’s Manual for Writers of Research Papers, Theses, and Dissertations is a classic reference revised for a new age. It is tailored to a new generation of writers using tools its original author could not have imagined—while retaining the clarity and authority that generations of scholars have come to associate with the name Turabian.

Dancing Wu Li Masters: An Overview of the New Physics (Perennial Classics)


Gary Zukav - 1979
    Like a Wu Li Master who would teach us wonder for the falling petal before speaking of gravity, Zukav writes in beautifully clear language—with no mathematical equations—opening our minds to the exciting new theories that are beginning to embrace the ultimate nature of our universe...Quantum mechanics, relativity, and beyond to the Einstein-Podolsky-Rosen effect and Bell's theorem.At an Esalen Institute meeting in 1976, tai chi master Al Huang said that the Chinese word for physics is Wu Li, "patterns of organic energy." Journalist Gary Zukav and the others present developed the idea of physics as the dance of the Wu Li Masters--the teachers of physical essence. Zukav explains the concept further: The Wu Li Master dances with his student. The Wu Li Master does not teach, but the student learns. The Wu Li Master always begins at the center, the heart of the matter.... This book deals not with knowledge, which is always past tense anyway, but with imagination, which is physics come alive, which is Wu Li.... Most people believe that physicists are explaining the world. Some physicists even believe that, but the Wu Li Masters know that they are only dancing with it. The "new physics" of Zukav's 1979 book comprises quantum theory, particle physics, and relativity. Even as these theories age they haven't percolated all that far into the collective consciousness; they're too far removed from mundane human experience not to need introduction. The Dancing Wu Li Masters remains an engaging, accessible way to meet the most profound and mind-altering insights of 20th-century science. --Mary Ellen Curtin

Gaia: A New Look at Life on Earth


James E. Lovelock - 1979
    Written for the non-scientist, Gaia is a journey through time and space in search of evidence with which to support a new and radically different model of our planet. In contrast to conventional belief that living matter is passive in the face of threats to its existence, the book explores the hypothesis that the earth's living matter-air, ocean, and land surfaces-forms a complex system that has the capacity to keep the Earth a fit place for life. Since Gaia was first published, many of Jim Lovelock's predictions have come true, and his theory has become a hotly argued topic in scientific circles. Here, in a new Preface, Lovelock outlines his present state of the debate.

Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution


Auden Schendler - 2009
    Soccer moms drive Priuses. And the business consultants say it's easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade's worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his?We'll only solve our problems if we're realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.

Discovering Statistics Using SPSS (Introducing Statistical Methods)


Andy Field - 2000
    What's new in the Second Edition? 1. Fully compliant with the latest version of SPSS version 12 2. More coverage of advanced statistics including completely new coverage of non-parametric statistics. The book is 50 per cent longer than the First Edition. 3. Each section of each chapter now has a notation - 1,2 or 3 - referring to the intended level of study. This helps students navigate their way through the book and makes it user-friendly for students of ALL levels. 4. Has a 'how to use this book' section at the start of the text. 5. Characters in each chapter have defined roles - summarizing key points, to pose questions etc 6. Each chapter now has several examples for students to work through. Answers provided on the enclosed CD-ROM

Green Illusions


Ozzie Zehner - 2012
    We have a consumption crisis. And this book, which takes aim at cherished assumptions regarding energy, offers refreshingly straight talk about what’s wrong with the way we think and talk about the problem. Though we generally believe we can solve environmental problems with more energy—more solar cells, wind turbines, and biofuels—alternative technologies come with their own side effects and limitations. How, for instance, do solar cells cause harm? Why can’t engineers solve wind power’s biggest obstacle? Why won’t contraception solve the problem of overpopulation lying at the heart of our concerns about energy, and what will? This practical, environmentally informed, and lucid book persuasively argues for a change of perspective. If consumption is the problem, as Ozzie Zehner suggests, then we need to shift our focus from suspect alternative energies to improving social and political fundamentals: walkable communities, improved consumption, enlightened governance, and, most notably, women’s rights. The dozens of first steps he offers are surprisingly straightforward. For instance, he introduces a simple sticker that promises a greater impact than all of the nation’s solar cells. He uncovers why carbon taxes won’t solve our energy challenges (and presents two taxes that could). Finally, he explores how future environmentalists will focus on similarly fresh alternatives that are affordable, clean, and can actually improve our well-being. Watch a book trailer.

The Button: The New Nuclear Arms Race and Presidential Power from Truman to Trump


William J. Perry - 2020
    Right now, no one can stop him.Since the Truman administration, America has been one “push of a button” away from nuclear war—a decision that rests solely in the hands of the President. Without waiting for approval from Congress or even the Secretary of Defense, the President can unleash America’s entire nuclear arsenal. Almost every governmental process is subject to institutional checks and balances. Why is potential nuclear annihilation the exception to the rule? For decades, glitches and slip-ups have threatened to trigger nuclear winter: misinformation, false alarms, hacked warning systems, or even an unstable President. And a new nuclear arms race has begun, threatening us all. At the height of the Cold War, Russia and the United States each built up arsenals exceeding 30,000 nuclear weapons, armed and ready to destroy each other—despite the fact that just a few hundred are necessary to end life on earth.From authors William J. Perry, Secretary of Defense in the Clinton administration and Undersecretary of Defense for Research and Engineering in the Carter administration, and Tom Z. Collina, the Director of Policy at Ploughshares Fund, a global security foundation in Washington, DC, The Button recounts the terrifying history of nuclear launch authority, from the faulty 46-cent microchip that nearly caused World War III to President Trump’s tweet about his “much bigger & more powerful” button. Perry and Collina share their firsthand experience on the front lines of the nation’s nuclear history and provide illuminating interviews with former Presidents Jimmy Carter and Bill Clinton, former Secretary of Defense Jim Mattis, Congressman Adam Smith, Nobel Peace Prize winner Beatrice Fihn, senior Obama administration officials, and many others.Written in an accessible and authoritative voice, The Button reveals the shocking tales and sobering facts of nuclear executive authority throughout the atomic age, delivering a powerful condemnation against ever leaving explosive power this devastating under any one person’s thumb.

Case Study Research and Applications: Design and Methods


Robert K. Yin - 2017
    Yin's bestselling text provides a complete portal to the world of case study research. With the integration of 11 applications in this edition, the book gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields. Ultimately, Case Study Research and Applications will guide students in the successful design and use of the case study research method. New to this Edition Includes 11 in-depth applications that show how researchers have implemented case study methods successfully. Increases reference to relativist and constructivist approaches to case study research, as well as how case studies can be part of mixed methods projects. Places greater emphasis on using plausible rival explanations to bolster case study quality. Discusses synthesizing findings across case studies in a multiple-case study in more detail Adds an expanded list of 15 fields that have text or texts devoted to case study research. Sharpens discussion of distinguishing research from non-research case studies. The author brings to light at least three remaining gaps to be filled in the future: how rival explanations can become more routinely integrated into all case study research; the difference between case-based and variable-based approaches to designing and analyzing case studies; and the relationship between case study research and qualitative research.

Starting Out with Java: From Control Structures Through Objects


Tony Gaddis - 2009
    If you wouldlike to purchase both the physical text and MyProgrammingLab search for ISBN-10: 0132989999/ISBN-13: 9780132989992. That packageincludes ISBN-10: 0132855836/ISBN-13: 9780132855839 and ISBN-10: 0132891557/ISBN-13: 9780132891554. MyProgrammingLab should only be purchased when required by an instructor. In "Starting Out with Java: From Control Structures through Objects", Gaddis covers procedural programming control structures and methods before introducing object-oriented programming. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, and an abundance of exercises appear in every chapter. "

The Elements of Style


William Strunk Jr. - 1918
    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

Earth in Mind: On Education, Environment, and the Human Prospect


David W. Orr - 1994
    Orr focuses not on problems in education, but on the problem of education. Much of what has gone wrong with the world, he argues, is the result of inadequate and misdirected education that:alienates us from life in the name of human dominationcauses students to worry about how to make a living before they know who they areoveremphasizes success and careersseparates feeling from intellect and the practical from the theoreticaldeadens the sense of wonder for the created worldThe crisis we face, Orr explains, is one of mind, perception, and values. It is, first and foremost, an educational challenge. The author begins by establishing the grounds for a debate about education and knowledge. He describes the problems of education from an ecological perspective, and challenges the "terrible simplifiers" who wish to substitute numbers for values. He follows with a presentation of principles for re-creating education in the broadest way possible, discussing topics such as biophilia, the disciplinary structure of knowledge, the architecture of educational buildings, and the idea of ecological intelligence. Orr concludes by presenting concrete proposals for reorganizing the curriculum to draw out our affinity for life.

The Interpretation of Cultures


Clifford Geertz - 1973
    This groundbreaking book, winner of the 1974 Sorokin Award of the American Sociological Association, helped define for an entire generation of anthropologists what their field is ultimately about.