Book picks similar to
The Unseen Power: Public Relations: A History by Scott M. Cutlip
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The Kennedy Assassination: what really happened: A deathbed confession, new discoveries, and Trump's 2017-18 document release implicates LBJ in the murder
Jerry Kroth - 2018
Once we add these documents to what we learned from the CIA's own Howard Hunt, who made a deathbed confession in 2007, we find LBJ deeply implicated in the murder. The releases are absolutely revelatory.
Election Meltdown: Dirty Tricks, Distrust, and the Threat to American Democracy
Richard L. Hasen - 2020
In this timely and accessible book, Richard L. Hasen uses riveting stories illustrating four factors increasing the mistrust. Voter suppression has escalated as a Republican tool aimed to depress turnout of likely Democratic voters, fueling suspicion. Pockets of incompetence in election administration, often in large cities controlled by Democrats, have created an opening to claims of unfairness. Old-fashioned and new-fangled dirty tricks, including foreign and domestic misinformation campaigns via social media, threaten electoral integrity. Inflammatory rhetoric about “stolen” elections supercharges distrust among hardcore partisans. Taking into account how each of these threats has manifested in recent years—most notably in the 2016 and 2018 elections—Hasen offers concrete steps that need to be taken to restore trust in American elections before the democratic process is completely undermined.
The Practice of Public Relations
Fraser P. Seitel - 1980
Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.
We're Still Here: Pain and Politics in the Heart of America
Jennifer M. Silva - 2019
The chance to give one's children a better life than one's own -- the promise at the heart of the American Dream -- is withering away. While onlookers assume those suffering in marginalized working-class communities will instinctively rise up, the 2016 election threw into sharp relief how little we know about how the working-class translate their grievances into politics.In We're Still Here, Jennifer M. Silva tells a deep, multi-generational story of pain, place, and politics that will endure long after the Trump administration. Drawing on over 100 interviews with black, white, and Latino working-class residents of a declining coal town in Pennsylvania, Silva reveals how the decline of the American Dream is lived and felt. The routines and rhythms of traditional working-class life such as manual labor, unions, marriage, church, and social clubs have diminished. In their place, she argues, individualized strategies for coping with pain, and finding personal redemption, have themselves become sources of political stimulus and reaction among the working class. Understanding how generations of Democratic voters come to reject the social safety net and often politics altogether requires moving beyond simple partisanship into a maze of addiction, joblessness, family disruption, violence, and trauma. Instead, Silva argues that we need to uncover the relationships, loyalties, longings, and moral visions that underlie and generate the civic and political disengagement of working-class people.We're Still Here provides powerful, on the ground evidence of the remaking of working-class identity and politics that will spark new tensions but also open up the possibility for shifting alliances and new possibilities.
So Damn Much Money: The Triumph of Lobbying and the Corrosion of American Government
Robert G. Kaiser - 2009
Kaiser has monitored American politics for The Washington Post for nearly half a century. In this sometimes shocking and always riveting book, he explains how and why, over the last four decades, Washington became a dysfunctional capital. At the heart of his story is money—money made by special interests using campaign contributions and lobbyists to influence government decisions, and money demanded by congressional candidates to pay for their increasingly expensive campaigns, which can cost a staggering sum. In 1974, the average winning campaign for the Senate cost $437,000; by 2006, that number had grown to $7.92 million. The cost of winning House campaigns grew comparably: $56,500 in 1974, $1.3 million in 2006.Politicians’ need for money and the willingness, even eagerness, of special interests and lobbyists to provide it explain much of what has gone wrong in Washington. They have created a mutually beneficial, mutually reinforcing relationship between special interests and elected representatives, and they have created a new class in Washington, wealthy lobbyists whose careers often begin in public service. Kaiser shows us how behavior by public officials that was once considered corrupt or improper became commonplace, how special interests became the principal funders of elections, and how our biggest national problems—health care, global warming, and the looming crises of Medicare and Social Security, among others—have been ignored as a result.Kaiser illuminates this progression through the saga of Gerald S. J. Cassidy, a Jay Gatsby for modern Washington. Cassidy came to Washington in 1969 as an idealistic young lawyer determined to help feed the hungry. Over the course of thirty years, he built one of the city’s largest and most profitable lobbying firms and accumulated a personal fortune of more than $100 million. Cassidy’s story provides an unprecedented view of lobbying from within the belly of the beast.A timely and tremendously important book that finally explains how Washington really works today, and why it works so badly.
The Accidental Superpower: The Next Generation of American Preeminence and the Coming Global Disorder
Peter Zeihan - 2014
Empires were abolished and replaced by a global arrangement enforced by the U.S. Navy. With all the world's oceans safe for the first time in history, markets and resources were made available for everyone. Enemies became partners.We think of this system as normal - it is not. We live in an artificial world on borrowed time.In The Accidental Superpower, international strategist Peter Zeihan examines how the hard rules of geography are eroding the American commitment to free trade; how much of the planet is aging into a mass retirement that will enervate markets and capital supplies; and how, against all odds, it is the ever-ravenous American economy that - alone among the developed nations - is rapidly approaching energy independence. Combined, these factors are doing nothing less than overturning the global system and ushering in a new (dis)order. For most, that is a disaster-in-waiting, but not for the Americans. The shale revolution allows Americans to sidestep an increasingly dangerous energy market. Only the United States boasts a youth population large enough to escape the sucking maw of global aging. Most important, geography will matter more than ever in a de-globalizing world, and America's geography is simply sublime.
The Fractured Republic: Renewing America's Social Contract in the Age of Individualism
Yuval Levin - 2016
Our economy is sluggish, and leaves workers insecure. Income inequality, cultural divisions, and political polarization increasingly pull us apart. Our governing institutions often seem paralyzed. And our politics has failed to rise to these challenges. No wonder, then, that Americans -- and the politicians who represent them -- are overwhelmingly nostalgic for a better time. The Left looks back to the middle of the twentieth century, when unions were strong, large public programs promised to solve pressing social problems, and the movements for racial integration and sexual equality were advancing. The Right looks back to the Reagan Era, when deregulation and lower taxes spurred the economy, cultural traditionalism seemed resurgent, and America was confident and optimistic. Each side thinks returning to its golden age could solve America's problems. In The Fractured Republic, Yuval Levin argues that this politics of nostalgia is failing twenty-first-century Americans. Both parties are blind to how America has changed over the past half century -- as the large, consolidated institutions that once dominated our economy, politics, and culture have fragmented and become smaller, more diverse, and personalized. Individualism, dynamism, and liberalization have come at the cost of dwindling solidarity, cohesion, and social order. This has left us with more choices in every realm of life but less security, stability, and national unity. Both our strengths and our weaknesses are therefore consequences of these changes. And the dysfunctions of our fragmented national life will need to be answered by the strengths of our decentralized, diverse, dynamic nation. Levin argues that this calls for a modernizing politics that avoids both radical individualism and a centralizing statism and instead revives the middle layers of society -- families and communities, schools and churches, charities and associations, local governments and markets. Through them, we can achieve not a single solution to the problems of our age, but multiple and tailored answers fitted to the daunting range of challenges we face and suited to enable an American revival.
The Influential Mind: What the Brain Reveals About Our Power to Change Others
Tali Sharot - 2017
We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
None Dare Call It Conspiracy
Gary Allen - 1971
With fully documented work Allen exposes how conspiratorial forces behind the scenes actually "control" and "dictate" our government and its policies.
The Conversation Manager: The Power of the Modern Consumer/The End of the Traditional Advertiser
Steven Van Belleghem - 2010
This book looks at how to deal with the changing consumer and the social media as a marketing specialist.
America: The Farewell Tour
Chris Hedges - 2018
The opioid crisis; the retreat into gambling to cope with economic distress; the pornification of culture; the rise of magical thinking; the celebration of sadism, hate, and plagues of suicides are the physical manifestations of a society that is being ravaged by corporate pillage and a failed democracy. As our society unravels, we also face global upheaval caused by catastrophic climate change. All these ills presage a frightening reconfiguration of the nation and the planet. Donald Trump rode this disenchantment to power. In his “forceful and direct” (Publishers Weekly) America: The Farewell Tour, Hedges argues that neither political party, now captured by corporate power, addresses the systemic problem. Until our corporate coup d’état is reversed these diseases will grow and ravage the country. “With a trademark blend of…sharply observed detail, Hedges writes a requiem for the American dream” (Kirkus Reviews) and seeks to jolt us out of our complacency while there is still time.
Fault Lines: How Hidden Fractures Still Threaten the World Economy
Raghuram G. Rajan - 2010
Now, as the world struggles to recover, it's tempting to blame what happened on just a few greedy bankers who took irrational risks and left the rest of us to foot the bill. In "Fault Lines," Rajan argues that serious flaws in the economy are also to blame, and warns that a potentially more devastating crisis awaits us if they aren't fixed.Rajan shows how the individual choices that collectively brought about the economic meltdown--made by bankers, government officials, and ordinary homeowners--were rational responses to a flawed global financial order in which the incentives to take on risk are incredibly out of step with the dangers those risks pose. He traces the deepening fault lines in a world overly dependent on the indebted American consumer to power global economic growth and stave off global downturns. He exposes a system where America's growing inequality and thin social safety net create tremendous political pressure to encourage easy credit and keep job creation robust, no matter what the consequences to the economy's long-term health; and where the U.S. financial sector, with its skewed incentives, is the critical but unstable link between an overstimulated America and an underconsuming world.In "Fault Lines," Rajan demonstrates how unequal access to education and health care in the United States puts us all in deeper financial peril, even as the economic choices of countries like Germany, Japan, and China place an undue burden on America to get its policies right. He outlines the hard choices we need to make to ensure a more stable world economy and restore lasting prosperity.
Goliath: The 100-Year War Between Monopoly Power and Democracy
Matt Stoller - 2019
A concentration of power, whether in the hands of a military dictator or a JP Morgan, was understood as autocratic and dangerous to individual liberty and democracy. This idea stretched back to the country’s founding. In the 1930s, people observed that the Great Depression was caused by financial concentration in the hands of a few whose misuse of their power induced a financial collapse. They drew on this tradition to craft the New Deal. In Goliath, Matt Stoller explains how authoritarianism and populism have returned to American politics for the first time in eighty years, as the outcome of the 2016 election shook our faith in democratic institutions. It has brought to the fore dangerous forces that many modern Americans never even knew existed. Today’s bitter recriminations and panic represent more than just fear of the future, they reflect a basic confusion about what is happening and the historical backstory that brought us to this moment. The true effects of populism, a shrinking middle class, and concentrated financial wealth are only just beginning to manifest themselves under the current administrations. The lessons of Stoller’s study will only grow more relevant as time passes. Building upon his viral article in The Atlantic, “How the Democrats Killed Their Populist Soul,” Stoller illustrates in rich detail how we arrived at this tenuous moment, and the steps we must take to create a new democracy.
Stories At Work
Indranil Chakraborty - 2018
It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention.The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)
Dave Kerpen - 2011
In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before."Likeable Social Media" helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.Praise for "Likeable Social Media"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.comAlas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of "Poke the Box""Likeable Social Media" cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far. Scott Monty, Global Digital Communications, Ford Motor CompanyDave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking"