Cases, examples and problems from a variety of project types are used to illustrate the text.

    Book by Dunn, Hank

    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

    From its first moment on air, the series's rich characters, subversive themes, and layered humor resounded deeply with audiences both young and old who wanted more from their entertainment than what was being meted out at the time by the likes of Full House, Growing Pains, and Family Matters. Spawned as an animated short on The Tracy Ullman Show—mere filler on the way to commercial breaks—the series grew from a controversial cult favorite to a mainstream powerhouse, and after nineteen years the residents of Springfield no longer simply hold up a mirror to our way of life: they have ingrained themselves into it.  John Ortved's oral history will be the first-ever look behind the scenes at the creation and day-to-day running of The Simpsons, as told by many of the people who made it: among them writers, animators, producers, and network executives. It’s an intriguing yet hilarious tale, full of betrayal, ambition, and love. Like the family it depicts, the show's creative forces have been riven by dysfunction from the get-go—outsize egos clashing with studio executives and one another over credit for and control of a pop-culture institution. Contrary to popular belief, The Simpsons did not spring out of one man's brain, fully formed, like a hilarious Athena. Its inception was a process, with many parents, and this book tells the story.

    Book by Fay, Charles, Fay, Jim, Cline, Foster W.

    Short chapters can be read in any order, with new vocabulary defined on the page as it occurs. Eight “Gateways to Art” images (from around the world and all eras) support the common course goal of learning to interpret art in multiple ways and help students build on what they already know. The text is balanced and global, with over 1,000 illustrations—from around the world, and from everyday life.

    

    Bush has used to sell his agenda to the American people. From his campaigns for tax cuts to the debate over war in Iraq, President Bush has employed an unprecedented onslaught of half-truths and strategically ambiguous language to twist and distort the facts. Fritz, Keefer, and Nyhan's powerful critique of Bush's record of policy deception explains why the media has failed to hold him accountable and demonstrates the threat these tactics pose to honest political debate. This is the essential book for every citizen who wants to understand how George W. Bush has misled the nation and why, if left unchallenged, all the President's spin could soon become standard practice -- a devastating development for our democracy.

    It will prove indispensable to students of art and art history as well as students of cultural studies. Mirzoeff begins by defining what visual culture is, and explores how and why visual media - fine art, cinema, the Internet, advertising, performance, photography, television - have become so central to contemporary everyday life. He argues that the visual is replacing the linguistic as our primary means of communicating with each other and of understanding our postmodern world. Part One of the Introduction presents a history of modern ways of seeing, including: * the formal practices of line and colour in painting* photographys claim to represent reality * virtual reality, from the nineteenth century to the present. In Part Two, Mirzoeff examines: * the visualization of race, sexuality and human identity in culture* gender and sexuality and questions of the gaze in visual culture* representations of encounters with the other, from colonial narratives to Science Fiction texts such as The Thing, Independence Day, Star Trek and The X-Files * the death of Princess Diana and the popular mourning which followed as marking the coming of age of a global visualized culture.

    As in the authors' bestselling "Film Art", concepts and events are illustrated with actual frame enlargements, giving students more realistic points of reference than competing books that use publicity stills.

    Hundreds of women wrote to her to say that the book had transformed, even saved, their lives. Nearly half a century later, many women still recall where they were when they first read it. In A Strange Stirring, historian Stephanie Coontz examines the dawn of the 1960s, when the sexual revolution had barely begun, newspapers advertised for "perky, attractive gal typists," but married women were told to stay home, and husbands controlled almost every aspect of family life. Based on exhaustive research and interviews, and challenging both conservative and liberal myths about Friedan, A Strange Stirring brilliantly illuminates how a generation of women came to realize that their dissatisfaction with domestic life didn't reflect their personal weakness but rather a social and political injustice.

    Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.Lanier has predicted how technology will transform our humanity for decades, and his insight has never been more urgently needed. He shows how Siren Servers, which exploit big data and the free sharing of information, led our economy into recession, imperiled personal privacy, and hollowed out the middle class. The networks that define our world—including social media, financial institutions, and intelligence agencies—now threaten to destroy it.But there is an alternative. In this provocative, poetic, and deeply humane book, Lanier charts a path toward a brighter future: an information economy that rewards ordinary people for what they do and share on the web.

    It happens frequently in everyday life, such as when we tell the host of a dinner party that we are enjoying the food when we actually find it bland. In Private Truths, Public Lies Kuran argues convincingly that the phenomenon not only is ubiquitous but has huge social and political consequences. Drawing on diverse intellectual traditions, including those rooted in economics, psychology, sociology, and political science, Kuran provides a unified theory of how preference falsification shapes collective decisions, orients structural change, sustains social stability, distorts human knowledge, and conceals political possibilities.A common effect of preference falsification is the preservation of widely disliked structures. Another is the conferment of an aura of stability on structures vulnerable to sudden collapse. When the support of a policy, tradition, or regime is largely contrived, a minor event may activate a bandwagon that generates massive yet unanticipated change.In distorting public opinion, preference falsification also corrupts public discourse and, hence, human knowledge. So structures held in place by preference falsification may, if the condition lasts long enough, achieve increasingly genuine acceptance. The book demonstrates how human knowledge and social structures co-evolve in complex and imperfectly predictable ways, without any guarantee of social efficiency.Private Truths, Public Lies uses its theoretical argument to illuminate an array of puzzling social phenomena. They include the unexpected fall of communism, the paucity, until recently, of open opposition to affirmative action in the United States, and the durability of the beliefs that have sustained India's caste system.

    He begins with an "imaginary conversation" with George Washington entitled "The Muzak Muse," in which he argues the values of actively listening to music by learning how to read notes, as opposed to simply hearing music in a concert hall. The book also features the reproduction of five television scripts from Bernstein on the influence of jazz, the timeless appeal of Mozart, musical romanticism, and the complexities of rhythmic innovation. Also included are Bernstein's analyses of symphonies by Dvorak, Tchaikovsky, Beethoven, and Brahms, a rare reproduction of a 1957 lecture on the nature of composing, and a report on the musical scene written for New York Times after his sabbatical leave from directorship of the New York Philharmonic during the 1964-65 season.

    When Fight Club punched its way onto the scene a decade ago, it provided an unprecedented glimpse into the American male’s psyche and rapidly turned into a euphemism for a variety of things that should be “just understood” and not otherwise acknowledged. Key to its success is the variety of lenses through which the story can be interpreted; is it a story of male anxiety in a metrosexual world, of ritual religion in a secular age, of escape from totalitarian capitalism, or the spiritual malaise induced by technologically-oriented society? Writers, conspiracy theorists, and philosophers are among those ready to talk about Fight Club’s ability to be all these and more.