Leonard Mlodinow takes us on a passionate and inspiring tour through the exciting history of human progress and the key events in the development of science. In the process, he presents a fascinating new look at the unique characteristics of our species and our society that helped propel us from stone tools to written language and through the birth of chemistry, biology, and modern physics to today’s technological world.   Along the way he explores the cultural conditions that influenced scientific thought through the ages and the colorful personalities of some of the great philosophers, scientists, and thinkers: Galileo, who preferred painting and poetry to medicine and dropped out of university; Isaac Newton, who stuck needlelike bodkins into his eyes to better understand changes in light and color; and Antoine Lavoisier, who drank nothing but milk for two weeks to examine its effects on his body. Charles Darwin, Albert Einstein, Werner Heisenberg, and many lesser-known but equally brilliant minds also populate these pages, each of their stories showing how much of human achievement can be attributed to the stubborn pursuit of simple questions (why? how?), bravely asked.  The Upright Thinkers is a book for science lovers and for anyone interested in creative thinking and in our ongoing quest to understand our world. At once deeply informed, accessible, and infused with the author’s trademark wit, this insightful work is a stunning tribute to humanity’s intellectual curiosity.  (With black-and-white illustrations throughout.)

    The dialectical framework, integrated throughout the book, is used as a lens to examine the relationship of these research traditions. This text is unique in its emphasis on the importance of histories, popular culture, and identities.

    The latest studies are revealing exciting new discoveries, such as how the DNA and related chemical compounds in our cells work together to direct the processes of life. Scientists are not only unraveling how life evolved in the ancient past, but are also finding the keys to creating a healthier future.  How does the minuscule chemical cluster in each of our 100 trillion cells accomplish the amazing feat of creating and maintaining our bodies? Frank Ryan, a physician and an evolutionary biologist, describes the complex ways in which the genome operates as a holistic system and not solely through genes coding for proteins—the building blocks of life. Also involved are elaborate switching mechanisms that regulate and control portions of our DNA, as well as the interplay of retroviruses and bacteria.This groundbreaking book explains that we are on the cusp of an amazing era of disease treatment and eradication.

     If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around."We know when history will repeat and when it won't.""We can tell the difference between evidence and coincidences.""The simplest explanation is usually true."Wrong, wrong, and dangerous!If we're not careful, loserthink would have us believe that every Trump supporter is a bigoted racist, addicts should be responsible for fixing the opioid epidemic, and that your relationship fell apart simply because you chewed with your mouth open.Even the smartest people can slip into loserthink's seductive grasp. This book will teach you how to spot and avoid it--and will give you scripts to respond when hollow arguments are being brandished against you, whether by well-intentioned friends, strangers on the internet, or political pundits. You'll also learn how to spot the underlying causes of loserthink, like the inability to get ego out of your decisions, thinking with words instead of reasons, failing to imagine alternative explanations, and making too much of coincidences.Your bubble of reality doesn't have to be a prison. This book will show you how to break free--and, what's more, to be among the most perceptive and respected thinkers in every conversation.

    Yet despite its influence on the 20th century, there are no modern histories of the trial and its aftermath. This book fills that void not only by skillfully narrating the trial's events, but also by framing it in a broader social context, showing how its influence has cut across religious, cultural, educational and political lines. With new material from both the prosecution and the defense, along with the author's astute historical and legal analysis, "Summer for the Gods" is destined to become a new classic about a pivotal milestone in American history.

    An essential book that unlocks the secrets of highly successful groups and provides readers with a toolkit for building a cohesive, innovative culture, from the New York Times bestselling author of The Talent Code

    In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

    What he experienced in the camp left him convinced that no one who survived Auschwitz was innocent. All were complicit; the camp regime depended on this. Borowski’s tales present the horrors of the camp as reflections of basic human nature and impulse, stripped of the artificial boundaries of culture and custom. Inside the camp, the strongest of the prisoners form uneasy alliances with their captors and one another, watching unflinchingly as the weak scrabble and struggle against their inevitable fate. In the last analysis, suffering is never ennobling and goodness is tantamount to suicide. Bringing together for the first time in English Borowski’s major writings and many previously uncollected works, this is the most complete collection of stories in a new, authoritative translation, with a substantial foreword by Timothy Snyder that speaks to its enduring relevance.

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

    It’s everywhere we look, but seldom seen—until now. Found in Translation reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzsche offer language lovers and pop culture fans alike an insider’s view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease. Examples include how translation plays a key role at Google, Facebook, NASA, the United Nations, the Olympics, and more.

    You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. In a word, you “click.” From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in.    From two co-workers who fall head over heels for each other while out to dinner and are married a month later (and fifteen years later remain just as in love), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals—and companies—strive to achieve. After all, when you’re in the “zone,” you’re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged?  Is there a way to create such peak experiences, whether on a date or in your job?   According to Ori and Rom Brafman, there is.  In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to “click”: the common factors present when our brain and senses are fully engaged. They identify five “accelerators” that increase the likelihood of these kinds of magic connections in our work and relationships.  From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions.  A fascinating journey into how we engage with the world around us, Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place. Acclaim for Sway:“A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.” –New York Times “A unique and compulsively readable look at unseen behavioral trends.” –Fortune"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."--Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?“[An] engaging journey through the workings—and failings—of the mind…Their stories of senselessness…are as fascinating as the lessons we learn from them.” –Fast Company"Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."--Robert B. Cialdini, author of New York Times bestseller Influence"If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work."--Alan M. Webber, founding editor of Fast Company

    It was a time of backward-seeming notions, when almost everyone still accepted the biblical account of creation as the literal truth and authoritarianism as the most natural and viable social order. But by the time both men died, the world had changed: ordinary people understood that life on earth was a story of continuous evolution, and the Civil War had proved that a democracy could fight for principles and endure. And with these signal insights much else had changed besides. Together, Darwin and Lincoln had become midwives to the spirit of a new world, a new kind of hope and faith.""Searching for the men behind the icons of emancipation and evolution, Adam Gopnik shows us, in this captivating double life, Lincoln and Darwin as they really were: family men and social climbers; ambitious manipulators and courageous adventurers; the living husband, father, son, and student behind each myth. How do we reconcile Lincoln, the supremely good man we know, with the hardened commander who wittingly sent tens of thousands of young soldiers to certain death? Why did the relentlessly rational Darwin delay publishing his "Great Idea" for almost twenty years? How did inconsolable grief at the loss of a beloved child change each man? And what comfort could either find - for himself or for a society now possessed of a sadder, if wiser, understanding of our existence? Such human questions and their answers are the stuff of this book."Above all, we see Lincoln and Darwin as thinkers and writers - as makers and witnesses of the great change in thought that marks truly modern times: a hundred years after the Enlightenment, the old rule of faith and fear finally yielding to one of reason, argument, and observation not merely as intellectual ideals but as a way of life; the judgment of divinity at last submitting to the verdicts of history and time. Lincoln considering human history, Darwin reflecting on deep time - both reshaped our understanding of what life is and how it attains meaning. And they invented a new language to express that understanding.Angels and Ages is an original and personal account of the creation of the liberal voice - of the way we live now and the way we talk at home and in public. Showing that literary eloquence is essential to liberal civilization, Adam Gopnik reveals why our heroes should be possessed by the urgency of utterance, obsessed by the need to see for themselves, and endowed with the gift to speak for us all.

    Race, class, and gender shape our social identities, and thus who we perceive as “like us” or “not like us”. But one overlooked factor can be even more powerful: the way we speak. As the pioneering psychologist Katherine Kinzler reveals in How You Say It, the way we talk is central to our social identity because our speech largely reflects the voices we heard as children. We can change how we speak to some extent, whether by “code-switching” between dialects or learning a new language; over time, your speech even changes to reflect your evolving social identity and aspirations. But for the most part, we are forever marked by our native tongue—and are hardwired to prejudge others by theirs, often with serious consequences. Your accent alone can determine the economic opportunity or discrimination you encounter in life, making speech one of the most urgent social-justice issues of our day. Our linguistic differences present challenges, Kinzler shows, but they also can be a force for good. Humans can benefit from being exposed to multiple languages —a paradox that should inspire us to master this ancient source of tribalism, and rethink the role that speech plays in our society.

    She opens La Maison du Livre, Berlin's first French bookshop, attracting artists and diplomats, celebrities and poets. The shop becomes a haven for intellectual exchange as Nazi ideology begins to poison the culturally rich city. In 1935, the scene continues to darken. First come the new bureaucratic hurdles, followed by frequent police visits and book confiscations.Françoise's dream finally shatters on Kristallnacht in November 1938, as hundreds of Jewish shops and businesses are destroyed. La Maison du Livre is miraculously spared, but fear of persecution eventually forces Françoise on a desperate, lonely flight to Paris. When the city is bombed, she seeks refuge across southern France, witnessing countless horrors: children torn from their parents, mothers throwing themselves under buses. Secreted away from one safe house to the next, Françoise survives at the heroic hands of strangers risking their lives to protect her.Published quietly in 1945, then rediscovered nearly sixty years later in an attic.

    Randall Fuller takes us back to one of those turning points, in 1860, with the story of the influence of Charles Darwin's just-published On the Origin of Species on five American intellectuals, including Bronson Alcott, Henry David Thoreau, the child welfare reformer Charles Loring Brace, and the abolitionist Franklin Sanborn.Each of these figures seized on the book's assertion of a common ancestry for all creatures as a powerful argument against slavery, one that helped provide scientific credibility to the cause of abolition. Darwin's depiction of constant struggle and endless competition described America on the brink of civil war. But some had difficulty aligning the new theory to their religious convictions and their faith in a higher power. Thoreau, perhaps the most profoundly affected all, absorbed Darwin's views into his mysterious final work on species migration and the interconnectedness of all living things.Creating a rich tableau of nineteenth-century American intellectual culture, as well as providing a fascinating biography of perhaps the single most important idea of that time, The Book That Changed America is also an account of issues and concerns still with us today, including racism and the enduring conflict between science and religion.