This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.

    But the world knew her as an evil, ugly and immoral seductress called Soorpanakha who had dared to fall in love with Lord Rama’s brother, Lakshmana. In this fascinating story, Ravana’s Sister (Meenakshi), best selling author of The Rise of Sivagami, Anand Neelakantan, tells the poignant tale of a woman whose ears, nose and breasts are chopped off by a man as punishment for seeking love from a superior being. Overturning what popular myths and legends may have endorsed about Meenakshi aka Soorpanakha, this story is about every woman who may have lost in love, but gained much more from life in general.

    Underlying this trend is a single idea: the belief that our existence is understandable through computation, and more data is enough to help us build a better world.   In actual fact, we are lost in a sea of information, increasingly divided by fundamentalism, simplistic narratives, conspiracy theories, and post-factual politics. Meanwhile, those in power use our lack of understanding to further their own interests. Despite the accessibility of information, we’re living in a new Dark Age.   From rogue financial systems to shopping algorithms, from artificial intelligence to state secrecy, we no longer understand how our world is governed or presented to us. The media is filled with unverifiable speculation, much of it generated by anonymous software, while companies dominate their employees through surveillance and the threat of automation.   In his brilliant new work, leading artist and writer James Bridle excavates the limits of technology and how it aids our understanding of the world. Surveying the history of art, technology, and information systems, he explores the dark clouds that gather over our dreams of the digital sublime.

    What does this unavoidable fact mean?For future generations, it won't mean anything very obvious. They will be so immersed in online life that questions about the Internet's basic purpose or meaning will vanish.But those of us who have lived both with and without the crowded connectivity of online life have a rare opportunity. We can still recognize the difference between Before and After. We catch ourselves idly reaching for our phones at the bus stop. Or we notice how, mid-conversation, a fumbling friend dives into the perfect recall of Google.In this eloquent and thought-provoking book, Michael Harris argues that amid all the changes we're experiencing, the most interesting is the one that future generations will find hardest to grasp. That is the end of absence-the loss of lack. The daydreaming silences in our lives are filled; the burning solitudes are extinguished. There's no true "free time" when you carry a smartphone. Today's rarest commodity is the chance to be alone with your own thoughts.

    It lays the foundation for its sequels by covering the period between the Age of Discovery, marked by Christopher Columbus' expedition in 1492, and the reshaping of Bharat through a British-made constitution-the Government of India Act of 1919. This includes international developments leading to the founding of the League of Nations by Western powers that tangibly impacted this journey.Further, this work also traces the origins of seemingly universal constructs such as 'toleration', 'secularism' and 'humanism' to Christian political theology. Their subsequent role in subverting the indigenous Indic consciousness through a secularised and universalised Reformation, that is, constitutionalism, is examined. It also puts forth the concept of Middle Eastern coloniality, which preceded its European variant and allies with it in the context of Bharat to advance their shared antipathy towards the Indic worldview. In order to liberate Bharat's distinctive indigeneity, 'decoloniality' is presented as a civilisational imperative in the spheres of nature, religion, culture, history, education, language and, crucially, in the realm of constitutionalism.

    Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era--the Golden Age of Apple.Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

    Describes the principles of wabi-sabi, a Japanese aesthetic associated with Japanese tea ceremonies and based on the belief that true beauty comes from imperfection and incompletion, through text and photographs.

    "An intellectually dazzling view of our past and future."--Time magazineContents1. How humans have repeatedly lost hope, and how new encounters, and a new pair of spectacles, revive them2. How men and women have slowly learned to have interesting conversations3. How people searching for their roots are only beginning to look far and deep enough4. How some people have acquired an immunity to loneliness5. How new forms of love have been invented6. Why there has been more progress in cooking than in sex7. How the desire that men feel for women, and for other men, has altered through the centuries8. How respect has become more desirable than power9. How those who want neither to give orders nor to receive them can become intermediaries10. How people have freed themselves from fear by finding new fears11. How curiosity has become the key to freedom12. Why it has become increasingly difficult to destroy one’s enemies13. How the art of escaping from one’s troubles has developed, but not the art of knowing where to escape to14. Why compassion has flowered even in stony ground15. Why toleration has never been enough16. Why even the privileged are often somewhat gloomy about life, even when they can have anything the consumer society offers, and even after sexual liberation17. How travellers are becoming the largest nation in the world, and how they have learned not to see only what they are looking for18. Why friendship between men and women has been so fragile19. How even astrologers resist their destiny20. Why people have not been able to find the time to lead several lives21. Why fathers and their children are changing their minds about what they want from each other22. Why the crisis in the family is only one stage in the evolution of generosity23. How people choose a way of life, and how it does not wholly satisfy them24. How humans become hospitable to each other25. What becomes possible when soul-mates meet

    What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

    A cow stands inside, angled diagonally to fit. It doesn’t look uncomfortable, merely impatient. “It is for the housewarming ceremony on the third floor,” explains the woman who stands behind the cow, holding it loosely with a rope. She has the sheepish look of a person caught in a strange situation who is trying to act as normal as possible. She introduces herself as Sarala and smiles reassuringly. The door closes. I shake my head and suppress a grin. It is good to be back. When Shoba Narayan—who has just returned to India with her husband and two daughters after years in the United States—asks whether said cow might bless her apartment next, it is the beginning of a beautiful friendship between our author and Sarala, who also sells fresh milk right across the street from that thoroughly modern apartment building. The two women connect over not only cows but also family, food, and life. When Shoba agrees to buy Sarala a new cow, they set off looking for just the right heifer, and what was at first a simple economic transaction becomes something much deeper, though never without a hint of slapstick.The Milk Lady of Bangalore immerses us in the culture, customs, myths, religion, sights, and sounds of a city in which the twenty-first century and the ancient past coexist like nowhere else in the world. It’s a true story of bridging divides, of understanding other ways of looking at the world, and of human connections and animal connections, and it’s an irresistible adventure of two strong women and the animals they love.

    Who are these people, what motivates them, and why should you care?Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls “an intellectual Wild West.”The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.

    Born Creative teaches you that: Being able to spot issues and solve problems is a competitive advantage in any setting Building your creative confidence boosts your self-confidence Unlocking your creative visualization abilities puts you on the path to greater individual freedom Mastering the ability to let ideas flow at will, breaking your creative block makes you realize that nothing can stand in your way Add Born Creative to your cart and start building a better life now…to creativity and beyond! So, take the creativity challenge today by reading Born Creative and applying your new knowledge to build the life you desire. A happier life is just a few creativity exercises away!

    Before the promised highways and jobs, everybody has been unfailingly given one thing—fear. For every individual, fear is now the daily bread. We are all experiencing fear; it comes to us in many different forms—from the moment we step out of our homes, with so many warnings ringing in our ears... It is only the lapdog media which is safe in India today. Jump into and snuggle down in the lap of authority and nobody will dare say anything to you.’At a time when free expression and individual liberty in India appear to be under serious threat, Ravish Kumar is one of our bravest and most mature public voices. Few journalists today have as keen an understanding of Indian society and politics and as strong a commitment to the truth. Fewer still can match him in eloquence and integrity. In this necessary book, he examines why debate and dialogue have given way to hate and intolerance in India, how elected representatives, the media and other institutions are failing us and looks at ways to repair the damage to our democracy.

    Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    It explores the possible causes for the decline of the Harappan civilization and settlements. The book talks about the possibility of the Harappans having moved towards the south and settled in the peninsular region.The author also discusses the Aryan invasion theory, supporting it with various research papers and findings of that time. The evolution of Hindu religion is also talked about in this book--from the Harappan times, to the coming of the Aryans and the mutual influence that Hinduism and its off shoots Jainism and Buddhism had on each other.This book is comprehensive in its coverage of Indian history. It looks at every aspect of Indian society and culture. The Wonder That was India covers everything from religion, governance, social evolution, literary traditions, philosophy languages, and science.The author explores the significant role the Hindu religion played on the lives of the people. All the literary compositions of ancient times had religious associations. He also puts forward the theory that the European gypsies are of Indian origin.The Wonder That Was India also gives an insight into modern Indian society and culture, how it became a confluence of different influences from many a quarter throughout the many stages of its history.