This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    The book is part of a series on myths and legends.

    From George Washington's reluctant oath-taking through George W. Bush's leadership challenges after September 11, 2001, we view ambitious and fallible men through the new lens of the twenty-first century. Where did they succeed? Where did they fail? And what do we know now that we could not have known at the time?

    Taking on the boorish behavior that for some has become a point of pride, Talk to the Hand is a rallying cry for courtesy. Like Eats, Shoots & Leaves, Talk to the Hand is not a stuffy guidebook, and is sure to inspire spirited conversation. For anyone who’s fed up with the brutality inflicted by modern manners (or lack thereof), Talk to the Hand is a colorful call to arms—from the wittiest defender of the civilized world.

    As such she is deeply fascinated-and intimately familiar—with the toll exacted from young women whose lives are offered in sacrifice as starlets. The stories of these actresses, both famous and obscure-tragic stories of suicide, murder, obscurity, and other forms of death—inspired this empathic and emotionally charged collection of new poetic work. Featuring subjects from Marilyn Monroe and Frances Farmer to Dana Plato and Brittany Murphy—and paired with original artwork commissioned for the book by luminaries including David Lynch, Adrian Tome, Marilyn Manson, and Marcel Dzama—Dark Sparkler is a surprising and provocative collection from a young artist of wide-ranging talent, culminating in an extended, confessional epilogue of astonishing candor and poetic command. Actresses featured in Dark Sparkler include:Marilyn MonroeBrittany MurphyDana PlatoJayne MansfieldJean HarlowDominique DunneSharon TateHeather O’RourkeBridgette AndersenShannon Michelle WilseyJudith BarsiPeg EntwistleCarole LandisAnissa JonesSusan PetersBarbara La MarrLucy GordonSirkka SariLi ToblerThelma ToddSamantha SmithLupe ValezTaruni SachdevRebecca Shaeffer

    She was soon bored, aimless, and lost in the woods. Hoping to challenge her restless, word-loving brain, and to find a new engagement with life, she began a serious study of Latin as an auditor at local colleges.   In Living with a Dead Language, Patty weaves elements of her personal life into the confounding grammar and syntax of Latin as she chronicles not only the daily slog but also the deep pleasures of trying to master an inflected language. Courses in Roman history and epigraphy give her new insight into her tragic, long-deceased mother; Horace into the loss of a brilliant friend;, Lucretius into her tenacious drivenness and attraction to Buddhism. Catullus calls up her early days in 1970s New York while Ovid adds a delightful dimension to the flora and fauna that surround her. Finally, Virgil reconciles her to her new life—no longer an urban exile but a scholar, writer, and teacher. Along the way, she meets an intriguing, impassioned cast of characters: professors, students, and classicists outside of academia who become her new colleagues and who keep Latin very much alive. Written with humor, candor, and an infectious enthusiasm for words and grammar, Patty’s book is a celebration of how learning and literature can transform the past and lead to a new, unexpected future.

    Grammatical rules and concepts are clearly explained in order of importance, and more than 300 verbs and key terms are introduced on the basis of frequency. Numerous exercises and engaging readings help learners quickly build their Spanish speaking and comprehension prowess.

    Instead of getting bogged down in idealized rules,Professor Durrell focuses on how Germans really speak. Included are clear and concise explanations, many examples from everyday life, and comprehensive cross-referencing and indexing.

    For Jhumpa Lahiri, that love was for Italian, which first captivated and capsized her during a trip to Florence after college. And although Lahiri studied Italian for many years afterward, true mastery had always eluded her. So in 2012, seeking full immersion, she decided to move to Rome with her family, for “a trial by fire, a sort of baptism” into a new language and world. In Rome, Lahiri began to read, and to write—initially in her journal—solely in Italian. In Other Words, an autobiographical work written in Italian, investigates the process of learning to express oneself in another language, and describes the journey of a writer seeking a new voice. Presented in a dual-language format, it is a book about exile, linguistic and otherwise, written with an intensity and clarity not seen since Nabokov. A startling act of self-reflection and a provocative exploration of belonging and reinvention.

    Short, clear presentations and lots of opportunity for practice give students the confidence to use new vocabulary. 80 units at each level mean they cover a huge range of topics and everyday situations. Extra practice and interactive activities on CD-ROM.

    More than 5,000 signs and 8,000 illustrations. And now includes more than 500 new signs and 1,500 new illustrations.

    It offers readers who work through it one possible outline for a grammatical description, with many questions designed to help them address the key topics. Appendices offer guidance on text and elicited data, and on sample reference grammars that readers might wish to consult. This will be a valuable resource to anyone engaged in linguistic fieldwork.

    The techniques he presents in "How to Learn Any Language" will have you speaking, reading, writing and enjoying any foreign language you want to learn - or have to learn - in a surprisingly short time.Without beating your head against verb conjugations or noun declensions, you can follow Farber's principles and glide toward proficiency in your chosen language. His method consist of four ground-breaking but simple concepts hailed by language-teaching professionals:

    It covers social and interpersonal skills, as well as the underlying cultural assumptions and values of the Russian people.

    In Greek to Me, she delivers another wise and funny paean to the art of self-expression, this time filtered through her greatest passion: all things Greek.Greek to Me is a charming account of Norris’s lifelong love affair with words and her solo adventures in the land of olive trees and ouzo. Along the way, Norris explains how the alphabet originated in Greece, makes the case for Athena as a feminist icon, goes searching for the fabled Baths of Aphrodite, and reveals the surprising ways Greek helped form English. Filled with Norris’s memorable encounters with Greek words, Greek gods, Greek wine—and more than a few Greek men—Greek to Me is the Comma Queen’s fresh take on Greece and the exotic yet strangely familiar language that so deeply influences our own.