It will make you happy.   Today’s pop music—genre-crossing, gender-bending, racially mixed, visually stylish, and dominated by dance music with global appeal—is the world that Nile Rodgers created. In the 1970s and 1980s, he wrote and produced the songs that defined that era and everything that came after: “Le Freak,” “Good Times,” “We Are Family,” “Like a Virgin,” “Modern Love,” “I’m Coming Out,” “The Reflex,” “Rapper’s Delight.” Aside from his own band, Chic, he worked with everyone from Diana Ross and Madonna to David Bowie and Duran Duran (not to mention Mick Jagger, Debbie Harry, Bob Dylan, Eric Clapton, Michael Jackson, Prince, Rod Stewart, Robert Plant, Depeche Mode, Paul Simon, Peter Gabriel, Grace Jones, Bryan Ferry, INXS, and the B-52’s), transforming their music, selling millions of records, and redefining what a pop song could be.    But before he reinvented pop music, Nile Rodgers invented himself. He was born into a mixed-race, bicoastal family of dope-fiend bohemians who taught him everything he needed to know about love, loss, fashion, art, music, and the subversive power of underground culture. The stars of the scene were his glamorous teenage mom and heroin-addicted Jewish stepfather, but there were also monkeys, voodoo orishas, jazz cats, and serial killers in the mix. By the time he was sixteen, Nile was on his own, busking through the sixties, half-hippie and half–Black Panther. He jammed with Jimi Hendrix, rocked out at Max’s Kansas City, toured with Big Bird on Sesame Street’s road show, and played in the legendary Apollo Theater house band behind history’s greatest soul singers. And then one night, he discovered disco. During pop’s most glamorous and decadent age, Nile Rodgers wrote the biggest records and lived behind the velvet rope—whether he was holding court in the bathroom stalls at Studio 54, club hopping with Madonna, or scarfing down White Castle burgers with Diana Ross. Le Freak is the fascinating inside story of pop and its tangled roots, narrated by the man who absorbed everything in his topsy-turvy life—the pain and euphoria and fear and love—and turned it into some of the most sparklingly ebullient pop music ever recorded. Nile Rodgers is a brilliant storyteller who gives readers the surprising behind-the-scenes tales of the songs we all know, and lovingly re-creates the lost outsider subcultures—from the backstreets of 1950s Greenwich Village to the hills of 1960s Southern California to the demimonde of New York’s 1970s and 1980s discos and clubs—that live on in his music and in the throbbing, thriving world of pop he helped to set in motion.From the Hardcover edition.

    In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    Rolling Stone ranked the Ramones at #26 on its list of the “100 Greatest Artists of All Time.” They received a Grammy Lifetime Achievement Award in 2011 and were inducted into the Rock ‘n’ Roll Hall of Fame in 2002. And Marky Ramone played a major part in this success—his “blitzkrieg” style of drumming drove the sound the Ramones pioneered. Now, fans can get the inside story.Before he joined the Ramones, Marc Bell was already a name in the New York music scene. But when he joined three other tough misfits, he became Marky Ramone, and the rhythm that came to epitomize punk was born.Having outlived his bandmates, Marky is the only person who can share the secrets and stories of the Ramones’ improbable rise from humble beginnings to induction into the Rock and Roll Hall of Fame. But it wasn’t all good times and hit songs, and Marky doesn’t shy away from discussing his own struggles for sobriety, including the addiction that led him to be temporarily kicked out of the band.From the cult film Rock ‘n’ Roll High School through “I Wanna Be Sedated” through his own struggle with alcoholism, Marky Ramone sets the record straight, painting an unflinching picture of the dysfunction behind the band that changed a generation. With exclusive behind-the-scenes photos, Pulsating to the Backbeat is both a cultural history of punk and a stirring story of addiction: the story that millions of fans have been waiting for.

    Who even am I, and how will I keep going? We need someone in our corner to travel this journey with us and help keep our spirits up. This book is a gentle guide for navigating loss, grief or other sad times - a resource both for those who are downhearted and those supporting a loved one. With thoughtful advice on dealing with friends and family; healthy tips for eating and exercise when you don't feel like it; and a just-keep-yourself-going '101' for when you're feeling very low. It's the bolstering force we need to feel a bit closer to ourselves, or find a bit of peace. For years Pip Lincolne has had a dedicated readership through her blog Meet Me At Mike's and frankie magazine. She wrote When Life is Not Peachy during some tough times of her own, in the hope that what she learned might help someone else feel a little better some day.

    

    Today, odds mean nothing and success is not about lucky breaks. It’s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned.In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer/songwriter. Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label. Now, drawing from years of experience, Herstand has written the definitive guide for other like-minded artists, the ones who want to forge their own path and not follow the traditional markers of success, like record sales, hits on the radio or the amount of your label advance. Incredibly comprehensive and brutally honest throughout, How to Make It in the New Music Business covers every facet of the "new" business, including how to:Build a grass-roots fan base—and understand the modern fanBook a profitable tour, and tips for playing live, such as opening vs. headlining etiquette, and putting on a memorable showBecome popular on YouTube, Spotify and SoundCloudGet songs placed in film and televisionEarn royalties you didn’t know existed and reach your crowdfunding goalsMusicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.There has never been a better time to be an independent musician. Today, fans can communicate with their idols by simply picking up their phones, artists are able to produce studio-worthy content from their basement and albums are funded not by "record men" but by generous, engaged supporters. As result, How to Make It in the New Music Business is a must-have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.

    Chronicling the evolution of America's largest music labels from the Tin Pan Alley days to the present day, Fredric Dannen examines in depth the often venal, sometimes illegal dealings among the assorted hustlers and kingpins who rule over this multi-billion-dollar business.

    

    By offering strategic collaborations and efforts to develop and sustain nontraditional audiences, this book will directly impact the stability and future of America’s cultural and artistic landscape. Donna Walker-Kuhne has spent the last 20 years developing and refining these principles with such success as both the Broadway and national touring productions of Bring in ’Da Noise, Bring in ’Da Funk, as well as transforming the audiences at one of the U.S.’s most important and visible arts institutions, New York’s Public Theater. This book is a practical and inspirational guide on ways to invite, engage and partner with culturally diverse communities, and how to enfranchise those communities into the fabric of arts and culture in the United States.Donna Walker-Kuhne is the president of Walker International Communications Group. From 1993 to 2002, she served as the marketing director for the Public Theater in New York, where she originated a range of audience-development activities for children, students and adults throughout New York City. Ms. Walker-Kuhne is an Adjunct Professor in marketing the arts at Fordham University, Brooklyn College and New York University. She was formerly marketing director for Dance Theatre of Harlem. Ms. Walker-Kuhne has given numerous workshops and presentations for arts groups throughout the U.S., including the Arts and Business Council, League of American Theaters and Producers, the Department of Cultural Affairs, and the National Endowment for Arts to name a few. She has been nominated for the Ford Foundation’s 2001 Leadership for a Changing World Fellowship.

    Whether the adviser is a therapist, social worker, manager or friend, the relationship can be difficult to understand and manage.

    Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.

    Yet few have addressed his contribution in the darkest hour of the civil rights movement. Telling the untold story of his historic Boston Garden concert of 1968, The Hardest Working Man also captures the magnificent achievements that made Brown a revolutionary icon of American popular culture. Acclaimed journalist James Sullivan begins his stirring account by depicting the racially charged climate of Boston in the hours after Martin Luther King, Jr.’s death. Brown’s concert was slated for cancellation as police geared up for mass retaliation. After Brown butted heads with the mayor, the show was allowed to go on—and his emotional, electric performance was broadcast live on local television. Though rioting erupted in more than a hundred U.S. cities that night, Boston remained quiet. Not only bringing to life that transforming show, James Sullivan also charts Brown’s incredible rise from poverty to self-made millionaire and the pivotal voice behind the signature anthem “Say It Loud—I’m Black and I’m Proud,” making The Hardest Working Man a tribute to an unforgettable concert and a rousing biography of a revolutionary musician.

    Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

    Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.