Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.This book will show you how to:Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who've achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

    In her revealing family memoir, DeSalvo sifts through painful memories to give voice to all that remained unspoken and unresolved in her life: a mother's psychotic depression, a father's rage and violent rigidity, a sister's early depression and eventual suicide, and emerging memories of childhood incest. At times humorous and often brutally candid, DeSalvo also delves through the more recent conflicts posed by marriage, motherhood, and the crisis that started her on the path of her life's work: becoming a writer in order to excavate the meaning of her life and community.In Vertigo, Louise DeSalvo paints a striking picture of the easy freedom of the husband and fatherless world of working-class Hoboken, New Jersey, the neighborhood of her early childhood, where mothers and children had an unaccustomed say in the running of their lives while men were off defending their country, but were jolted back into submission when World War II ended. Hoboken was not a place where girls were encouraged to develop their minds, or their independent spirits, yet it is that tenement-dotted city with its pulse and energy, wonderful Italian pastry, and sidewalk roller-skating contests, and not suburban Ridgefield, where the family moves when Louise is seven, that claims Louise’s heart.Written with an honesty that is as rare as it is unsettling, Vertigo also speaks to broader truths about the impact of ethnicity, class, and gender in American life. Offering inspiration and a healthy dose of subversion, this personal story of a writer’s life is also a study of the alchemy between lived experience and creativity, and the life-transforming possibilities of this process.

    Optimistic bidders went online to the world's largest flea market in droves, ready to spend cash on everything from garden gnomes to Mercedes convertibles. Among them were art collectors willing to spend big money on unseen paintings, hoping to buy valuable pieces of art at below-market prices. EBay also attracted the occasional con artist unable to resist the temptation of abusing a system that prided itself on being "based on trust." Kenneth Walton -- once a lawyer bound by the ethics of his profession to uphold the law -- was seduced by just such a con artist and, eventually, became one himself. Ripped from the headlines of the "New York Times," the first newspaper to break the story, "Fake" describes Walton's innocent beginnings as an online art-trading hobbyist and details the downward spiral of greed that ultimately led to his federal felony conviction. What started out as a satisfying exercise in reselling thrift store paintings for a profit in order to pay back student loans and mounting credit card debt soon became a fierce addiction to the subtle deception of luring unsuspecting bidders into overpaying for paintings of questionable origins.In a landscape peopled with colorful eccentrics hoping to score museum-quality paintings at bargain prices, Walton entered into a partnership with Ken Fetterman, an unslick (yet somehow very effective) con man. Over the course of eighteen months they managed to take in hundreds of thousands of dollars by selling forged paintings and bidding on their own auctions to drive up the prices. When their deception was discovered and made international headlines, Walton found himself stalked by reporters and federal agents while Fetterman went on the lam, sparking a nationwide FBI manhunt. His elaborate game of cat and mouse lasted nearly three years, until the feds caught up with him after a routine traffic violation and brought him to justice.In this sensational story of the seductive power of greed, Kenneth Walton breaks his silence for the first time and, in his own words, details the international scandal that forever changed the way eBay does business.

    B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

    Literally meaning what lies beneath the text, it is an undercurrent, a hidden agenda, a vibe, a reinforcement of theme—and it exists in what is implied but not explicitly spelled out. It has impact because what you don’t say is often more powerful than what you do say. Elizabeth Lyon, editor and author, demystifies the techniques involved in writing subtext, and offers examples and excerpts from multiple genres. Lyon uses the same incisive and clear instruction that she is so well known for in Manuscript Makeover. For many writers, adding subtext is the missing link to writing powerful prose.

    A cold-eyed killer who drank nothing stronger than weak tea, he fought with his bare hands, a sharpened shovel and piano wire. He was a larrikin who went by the book, unless the book was wrong. He set his own bar high and expected others to do the same.Stone Cold is the extraordinary story of one of Australia's most fearless fighters. It takes us into the jungles of New Guinea and Borneo and some of the fiercest battles of World War II. It goes to the cold heart of Korea, where Len emerged from the ranks to excel in the epic Battle of Kapyong and play a key role at the Battle of Maryang San. And it drops us into the centre of the American counterinsurgency war in Vietnam with Len's involvement in the CIA's shadowy black ops program, Phoenix.Action-packed and surprising, Stone Cold gives rich life to a warrior soldier and one of Australia's greatest diggers.

    Topics include: • How to get royalties from selling articles.• Proper pricing.• How to submit articles to the "Kindle Singles" (special Amazon category). • Best ways to sell articles.• Representing articles accurately in e-Reader bookstores.• Avoiding unnecessary costs. • Image formatting.Tips are also applicable for a variety of mobile devices such as the Barnes and Noble Nook and Apple ipad. You will learn how to publish your article in a word processor, without having to learn HTML coding. Instructional Appendices Include: • How to create table of contents and internal links.• Solving formatting problems.• Converting your article to a Kindle device.• Easy preview options before you publish.• A curated list of the 50 best resources for finding free Kindle books, software, podcasts, help forums and the best blogs on Kindle publishing (10,300 words).About the Author: Kate Harper has taught art and computer classes in the San Francisco Bay Area and enjoys creating visual step-by-step guides for non-technical users. She is a credentialed adult education instructor in the state of California, and is inspired by technologies that encourage people to be more creative.

    Heading towards a half-remembered cave on the Pacific coast where her younger, more adventurous self once stayed, she recalls adventures in Sumatra, the Yukon and many places in between—and wonders what compels her to keep moving through life while everyone else has found a place to belong.

    But 'Hollywood' articles about pregnancy and fertility at middle age gloss over the tremendous amount of financial, emotional, and physical effort faced by couples struggling to conceive.In this warm, funny, empathetic book, journalist Julie Vargo and literary agent Maureen Regan -- women who have experienced personally almost every aspect of infertility -- give readers a glimpse into what to expect when you're not expecting. Hormones, sperm counts -- nothing is too personal for these two outspoken women!Ranges from technical to humorous and everything in between. What are good, snappy comebacks to the question, 'Why aren't you pregnant?' What is the difference between gonadotropin releasing hormone and progesterone?' Should you freeze your eggs? These questions and many more are answered, and in the tone of a couple of good friends. Between them, the authors have gone through hormone treatments, miscarriages and multiple insemination's -- so they know firsthand the roller coaster ride of trying to achieve pregnancy.With wise advice on how to communicate with doctors, husbands, friends, and mothers, this book is an invaluable guide for all women facing infertility.

     Imagine how you would feel when people are cheering, applauding and saying ‘wow’ after your presentation. What if you could give a speech and an audience member comes and says, “I felt you were just talking to me”. Multiple Award winning speaker, Ramakrishna Reddy, presents the secrets, tools and devices that helped him create 18 laughs 3 applauses in a 7-minute persuasive speech in his 5th book ‘Connect with Humor and Story’. This is not theory. It’s absolute content based on his research, his experience and his testing. In this book, you’ll learn: How to convert a real world experience into a humorous story that can be delivered in a speech How to synergize a story and speech structure by using SST technique How to open a speech with a story in ‘the right’ way (many get it wrong all the time) A proven thesis to maximize and virtually guarantee your success to create humor Seven humor devices that you MUST know to leverage the humor creation process (if you know this, you can derive humor out of anything) The best-kept secret to create the persuasive effect in the audiences mind (you might know what it is but you'll learn how to use it) How to craft a message that does not look preachy yet persuade your audience (do this and you are going to Rock on stage) What it takes to create applause during the course (not after) of the speech Eleven Editing strategies that nobody teaches Twelve Execution strategies that is rarely talked…. Buy this book NOW to create a connection with the audience through story and humor Pick up your copy today by clicking the BUY NOW button at the top of this page

    A nationally renowned women’s health and fertility expert, Aimee Raupp has helped thousands of women optimize their fertility and get pregnant. Now, in Yes, You Can Get Pregnant, she provides her complete program for improving your chances of conceiving and overcoming infertility, including the most effective complementary and lifestyle approaches, the latest nutritional advice, and ways to prepare yourself emotionally and spiritually. In a friendly, understanding, and inspirational manner, Yes, You Can Get Pregnant provides hope, scientifically-backed knowledge, and emotional support to help you improve your health and fertility from the inside out so that you can become the mother you want to be.

    Combining psychological support with a project management approach that breaks tasks into small, manageable chunks, experienced dissertation coach Alison Miller shows you how to overcome negativity and succeed in completing your dissertation beyond your own expectations.

    Then there are times when life punches you in the gut, takes your wallet, and leaves you hanging upside down by your toenails.2009 was one of those times for me (the gut-punching kind). My construction business faltered after the housing bubble burst, and my wife and I found ourselves in $50,000 worth of debt. Then came the toughest decision of our young lives: we left the community we loved and moved into my parents' basement in search of a simpler life.Part of the change included laying aside my aspirations for wealth and taking up the vocation of my dreams: I would try to make money writing full time. This is the story of my first year doing exactly that.I would try to build a life out of words.Also included in the book are nine essays from folks who make money writing – they share unique tips on how to find writing work and how to improve your craft. Contributors include Andi Cumbo, Bryan Allain, Ed Cyzewski, Jason Boyett, Jeff Goins, Jennifer Luitwieler, Ken Mueller, Kristin Tennant, and Stacy Barton.

    

    And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How To Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time. You'll learn:Where to find idea "factories" that allow you to "crowdsource" the hottest trending topics.Where to find idea "factories" that allow you to "crowdsource" the hottest trending topics.The little-known secrets used by a 19th century Russian immigrant to sell over 100 million print books.The "can't fail" method of choosing a title that makes your book irresistible to prospective buyers.A "backdoor" Google code that will instantly reveal a treasure trove of valuable research material for your book.The magic method that eliminates writers block and produces top quality content in a fraction of the time of other methods.Please note: This method has had proven success on many occasions when applied to non-fiction books. It may or may not be useful for fiction writers.