Book picks similar to
Storm the Norm: Untold Stories of 20 Brands That Did It Best by Anisha Motwani
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marketing
100
marketing-and-branding
Email Etiquette: Netiquette in the Information Age
David Tuffley - 2011
While there have been attempts to establish one standard or another as the default, there is no common agreement. So beware people telling you there is one right way, they are assuming too much. As a general rule though, netiquette involves the same principles as plain old etiquette -- basic courtesy, respect and ethics. Treat people the way you would want to be treated yourself. By following the principles outlined below, the recipient of your email will be more likely to read and act, if not be favorably impressed by your message:Subject line to summarise the message. Make the Subject line summarise the body of the e-mail. Ask yourself, 'will the recipient(s) know what this e-mail is about'. For example, Instead of Subject: Exam, say Subject: Location of 1508INT Exam, 23 July 2011.Don't assume the recipient knows the background. Include enough contextual information at the beginning of the e-mail for the recipient to know what the matter is about. If in doubt, put background information in. For example, don't say can I have an extension for my assignment?, instead say I refer to the CIT3622 assignment 1 that I handed in late. I was ill and have a doctor's certificate. May I ask for an extension on the basis that I was too ill to do it on time?Keep it concise. Keep messages brief and to the point, but not so brief that it causes the problem outlined in the previous point. This includes deleting any irrelevant text when an email has been back and forth several times. No-one wants to scroll down through pages of text in order to reach the message they want to read. If the sense of the email will be lost by deleting that text, however, leave it in.Reply within 24 hours. Try to reply within 24 hours, less if possible. In fact, get in the habit of replying immediately -- it is the polite thing to do, and the recipient will appreciate a prompt reply. It also makes you look efficient. The longer you leave it to reply, the more likely you will forget or have too big a log-jam of unanswered email.Allow time for a reply. E-mail messages are not usually required to be answered immediately, though it is good practice if you do. Before sending a reminder, allow some time for a response, some times even a few days. Not everyone is online 24 hours a day.Use the BCC field when sending bulk email. If you're sending email to a whole list of people, put their email addresses in the BCC field. That way, the privacy of the recipient is respected, and spammers cannot harvest the email addresses for their dastardly purposes.
Authority Content: The Simple System for Building Your Brand, Sales, and Credibility
David Jenyns - 2016
The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com
99% True: Almost a National Bestseller
Paul McGowan - 2019
From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums—see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.
From Poop To Gold: The Marketing Magic of Harmon Brothers
Chris Jones - 2018
You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. Author Chris Jones pulls back the curtain and reveals the behind-the-scenesmagic including their innovative business model, one of the biggest secrets behind their success. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers, and their revolutionary model, transform poop into gold, and can do the same for you and your company.
Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget
Aashish Chopra - 2019
Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:HOW TO GRAB EYEBALLS in a sea of content;HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned);WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks;HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.
Congress-Mukt Bharat
Amit Bagaria - 2021
For the first 92 years, the 135-year-old party was headed by a Nehru-Gandhi family member for only 11 years, even though Nehru and Indira were collectively the PM of India for 28 years. Then things changed. Indira was the party president for seven consecutive years, and succeeded by her son Rajiv Gandhi for six years. After Rajiv’s assassination in 1991, PV Narasimha Rao was party president for five years. Sitaram Kesri was the next Congress president for 18 months. Enter Sonia Gandhi. Barring a 20-month period when her son Rahul held the post, she has been Congress president for 23 years. During her ‘reign’, the party has seen an average 31.6% decline in vote share and a 50.2% reduction in seats in the Lok Sabha. Due to her not allowing a proper election for the post of party president — as was the norm for the first 92 years — the Congress is collapsing. Ever since the Modi-led NDA routed the party in 2014, several Congressmen have been complaining about “lack of effective leadership.” Narendra Modi. Whether you admire him or belittle him, adore him or chastise him, praise him or ridicule him, love him or hate him, no Indian can pretend to ignore the man. Since September 2013, he has been the biggest newsmaker in India . On 15th August 2020, Modi became the longest-serving non-Congress PM of India. The first three chapters of this easy-to-read book are about Congress party’s corruption. The next three analyse the 2019 elections in great detail. Then, there is a chapter about the Left Front and one on the Congress’ performance in each state since Sonia became the chief. The next eight chapters are about Modi, his successes, his failures, and the work he has done in 80 months. The longest chapter, divided into 14 sections, details the successes and failures of India’s 14 prime ministers. “Is Congress Becoming Anti-India” and “Congress-Mukt Bharat” are the final two chapters. The Appendix lays out ‘Agenda 2024’ for India.
RESET: Regaining India’s Economic Legacy
Subramanian Swamy - 2019
The monograph vociferouslydemanded that socialism be sacrificed for a competitive market economic system, so India cangrow at 10 per cent per year, achieve self-reliance, full employment and produce nuclear weaponry.The then Prime Minister Indira Gandhi denounced the plan as dangerous.Fifty years later, Swamy redefines his path-breaking ideas on India-specific economic developmentin his seminal work, Reset. It undertakes a nuanced analysis of the manner in which the highlyprosperous Indian economy witnessed a long, accelerated decline due to persistent British imperialistaggression, and compares the distinctive manner in which Asian giants—India and China—sufferedat the hands of imperialism. He critically analyses the highs and lows of the Nehruvian model ofcentralized economic planning borrowed from the Soviet Union, and the debilitating circumstancesthat impelled him, as Commerce Minister in Prime Minister Chandra Shekhar’s government, todraw up a blueprint for economic reforms.
The Golden Tap: The Inside Story of Hyper-Funded Indian Startups
Kashyap Deorah - 2015
From the origins of Amazon and Google, to the remarkable growth of Flipkart and Ola, he meticulously plots and chronicles a connected global sequence of events.Set in this background he recounts his personal roller coaster of a life. A story filled with ambition, greed, vanity, fear and success that all young entrepreneurs can relate to.Is this the business model of the future? Or merely a game of poker played by master investors? The answers pour out of The Golden Tap.
Letter to Father
Bhagat Singh - 2019
His father had requested the courts to look into evidences that would prove his son’s innocence, but the letter only goes on to show why Bhagat Singh is a true revolutionary who paved a new path for Indian Independence.
15 Handpicked Unique Suppliers for Handmade Businesses 2015 - 2016
Renae Christine - 2015
I'll show you where to find the best materials from the best suppliers to fuel your Etsy selling success.After getting more than 1 million views on YouTube with over 100,000 follow up questions answered for handmade businesses since 2012, Renae Christine has learned that 90% of handmade businesses fail within the first 5 years due to lack of proper suppliers or the know-how to find those suppliers of the best materials.Read this resource guide to learn:Why every Etsy seller and handmade business owner needs a supplier.Why you should avoid your local craft store's clearance section like the plague.Common mistakes that you could be making.How much money you need to place an initial order, which might surprise you.Where to find tens of thousands of proper material suppliers.The questions to ask before taking on a supplier and placing an order so you don't waste your money.15 of Renae Christine's favorite suppliers from a convention she scoured just for handmade businesses.Additional bonus suppliers listed from different handmade industries.Is this resource guide for you?You need this guide if you:You're in the 'Etsy business for beginners' phase of businessYou feel like your business or Etsy shop just can't get off the ground and you don't know whyYou want to learn how to sell on Etsy through proper strategies and avoid making mistakesRenae Christine has been featured in Yahoo Finance, ABC, CBS, Reuters, Bloomberg Business Week and in thousands of other publications worldwide. She is the worldwide known business coach for everything handmade. Renae is even more rare because she built a six-figure stationery business herself.
WHERE BORDERS BLEED: AN INSIDER'S ACCOUNT OF INDO-PAK RELATIONS
Rajiv Dogra - 2015
Covering almost seventy years of conflict, it chronicles the events leading up to Partition, reflects on the consequent strife, and provides a fresh, discursive perspective on the figures who have shaped the story of this land—from Lord Louis Mountbatten and Muhammad Ali Jinnah to Atal Bihari Vajpayee and Manmohan Singh.Covering historical, diplomatic and military perspectives, Where Borders Bleed is intrepid, engaging with a range of contentious issues that have shaped Indo-Pak relations—water sharing, Kashmir and Article 370. Equally, it is speculative. It asks: would terror have affected the world the way it has, if ‘PakIndia’ had been a benign single entity? What if India and Pakistan were to reunite, much like East and West Germany? As the now-largest nation in the world, would the mammoth PakIndia radically change the globe’s geo-political framework?These questions—combined with the author’s own diplomatic access to rare archival material and key leaders across borders—make this a one-of-a-kind book on the story of India and Pakistan.
Why I am Paying More : Price Theory and Market Structure Made Simple
Satish Y. Deodhar - 2013
With illustrative diagrams and interactive examples, Why I am Paying More is a highly useful and accessible book on microeconomics for both the uninitiated and the seasoned—a must buy for students, professionals, and laypersons alike.
How Cool Brands Stay Hot: Branding to Generation Y
Joeri Van Den Bergh - 2011
Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/
Public Relations for Dummies
Eric Yaverbaum - 2000
Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis