But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come.As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including:The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling.com, and DanceStudioOwner.com offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information.The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services.The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site.This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

    In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

    But they’re single-minded and very, very hungry. On land, they take the form of bosses, businesspeople, colleagues, family, and sociopathic neighbors. In the world of former governor of New Mexico and US ambassador to the United Nations Bill Richardson, they have taken the form of the most powerful people in the world. He’s engaged in high-stakes, face-to-face negotiations with Castro, Saddam, the Taliban, two generations of North Korean leadership, and many more of the world’s most infamous dictators—and done it so well he was known as the "Undersecretary of Thugs" while with the Clinton administration. Now the 5-time Nobel Peace Prize nominee tells these stories—from Washington, DC, to the Middle East to Pyongyang—in all their intense and sometimes absurd glory.How to Sweet-Talk a Shark is a rare, candid, and entertaining glimpse into an insider’s world of high-stakes negotiation – showing Richardson’s successes and failures in some of the world’s least friendly places. Meanwhile, readers get frank lessons in the art of negotiation: how to prepare, how to size up your opponent, how to understand the nature of power in a standoff, how to give up only what is necessary while getting what you want, and many other strategies Richardson has mastered through at-the-table experience – and from working with other master negotiators like Presidents Obama and Clinton, and Nelson Mandela. These are takeawayas that anyone can use to negotiate with the power brokers, dealmakers, and, yes, the hungry sharks in their own lives.

    "Why do I behave and think like this?"If you have asked this question of yourself, or have simply wondered where human behaviour springs from, you will find this short introduction to the Ego States an essential and empowering tool.In this short, jargon free introduction to the ego states of Transactional Analysis, the reader is invited to analyse where their behaviour springs from, and to consider how they can improve their life by deepening their self awareness.

    

    The modern economy—the world itself—relies on technology. Demand for the people who can produce it far outweighs the supply. So why do developers occupy largely subordinate roles in the corporate structure? Developer Hegemony explores the past, present, and future of the corporation and what it means for developers. While it outlines problems with the modern corporate structure, it’s ultimately a play-by-play of how to leave the corporate carnival and control your own destiny. And it’s an emboldening, specific vision of what software development looks like in the world of developer hegemony—one where developers band together into partner firms of “efficiencers,” finally able to command the pay, respect, and freedom that’s earned by solving problems no one else can. Developers, if you grow tired of being treated like geeks who can only be trusted to take orders and churn out code, consider this your call to arms. Bring about the autonomous future that’s rightfully yours. It’s time for developer hegemony.

    Corporations & government agencies around the world are pouring billions into achieving AI’s Holy Grail—human-level intelligence. Once AI has attained it, scientists argue, it will have survival drives much like our own. We may be forced to compete with a rival more cunning, more powerful & more alien than we can imagine. Thru profiles of tech visionaries, industry watchdogs & groundbreaking AI systems, James Barrat's Our Final Invention explores the perils of the heedless pursuit of advanced AI. Until now, human intelligence has had no rival. Can we coexist with beings whose intelligence dwarfs our own? Will they allow us to?

    Based on years of personal research and client feedback, best-selling author, naturopath and health coach Kylie Ansett answers the question;What is the secret to looking and feeling younger? You will learn: • How to have whiter teeth without using chemicals • How to firm and tone your face for free • How to wake early feeling refreshed and energized every day • How to have the energy of a 25 year old without taking a single supplement • Detox methods that will take years off your face and decades off your body • And much, much more! Do you ever hear yourself making the excuse: “I’m too old for that!”? Do you look in the mirror some days and not recognize who is looking back? (Other days you feel just as old as you look!) Every day more grey hairs. And wrinkles. You don’t have as much energy. You’re not as bendy as you used to be. Skin that used to be firm is, well, less firm. Is there a way? Can you recapture the energy, the vitality and the health of your younger days? Can you start looking younger instead of older every day? Is there a way to turn back time? Look at what others have said about 10 Years Younger: Way more than just about looking good. Straightforward and practical advice for anyone who wants to be more conscious about their health, looks and life choices. - Harmony Davis Interesting, heartfelt, practical and humorous. A great reminder of how easy, cheap and effective looking younger can be. An excellent resource to keep us healthy and younger looking. - Deborah Sutton There is something in here for every woman; all the tips are simple, inexpensive and easy to implement. Read this and your body will thank you. - Julie Extremely entertaining, informative and engaging. I felt like I’d just given myself an enjoyable self-pampering session. It is a workout, a spring clean & rejuvenation for the body and mind. - Melia Vlatko-Rulo Both practical and compelling - gives the most amazing ideas for how to look and feel 10 years younger. What I like the best is the 'try it on' approach. Try them all and see what fits - what a brilliant idea! - Jane E Infante A genuine and honest approach to looking younger; and good health is at the heart of it. - Coral For those who can't or don't want to try 'artificial' ways of staying young, this is a really good book. Many techniques are simple and quick, with proven effects on your body and mind. Well written and concise, with good summaries at the end of each chapter. - J This is an upbeat and original book, about aging well. I liked the format this material was presented in, providing passages followed by an action plan. If you don't envision/equate growing older as a steady, downward slide to multiple meds, limited mobility and sagging jowls, give this one a try! - Geraldine Helen Harman Every ingenious tip was made with either ingredients I could easily find in my cupboard, or no ingredients at all, so I could begin straight away. - Taya M A holistic viewpoint, rather than quick fixes, creams and lotions. Age is as much about attitude and the way we see life.

    With expectations at an all-time high, his players have lost their will to win and their passion for the game; none of Coach Rocker’s tried and true motivational methods are working, and he doesn’t know why.As the season continues to spiral downward and his home life begins to mirror the problems he’s facing on the court, Coach Rocker stumbles upon a most unlikely mentor— Joe Taylor, the school’s janitor, who seems to have the answers to all of the Coach’s problems.

    This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

    Who are these people, what motivates them, and why should you care?Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls “an intellectual Wild West.”The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.

    Maybe you’re quick to notice the details others miss or you need more time to process events.  You may feel emotions deeply and hear, “You’re just too sensitive.” But what if you learned you’re not “too sensitive”? What if your sensitivity is part of your design and comes with corresponding strengths? One in five people are HSPs—Highly Sensitive Persons—with the genetic trait of sensory sensitivity. As an HSP, you are not fragile or frail. You can be a strong friend in relationships, strong partner in business, and strong member of your community.Sensitive and Strong is your guide to navigating the HSP journey of exploration and growth. It will help you…discover you’re different, not defectiveunderstand your genetic disposition to an over-abundance of stimulisee how your sensitivities correlate to key strengthsrespond to stressful situations with confidence and calmharness your strengths to serve othersRelease the worry that you’re “too high maintenance” or just plain “too much” and embrace the many ways you can be both sensitive and strong.

    Stumbling onward into adolescence he lays bare a young man's desperate attempts to make sense of a world distorted by alcohol, bullies and yes men, This striking first novel, or 'creative confession', is at turns hilarious and harrowing. Laced with lindes of unforgettable poetry it is that rare and wonderful thing - a book which had to be written.

    Politicians and marketers present shoddy evidence for dubious claims all the time. But smart people make mistakes too, and when it comes to statistics, plenty of otherwise great scientists--yes, even those published in peer-reviewed journals--are doing statistics wrong."Statistics Done Wrong" comes to the rescue with cautionary tales of all-too-common statistical fallacies. It'll help you see where and why researchers often go wrong and teach you the best practices for avoiding their mistakes.In this book, you'll learn: - Why "statistically significant" doesn't necessarily imply practical significance- Ideas behind hypothesis testing and regression analysis, and common misinterpretations of those ideas- How and how not to ask questions, design experiments, and work with data- Why many studies have too little data to detect what they're looking for-and, surprisingly, why this means published results are often overestimates- Why false positives are much more common than "significant at the 5% level" would suggestBy walking through colorful examples of statistics gone awry, the book offers approachable lessons on proper methodology, and each chapter ends with pro tips for practicing scientists and statisticians. No matter what your level of experience, "Statistics Done Wrong" will teach you how to be a better analyst, data scientist, or researcher.