Book picks similar to
LinkedIn Unlocked: Unlock the Mystery of LinkedIn To Drive More Sales Through Social Selling by Melonie Dodaro
business
marketing
other
professional-improvement
YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
Sean Cannell - 2018
Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn • The seven essential ingredients for a profitable channel • New strategies for getting views and subscribers • Ten ways to make money on YouTube • And much more Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
David Meerman Scott - 2007
It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Nicholas J. Webb - 2016
How well do you know your customers
What Customers Crave
examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:● Gain invaluable insights into who they are and what they care about● Use listening posts and Contact Point Innovation to refine customer types● Engineer experiences for each micromarket that are not only exceptional, but insanely relevant● Connect across the five most important touchpoints● Co-create with your customers● And much moreWhen you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.
Simplify: How the Best Businesses in the World Succeed
Richard Koch - 2016
The answer is simple: They Simplify.Take Your Business from Startup to Game Changer. Start simplifying today.
Amazon Selling Secrets: How to Make an Extra $1K - $10K a Month Selling Your Own Products on Amazon
William U. Peña - 2014
By mastering the Amazon Selling System in this book, you will be able to easily tap into the opportunities on Amazon, and create an additional $1K - $10K a month in passive income. This book will teach you the highly sought after secrets of how to identify highly popular products, and then transform them into your own special brand, which customers will pay a lot of money for. In this book you will learn How to: Identify Desirable Products People Want to Buy. Create a Unique Brand that People will Remember. Find High Quality Product Sources that will Support Your Thriving Amazon Business. Create High Converting Amazon Listings that will Emotionally Compel Customers to Buy Over and Over. Create the Most Profit Possible with the Least Amount of Expense. Test and Validate Your Product to Guarantee your Success. Effectively Manage Your Inventory and Fulfill Orders with Little Effort. Provide Outstanding Customer Satisfaction and Motivate Customers to Buy More. Get Abundant Reviews from Raving Fan Customers. Automate the Process so that You Can Sell Products While You Sleep. Expand Your Amazon Selling Business and Make 6 or 7 Figures a Year. By the time you finish this book, you will have all the tools, resources, and a simple, yet effective system to make an extra $1000 - $10,000 a month. So Get Your Copy Now and Start Making Money on Amazon Today!
Body of Work: Finding the Thread that Ties Your Career Together
Pamela Slim - 2013
More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it?Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the tools to have meaningful careers in this new world of work. She shows how to find the connections among diverse accomplishments, sell your story, and continually reinvent and relaunch your brand.
Homeschooling: A Patchwork of Days: Share a Day with 30 Homeschooling Families
Nancy Lande - 1997
When author Nancy Lande started homeschooling more than 10 years ago, this is the book she wanted that didn't exist. What better way to create your homeschool than reading about others and picking and choosing the styles that appeal to you? Lande has corralled a variety of homeschoolers and, with some deft editing, allowed them to speak for themselves. Every chapter features a different household on any given day. Many of the writers are mothers, but a stay-at-home dad and several children tell their tales as well. Their detailed descriptions start in the waking hours of morning and get down to the nitty-gritty information of everyday life in a homeschool: how moms fit in showers, how chores are divvied up, how reading and research are gently initiated, how parents set aside time for themselves. These writers invite the reader into their homes and advise, "Don't mind the mess." Their passages are often funny and unflinchingly honest. They aren't embarrassed to tell you they whipped out SpaghettiOs for a hurried lunch or stole a peek at CNN while ignoring the chaos in the playroom. Some of the families have created highly structured school environments within their homes, with desks and sharpened pencils. Others promote freestyle learning, with their children sprawled across the house working on projects or reading in between walking the dog, playing games, and riding bikes. The majority of families here live in Pennsylvania, the author's home state, but one writes from as far away as Scotland, another lives on a mountain in Alaska, and yet another checks in from a college town in Texas. Their learning logs, reading lists, and journal entries, along with family photos, help illustrate the book. The quilt they piece together is a great service to those wondering how to approach homeschooling. --Jodi Mailander Farrell
Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling
Eric Nuzum - 2019
Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale. The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.
The Practice: Shipping Creative Work
Seth Godin - 2020
But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
No One Succeeds Alone: Lessons from My Mom, My Mentors, and My Search for Belonging in Business and in Life
Robert Reffkin - 2021
But Robert Reffkin, raised by an Israeli immigrant single mother after his father abandoned him and his maternal grandparents disowned them, has always defied the odds.As CEO of Compass, America’s largest independent real estate brokerage, Reffkin distills the wisdom he’s gathered from his mother and his 100+ mentors throughout his journey. Each chapter offers a part of his life story and an actionable lesson, such as: “Love your customers more than your ideas.” “Dream out your future on paper—then tear the paper up.” And “Adapt like water and you’ll be unstoppable.”The advice in No One Succeeds Alone will inspire you to dream bigger than you ever have before, realize your full potential, and give back by helping make someone else’s dreams come true, too.
The Classroom Management Secret: And 45 Other Keys to a Well-Behaved Class
Michael Linsin - 2013
Based on the popular blog, Smart Classroom Management, the book progresses step-by-step through 45 time-tested strategies, showing you how to manage your classroom in a way that inspires students to want to behave. Binding these strategies together is a little-known secret shared by the most exceptional teachers, those remembered and beloved for a lifetime. By the end of the book, you'll have the knowledge to free your classroom of misbehavior and disrespect, build easy rapport with your students, and teach with a spirit of joy and passion that you've always longed for.
Bringing Up The Boss: Practical Lessons for New Managers
Rachel Pacheco - 2021
Managing for the first time is even harder.A new start-up comes on the scene filled with a team of talented people. The start-up grows, the team expands, and those early joiners all of a sudden are responsible for leading a team. Just a few years prior, these folks were barely able to figure out their own roles in their crazy, ever-changing company. Now, as managers, they are expected—often without any direction or role models—to know how to develop,coach, structure projects, review, and set expectations for a whole bunch of new, incredible people. First-timers want to quickly learn what it takes to be a successful manager—like they learned how to code, how to design, how to sell—and put those learnings into practice. But what does it mean tomanage, and how do you teach someone to be a good manager?Enter Rachel Pacheco, an expert at helping start-ups solve their management and culture challenges. Pacheco, a former chief people officer and founding team executive at multiple start-ups, conducts research on management and works with CEOs and their managers to build the skills necessary to navigate a rapidly scaling organization. In Bringing Up the Boss: Practical Lessons for New Managers, Pacheco shares these skills, along with cutting-edge research, data, anecdotes, how-to exercises, and more, to help overwhelmed employees become expert managers.
Know Better, Do Better: Teaching the Foundations So Every Child Can Read
Meredith Liben - 2019
The Tiny MBA: 100 Very Short Lessons about the Long Game of Business
Alex Hillman - 2020
Please find the Paperback or Kindle-compatible Ebook at stackingthebricks.com/tinymba/You don't need an MBA or fancy investors to succeed in business. Use the 100 ideas in this tiny book to evaluate your current situation: your advantages, your relationships, your potential choices, and the most likely outcomes.BONUS! If you enjoy The Tiny MBA and want to go deeper on the topics lessons and themes in the book, check out the Tiny MBA Podcast Tour with the author! In each episode, Alex visits with the host of a different podcast or livestream to dig deeper into that hosts favorite pages of the book, and explore specific examples or stories rooted in these lessons.Check it out now at stackingthebricks.com/podcast/ and subscribe to get new episodes every week.
TEAM Textbook
Chris Brady - 2007
This book walks through every aspect of Community Building and the MonaVie opportunity. Includes the DVD "Textbook Talks".