That same day, Tucker resigned, and Huckabee would serve as governor of Arkansas until 2007, winning many national honors along the way. Character Makes a Difference is Mike Huckabee’s biographical account of how he handled that potentially major constitutional crisis and why he believes character is the key issue in everyone’s life, “in the work you do, the candidates you vote for, the people who look to you for leadership.”

    What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

    It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.

    Among the many modern marvels that gave the North an advantage was the telegraph, which Lincoln used to stay connected to the forces in the field in almost real time.No leader in history had ever possessed such a powerful tool to gain control over a fractious situation. An eager student of technology, Lincoln (the only president to hold a patent) had to learn to use the power of electronic messages. Without precedent to guide him, Lincoln began by reading the telegraph traffic among his generals. Then he used the telegraph to supplement his preferred form of communication—meetings and letters. He did not replace those face-to-face interactions. Through this experience, Lincoln crafted the best way to guide, reprimand, praise, reward, and encourage his commanders in the field.Mr. Lincoln's T-Mails tells a big story within a small compass. By paying close attention to Lincoln's "lightning messages," we see a great leader adapt to a new medium. No reader of this work of history will be able to miss the contemporary parallels. Watching Lincoln carefully word his messages—and follow up on those words with the right actions—offers a striking example for those who spend their days tapping out notes on computers and BlackBerrys.An elegant work of history, Mr. Lincoln's T-Mails is an instructive example of timeless leadership lessons.

    . . Other books on the Trump White House expertly detail the mayhem inside; this book builds on those works to detail its consequences. --Carlos Lozada (one of twelve books to read to understand what's going on)Perhaps the most penetrating book to have been written about Trump in office. --Lawrence Douglas, The Times Literary SupplementThe definitive account of how Donald Trump has wielded the powers of the American presidency The extraordinary authority of the U.S. presidency has no parallel in the democratic world. Today that authority resides in the hands of one man, Donald J. Trump. But rarely if ever has the nature of a president clashed more profoundly with the nature of the office. Unmaking the Presidency tells the story of the confrontation between a person and the institution he almost wholly embodies.From the moment of his inauguration, Trump has challenged our deepest expectations of the presidency. But what are those expectations, where did they come from, and how great is the damage? As editors of the "invaluable" (The New York Times) Lawfare website, Susan Hennessey and Benjamin Wittes have attracted a large audience to their hard-hitting and highly informed commentary on the controversies surrounding the Trump administration. In this book, they situate Trump-era scandals and outrages in the deeper context of the presidency itself. How should we understand the oath of office when it is taken by a man who may not know what it means to preserve, protect, and defend something other than himself? What aspects of Trump are radically different from past presidents and what aspects have historical antecedents? When has he simply built on his predecessors' misdeeds, and when has he invented categories of misrule entirely his own?By setting Trump in the light of history, Hennessey and Wittes provide a crucial and durable account of a presidency like no other.

    In the wake of the Fail Decade, Americans have historically low levels of trust in their institutions; the social contract between ordinary citizens and elites lies in tatters.How did we get here? With Twilight of the Elites, Christopher Hayes offers a radically novel answer. Since the 1960s, as the meritocracy elevated a more diverse group of men and women into power, they learned to embrace the accelerating inequality that had placed them near the very top. Their ascension heightened social distance and spawned a new American elite--one more prone to failure and corruption than any that came before it.Mixing deft political analysis, timely social commentary, and deep historical understanding, Twilight of the Elites describes how the society we have come to inhabit – utterly forgiving at the top and relentlessly punitive at the bottom – produces leaders who are out of touch with the people they have been trusted to govern. Hayes argues that the public's failure to trust the federal government, corporate America, and the media has led to a crisis of authority that threatens to engulf not just our politics but our day-to-day lives.Upending well-worn ideological and partisan categories, Hayes entirely reorients our perspective on our times. Twilight of the Elites is the defining work of social criticism for the post-bailout age.

    You can try to ignore what others say about you or you can choose to learn the rules and discover that the potential benefits are unlimited.Reputation can’t be owned or managed – not by an individual, an organization or the media professionals they employ. Instead, it is a gift of trust bestowed upon us by customers, colleagues, fans or friends. So how is it that Vladimir Putin is shunned on the international stage, but is hugely popular at home? How has Pope Francis begun to rebuild the name of the Catholic Church after a series of damaging scandals? Through pioneering research and interviews with a host of major figures ranging from Jay Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Booker Prize-winner Hilary Mantel, the authors reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

    In 2017, as Ben Rhodes was helping Barack Obama begin his next chapter, the legacy they worked to build for eight years was being taken apart. To understand what was happening in America, Rhodes decided to look outward. Over the next three years, he traveled to dozens of countries, meeting with politicians, activists, and dissidents confronting the same nationalism and authoritarianism that was tearing America apart. Along the way, a Russian opposition leader he spends time with is poisoned, the Hong Kong protesters he comes to know see their movement snuffed out, and America itself reaches the precipice of losing democracy before giving itself a second chance. Equal parts memoir and reporting, After the Fall is a hugely ambitious and essential work of discovery. Throughout, Rhodes comes to realize how much America’s fingerprints are on a world we helped to shape: through the excesses of our post-Cold War embrace of unbridled capitalism, post-9/11 nationalism and militarism, mania for technology and social media, and the racism that shaped the backlash to the Obama presidency. At the same time, he learns from a diverse set of characters - from Obama to rebels to a rising generation of leaders - how looking squarely at where America has gone wrong only makes it more essential to fight for what America is supposed to be at home - for our own country, and the entire world.

    Bock

    It’s a fly-on-the-wall account of the titanic fight to pass a 961-page law aimed at fixing America’s largest, most dysfunctional industry. It’s a penetrating chronicle of how the profiteering that Brill first identified in his trailblazing Time magazine cover story continues, despite Obamacare. And it is the first complete, inside account of how President Obama persevered to push through the law, but then failed to deal with the staff incompetence and turf wars that crippled its implementation.   But by chance America’s Bitter Pill ends up being much more—because as Brill was completing this book, he had to undergo urgent open-heart surgery. Thus, this also becomes the story of how one patient who thinks he knows everything about healthcare “policy” rethinks it from a hospital gurney—and combines that insight with his brilliant reporting. The result: a surprising new vision of how we can fix American healthcare so that it stops draining the bank accounts of our families and our businesses, and the federal treasury. Praise for America’s Bitter Pill   “A tour de force . . . a comprehensive and suitably furious guide to the political landscape of American healthcare . . . persuasive, shocking.”—The New York Times   “An energetic, picaresque, narrative explanation of much of what has happened in the last seven years of health policy . . . [Brill] has pulled off something extraordinary.” —The New York Times Book Review   “A thunderous indictment of what Brill refers to as the ‘toxicity of our profiteer-dominated healthcare system.’ ”—Los Angeles Times  “A sweeping and spirited new book [that] chronicles the surprisingly juicy tale of reform.”—The Daily Beast  “One of the most important books of our time.”—Walter Isaacson   “Superb . . . Brill has achieved the seemingly impossible—written an exciting book about the American health system.”—The New York Review of Books

    

    Congress is deadlocked and its approval ratings are at record lows. America’s two main political parties have given up their traditions of compromise, endangering our very system of constitutional democracy. And one of these parties has taken on the role of insurgent outlier; the Republicans have become ideologically extreme, scornful of compromise, and ardently opposed to the established social and economic policy regime. In It’s Even Worse Than It Looks, congressional scholars Thomas Mann and Norman Ornstein identify two overriding problems that have led Congress—and the United States—to the brink of institutional collapse. The first is the serious mismatch between our political parties, which have become as vehemently adversarial as parliamentary parties, and a governing system that, unlike a parliamentary democracy, makes it extremely difficult for majorities to act. Second, while both parties participate in tribal warfare, both sides are not equally culpable. The political system faces what the authors call “asymmetric polarization,” with the Republican Party implacably refusing to allow anything that might help the Democrats politically, no matter the cost. With dysfunction rooted in long-term political trends, a coarsened political culture and a new partisan media, the authors conclude that there is no “silver bullet” reform that can solve everything. But they offer a panoply of useful ideas and reforms, endorsing some solutions, like greater public participation and institutional restructuring of the House and Senate, while debunking others, like independent or third-party candidates. Above all, they call on the media as well as the public at large to focus on the true causes of dysfunction rather than just throwing the bums out every election cycle. Until voters learn to act strategically to reward problem solving and punish obstruction, American democracy will remain in serious danger.

    Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

    Illiberal nationalism, however, emerged in the United States after the Civil War—resulting in the failure of Reconstruction, the rise of Jim Crow, and the restriction of immigration. Much of American history, Lepore argues, has been a battle between these two forms of nationalism, liberal and illiberal, all the way down to the nation’s latest, bitter struggles over immigration.Defending liberalism, as This America demonstrates, requires making the case for the nation. But American historians largely abandoned that defense in the 1960s when they stopped writing national history. By the 1980s they’d stopped studying the nation-state altogether and embraced globalism instead. “When serious historians abandon the study of the nation,” Lepore tellingly writes, “nationalism doesn’t die. Instead, it eats liberalism.” But liberalism is still in there, Lepore affirms, and This America is an attempt to pull it out. “In a world made up of nations, there is no more powerful way to fight the forces of prejudice, intolerance, and injustice than by a dedication to equality, citizenship, and equal rights, as guaranteed by a nation of laws.”A manifesto for a better nation, and a call for a “new Americanism,” This America reclaims the nation’s future by reclaiming its past.

    After chronicling America’s transformation from a center-left to center-right nation for two decades, Rick Perlstein now focuses on the tumultuous life of President Ronald Reagan from 1976–1980. Within the book’s four-year time frame, Perlstein touches on themes of confluence as he discusses the four stories that define American politics up to the age of Trump. There is the rise of a newly aggressive corporate America diligently organizing to turn back the liberal tide: powerful unions, environmentalism, and unprecedentedly suffusing regulation. There is the movement of political mobilized conservative Christians, organizing to reverse the cultural institutionalization of the 1960s insurgencies. Third, there is the war for the Democratic Party, transformed under Jimmy Carter as a vehicle promoting “austerity” and “sacrifice”—a turn that spurs a counter-reaction from liberal forces who go to war with Carter to return the party to its populist New Deal patrimony. And finally, there is the ascendency of Ronald Reagan, considered washed up after his 1976 defeat for the Republican nomination and too old to run for president in any event, who nonetheless dramatically emerges as the heroic embodiment of America’s longing to transcend the 1970s dark storms—from Love Canal to Jonestown, John Wayne Gacy to the hostages in Iran. Hailed as “the chronicler extraordinaire of American conservatism” (Politico), Perlstein explores the complex years of Ronald Reagan’s presidency offering new and timely insights to issues that still remain relevant today.