This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

    The dogs, the people and their inspiring stories draw her south again and again in search of answers and maybe a dog of her own.One Hundred Dogs and Counting will introduce the reader to many wonderful dogs—from sweet Oreo to quirky Flannery—but also to inspirational people sacrificing personal lives and fortunes to save deserving animals.Join Cara on the rescue road as she follows her heart into the places where too many dogs are forgotten and discovers glimmers of hope that the day is coming when every dog will have a home.

    In the four main sections of the book, Stein tells the stories of the mathematical thinkers who discerned some of the most fundamental aspects of our universe. From their successes and failures, delusions, and even duels, the trajectories of their innovations—and their impact on society—are traced in this fascinating narrative. Quantum mechanics, space-time, chaos theory and the workings of complex systems, and the impossibility of a "perfect" democracy are all here. Stein's book is both mind-bending and practical, as he explains the best way for a salesman to plan a trip, examines why any thought you could have is imbedded in the number π , and—perhaps most importantly—answers one of the modern world's toughest questions: why the garage can never get your car repaired on time.Friendly, entertaining, and fun, How Math Explains the World is the first book by one of California's most popular math teachers, a veteran of both "math for poets" and Princeton's Institute for Advanced Studies. And it's perfect for any reader wanting to know how math makes both science and the world tick.

    This is such a book. Max Born is a Nobel Laureate (1955) and one of the world's great physicists: in this book he analyzes and interprets the theory of Einsteinian relativity. The result is undoubtedly the most lucid and insightful of all the books that have been written to explain the revolutionary theory that marked the end of the classical and the beginning of the modern era of physics.The author follows a quasi-historical method of presentation. The book begins with a review of the classical physics, covering such topics as origins of space and time measurements, geometric axioms, Ptolemaic and Copernican astronomy, concepts of equilibrium and force, laws of motion, inertia, mass, momentum and energy, Newtonian world system (absolute space and absolute time, gravitation, celestial mechanics, centrifugal forces, and absolute space), laws of optics (the corpuscular and undulatory theories, speed of light, wave theory, Doppler effect, convection of light by matter), electrodynamics (including magnetic induction, electromagnetic theory of light, electromagnetic ether, electromagnetic laws of moving bodies, electromagnetic mass, and the contraction hypothesis). Born then takes up his exposition of Einstein's special and general theories of relativity, discussing the concept of simultaneity, kinematics, Einstein's mechanics and dynamics, relativity of arbitrary motions, the principle of equivalence, the geometry of curved surfaces, and the space-time continuum, among other topics. Born then points out some predictions of the theory of relativity and its implications for cosmology, and indicates what is being sought in the unified field theory.This account steers a middle course between vague popularizations and complex scientific presentations. This is a careful discussion of principles stated in thoroughly acceptable scientific form, yet in a manner that makes it possible for the reader who has no scientific training to understand it. Only high school algebra has been used in explaining the nature of classical physics and relativity, and simple experiments and diagrams are used to illustrate each step. The layman and the beginning student in physics will find this an immensely valuable and usable introduction to relativity. This Dover 1962 edition was greatly revised and enlarged by Dr. Born.

    Throughout this fascinating book, Clifford Pickover invites us to share in the amazing adventures of brilliant, quirky, and passionate people after whom these laws are named. These lawgivers turn out to be a fascinating, diverse, and sometimes eccentric group of people. Many were extremely versatile polymaths--human dynamos with a seemingly infinite supply of curiosity and energy and who worked in many different areas in science. Others had non-conventional educations and displayed their unusual talents from an early age. Some experienced resistance to their ideas, causing significant personal anguish. Pickover examines more than 40 great laws, providing brief and cogent introductions to the science behind the laws as well as engaging biographies of such scientists as Newton, Faraday, Ohm, Curie, and Planck. Throughout, he includes fascinating, little-known tidbits relating to the law or lawgiver, and he provides cross-references to other laws or equations mentioned in the book. For several entries, he includes simple numerical examples and solved problems so that readers can have a hands-on understanding of the application of the law. A sweeping survey of scientific discovery as well as an intriguing portrait gallery of some of the greatest minds in history, this superb volume will engage everyone interested in science and the physical world or in the dazzling creativity of these brilliant thinkers.

    But NASA's prehistory is a rarely told tale, one that is largely absent from the popular space-age literature but that gives the context behind the lunar program. America's space agency wasn't created in a vacuum; it drew together some of the best minds the non-Soviet world had to offer.From Wenher von Braun fleeing the ruins of Berlin to the Mercury program, tests of new technologies by pilots such as Neil Armstrong and, in the shadow of Sputnik, the final creation by Dwight D. Eisenhower of NASA, Breaking The Chains of Gravity tells the story of NASA's roots in an engaging and accessible way, against a backdrop of Nazism, communism, and imminent nuclear annihilation.

    The award-winning Scam School Book 1 is available March 14 (Pi day!) on the eReader of your choice. Hear behind-the-scenes secrets about Scam School episodes and listen to bonus techniques with Brian's exclusive audio commentary for every trick featured in the book. Embedded video demonstrations provide an easy way to understand some of the visual aspects of your favorite scams.Ever need to review a trick at the bar before pulling it off in front of an audience? Having the Scam School book on-the-go allows you to easily review tricks, techniques, and presentation ideas in secret before amazing your friends.Each trick has a custom header designed to summarize the type (or class) of trick, the factors involved, and what objects are required to pull it off. Each section that corresponds to a Scam School episode links directly to that episode.

    Theories that contain time as a simple quantity form the basis of our understanding of many scientific disciplines, yet the debate rages on: why does there seem to be a direction to time, an arrow of time pointing from past to future?In The Arrow of Time, a major bestseller in England, Dr. Peter Coveney, a research scientist, and award-winning journalist Dr. Roger Highfield, demonstrate that the commonsense view of time agrees with the most advanced scientific theory. Time does in fact move like an arrow, shooting forward into what is genuinely unknown, leaving the past immutably behind. The authors make their case by exploring three centuries of science, offering bold reinterpretations of Newton's mechanics, Einstein's special and general theories of relativity, quantum mechanics, and advancing the insights of James Gleick's Chaos.

    He describes the architecture of space and time, dark matter and dark energy, how galaxies form, why stars implode, how everything began, and how it's all going to end. He considers parallel universes, the fine-tuning of the cosmos for life, what forms extraterrestrial life might take, and the likelihood of life on Earth being snuffed out by an asteroid.Beginning with the Babylonian integration of mathematics into the study of astronomy and cosmology, Stewart traces the evolution of our understanding of the cosmos: How Kepler's laws of planetary motion led Newton to formulate his theory of gravity. How, two centuries later, tiny irregularities in the motion of Mars inspired Einstein to devise his general theory of relativity. How, eighty years ago, the discovery that the universe is expanding led to the development of the Big Bang theory of its origins. How single-point origin and expansion led cosmologists to theorize new components of the universe, such as inflation, dark matter, and dark energy. But does inflation explain the structure of today's universe? Does dark matter actually exist? Could a scientific revolution that will challenge the long-held scientific orthodoxy and once again transform our understanding of the universe be on the way? In an exciting and engaging style, Calculating the Cosmos is a mathematical quest through the intricate realms of astronomy and cosmology.

    40 illustrations throughout.

    Purchasers are entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Subjects: Astronomy; History / General; Juvenile Nonfiction / Science

    The Big Bang Cosmology is explored, looking at its observational successes in explaining the expansion of the Universe, the existence and properties of the cosmic microwave background, and the origin of light elements in the universe. Properties of the very early Universe are also covered, including the motivation for a rapid period of expansion known as cosmological inflation. The third edition brings this established undergraduate textbook up-to-date with the rapidly evolving observational situation. This fully revised edition of a bestseller takes an approach which is grounded in physics with a logical flow of chapters leading the reader from basic ideas of the expansion described by the Friedman equations to some of the more advanced ideas about the early universe. It also incorporates up-to-date results from the Planck mission, which imaged the anisotropies of the Cosmic Microwave Background radiation over the whole sky. The Advanced Topic sections present subjects with more detailed mathematical approaches to give greater depth to discussions. Student problems with hints for solving them and numerical answers are embedded in the chapters to facilitate the reader's understanding and learning. Cosmology is now part of the core in many degree programs. This current, clear and concise introductory text is relevant to a wide range of astronomy programs worldwide and is essential reading for undergraduates and Masters students, as well as anyone starting research in cosmology.

    Drawing on transcripts from their meetings during their time together at Cal Tech, Mlodinow shares Feynman's provocative thoughts and observations. At once a moving portrait of a friendship and an affecting account of Feynman's final, creative years, this book celebrates the inspiring legacy of one of the greatest thinkers of our time.

    No one could. Until now.Entanglement tells the astounding story of the scientists who set out to complete Einstein's work. With accesible language and a highly entertaining tone, Amir Aczel shows us a world where the improbable--from unbreakable codes to teleportation--becomes possible.

    Aha! Insight challenges the reader's reasoning power and intuition while encouraging the development of 'aha! reactions'.