He takes us into the secret world of "Survivor" Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young "Harry Potter" fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

    This book demolishes the conventional notion that there is one true history and one best way to teach it.

    Writing is hard work and can be difficult to wedge into a frenetic academic schedule.This revised and updated edition of Paul Silvia's popular guide provides practical, light-hearted advice to help academics overcome common barriers and become productive writers. Silvia's expert tips have been updated to apply to a wide variety of disciplines, and this edition has a new chapter devoted to grant and fellowship writing.

    

    Psychology of Learning for Instruction, Third Edition, focuses on the applications and implications of the learning theories. Using excellent examples ranging from primary school instruction to corporate training, this text combines the latest thinking and research to give readers the opportunity to explore the individual theories as viewed by the experts. Readers are encouraged to apply "reflective practice," which is designed to foster a critical and reflective mode of thinking when considering any particular approach to learning and instruction. Provides readers with the practical knowledge needed to apply learning theories to instruction. KEY TOPICS: This text addresses learning as it relates to behavior, cognition, development, biology, motivation and instruction. MARKET: Pre-service and in-service teachers, and educational psychologists.

    The successful core research text is known for its truly balanced coverage of qualitative and quantitative methods and the author's high-quality writing has made this book a favourite amongst instructors and students.

    It considers both changes that occurred long ago, and those currently in progress. This substantially revised third edition includes two new chapters on change of meaning and grammaticalization. New sections have been added to other chapters, as well as over 150 new references. The work remains nontechnical in style and accessible to the reader with no previous knowledge of linguistics.

    Coverage includes writing college-level essays, source-based arguments, and research papers; thinking and reading critically; using documentation style correctly; designing documents; writing for the Web; writing about literature; writing for business; creating oral presentations; taking essay tests; and using correct grammar, punctuation, and mechanics correctly. Anyone looking to succeed and fulfill their potential in writing.

    But how did it evolve? How did a language spoken originally by a few thousand Anglo-Saxons become one used by more than 1,500 million? What developments can be seen as we move from Beowulf to Chaucer to Shakespeare to Dickens and the present day? A host of fascinating questions are answered in The Stories of English, a groundbreaking history of the language by David Crystal.

    The emphasis is on political, social and cultural forces that affect language. The fifth edition reflects the latest trends and statistics of the past 10 years in a revised and updated Chapter One, "English Present and Future." It also provides a new section on gender issues and linguistic change and includes a thorough revision of Chapter 11, "The English Language in America," including updated material on African American Vernacular English. Discusses Black English and varieties of English in both Africa and Asia, as well as varieties in the United States, Australia and Canada. Includes a map of American dialects. Provides examples of twentieth-century vocabulary. For multilingual readers or anyone who wishes to develop a well-rounded understanding of present-day English.

    Using well-chosen examples, insightful commentaries, and an engaging writing style, this text traces the development of jazz, blues, country, rock, Motown, hip-hop, and other popular styles, highlighting the contributions of diverse groups to the creation of distinctly American styles. It combines an in-depth treatment of the music itself--including discussions of stylistic elements and analyses of musical examples--with solid coverage of the music's attendant historical, social, and cultural circumstances. The authors incorporate strong pedagogy including numerous boxed inserts on significant individuals, recordings, and intriguing topics; coverage of early American popular music; and a rich illustration program. Detailed listening charts explain the most important elements of recordings discussed at length in the text. The charts are complemented by two in-text audio CDs and--new to this edition--an iMix published at iTunes, which makes most of the songs immediately available to students and instructors. Features of the Second Edition * Integrates full color throughout * Provides more coverage of women artists, with new material on women in rock 'n' roll in Chapter 8 and a box on Queen Latifah in Chapter 14 * Reorganizes the discussion of post-1970s music: disco is now included with mainstream 70s pop, while hip-hop is treated in two chapters (12 and 14) in order to emphasize its significance and diversity * Adds new material on the recent alternative country music explosion * Includes new developments in music technology in the thoroughly revised concluding chapter * Offers revised and more vivid visual elements, including more than 100 new photos (most in full color) and an illustrated timeline * Provides redesigned listening guides, enhanced by an iMix published at iTunes (accessible at www.oup.com/us/popmusic) * Supplemented by a Companion Website at www.oup.com/us/popmusic (containing both student and instructor resources) and an Instructor's Manual and a Computerized Test Bank on CD * FREE with the purchase of this book: a 6-month subscription to Grove Music Online (www.grovemusic.com)--a $180 value Remarkably accessible, American Popular Music, Second Edition, is ideal for courses in American Popular Music, the History of Popular Music, Popular Music in American Culture, and the History of Rock 'n' Roll. Its welcoming style and warm tone will captivate readers, encouraging them to become more critically aware listeners of popular music.

    It brings alive the people, dramatic events, and ideas that shaped the first fifteen centuries of Europe, such as the Spanish and Portuguese conquest of the New World. Historian Justo Gonzalez shows how various social, political, and economic movements affected Christianity's internal growth.Gonzalez skillfully weaves in relevant details from the lives of prominent figures from the apostles to John Wycliffe, tracing out core theological issues and developments as reflected in the lives and struggles of leading thinkers within the various traditions of the church. "The history of the church, while showing all the characteristics fo human history, is much more than the history of an institution or movement," Gonzalez stresses. "It is a history of the deeds of the spirit in and through the men and women who have gone before in the faith." The Story of Christianity demonstrates at each point what new challenges and opportunities faced the church, and how Christians struggled with the various options open to them, thereby shaping the future direction of the church.The Story of Christianity will serve as a fascinating introduction to the panoramic history of Christianity for students and teachers of church history, for pastors, and for general readers.

    Wright Mills is best remembered for his highly acclaimed work The Sociological Imagination, in which he set forth his views on how social science should be pursued. Hailed upon publication as a cogent and hard-hitting critique, The Sociological Imagination took issue with the ascendant schools of sociology in the United States, calling for a humanist sociology connecting the social, personal, and historical dimensions of our lives. The sociological imagination Mills calls for is a sociological vision, a way of looking at the world that can see links between the apparently private problems of the individual and important social issues.

    The physical and moral wanderings of the Redcrosse Knight dramatize his effort to find the proper proportion of human to divine contributions to salvation--a key issue between Protestants and Catholics. Fantastic elements like alien humans, humanoids, and monsters and their respective dwelling places are vividly described.

    Expertly designed in a vibrant, full-color format, this streamlined text not only serves as a valuable resource by providing the most current reference lists and examples from which to select texts from all genres, but it also emphasizes the critical skills needed to search for and select literature--researching, evaluating, and implementing quality books in the pre-K-to-8 classroom--to give readers the tools they need to evaluate books, create curriculum, and share the love of literature. It includes unique features that spur critical thinking and direct application in the classroom and curriculum.