We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    With copious examples from such masters of language as Cicero, Augustine, Shakespeare, Erasmus, Lincoln, Dickens, Newman, Chesterton, and Lewis, you will discover the 26 rules of persuasion and learn to apply them. Among the Elements you’ll find: --The three modes of persuasion --How to structure an academic essay --How to spot and avoid logical fallacies --How to compose with literary figures --Practical tips for improving speed in composition --A Study Guide with exercises This is the essential guide to persuasive writing and speaking, in the tradition of Strunk and White’s The Elements of Style. “Ryan Topping has produced a guide accessible and useful to those of all ages and experience levels, in the classroom, the political setting, and the pulpit.”—Joseph R. Wood, Institute of World Politics “This is a splendid introduction to what you need to know to communicate wisely and well.”—Quentin Schultze, Calvin College, author of An Essential Guide to Public Speaking “The Elements of Rhetoric is that rarest of rhetorical treats: a playfully serious and seriously playful summa of the art of communication—classical education at its very best!”—Raymond F. Hain, Providence College “Leading by example, Topping delivers a handy guide for all of us who rely on the art of persuasion. The Elements of Rhetoric is a gem.”—Daniel B. Coupland, Hillsdale College, co-author of Well-Ordered Language: The Curious Child’s Guide to Grammar “This is the book I have sought for 35 years. For those like me, for whom public speaking and writing is their stock-in-trade, this book is a must-have daily companion.”—Michael C. Gilleran, Business & IP Trial Lawyer & Partner, Burns & Levinson, LLP, Boston, MA “This versatile guide can supplement course material from any discipline in order to help students polish presentations and essays.”—ANN MARIE KLEIN, Department of Catholic Studies, University of St. Thomas, MN

    Packed with behind-the-scenes stories, from a typical day in the writers’ room at the Onion to why a sketch does or doesn’t make it onto Saturday Night Live, Poking a Dead Frog is a must-read for comedy buffs, writers, and pop culture junkies.

    

    Plenty of my friends have made far more, all writing on topics so small and targeted a traditional publisher wouldn’t consider it. Many of them started—just like me—without an audience.After hearing enough of these stories I can tell you they aren’t a fluke. With a good topic and the right marketing tactics you can make a living from teaching as well.

    Chosen by the editors of the American Heritage Dictionaries, these words will appeal to anyone who wants to be a more compelling communicator—as a worker, consumer, advocate, friend, dinner companion, or even as a romantic prospect.The book includes a colorful variety of words, including handy words of just one syllable (such as glib) and words derived from the names of famous people (such as Freudian slip and Machiavellian).There are expressions from popular culture (Catch-22) and words that date back to classical civilization (spartan and stoic). Each word is clearly defined and shown in context with quotations from contemporary sources: magazines, newspapers, broadcast media, movies, and television. For many words, quotations from distinguished authors and speakers are also given and word histories are explained.Like its predecessors in this successful series, 100 Words to Make You Sound Smart provides an affordable and enjoyable way to communicate more effectively. It offers the coveted gift of gab to anyone who needs to “say it right”—and to anyone who wants to sound more articulate.

    Have you ever opened a Kindle book to find that the font started out way too small or way too large? Have you tried to change to a different font while reading and discovered you couldn't? Have you jumped to a new chapter in a Kindle book and seen that the chapter heading lost its formatting? Has a Kindle completely ignored formatting you knew was in the book? According to Amazon, the simplest way to publish your Kindle book is to upload an HTML file you've saved from Microsoft Word or another app. By itself, that method can bring you maybe 80% of the way to a well-formatted, trouble-free ebook. But what about the other 20%? In this follow-up to his bestselling -From Word to Kindle, - Aaron Shepard takes your saved HTML as a starting point and tells how to quickly tweak and tune it to avoid common problems. Assuming no knowledge of HTML, he introduces the basics of the language, then reveals how to use find-and-replace and macros to touch up an entire book in seconds! If you're serious about Kindle publishing and you're technically inclined -- but not a full-fledged geek -- Aaron provides the tips you need to bring your Kindle book to the next level, making it something truly to be proud of. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and Amazon's #1 and #2 bestselling paid books on Kindle formatting, -From Word to Kindle- and -Pictures on Kindle.- ///////////////////////////////////////////////// CONTENTS Getting Started 1 WORKING WITH HTML HTML and Kindle HTML Export HTML Editing HTML Processing HTML Basics HTML Checking HTML Cleanup HTML Testing 2 HTML FIXES Fixes for Fonts Fixes for Paragraphs Fixes for Headings Fixes for Line Breaking Fixes for Pictures Fixes for Navigation ///////////////////////////////////////////////// SAMPLE Here are some of the things you can accomplish through changes in HTML. * Adjust bookmarks so headings retain proper formatting when jumped to. * Remove settings that stop the user from choosing their own. * Keep fonts from appearing much too small or much too large when the book is opened. * Make sure indents and other spacing stays relative to larger and smaller font sizes. * Avoid line breaks that leave short words dangling at the ends of lines or paragraphs. * Make up for features lost in translation from your word processor, like nonbreaking hyphens. * Stop -ghost hyphens- from appearing in the middle of words. * Keep pages of text from disappearing for some users. * Prevent the Kindle from applying its own defaults in place of your settings.

    Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out.In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power.Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results.Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.

    As a child, he had to take a remedial reading and writing class because he could barely write a full sentence. One editor told him his book would never be published.And yet Bryan is now a bestselling author whose books have been read by over 100,000 people and the book the editor said would never be published has been praised publicly by the foremost experts in the field.All writers doubt their ability. But Bryan's story shows doubt doesn't have to define your writing future.

    There are very few recent books that tackle the subject, and in this new effort, written with the scholar and orator in mind, Farnsworth collects and discusses the great masters of English prose Lincoln and Churchill, Dickens and Melville, Burke and Paine and, using their own words, proceeds to organize, illustrate, and analyze the most frequently used rhetorical devices with clarity and detail.The way we use our language to convince and cajole is based on timeless principles on repetition and variety, suspense and relief, expectation and satisfaction that have been employed by writers and speakers since the Golden Age of Greece. They can be applied with effect to the construction of simple sentences and paragraphs, or entire compositions. Here, distilled from the best examples in our language, we see those principles in actual use: for the general reader it is an indispensable guide, a highly useful reference, and a rewarding (and even entertaining) source of instruction.

    Readers of Katherine Dunn won’t be surprised that this was her father’s favorite sentence, or that, as a young girl, she heard it as a kind of profane poem, a secret song. For many of us, the language of Geek Love carries a similar staying power, born of Dunn’s agile use of language and her strange, beautiful diction. And as a true exegete of the expletive, she remained undividedly devoted to obscenity—both as scholar and practitioner.In On Cussing, Dunn sketches a brief history of swear words and creates something of a field guide to their types and usages, from the common threat (“I’ll squash you like a shithouse mouse”) to the portmanteau intensifier (“Fan-fucking-tastic”). But she also explores their physiology—the physical impact on the reader or listener—and makes an argument for how and when to cuss with maximum effect. Equal parts informative and hilarious, this volume will delight Dunn’s legion of fans, but it’s also a must-have for anyone looking to more successfully wield their expletives, be it in writing or in everyday speech.

    Illustrated.

    According to author and acquisitions editor W. Terry Whalin, this approach is backwards. About 80% to 90% of nonfiction books are sold from a book proposal. This mysterious document called a proposal contains many elements that will never appear in a manuscript―yet these details are critical to publishing executives who make the decision about publishing or rejecting an author’s project. In Book Proposals That Sell, Terry reveals 21 secrets to creating a book proposal that every author needs in order to create one that sells.

    So much of what you need to know is already defined for you. You know that your script needs to be a certain short length, with a certain small number of characters. You know that your choice of scenes is limited to your show’s standing sets and maybe one or two swing sets or outside locations. You know how your characters behave and how they’re funny, either because you invented them or because you’re writing for a show where these things are already well established. Sitcom is easy and sitcom is fun. Sitcom is the gateway drug to longer forms of writing. It’s a pretty good buzz and a pretty good ride, a great way to kill an afternoon, or even six months. And now, thanks to comedy writing guru John Vorhaus (author of THE COMIC TOOLBOX: HOW TO BE FUNNY EVEN IF YOU'RE NOT), writing situation comedy is easier than ever. In THE LITTLE BOOK OF SITCOM, you'll find a whole trove of tools, tricks and problem-solving techniques that you can use -- now, today -- to be the sitcom writer of your wildest dreams. Ready to write? Ready to have fun? THE LITTLE BOOK OF SITCOM is the big little book for you.

     Many Chess books for beginners will overload you with information about openings, tactics, forks, history, notation, and lot of other things beginners don’t need to know and don’t understand. That might work for some people. But in this highly anticipated prequel to the Conquer your Friends series, I’m going to SHOW you how you can play the game of Chess AND WIN in a heinously short amount of time. Hi, my name is Maxen Tarafa, and I’m a Skill Artist. Most teachers struggle to show beginners how to play Chess because they forget what it’s like to start from the beginning. I specialize in working with beginners, post-beginners, and casual players, and now I’ve broken down the specific needs of the (absolute) beginner. You see, I believe Chess belongs to regular people who enjoy playing Chess with their friends or at home, not in the hands of “experts” who use incomprehensible terminology and notation. After working with several beginners, I realized their greatest struggle is not just remembering how the pieces move, but seeing the board beyond where the pieces physically sit. I’m going to show you how to play Chess using step-by-step images with arrows and interactive exercises Who is this book for? Perhaps, you’ve never played Chess but you’ve always wanted to learn and never had the chance. Or maybe, you’ve already learned how to move the pieces, but you need an easy, straight-forward refresher. Or perhaps, it’s time to show your son or younger brother how to play Chess and you want to review the basics, so you can make sure you nail the questions beginners commonly miss. Whether you’re brand new to Chess or you just want to pass the tradition down, this book is for you. In this book, you’ll learn how to: Quickly and confidently move each piece from Pawn to King Set up the board from memory quickly and correctly every…single…time Use my step-by-step method for commanding the puzzling Knight Harness the power of your own mind to visualize the board and gain an edge over your opponent Learn the little-known reason why most beginners lose and how to use it to your advantage Employ a three-question checklist to ensure you don’t lose your pieces for no good reason Blow your opponent’s mind! Predict your opponent’s strategy three moves ahead and stop their plan before they’ve even tried it I’ve taught beginner Chess players from age 5 to age 35 and beyond, anyone can learn and now’s your chance to finally learn the ancient game of Kings and Conquerors! Don’t miss your chance! Join the casual Chess revolution today!