Authors and money-management experts Lyle and Tracy Shamo say, "Like it or not, meeting basic needs has nothing to do with poverty and everything to do with how well we manage our money." In this practical guidebook, the authors will help you take control of your money, teaching you how to pay off your debt-including your mortgage and car loans- and stay out of debt. Advanced computer software (included on a CD-ROM that comes with the book) will help you assess your financial status, learn more about where your money is going and discover how to channel it to the right places.

    But building a machine learning system requires that you make practical decisions: Should you collect more training data? Should you use end-to-end deep learning? How do you deal with your training set not matching your test set? and many more. Historically, the only way to learn how to make these "strategy" decisions has been a multi-year apprenticeship in a graduate program or company. This is a book to help you quickly gain this skill, so that you can become better at building AI systems.

    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    Capturing the tone of students exchanging ideas among themselves, this unique guide also explains how calculus is taught, how to get the best teachers, what to study, and what is likely to be on exams—all the tricks of the trade that will make learning the material of first-semester calculus a piece of cake. Funny, irreverent, and flexible, How to Ace Calculus shows why learning calculus can be not only a mind-expanding experience but also fantastic fun.

    . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind--a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete--and succeed--in today's overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies--providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the "3 Cs" of business: Competition, Change, and Crisis . . .BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You'll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You'll learn the dangers of attacking your competitors head-on--and the value of emphasizing value. You'll see how consumers can have too many choices to pick from--and what you can do to make them pick your brand.Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today's market. Understanding the mindset of your consumers is half the battle. Winning in today's world is often a matter of repositioning. It's how you rethink the strategies you've always relied on. It's how you regain the success you've worked so hard for. It's how you win the new battle of the mind.

    Confident America has been conquered, Satan prepares to initiate the final stage of his master plan, but it requires a willing partner—will she say yes?Convinced his demon general Lord Nefarious has successfully conquered America, Satan himself now decides it’s time for him to step out of the shadows and complete his master plan. But for it to succeed, he must find a willing partner… On the run, frightened, and alone, Rae is cornered one fateful night in a rundown motel room by the devil himself. He has a once-in-eternity offer for her—the chance to change the world forever. But to convince her to freely accept it, Satan needs to connect with Rae’s past, present, and future to prove to her he can be trusted after all. A showdown for the ages is officially on, and humanity hangs in the balance.

    

    The daughter of Lang Hancock – legendary arch-conservative, secessionist, mining millionaire and discoverer of the world's largest iron deposit in the Pilbara – Gina has grown up in a family known as much for its front-page legal stoushes as for its business acumen and toughness.With her reported wealth more than doubling in the last twelve months, Rinehart is beginning to flex the enormous power her money gives, buying large shareholdings in television's Ten Network and newspaper group Fairfax Media. They are moves that will give Rinehart and her controversial views a major place in Australian life and public affairs.Based on painstaking research and a wealth of interviews with Rinehart's colleagues, friends, family and former employees, award-winning journalist Adele Ferguson has written the definitive biography, shining a light into the private world of Gina Rinehart, her family, her feuds and the iron determination that has driven her relentless rise.

    "Applebee's America" cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership.They discovered that successful leaders, even those from disparate fields, have more in common than not.Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives.Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America.- People make choices about politics, consumer goods, and religion with their hearts, not their heads.- Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences.- The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them.- A person's lifestyle choices can be used to predict howhe or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies.- In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America.- Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests; Republicans rule exurbia; and technology drives people apart. "Wrong, wrong, and wrong."- Once you squander a Gut Values Connection, you may never get it back. Bush learned that hard lesson within a year of winning reelection."Applebee's America" offers numerous practical examples of how leaders -- whether from the worlds of politics, business, or religion -- earn the loyalty and support of people by understanding and sharing their values and goals.

    Today data science determines the ads we see online, the books and movies that are recommended to us online, which emails are filtered into our spam folders, and even how much we pay for health insurance. This volume in the MIT Press Essential Knowledge series offers a concise introduction to the emerging field of data science, explaining its evolution, current uses, data infrastructure issues, and ethical challenges.It has never been easier for organizations to gather, store, and process data. Use of data science is driven by the rise of big data and social media, the development of high-performance computing, and the emergence of such powerful methods for data analysis and modeling as deep learning. Data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting non-obvious and useful patterns from large datasets. It is closely related to the fields of data mining and machine learning, but broader in scope. This book offers a brief history of the field, introduces fundamental data concepts, and describes the stages in a data science project. It considers data infrastructure and the challenges posed by integrating data from multiple sources, introduces the basics of machine learning, and discusses how to link machine learning expertise with real-world problems. The book also reviews ethical and legal issues, developments in data regulation, and computational approaches to preserving privacy. Finally, it considers the future impact of data science and offers principles for success in data science projects.

    Growing up in working-class Boston, English discovers a medium for his talents the first time he sees a computer. As a young man, despite suffering from what would eventually be diagnosed as bipolar disorder, he begins his pilgrim's journey through the ups and downs in the brave new world of computers. Relating to the Internet as if it's an extension of his own mind, he discovers that he has a talent for conceiving innovative enterprises and building teams that can develop them, becoming "a Pied Piper" of geeks. His innovative management style, success, and innate sense of fair play inspire intense loyalty. Early on, one colleague observes: "Someday this boy's going to get hit by a truck full of money, and I'm going to be standing beside him." Yet when English does indeed make a fortune, when the travel website Kayak is sold for almost two billion dollars--the first thing he thinks about is how to give the money away: "What else would you do with it?" The second thing he thinks is, What's next?With the power of a consummate storyteller, Tracy Kidder casts a fresh, critical, and often humorous eye on the way new ideas and new money are reshaping our culture and the world. A Truck Full of Money is a mesmerizing portrait of an irresistibly endearing man who is indefatigable, original, and as unpredictable as America itself.Praise for A Truck Full of Money"Kidder's prose glides with a figure skater's ease, but without the glam. His is a seemingly artless art, like John McPhee's, that conceals itself in sentences that are necessary, economical, and unpretentious."--The Boston Globe"Kidder's portrayal of living with manic depression is as nuanced and intimate as a reader might ever expect to get. . . . You can't help admiring Mr. English and cheering for him."--The New York Times

    Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    Football's data revolution has only just begun. The arrival of advanced metrics and detailed analysis is already reshaping the modern game. We can now fully assess player performance, analyse the role of luck and measure what really leads to victory. There is no turning back.Now the race is on between football's wealthiest clubs and a group of outsiders, nerds and rule-breakers, who are turning the game on its head with their staggering innovations. Winning is no longer just about what happens out on the pitch, it's now a battle taking place in boardrooms and on screens across international borders with the world's brightest minds driving for an edge over their fiercest rivals.Christoph Biermann has moved in the midst of these disruptive upheavals, talking to scientists, coaches, managers, scouts and psychologists in the world's major clubs, traveling across Europe and the US and revealing the hidden - and often jaw-dropping - truths behind the beautiful game. 'A book full of exciting ideas and inside views on modern football. The most exciting book in an exciting time for football.' Thomas Hitzlsperger

    It’s about being a part of a community, knowing that contributions matter and experiencing a greater affiliation with others.The premise begins at the 2003 Harley-Davidson Motorcycle company’s 100 year anniversary celebration. Thousands and thousands of bikers throughout the world attended the event. As a Harley owner stoodproudly by his bike at that event, what two words from a passerby would have made their weekend? “Nice Bike.”“Nice Bike” is more than a casual compliment. It’s the engine that is fueled with the three actions of acknowledging, honoring and connecting with others. Nice Bike can help you with your daily interactions, create more meaningful relationships and add more joy in your journey on the road of life.When you have a better understanding of how to make meaningful connections, you can live a life filled with a greater sense of self worth and accomplishment in your work and in your life. Acknowledge, honor, and connect and you will change the world, one person at a time.

    Now, America finds itself cash poor, and to a great extent power follows money. In The End of Influence, renowned economic analysts Stephen S. Cohen and J. Bradford DeLong explore the grave consequences this loss will have for America's place in the world. America, Cohen and DeLong argue, will no longer be the world's hyperpower. It will no longer wield soft cultural power or dictate a monolithic foreign policy. More damaging, though, is the blow to the world's ability to innovate economically, financially, and politically. Cohen and DeLong also explore American's complicated relationship with China, the misunderstood role of sovereign wealth funds, and the return of state-led capitalism. An essential read for anyone interested in how global economics and finance interact with national policy, The End of Influence explains the far-reaching and potentially long-lasting but little-noted consequences of our great fiscal crisis.