He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face."

    16 pages of photos.

    Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.   As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:   • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

    and I am wide awake because the man of the house has decided that he needs to perform a series of complex manoeuvres that involve him balancing on his left elbow. When I fell asleep last night, there was a baby lying next to me. Her smelly diaper is still wedged on my head but aside from this rather damp clue, I can't seem to find her anywhere. I could ask my mother-in-law if she has seen the baby, but she may just tell me that I need to fast on alternate Mondays, and God will deliver the baby back to me . . . Full of wit and delicious observations, Mrs Funnybones captures the life of the modern Indian woman—a woman who organizes dinner each evening, even as she goes to work all day, who runs her own life but has to listen to her Mummyji, who worries about her weight and the state of the country. Based on Twinkle Khanna’s super-hit column, Mrs Funnybones marks the debut of one of our funniest, most original voices.

    Sontag develops further the concept of 'transparency'. When anything can be photographed and photography has destroyed the boundaries and definitions of art, a viewer can approach a photograph freely with no expectations of discovering what it means. This collection of six lucid and invigorating essays, the most famous being "In Plato's Cave", make up a deep exploration of how the image has affected society.

    The Indian team is a glorious mix of people from different religions, classes, castes, regions and languages; where the son of a pump manager from Ranchi is tightly bound in fate and determination to the child prodigy of a Marathi professor from Mumbai and a Muslim from the back alleys of Hyderabad. And while dynasts can rule the roost in politics and Bollywood, cricket is a meritocratic space. But it wasn't always this way. Gandhi, for instance, intensely disapproved of cricket. During the Raj it was associated with racism. It had the nasty odour of communal division, with Hindus and Muslims playing in separate teams. Dalits, meanwhile, were personas non grata on the field. Bestselling author and journalist Rajdeep Sardesai narrates the story of post-Independence cricket through the lives of eleven extraordinary Indian cricketers who represent different dimensions of this change - from Dilip Sardesai and Tiger Pataudi in the 1950s to M.S. Dhoni and Virat Kohli today. This is not a book about an all-time best Indian cricket eleven but one that seeks to show us glimpses of a changing India through personal and anecdotal biographical portraits. From the days that Indian cricketers travelled by train and earned a few hundred rupees for Test matches to the bright lights of the multimillion-dollar IPL, this book puts the spotlight on the evolution of Indian cricket and society, and shows how a post-colonial nation found self-respect.

    Guns, which lead to so much death, work exactly as they’re designed to work. And every time we “improve” their design, they get better at killing. Facebook’s privacy settings, which have outed gay teens to their conservative parents, are working exactly as designed. Their “real names” iniative, which makes it easier for stalkers to re-find their victims, is working exactly as designed. Twitter’s toxicity and lack of civil discourse is working exactly as it’s designed to work.The world is working exactly as designed. And it’s not working very well. Which means we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world, and what we choose not to bring into the world. Design is a craft with responsibility. The responsibility to help create a better world for all.Design is also a craft with a lot of blood on its hands. Every cigarette ad is on us. Every gun is on us. Every ballot that a voter cannot understand is on us. Every time social network’s interface allows a stalker to find their victim, that’s on us. The monsters we unleash into the world will carry your name.This book will make you see that design is a political act. What we choose to design is a political act. Who we choose to work for is a political act. Who we choose to work with is a political act. And, most importantly, the people we’ve excluded from these decisions is the biggest (and stupidest) political act we’ve made as a society.If you’re a designer, this book might make you angry. It should make you angry. But it will also give you the tools you need to make better decisions. You will learn how to evaluate the potential benefits and harm of what you’re working on. You’ll learn how to present your concerns. You’ll learn the importance of building and working with diverse teams who can approach problems from multiple points-of-view. You’ll learn how to make a case using data and good storytelling. You’ll learn to say NO in a way that’ll make people listen. But mostly, this book will fill you with the confidence to do the job the way you always wanted to be able to do it. This book will help you understand your responsibilities.

    Through an astute and devastating critique of Hinduphobia in today’s academia, media and popular culture, Vamsee Juluri shows us that what the Hinduphobic worldview denies virulently is not only the truth and elegance of Hindu thought, but the very integrity and sanctity of the natural world itself. By boldly challenging some of the media age’s most popular beliefs about nature, history, and pre-history along with the Hinduphobes' usual myths about Aryans, invasions, and blood-sacrifices, Rearming Hinduism links Hinduphobia and its hubris to a predatory and self-destructive culture that perhaps only a renewed Hindu sensibility can effectively oppose. It is a call to see the present in a way that elevates our desa and kala to the ideals of the sanathana dharma once again. “For a civilization is not just buildings and machines, but its people, their thought, and their culture. It is a way of knowing the world, a way of giving meaning and value to the contents of life. It is a resource, most of all, for living intelligently.”

    This book tells gripping stories of death-defying operations and daring surgical strikes, the intense training soldiers have to undergo to become battle-fit, what life is really like on the LoC and the lives of the young men who made the ultimate sacrifice for their country. Page-turning, thrilling and heart-breaking, you will see the Indian Army and our soldiers close up, like you have never seen them before.

    books

    A quarter of a billion strong and growing, the community has produced three Nobel laureates, world-class scientists, legendary political leaders and revolutionaries, iconic movie stars and directors and an unending stream of writers, philosophers, painters, poets and musicians of the first rank. But, bald facts aside, just who are the Bengalis? What is the community all about, stereotypically and beyond stereotype? In order to find the answers to these and related questions, the author (a Bengali born and steeped in his own culture but objective enough to give us a balanced reckoning of his fellows) delves deep into the culture, literature, history and social mores of the Bengalis. He writes with acuity about the many strengths of the community but does not flinch from showing us its weaknesses and tormented history. He points out that Bengalis are among the most civilized and intellectually refined people on earth but have also been responsible for genocide and racism of the worst kind. Their cuisine is justly celebrated but few remember the cause and effect of millions of Bengalis dying of famine. Renowned for their liberal attitudes, they are also capable of virulent religious fundamentalism. Argumentative and meditative, pompous and grounded, hypocritical and wise, flippant and deep... Bengalis are all this and much, much more. With erudition, wit and empathy, this book manages to capture their very essence. Unarguably, it is the definitive portrait of one of the world’s most vibrant and distinctive communities.

    . . This book is pithy, it's smart. I'm glad it exists." —Fariha Róisín, author of Like a Bird  Essays by an emerging writer that touch on themes of family, culture, body image, sex, and feminism Besharam roughly translates to "shameless" in Hindi. This collection from Indian writer Priya-Alika Elias is a bold, sassy, and brilliantly written book on love, dating, body image, consent, and other issues that women today relate to and men should be thinking about.  Elias reflects on, and challenges, the ideas of how women are told by society to be humble, obedient, and ashamed of their actions and desires.  Her writing is fresh, feminist, and thought-provoking, disrupting taboos and exploring what it means to be a young woman in today's world.

    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.