Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    

    Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.Find the business side -- explore the variety of social media options and research where your target audience hangs outCollect your tools -- discover ways to simplify posting in multiple locations and how to monitor activityEstablish your presence -- start a blog or podcast to build a followingFollow and be followed -- find the right people to follow on Twitter and get them to follow youFan out -- showcase your company with a customized Facebook business pageFollow up -- use analytics to assess the success of your social media campaignOpen the book and find:Tips for finding your target marketImportant legal considerationsStep-by-step guidance for setting up a campaignLots of helpful technology toolsBlogging and podcasting adviceHow to make Twitter pay off for your businessTools for analyzing your success in each mediumWhen to move forward and when to pull back

    The quick brushstrokes of the Impressionists suited his temperament, as did his heavy use of impasto. This helpful volume shows many of van Gogh's best loved works, including the famous self-portrait with a Bandaged Ear, painted after he had cut off part of his ear in a fit of madness, Sunflowers, which were to him a symbol of power and beneficence, and The Starry Night, a painting which clearly expresses intensity and mental turbulence.

    If you wouldlike to purchase both the physical text and MyProgrammingLab search for ISBN-10: 0132989999/ISBN-13: 9780132989992. That packageincludes ISBN-10: 0132855836/ISBN-13: 9780132855839 and ISBN-10: 0132891557/ISBN-13: 9780132891554. MyProgrammingLab should only be purchased when required by an instructor. In "Starting Out with Java: From Control Structures through Objects", Gaddis covers procedural programming control structures and methods before introducing object-oriented programming. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, and an abundance of exercises appear in every chapter. "

    These documents reveal the clandestine dealings of clubs, players and agents at the highest echelons of international football. And the story they tell is astonishing.From the eye-popping details of player transfers including Neymar Jr, Pogba and Coutinho, to the loopholes and opaque tax structures that ensure maximum earnings for players and agents alike, this is a tale rife with rapacious greed and questionable deals. At the same time, it is the gripping story of a fan who wanted to free football from its corrupt overlords - and now finds himself on the run.

    They're burning through cash, sales have stalled, and investors are nowhere to be found. Welcome to the reality of the new tech boom. Sure, it has produced its glittering share of billion-dollar "exits." But for the vast majority of startups life is nasty, brutish, and short on glamour. NO EXIT explores the feverish world of company founders who are desperately trying to keep their dream afloat. It’s a harrowing and hilarious look at the Silicon Valley no one sees. This is an extended version of a story that appears in the May 2014 issue of WIRED magazine.

    Cohan, whose reporting and writing have been hailed as “gripping” (the New York Times), “authoritative” (the Washington Post), and “seductively engrossing” (Chicago Tribune), presents a stunning new account of the Duke lacrosse team scandal that reveals the pressures faced by America’s elite colleges and universities and pulls back the curtain, in a riveting narrative, on the larger issues of sexual misconduct, underage drinking, and bad-boy behavior—all too prevalent on campuses across the country. Despite being front-page news nationwide, the true story of the 2006 Duke lacrosse team rape case has never been told in its entirety and is more complex than all the reportage to date would indicate. The Price of Silence is the definitive, magisterial account of what happens when the most combustible forces in American culture— unbridled ambition, intellectual elitism, athletic prowess, aggressive sexual behavior, racial bias, and absolute prosecutorial authority—collide and then explode on a powerful university campus, in the justice system, and in the media.What transpired at Duke followed upon the university’s unprecedented and determined effort to compete directly with the Ivy League for the best students and with its Division I rivals for supremacy in selected sports—most famously men’s basketball, where Duke has become a perennial powerhouse and the winner of four national championships. As Cohan brilliantly shows, the pursuit of excellence in such diverse realms put extraordinary strains on the campus culture and—warned some longtime Duke observers—warped the university’s academic ethos. Duke became known for its “work hard, play hard” dynamic, and specifically for its wild off-campus parties, where it seemed almost anything could happen—and often did.Cohan’s reconstruction of the scandal’s events—the night in question, the local police investigation, Duke’s actions, the lacrosse players’ defense tactics, the furious campus politics—is meticulous and complete. Readers who think they know the story are in for more than one surprise, for at the heart of it are individuals whose lives were changed forever. As the scandal developed, different actors fought to control the narrative. At stake were not just the futures of the accused players, the reputation of the woman claiming she was raped, and the career of the local prosecutor, but also the venerable and carefully nurtured name of Duke University itself—the Duke brand, exceedingly valuable when competing for elite students, world-class athletes, talented professors, and the financial support of its nationally prominent, deep-pocketed alumni. The battle for power involved the Duke administration, led by its president, Richard Brodhead, a blazing academic star hired away from Yale; the Duke board of trustees, which included several titans of Wall Street; the faculty, comprising a number of outspoken critics of the lacrosse players; the athletes’ parents, many of whom were well connected in Washington and New York and able—and willing—to hire expensive counsel to defend their sons; and, ultimately, the justice system of North Carolina, which took over the controversial case and rendered its judgment.The price of resolving the scandal proved extraordinarily high, both in terms of unexpected human suffering and the stratospheric costs of settling legal claims. The Price of Silence is a story unlike any other, yet sheds light on what is really happening on campuses around the country as colleges and universities compete urgently with one another, and confirms William Cohan’s preeminent reputation as one of the most lively and insightful journalists working today.

    What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

    0 pages of chapter summaries, quotes, character analysis, themes, and more – everything you need to sharpen your knowledge of Under the Banner of Heaven: A Story of Violent Faith. This detailed literature summary also contains Topics for Discussion and a Free Quiz on Under the Banner of Heaven: A Story of Violent Faith by Jon Krakauer.

    The third edition is systematically revised and updated throughout reflecting the major changes brought about by the 2004 enlargement round. It also includes a full assessment of the EU constitution, the impact of the Euro and much expanded coverage of EU policies and policy making.

    For over half a century, the MLA Handbook is the guide millions of writers have relied on.The seventh edition is a comprehensive, up-to-date guide to research and writing in the online environment. It provides an authoritative update of MLA documentation style for use in student writing, including simplified guidelines for citing works published on the Web and new recommendations for citing several kinds of works, such as digital files and graphic narratives.Every copy of the seventh edition of the MLA Handbook comes with a code for accessing the accompanying Web site. New to this edition, the Web site provides- the full text of the print volume of the MLA Handbook- over two hundred additional examples- several research-project narratives--stories, with sample papers, that illustrate the steps successful students take in researching and writing papers- searching of the entire site, including the full text of the MLA Handbook- continuous access throughout the life of the seventh edition of the MLA Handbook

    Frank explores the lives and lifestyles of a new breed of millionaires and billionaires - many of them self-made and from blue-collar backgrounds - and how this new gilded age is affecting wider society.

    There is no need for the latest gadgets or trips to “exotic” places. Amazing images can be captured everywhere, all the time, and with the simplest equipment. All you need is a camera, an interest in ordinary people doing everyday things, and—of course—this book. In Street Photography, acclaimed photographer Eric Kim shares everything you need to develop your own street photography skills: how to conquer your fear of shooting in public, tips on choosing your gear, and inspiring techniques to discover the beauty in the mundane. You’ll learn how to chase the all-important “decisive moment,” and even how to find your own style. As a bonus, you’ll get insights from renowned street photographers Ludmilla Morais, Blake Andrews, Thomas Leuthard, and Kramer O’Neill. Street photography is all about discovering the wonderful things most of us are too busy to notice. Let this book inspire you to hit the streets—and turn everyday moments into extraordinary photos! About the author Eric Kim is a street photographer whose blog and sold-out workshops have become today’s most popular resources for aspiring “streettogs.” Eric has exhibited at Gulf Photo Plus, the ThinkTank Gallery in Los Angeles, and Leica stores internationally, and has been featured in Popular Photographer, Black+White, VICE, pixelperfect.com, Salon.com, and on the BBC. He can be found at erickimphotography.com, as well as on Facebook, Twitter, Instagram, and YouTube. Eric lives in Berkeley, CA.

    A determined young man has left Seattle behind to head north:With the lure of Alaska gold burning bright in his eyes, Thomas Thornton set out on a voyage to find fame and fortune. He left everything behind, with a promise to his girl he would return. Thomas soon learned that Alaska had other ideas about his future. With the grit and determination demanded by those that seek to tame Alaska, Thomas vows to see his dreams come true.