sweet life adventures on the way to paradise by barry manilow

    At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon.We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand "look" good; we need a green marketing that "does" good."The Green Marketing Manifesto" provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

    Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.THE INNOVATION SECRETS OF STEVE JOBSLearn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.These are the Seven Principles of Innovation, inspired by the master himself:Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match--and beat--the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms--to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

    yet! Come on in to our very first book and find out the real scoop about what it's like to be the Kardashian sisters. We love the red carpet, clothes, clubs and big events and of course, glamming it up! But what we love most is being sisters: We're Kardashians first and forever, and we couldn't wait to write everything down and show you lots of cool stuff in this big scrapbook just for you. We're going to let you in on lots of secrets, like:--What it's really like to have a Momager--The beauty tip that we think is an absolute MUST!--The Peaks and Pits of our lives...so far--What we think about men, and the absolute most important man in our lives--Our private language: Bible!--How to do what you love the way we do!--What you don't know about Kim's weddingEach of us pulled out our personal treasures for "Kardashian Konfidential" funny and cute and even yummy stuff from our scrapbooks, our photo albums, letters, recipe cards and birthday boxes. Plus big beautiful photos taken just for this book. We wanted to make "Kardashian Konfidential" real and special. We think you'll have as much fun reading it as we did putting it together. Totes magotes!"

    . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

    Hard Living on Clay Street is about two very different blue collar families, the Shackelfords and the Mosebys. They are fiercely independent southern migrants, preoccupied with the problems of day-to-day living, drinking heavily, and often involved in unstable family relationships. Howell moved to Clay Street for a year with his wife and son and became deeply involved with the people, recording their story. As readers, we too become participants in the life of Clay Street, and not just observers, learning what "living on Clay Street" is all about. Titles of related interest from Waveland Press: Dei, Ties That Bind: Youth and Drugs in a Black Community (ISBN 9781577661993); Lyon-Driskell, The Community in Urban Society, Second Edition (ISBN 9781577667414); and Singer, The Face of Social Suffering: The Life History of a Street Drug Addict (ISBN 9781577664321).

    

    Illustrated with 100 of his paintings, the book is accompanied by an elegant biographical portrait of the artist’s life and achievements.

    Whether you’re working with a few dollars a week or a significant inheritance, Bach’s nine-step program gives you tools for spending wisely, establishing security, and aligning money with your values. Plus, in this completely revised and updated edition, David Bach includes critical new long-term investment advice, information on teaching your kids about money, Internet resources, and new ways to attract greater wealth–personal and financial–into your life.

    The brilliant and uproarious #15 bestseller (i.e., a runaway phenomenon in its own right-no, seriously) - a lavish compendium of handy reference tables, fascinating trivia, and sage wisdom - all of it completely unresearched, completely undocumented and (presumably) completely untrue, fabricated by the illuminating, prodigious imagination of John Hodgman, certifiable genius.

    A guide based on the tenets of the award-winning financial platform, "You Need a Budget," argues that a well-planned budget does not involve deprivation and counsels readers on how to prioritize financial goals, reduce stress through strategic cash flow allocations and meet the challenges of unplanned expenses.

    They cover it all--from choosing your site and designing your garden to improving your soil, choosing and caring for your plants, and fighting pests and disease. Create the flower garden of your dreams with this comprehensive reference.

    The Hollywood image of Dean Martin with a martini in one hand and a woman in the other continues to dominate public perception. Now, Dean's son Ricci reveals the husband and father few people knew, a man who hated parties, adored his mother-in-law, and found utter contentment in a slice of buttered bread. In That's Amore: A Son Remembers Dean Martin, Ricci Martin takes readers on a tour through his childhood, from the star-studded parties to the exploration of "three marriages, eight kids, one family," to the treasured one-on-one time he shared with his father. He also discusses Dean's first meeting with Jerry Lewis and divulges his father's version of the Martin and Lewis breakup. Ricci Martin addresses the key relationships in his father's life, allowing readers to view the Rat Pack years, "The Dean Martin Show," and Dean's divorce from Jeanne through a son's eyes. That's Amore reveals the triumphs, tragedies, and escapades that colored Ricci's childhood, including his brother Dean Paul's death. More than 100 photos from the private Martin family album enhance Ricci Martin's portrait of his father, creating a complete, honest picture of the Rat Pack legend.

    Sixty exercise sticks: First Sentences, Non Sequiturs, and Last Straws will get stories off the ground, 60 cards fuel creative descriptions and four spinner palettes will ignite unexpected plot twists. For any aspiring writer, this kit is the perfect first step on the path to literary greatness!Inspires writers with creative prompts and samplesGets writers in the right headspace to let creativity flowFeatures 60 writing exercises and other creative gamesMake those days and nights of struggling to create writing ideas go away without having to bury yourself in more books with Writer's Toolbox, which makes for the perfect gift for writers.

    I wish I could go back in tie and give to myself 20 years ago. I would have been a ten times better CEO. I recommend it to every entrepreneur I talk to. This is an absolute MUST read." - Jeff Davis, Founder & Chairman, 12 Mavens Behind Every Successful Founder is a Powerful Force Multiplier. Today's Entrepreneurs and business owners are always on, often overworked, bordering on burnout, suffering from decision fatigue, and trying to juggle it all while keeping their health and home life thriving and their businesses growing. Today's Executive Assistants are business-savvy leaders and are not content to sit on the sidelines. They want in on the action. They want to know that what they are doing is a value-add to their Executive and to the business as a whole. Yet, too often, EAs are kept at a distance and left unfulfilled. Sound familiar? Entrepreneurs and Executive Assistants need each other to survive and thrive. Entrepreneurs need a Force Multiplier (aka Executive Assistant), a strategic partner who will bring order to the chaos and take on the miscellaneous 80 percent of their workload - and who will help them create the foundation that will allow them to build a life and business without limits. Executive Assistants need a Founder (aka an Entrepreneur), a visionary, a driven, growth-minded leader who will reignite their passion for their career, challenge them to think bigger, and allow them to use their project management and leadership skills, along with their business acumen, to help create the foundation that will allow them both to build a life and career without limits. If you are an Executive Assistant interested in learning how to build a dynamic and fulfilling career, or a leader looking to hire or establish a better relationship with your right hand, then this book is for you. The Founder and the Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together explores the partnership between the Entrepreneur and the Executive Assistant. Listen to it together. Compare notes. Use it as a catalyst for engaging in fierce conversations. The power of the partnership only works when you are both committed to challenging each other and growing together every day. Founder Adam Hergenrother and his Chief of Staff, Hallie Warner, have worked side by side for over eight years. Adam brings the vision and Hallie follows through. They don't have it all figured out; they are far from perfect, and they've had their share of growing pains over the years.Throughout this book, they share what's worked for them, what they've learned along this journey, and some best practices that they recommend you implement immediately to get results. It is their hope that the lessons you learn here will help you find success and fulfillment in your business, your career, and your life as a whole. Without a doubt, together you will achieve more. Let's get started. "I have been at Amazon for 3.5 years, and I am proud to say that I have been hired as an A to an Executive here starting next Monday! This book has been so informative and helpful in preparing me for the role - I wish I had discovered it prior to my interview! Thankfully I landed the job, and I'm sure that I will continue to reference this book as I settle into my new role." - Kathleen Dawson, Executive Assistant, Amazon "If you are part of an executive/executive assistant relationship, this book will challenge you to consider the current value of that relationship and encourage you to raise the bar.