Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.

    This book argues that they are and that the reason is growing polarization of worldviews - what guides people's view of right and wrong and good and evil. These differences in worldview are rooted in what Marc J. Hetherington and Jonathan D. Weiler describe as authoritarianism. They show that differences of opinion concerning the most provocative issues on the contemporary issue agenda - about race, gay marriage, illegal immigration, and the use of force to resolve security problems - reflect differences in individuals' levels of authoritarianism. This makes authoritarianism an especially compelling explanation of contemporary American politics. Events and strategic political decisions have conspired to make all these considerations more salient. The authors demonstrate that the left and the right have coalesced around these opposing worldviews, which has provided politics with more incandescent hues than before.

    In The Dirty Dozen, two distinguished legal scholars shed light on the twelve worst cases, which allowed government to interfere in your private contractual agreements; curtail your right to criticize or support political candidates; arrest and imprison you indefinitely, without filing charges; seize your private property, without compensation, when someone uses the property for criminal activity-even if you don't know about it.

    Barlett and Steele deftly expose the shifting tax burdens, deregulation, foreign investment, bankruptcy laws, and other changes that have reeked havoc on the middle class.

    This classic work is a study of that transformation. Gordon Wood describes in rich detail the evolution of political thought from the Declaration of Independence to the ratification of the Constitution and in the process greatly illuminates the origins of the present American political system. In a new preface, Wood discusses the debate over republicanism that has developed since - and as a result of - the book's original publication in 1969.

    Will they overcome with hearts and humor intact? Will they survive at all? Reader Reviews: "I know if you enjoy reading about strong confident and brave women you will love this book as much as I did!" "Recommend this books to all who enjoy Westerns, or even if you have never read one. I think you would perhaps see some of the personalities, philosophies and behavior in yourself and those you know and only read about! A very HUMAN book!" "WOW. Bought this book with the thoughts of perhaps a light read.... I'm telling you, the detail, the writing, the story were all superb." "This book is for everyone. I couldn't wait to see what happened but I didn't want it to end." "If this book doesn't get made into a big-budget movie with an ensemble of major actresses, Hollywood will have missed out on a blockbuster." "I loved this book from beginning to end. And the unique way the author told it. A most fun read. If I had lived in that time period I would have wanted to be one of those women in pants!"

    Thomas Jefferson, a brilliant political thinker, is perhaps best known for the Declaration of Independence, but he was a man of extraordinarily wide interests.He was exceptionally controversial in his own time, and many of his ideas remain the subject of national debate. In his arguments for a system of general education, for local rather than central authority, for caution in international affairs, for religious and intellectual freedom, and for economic and social justice, Jefferson defined the issues that still direct our national political life centuries after the nation's formation. This volume will give readers the opportunity to reassess one of our most influential presidents.Jefferson's First Inaugural Address is a resounding statement of faith in a democracy of enlightened people. His Notes on the State of Virginia (1785) is an invaluable record of the landscape, inhabitants, life, and daily customs of America in the Revolutionary and early national eras. His letters, more than two hundred and fifty of which are gathered here, are brilliant urbane missives to such men as Patrick Henry, Thomas Paine, Lafayette, John Adams and James Madison. His slim Autobiography (1821), written "for my own more ready reference, and for the information of my family," hardly hints at the influence and impact he had as Secretary of State under George Washington, Minister to France, opposition-party Vice President to John Adams, and, after leaving the presidency, founder of the University of Virginia.His public papers and addresses fully demonstrate both the breadth of his interests and the power of his expressive mind. Extensively read (his personal library of ten thousand volumes became the foundation of the Library of Congress) and widely traveled, Jefferson wrote with ease and spontaneity about science, archaeology, botany and gardening, religion, literature, architecture, education, the habits of his fellow citizens, and, of course, his beloved home, Monticello.Jefferson's prose has an energy, clarity, and charming off-handedness, consistent with his conviction that style in writing should impose no barrier between the most educated and the most common reader. For those who want a renewed sense of the opportunity for human freedom that the United States represented to its founders, this is an indispensable book.

    This book integrates the problem of violence into a larger social science and historical framework, showing how economic and political behavior are closely linked. Most societies, which we call natural states, limit violence by political manipulation of the economy to create privileged interests. These privileges limit the use of violence by powerful individuals, but doing so hinders both economic and political development. In contrast, modern societies create open access to economic and political organizations, fostering political and economic competition. The book provides a framework for understanding the two types of social orders, why open access societies are both politically and economically more developed, and how some 25 countries have made the transition between the two types.

    Words make software human-centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You’ll see that writing is designing.

    But there is, in fact, a very real problem here: us, the voters. We can’t make the tough choices. We want government spending, but we don’t want to pay the taxes that fund it. What kind of government and society do we really want? And what combination of taxes and spending will create the economic growth we need to ensure good lives for our children and their children? In this timely book, David Leonhardt, the Pulitzer Prize–winning New York Times economic columnist and Washington bureau chief, explains lucidly and with calm authority the mess we are in—and how we can get ourselves out of it. As the Obama administration settles into its second term, and a Republican Congress grapples with what it hopes to accomplish in the next two years, Leonhardt draws on a deep understanding of the issues and the newest data, as he ranges across topics from education to Social Security, from our “investment-deficit” disorder to our wasteful medical system. What he offers is a radically sensible plan, one that Washington would do well to heed if it wants to close our deficit, shift spending to investing—especially in the young and innovative—and get us back to growth.

    The book was originally published by UNC Press in 1980.

    Bush’s 2006 speech explaining the CIA’s interrogation program and why Congress should authorize it. Few know more about these CIA operations than Thiessen, and in his new book, Courting Disaster, he documents just how effective the CIA’s interrogations were in foiling attacks on America, penetrating al-Qaeda’s high command, and providing our military with actionable intelligence. Thiessen also shows how reckless President Obama has been in shutting down the CIA’s program and releasing secret documents that have aided our enemies. Courting Disaster proves:How the CIA program thwarted specific deadly attacks against the U.S.Why “enhanced interrogation” was not torture by any reasonable legal or moral standardHow the information gained by “enhanced interrogation” could not have been acquired any other wayHow President Obama’s actions since taking office have left America much more vulnerable to attackIn chilling detail, Thiessen reveals how close the terrorists came to striking again, how intelligence gained from “enhanced interrogation” repeatedly stymied their plots, and how President Obama’s dismantling of this CIA program is inviting disaster for America.

    You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others.Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.

    Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn’t just a severe recession. It’s evidence that our economic institutions are obsolete—a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future.In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only “thin” value—gains that are largely illusory and produce diminishing returns every year. For “thick” value—enduring, meaningful, sustainable advantage that deeply benefits the larger society—Haque details five new cornerstones of prosperity in the twenty-first century:•Loss advantage: From value chains to value cycles•Responsiveness: From value propositions to value conversations•Resilience: From strategy to philosophy•Creativity: From protecting a marketplace to completing a marketplace•Difference: From goods to bettersThe New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.

    People are sick of that! "Spin Sucks "will teach you how to communicate honestly, responsibly, openly, and authentically...and truly "earn "the trust of your customers, stakeholders, investors, and communities.Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she's integrated all she's learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don't know what to do. No matter what your organization does, Dietrich will help you:Share your story more powerfully--without sex, extortion, or "truth-stretching"Humanize your organization, even if you don't have outsized personalitiesTell the truth, using the best techniques honed by centuries of storytellersOvercome whisper campaigns, anonymous attackers, and trollsCreate fresh, honest content that's compelling to both humans "and "GoogleSystematically prepare yourself to engage more successfully onlineClarify and close gaps between your message and your customer's perceptionCelebrate your brand ambassadorsMaster seven steps for handling online criticism, and transforming critics into fansKeep others from stealing your great contentLearn actionable lessons from others' successes (and failures)Develop more positive, productive agency (or client) relationshipsConverge paid, owned, earned, and shared media--and get more value from all of themspinsucks.com