Book picks similar to
Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran
non-fiction
india
marketing
business
How Music Works
David Byrne - 2012
In the insightful How Music Works, Byrne offers his unique perspective on music - including how music is shaped by time, how recording technologies transform the listening experience, the evolution of the industry, and much more.
The Image: A Guide to Pseudo-Events in America
Daniel J. Boorstin - 1961
Boorstin’s prophetic vision of an America inundated by its own illusions has become an essential resource for any reader who wants to distinguish the manifold deceptions of our culture from its few enduring truths.Cover design by Matt Dorfman.
Amma
Perumal Murugan - 2019
She raised her children with the income from just a few acres of land that she managed on her own, tending to the cattle and crops with maternal concern, all the while minding her unruly husband. Every obligation met, all accounts squared up, each meal cooked to satiate the tongue and heart—Amma never rested, not even when bedridden with Parkinson’s. She lived a farmer’s life and died a farmer’s death.Amma is a homage to a way of life and values—simplicity, honesty and hard work—lost to us today. Peppered with unsentimental nostalgia and delightful humour, and vividly documenting village and farming life in the Kongu region, Amma tugs at generational memory. Murugan’s non-fiction writing, his first to appear in English, is as deeply affecting as his fiction.
Vikram Sarabhai
Amrita Shah - 2007
Born into a wealthy and politically conscious business family, he had an understanding of the power of money and the problems of a newly independent nation, to which he married a love for physics. This work is the story of this visionary.
The Monster Show: A Cultural History of Horror
David J. Skal - 1993
Skal chronicles one of our most popular and pervasive modes of cultural expression. He explores the disguised form in which Hollywood's classic horror movies played out the traumas of two world wars and the Depression; the nightmare visions of invasion and mind control catalyzed by the Cold War; the preoccupation with demon children that took hold as thalidomide, birth control, and abortion changed the reproductive landscape; the vogue in visceral, transformative special effects that paralleled the development of the plastic surgery industry; the link between the AIDS epidemic and the current fascination with vampires; and much more. Now with a new Afterword by the author that looks at horror's popular renaissance in the last decade, The Monster Show is a compulsively readable, thought-provoking inquiry into America's obsession with the macabre.
Designing Brand Identity: An Essential Guide for the Entire Branding Team
Alina Wheeler - 2003
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Tipu Sultan - The Tyrant of Mysore
Sandeep Balakrishna - 2013
History writing, especially about the medieval Muslim rule has been fraught with political correctness, controversy, and in several cases, downright falsification. This has occurred mostly with official state patronage. As a result, any attempts to correct this course has been virulently opposed with the result that most urban-educated Indians have now internalized a politically correct version of Indian history. The history of Tipu Sultan too, stands as a glaring instance of this distorted historical narrative. Indeed, we have seen, read, and heard about a lot of people claiming to be freedom fighters and receiving pensions from the Government. Several of these worthies would not have been born before Independence yet they succeed in such blatant manipulations. There are instances of portraying certain rulers and chieftains as true heroes who fought against the British Empire. One such ruler happens to be Tipu Sultan. Tipu Sultan is widely known as the Tiger of Mysore. Indeed, the image of Tipu battling a tiger barehanded crosses the mind whenever his name is mentioned. But is this the truth? Was Tipu Sultan truly the warrior as he has been portrayed? What exactly is his record of fighting the British? Was he really a freedom fighter as is widely claimed? Sandeep Balakrishna in this well-researched book, explores both the myths and the truth surrounding Tipu Sultan. A must-read for those who wish to learn the true story of Tipu Sultan.
In the Company of Women: Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs
Grace Bonney - 2016
In the Company of Women profiles over 100 of these influential and creative women from all ages, races, backgrounds, and industries. Chock-full of practical, inspirational advice for those looking to forge their own paths, these interviews detail the keys to success (for example, going with your gut; maintaining meaningful and lasting relationships), highlight the importance of everyday rituals (meditating; creating a daily to-do list), and dispense advice for the next generation of women entrepreneurs and makers (stay true to what you believe in; have patience). The book is rounded out with hundreds of lush, original photographs of the women in their work spaces.
Tata Log
Harish Bhat - 2012
TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of Indias largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for. Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprisea combination of the virtues of being pioneering, purposive, principled and not perfect, along with tremendous human effort.
The Price of Everything: Solving the Mystery of Why We Pay What We Do
Eduardo Porter - 2011
Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire cheap illegal immigrants to fix the roof or mow the lawn, and vote for politicians who promise to spend billions to keep them out of the country. And citizens of the industrialized West pay hundreds of dollars a year in taxes or cash for someone to cart away trash that would be a valuable commodity in poorer parts of the world. The Price of Everything starts with a simple premise: there is a price behind each choice that we make, whether we're deciding to have a baby, drive a car, or buy a book. We often fail to appreciate just how critical prices are as a motivating force shaping our lives. But their power becomes clear when distorted prices steer our decisions the wrong way. Eduardo Porter uncovers the true story behind the prices we pay and reveals what those prices are actually telling us. He takes us on a global economic adventure, from comparing the relative price of a vote in corrupt São Tomé and in the ostensibly uncorrupt United States, to assessing the cost of happiness in Bhutan, to deducing the dollar value we assign to human life. His unique approach helps explain: * Why polygamous societies actually place a higher value on women than monogamous ones. * Why someone may find more value in a $14 million license plate than the standard issue, $95 one. * Why some government agencies believe one year of life for a senior citizen is four times more valuable than that of a younger person. Porter weaves together the constant-and often unconscious-cost and value assessments we all make every day. While exploring the fascinating story behind the price of everything from marriage and death to mattresses and horsemeat, Porter draws unexpected connections that bridge a wide range of disciplines and cultures. The result is a cogent and insightful narrative about how the world really works.Watch a Video
Ten Restaurants That Changed America
Paul Freedman - 2016
Whether charting the rise of our love affair with Chinese food through San Francisco’s fabled The Mandarin, evoking the richness of Italian food through Mamma Leone’s, or chronicling the rise and fall of French haute cuisine through Henri Soulé’s Le Pavillon, food historian Paul Freedman uses each restaurant to tell a wider story of race and class, immigration and assimilation. Freedman also treats us to a scintillating history of the then-revolutionary Schrafft’s, a chain of convivial lunch spots that catered to women, and that bygone favorite, Howard Johnson’s, which pioneered midcentury, on-the-road dining, only to be swept aside by McDonald's. Lavishly designed with more than 100 photographs and images, including original menus, Ten Restaurants That Changed America is a significant and highly entertaining social history.
Beyond Culture
Edward T. Hall - 1976
For too long, people have taken their own ways of life for granted, ignoring the vast, international cultural community that srrounds them. Humankind must now embark on the difficult journey beyond culture, to the discovery of a lost self a sense of perspective. By holding up a mirror, Hall permits us to see the awesome grip of unconscious culture. With concrete examples ranging from James Joyce's Finnegans Wake to the mating habits of the bowerbird of New Guinea, Hall shows us ourselves. Beyond Culture is a book about self-discovery; it is a voyage we all must embark on if mankind is to survive.Fascinating and emotionally challenging. . . . The book's graceful, non-technical style and the many illuminating, real-life illustrations make it a delight to read. --Library JournalHall's book helps us to rethink our values. . . . We come away from it exhilarated. --Ashley MontaguIn this penetrating analysis of the culturally determined yet 'unconscious' attitudes that mold our thought, feeling, communication and behavior. . . . Hall makes explicit taken-for-granted linguistic patterns, body rhythms, personality dynamics, educational goals. . . . Many of Hall's ideas are original and incisive . . . [and] should reward careful readers with new ways of thinking about themselves and others. --Publishers WeeklyA fascintaing book which stands beside The Hidden Dimension and The Silent Language to prove Hall one of the most original anthropologists of our era. --Paul Bohannan
Lingo: A Language Spotter's Guide to Europe
Gaston Dorren - 2014
Combining linguistics and cultural history, Gaston Dorren takes us on an intriguing tour of the continent, from Proto-Indo-European (the common ancestor of most European languages) to the rise and rise of English, via the complexities of Welsh plurals and Czech pronunciation. Along the way we learn why Esperanto will never catch on, how the language of William the Conqueror lives on in the Channel Islands and why Finnish is the easiest European language.Surprising, witty and full of extraordinary facts, this book will change the way you think about the languages around you. Polyglot Gaston Dorren might even persuade you that English is like Chinese.
Just My Type: A Book about Fonts
Simon Garfield - 2010
Whether you’re enraged by Ikea’s Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it’s okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don’t be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts – like men – are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.