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    If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.” —David Ogilvy, founder, Ogilvy & MatherFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. We are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

    Ten men of the 19th century, all inventors, pioneers and creative problem solvers, who significantly affected the world economy into the 20th century. Using material discovered in his in-depth research, the Swiss writer Alex Capus elegantly traces the life stories of these men. In 1886, mill owner Julius Maggi, who for years experimented with quickly prepared health foods, came up with a recipe for bouillon extract. To this day the recipe, unchanged and confidential, is known throughout the world as Maggi Wrze. Alex Capus follows the career of Julius Maggi from his beginning as a tirelessly working businessman up to his final years. Capus describes how the German Heinrich Nestle became the Swiss Henri Nestl, and how a pair of chic Parisian womens boots that Carl Franz Bally brought his wife in 1850 were the impetus for building the worlds largest shoe factory. The drug manufacturer Fritz Hoffmann-La Roche and the confectioner Rudolph Lindt all of them were impetuous, persistent and cosmopolitan. With a keen instinct for impending changes and innovation, they devoted their lives to a single idea and did not become discouraged by years of failure. They accepted no limits governmental, social or moral and never allowed themselves to be unduly influenced by politics, religion, or family. He writes subtly, wittily, and clearly, moving dextrously between personal circumstances, social conditions, business ventures and human adventures. What results is the panorama of an epoch in which freedom, curiosity andcourage triumphed over subjection, restriction, and timidity. Press Alex Capus possesses a wonderful dual talent: he not only researches accurately and in-depth, but he can also write incredibly well. Under his pen, dry biographical facts become people of flesh and blood. With quick yet precise strokes, he encapsulates in but a few paragraphs whole life stories and fates. Hessischer Rundfunk Alex Capus is a superior storyteller. Frankfurter Allgemeine Sonntagszeitung Alex Capus is a wonderful writer for whom the world is something to read and everything has a story. Wherever Capus follows a clue, he finds something of significance, and then in a light and elegant manner, he relates his discovery to us. Sddeutsche Zeitung Capus is a very shrewd writer. One can read his book on Stevenson with pleasure and profit, even without needing to follow his thematic speculations. Neue Zrcher Zeitung What is typical Swiss? Alpenhorns, chocolate, Max Frisch, Friedrich Drrenmatt, and of course Alex Capus Buchkultur Wien Author Alex Capus, born in 1961 in France, studied history and philosophy in Basel. Today he is a journalist and author. Thus far he has had seven books published, all of them receiving high critical praise. Most recently published by Knaus is Travelling by the Light of the Stars Reisen im Licht der Sterne].

    The pictorial models are useful in understanding relationships. The models also abound in descriptive detail.

    What is needed, argues Ashvin B. Chhabra, is a framework that shifts the focus of investment strategy from portfolios and markets to individuals and the objectives that really matter: things like protecting against unexpected financial crises, paying for education or retirement, and financing philanthropy and entrepreneurship.The Aspirational Investor is a practical, innovative approach to managing wealth based on key goals and the careful allocation of risks rather than responding to the whims of the financial markets. Chhabra introduces his “Wealth Allocation Framework,” which accommodates the three seemingly incompatible objectives that must underpin every sound wealth management plan: the need for financial security in the face of known and unknowable risks; the need to maintain current living standards over time despite inflation; and the need to pursue aspirational goals for wealth creation.Chhabra reveals some surprising facts about wealth creation, reinterprets the success formulas of investing greats like Warren Buffett, and closes the gap between theory and practice by simplifying our understanding of key asset classes and laying out a concise roadmap for identifying, prioritizing, and quantifying financial goals. Raising the bar for what we should expect from our investment portfolios—and our financial advisors—The Aspirational Investor sets us on a path to more confident and fulfilling financial lives.

    The nation’s major policy challenges go unaddressed, our economic future is uncertain, and political corruption is becoming normalised. We can’t understand the current predicament of our democracy without recognising the central role of Murdoch’s national media monopoly. There is no longer a level playing field in Australian politics. We won’t see another progressive government in Canberra until we deal with this cancer in our democracy. Three more things must change for Labor to be returned to office. Labor must significantly broaden its political base; demolish the entire rationale for the conservative political project now that the Liberal Party has abandoned its position on debt, deficit, and government intervention in the economy; and put forward a clear plan dealing with the challenges ahead: recurring pandemics, demographic decline, technological disruption undermining economic competitiveness and employment, the rise of China, and the continued economic and environmental devastations of climate change. All four tasks are essential. All four will require great political courage.

    Even more amazing, this incredible rate of return was produced with very low rates of risk. Long considered one of the most powerful and profitable of Buffett’s investment operations, but the least understood, these special types of investments have been the edge that made Warren Buffett so phenomenally successful. Warren Buffett and the Art of Stock Arbitrage is the first book to examine Buffett’s special brand of arbitrage investing. Buffettologists Mary Buffett and David Clark explore the previously secret domain of Warren Buffett’s stock arbitrage investments. They explain how Buffett finds deals, evaluates them, picks the winners from the losers, and when he is willing to use leverage to help boost his performance in these investments to make amazing profits. Basic mathematical equations are included to help readers determine the projected rate of return, evaluate risk, and determine the probability of the deal being a success. Buffett and Clark provide detailed explanations and examples of Warren Buffett’s methods for arbitrage, and for investing in tender offers, liquidations, spin-offs, and reorganizations. They take readers step by step from the initial public announcement to tendering shares, explaining how Buffett evaluates risk and maximizes his profit at every step. Warren Buffett and the Art of Stock Arbitrage is a valuable companion to the other books in Buffett and Clark’s successful series—Buffettology, The Buffettology Workbook, The New Buffettology, The Tao of Warren Buffett, Warren Buffett and the Interpretation of Financial Statements, and Warren Buffett’s Management Secrets.

    Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    Williams destroys a number of prevailing social myths and explains why the nature of congressmen is not to act in the national interest.

    Implementing these Five Secrets in your life could radically change not only your current financial situation, but the financial future of your children and grandchildren.

    It has left nearly everyone without a computer science degree confused: Just how do you "mine" money from ones and zeros?The answer lies in a technology called blockchain, which can be used for much more than Bitcoin. A general-purpose tool for creating secure, decentralized, peer-to-peer applications, blockchain technology has been compared to the Internet itself in both form and impact. Some have said this tool may change society as we know it. Blockchains are being used to create autonomous computer programs known as "smart contracts," to expedite payments, to create financial instruments, to organize the exchange of data and information, and to facilitate interactions between humans and machines. The technology could affect governance itself, by supporting new organizational structures that promote more democratic and participatory decision making.Primavera De Filippi and Aaron Wright acknowledge this potential and urge the law to catch up. That is because disintermediation--a blockchain's greatest asset--subverts critical regulation. By cutting out middlemen, such as large online operators and multinational corporations, blockchains run the risk of undermining the capacity of governmental authorities to supervise activities in banking, commerce, law, and other vital areas. De Filippi and Wright welcome the new possibilities inherent in blockchains. But as Blockchain and the Law makes clear, the technology cannot be harnessed productively without new rules and new approaches to legal thinking.

    At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications.The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn't ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries.Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center.Just as the Internet created new possibilities that we didn't foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters:1. What is the Blockchain?2. How Blockchain Trust Infiltrates3. Obstacles, Challenges & Mental Blocks4. Blockchain in Financial Services5. Lighthouse Industries & New Intermediaries6. Implementing Blockchain Technology7. Decentralization as the Way ForwardThe Business Blockchain is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.

    Most people of the current generation lack a sense of the historical sweep of the intellectual side of the right-wing collectivist position. Jeffrey Tucker, in this collection written between 2015 and 2017, argues that this movement represents the revival of a tradition of interwar collectivist thought that might at first seem like a hybrid but was distinctly mainstream between the two world wars. It is anti-communist but not for the reasons that were conventional during the Cold War, that is, because communism opposed freedom in the liberal tradition.Right-collectivism also opposes traditional liberalism. It opposes free trade, freedom of association, free migration, and capitalism understood as a laissez-faire free market. It rallies around nation and state as the organizing principles of the social order—and trends in the direction of favoring one-man rule—but positions itself as opposed to leftism traditionally understood.We know about certain fascist leaders from the mid-20th century, but not the ideological orientation that led to them or the ideas they left on the table to be picked up generations later. For the most part, and until recently, it seemed to have dropped from history. Meanwhile, the prospects for social democratic ideology are fading, and something else is coming to fill that vacuum. What is it? Where does it come from? Where is it leading?This book seeks to fill the knowledge gap, to explain what this movement is about and why anyone who genuinely loves and longs for liberty classically understood needs to develop a nose and instinct for spotting the opposite when it comes in an unfamiliar form. We need to learn to recognize the language, the thinkers, the themes, the goals of a political ethos that is properly identified as fascist."Jeffrey Tucker in his brilliant book calls right-wing populism what it actually is, namely, fascism, or, in its German form national socialism, nazism. You need Tucker’s book. You need to worry. If you are a real liberal, you need to know where the new national socialism comes from, the better to call it out and shame it back into the shadows. Now."— Deirdre McCloskey

    The daughter of Lang Hancock – legendary arch-conservative, secessionist, mining millionaire and discoverer of the world's largest iron deposit in the Pilbara – Gina has grown up in a family known as much for its front-page legal stoushes as for its business acumen and toughness.With her reported wealth more than doubling in the last twelve months, Rinehart is beginning to flex the enormous power her money gives, buying large shareholdings in television's Ten Network and newspaper group Fairfax Media. They are moves that will give Rinehart and her controversial views a major place in Australian life and public affairs.Based on painstaking research and a wealth of interviews with Rinehart's colleagues, friends, family and former employees, award-winning journalist Adele Ferguson has written the definitive biography, shining a light into the private world of Gina Rinehart, her family, her feuds and the iron determination that has driven her relentless rise.

    However, there was no factory. It was a company registered in name only. Apollo Tyres. Thanks to Onkar Singh Kanwar, Raunaq’s eldest son, Apollo is today one of India’s most successful automotive companies with a turnover in excess of $2 billion and factories across India and in Europe.This is the story, never told before, of how Onkar Singh Kanwar built Apollo from scratch and took it to the world stage. To do it, he had to combat strikes and union intimidation, the restrictions of the Licence Raj, politically motivated nationalisation, and near bankruptcy.As if that was not enough, he also had to endure and survive a traumatic falling-out with the father he so admired. Never before has Onkar Kanwar spoken so openly or movingly about the father he still reveres and his regrets that life should have been so different from what he would have liked it to be.The Man Behind the Wheel recounts these dramatic events in compelling detail as Onkar Kanwar follows his steadfast vision to build not just a company, but also an industrial institution. For the first time Onkar Kanwar’s closest friends and colleagues have spoken about the triumphs and the setbacks that have shaped both his and the company’s life and times. His wife and family share their personal insights of the man who is at the hub and heart of their world and how his values as a Sikh, father, brother and husband have moulded him as an entrepreneur.The Man Behind the Wheel is the insightful and exciting story of a highly successful company and its creator as he takes us on a journey through his early days in the US of the 1960s, importing and exporting in the pre-boom Middle East, to building factories in Vadodara and Chennai, and further expansion to the Netherlands and Hungary with stop-offs in China and a highly charged courtroom battle in the United States.But tellingly, it is also the story of fathers and sons and of family dynasties and responsibilities played out against the backdrop of India’s first seventy years since Independence.