This is a fresh interpretation of the ancient canons of composing: invention, arrangement, style, memory, and delivery. It shows that rhetoric, as it was practiced and taught by the ancients, was an intrinsic part of daily life and of communal discourse about current events. This book gives special emphasis to classic strategies of invention, devoting separate chapters to stasis theory, common and special topics, formal topics, ethos, pathos, extrinsic proofs, and Aristotelian means of reasoning. The authors' engaging discussion and their many contemporary examples of ancient rhetorical principles present rhetoric as a set of flexible, situational practices. This practical history draws the most relevant and useful concepts from ancient rhetorics and discusses, updates, and offers them for use in the contemporary composition classroom.

    Now the celebrated producer, lecturer, teacher, and bestselling author has updated his classic guide for a new generation of filmmakers, offering a fresh insider’s perspective on the film industry today. From concept to character, from opening scene to finished script, here are easily understood guidelines to help aspiring screenwriters—from novices to practiced writers—hone their craft. Filled with updated material—including all-new personal anecdotes and insights, guidelines on marketing and collaboration, plus analyses of recent films, from American Beauty to Lord of the Rings—Screenplay presents a step-by-step, comprehensive technique for writing the screenplay that will succeed in Hollywood. Discover:•Why the first ten pages of your script are crucially important•How to visually “grab” the reader from page one, word one •Why structure and character are the essential foundation of your screenplay•How to adapt a novel, a play, or an article into a screenplay•Tips on protecting your work—three legal ways to claim ownership of your screenplay•The essentials of writing great dialogue, creating character, building a story line, overcoming writer’s block, getting an agent, and much more.With this newly updated edition of his bestselling classic, Syd Field proves yet again why he is revered as the master of the screenplay—and why his celebrated guide has become the industry’s gold standard for successful screenwriting.

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    A bestseller through six editions, Writing Fiction by novelists Janet Burroway and Elizabeth Stuckey-French explores the elements of fiction, providing practical writing techniques and concrete examples. Written in a tone that is personal and non-prescriptive, the text encourages students to develop proficiency through each step of the writing process, offering an abundance of exercises designed to spur writing and creativity. The text also integrates diverse, contemporary short stories in every chapter in the belief that the reading of inspiring fiction goes hand-in-hand with the writing of fresh and exciting stories.

    In Righting the Mother Tongue, the author of A Left-Hand Turn Around the World brings us the tangled story of English Spelling, from Olde English to email. Utterly captivating, deliciously edifying, and extremely witty, Righting the Mother Tongue is a treat for the language lover—a book that belongs in every personal library, right next to Eats, Shoots, and Leaves, and the works of Bill Bryson and Simon Winchester.

    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    It provides a systematic and thorough introduction to the pronunciation of English to help intermediate and more advanced students improve their production of the spoken language.After a short introduction to pronunciation problems the author explians how the speech organs work; he then deals with each sound separately before dealing with words in combination, rhythm-patterns and intonation. Practice material is given at intervals throughout the book. The particular difficulties of the speakers of certain other languages are noted, and remedial exercises provided. A recording of all the practice material in the book is available on cassettes."...can quite safely be said to be the most effective [book] ever written to help the ordinary learner to improve his pronunciation.'J.Windsor Lewis in The Times Educational SupplementThe complete course consists of:BookSet of 2 cassettes

    Giving examples of real usage, this book provides the basic information about grammar and punctuation that people need on a day-to-day basis. Arranged A-Z, it contains entries for standard grammatical terms as well as dealing with related questions of usage. In addition to explaining basic terms such as 'split infinitive', 'participle', and 'adverb', entries also discuss whether to use 'may' or 'might', 'that' or 'which', and 'it's' or 'its'. The Oxford A-Z of Grammar and Punctuation gives the reader quick and easy access to the answers to these, and many other, questions of grammar. It offers clear and coherent explanations, and illustrations across a broad range of topics, and is the first port of call for any reader seeking clear, authoritative help with grammar and punctuation. Both easy to use and comprehensive, the Oxford A-Z of Grammar and Punctuation is an essential tool for writing at home, in the office, at school, and at college.

    An author whose works have appeared in many languages, Eco is also the translator of G?rard de Nerval's Sylvie and Raymond Queneau's Exercices de style from French into Italian. In Experiences in Translation he draws on his substantial practical experience to identify and discuss some central problems of translation. As he convincingly demonstrates, a translation can express an evident deep sense of a text even when violating both lexical and referential faithfulness. Depicting translation as a semiotic task, he uses a wide range of source materials as illustration: the translations of his own and other novels, translations of the dialogue of American films into Italian, and various versions of the Bible. In the second part of his study he deals with translation theories proposed by Jakobson, Steiner, Peirce, and others.Overall, Eco identifies the different types of interpretive acts that count as translation. An enticing new typology emerges, based on his insistence on a common-sense approach and the necessity of taking a critical stance.

    This fully revised textbook is a new edition of Ronald Wardhaugh's popular and accessible An Introduction to Sociolinguistics.Provides an accessible, comprehensive introduction to sociolinguistics that reflects new developments in the field.Fully revised, with 130 new and updated references to bring the book completely up-to-date.Includes suggested readings, discussion sections, and exercises.Features increased emphasis on issues of identity, solidarity, and powerDiscusses topics such as language dialects, pidgins and creoles, codes, bilingualism, speech communities, variation, words and culture, ethnographies, solidarity and politeness, talk and action, gender, disadvantage, and planning.Designed for introductory and post-introductory students, and ideal for courses including introduction to sociolinguistics, aspects of sociolinguistics, and language and society.

    The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality video games. Good game design happens when you view your game from many different perspectives, or lenses. While touring through the unusual territory that is game design, this book gives the reader one hundred of these lenses—one hundred sets of insightful questions to ask yourself that will help make your game better. These lenses are gathered from fields as diverse as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, writing, puzzle design, and anthropology. Anyone who reads this book will be inspired to become a better game designer—and will understand how to do it.

    Ambiguity, according to Empson, includes "any verbal nuance, however slight, which gives room for alternative reactions to the same piece of language." From this definition, broad enough by his own admission sometimes to see "stretched absurdly far," he launches into a brilliant discussion, under seven classifications of differing complexity and depth, of such works, among others, as Shakespeare's plays and the poetry of Chaucer, Donne, Marvell, Pope, Wordsworth, Gerard Manley Hopkins, and T. S. Eliot.

    This book offers an accessible survey of key concepts such as social context and cultural authenticity, using insights from fields which include linguistics, sociology and anthropology.

    [The book] will teach you to communicate with clarity and precision. As you learn the logic behind the rules of grammar, you'll find it easy to obey them. You'll become the master of: perfect progressives; gender concealers; word substitutes; working words and helping words; joiners and gluers; phrases and clauses; points of punctuation; avoiding common mistakes; how to put all your words together in the clearest, most powerful way.Originally published as A Grammar Book for You and I (Oops! Me).

    This internationally recognized standard provides the essential tools to practice project management and deliver organizational results.